Business Consulting Project: Analysis of Two Businesses

This project presents a business consulting analysis of two companies: Bloom and Blossom, a skincare business, and Missenden Abbey, an event venue. The project begins with an introduction to each business, outlining their operations, target audiences, and market scopes. It then identifies key problems faced by each company, such as lack of digital marketing, limited market presence, and supplier dependencies. The project recommends solutions like leveraging digital marketing platforms, hiring brand endorsements, and expanding business through investment. The analysis includes competitor and industry reviews for both businesses. The report concludes by highlighting the importance of market analysis in identifying opportunities and building effective strategies, and finally includes references to relevant literature on business consulting and digitalization. The team members' skills and experiences are also assessed, concluding that the lack of experience impacts the speed of long-term growth.

BUSINESS CONSULTING
NAME
STUDENT ID
PROJECT 1
PROJECT 2
1. First business selected to pitch is Bloom and
Blossom
2. Second business selected to pitch is
Missenden Abbey

INTRODUCTION
PROJECT 1
The name of first business selected to pitch is Bloom and Blossom. It is
a small company that has main business operations in Amersham. This
is also an award winning, family run, specific, arrangements focussed,
fancy skincare extend for ladies, mother's to be, kids and youngsters.

 Competition: The organisation named Bloom and Blossom is having the
business operations in Cosmetics industry
 Target audience: The organisation Bloom and Blossom is Mall Company and
even after the audiences to whom they target within the market are large in
number includes women, mothers to be, babies and children
 Scope of market : The Bloom and Blossom organisation is having the business
in cosmetics industry. The main operations an organisation has under this
industry is prevails in skin care market.

CONTINUE
This has incited significant makers to concentrate more on innovative work
exercises and define new items, bringing about the development of green
science and the green part. Moving purchaser inclination toward characteristic
and natural merchandise combined with developing utilization of ecologically
safe items is additionally expected to fuel showcase advancement.

PROBLEM IDENTIFICATION
 Lack in digital marketing
 No use of the brand endorsements techniques
 Low competitive market presence
 Less reach towards potential customers
 Dependence over suppliers
 Unable to grab market opportunities through assessment of perfect solutions.

RECOMMENDED SOLUTION
 To improve digital presence, organisation is required to focus over the use of
Omni channel of marketing over the different social media platforms like
Facebook, Instagram, Pinterest etc.
 They have to focus over the hiring of film celebrities. This will help in
persuasion of the consumer behaviour and attraction of large number of new
consumers.

THE COMPETITOR AND
INDUSTRY REVIEW
The number of competitors in the cosmetic industry are high. There are many
big players that have existence in this market and provides the products and
services at global level. The name of some popular organisations that are
recognized at world level includes L’Oréal, P&G, Unilever etc. The different
number of product categories in which they deal includes skincare, haircare,
colour cosmetics, fragrances, personal care, OTC and many more.

INTRODUCTION PROJECT 2
The name of second business selected to pitch is Missenden Abbey. It is a
private multifunctional venue that gives a space to corporate occasions,
preparing and learning courses, family works, raising money occasions,
evening teas and bed and breakfast appointments.

 Competition : The level of competition in event industry is high. There are many big
organisations are present in market whom have large number of places where they can
easily organise different number of programmes irrespective of their nature includes
private party, festival, music concert, business meetings etc.
 Target audience: Missenden Abbey is small organisation provides venue at residential
place for the performance of different of services.
 Scope of market :The events industry of UK provides chances for the United Kingdom to
be the international business destination of option and at the same time, develop real
growth for United Kingdom events by creating large number of business opportunities.

PROBLEM IDENTIFICATION
 Dependence over supplier
 Limited place for events performance
 Lack in formulating objectives and building strategies
 High number of competition in market
 Lack of market analysis

RECOMMENDED SOLUTION
 Focusing over contact with multiple number of suppliers. This will help to
remove dependence.
 The organisation must include in their objectives about the expansion of
business through investing in different places so these will be further used in
the performance of events at large level.

THE COMPETITOR AND
INDUSTRY REVIEW
 In UK, there are number of competitors of even organisation such as Beyond
Creativity, Clearwater event, Bearded Kitten, BCD and many others.
 , The worth of UK event industry is approximately £39.1bn. The top ten
leading event organisation within United Kingdom are having earnings of
more than £2bn, Event industry of the UK now employing around 530,000
peoples in around 25,000 events organisations.

SKILLS AND EXPERIENCE OF
MEMBERS
The team members of both organisations have effective skills but lack in
experience. This would be the reason that organisations are able to get the
good start with diversified product and service offerings in market but the lack
of experience impacts the speed of long term growth.

CONCLUSION
It has been concluded from the above report that market analysis is the main
aspect that help an organisation to grab opportunities and build effective
strategies. The two organisations analysed above also have the kind of
common vision about the attainment of sustainability in market through
adherence of different strategies and techniques.

REFERENCES
Laudien, S.M. and Pesch, R., 2019. Understanding the influence of digitalization on service firm business
model design: a qualitative-empirical analysis. Review of Managerial Science. 13(3). pp.575-587.
Norton, L.W., 2020. The business of consulting psychology: Lessons from the field. Consulting
Psychology Journal: Practice and Research. 72(1). p.68.
Urintsov, A.I., Staroverova, O.V., Mamedova, N.A., Afanasev, M.A. and Klyachin, M.S., 2019,
September. Consulting of Choice of Information System in the Conditions of Digital Transformation of
Business. In 2019 International Conference" Quality Management, Transport and Information Security,
Information Technologies"(IT&QM&IS) (pp. 167-169). IEEE.