Icon College Business Project: Talent Strategies for ASDA (Unit 6)
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This report, focused on a business project for Icon College, examines talent management strategies within ASDA, a retail company. The project aims to analyze ASDA's approaches to attracting and retaining a skilled workforce. The report includes an introduction to project management, outlining the project's aim, objectives, and research questions. It presents a literature review on talent management, emphasizing the importance of attracting and retaining employees. The main body details the project management plan, including cost, time, scope, quality, communication, risk, and resource considerations. A work-break down structure and Gantt chart are also provided. Furthermore, the report presents small-scale research, detailing both qualitative and quantitative data collection methods, including questionnaires and secondary research through literature reviews. The report then presents and discusses the data and findings from the research, offering appropriate recommendations for the organization. Finally, the report reflects on the value of completing the project and provides a conclusion and references.

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Table of Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aim and objective.......................................................................................................3
P2 Project management plan.......................................................................................................5
P3 Formulate work-break down structure and Gantt chart.........................................................7
TASK 2............................................................................................................................................9
P4 Small-scale research for achieving of organisation aim and objectives................................9
TASK 3 .........................................................................................................................................11
Present data and findings..........................................................................................................11
P6 Appropriate recommendation for organisation....................................................................22
TASK 4..........................................................................................................................................22
P7 Reflect on value of completing project................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aim and objective.......................................................................................................3
P2 Project management plan.......................................................................................................5
P3 Formulate work-break down structure and Gantt chart.........................................................7
TASK 2............................................................................................................................................9
P4 Small-scale research for achieving of organisation aim and objectives................................9
TASK 3 .........................................................................................................................................11
Present data and findings..........................................................................................................11
P6 Appropriate recommendation for organisation....................................................................22
TASK 4..........................................................................................................................................22
P7 Reflect on value of completing project................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24

TITLE
“To determine and understand different strategies that are implemented by organisation
for attracting and retaining effective workforce within workplace.” A case about ASDA.
INTRODUCTION
Business project management simply states as a process of managing projects and it is
used by organisation with same methodologies and processes for completion of work or project
according to decided goals and objectives of organisation. With developing an effective strategy
it is easy for organisation to complete short and long term projects in an organised manner. By
developing a continue process this is easy for management to retain skilled and potential
workforce in organisation (Bacouël-Jentjens and Christiansen, 2016). With used of effective
resources and better anticipation management induced and implement knowledge that aids to
sustain systematic process related with workforce. This report is written from perspective of
ASDA and it operate their business in retail market and it headquarter is situated in Leeds, West,
Yorkshire. Moreover, this report highlights on research methods and data interpretation for
conducting research in proper manner. In the last, reflection report is generated to obtain
knowledge from project.
MAIN BODY
TASK 1
P1 Project aim and objective
Overview of research- Research is conducted on the topic of talent-management and it
is required by organisation for accomplishing goals and target by obtaining support from human-
resource. ASDA and their management worked to make emphasis on talent-management skills
that is used for promoting talent and skilled workforce. The working capabilities and their
potential is improved and it is used for promoting business with certainty aspects and it is used to
attract potential workforce among organisation (Hajro, Gibson and Pudelko, 2017). This is also
essential for retaining potential employee's to retain employee's for longer period.
AIM- “To analyse all strategies that are used by organisation for attracting and retaining
better workforce for improving organisational outputs.” A case study about ASDA.
Objective
“To determine and understand different strategies that are implemented by organisation
for attracting and retaining effective workforce within workplace.” A case about ASDA.
INTRODUCTION
Business project management simply states as a process of managing projects and it is
used by organisation with same methodologies and processes for completion of work or project
according to decided goals and objectives of organisation. With developing an effective strategy
it is easy for organisation to complete short and long term projects in an organised manner. By
developing a continue process this is easy for management to retain skilled and potential
workforce in organisation (Bacouël-Jentjens and Christiansen, 2016). With used of effective
resources and better anticipation management induced and implement knowledge that aids to
sustain systematic process related with workforce. This report is written from perspective of
ASDA and it operate their business in retail market and it headquarter is situated in Leeds, West,
Yorkshire. Moreover, this report highlights on research methods and data interpretation for
conducting research in proper manner. In the last, reflection report is generated to obtain
knowledge from project.
MAIN BODY
TASK 1
P1 Project aim and objective
Overview of research- Research is conducted on the topic of talent-management and it
is required by organisation for accomplishing goals and target by obtaining support from human-
resource. ASDA and their management worked to make emphasis on talent-management skills
that is used for promoting talent and skilled workforce. The working capabilities and their
potential is improved and it is used for promoting business with certainty aspects and it is used to
attract potential workforce among organisation (Hajro, Gibson and Pudelko, 2017). This is also
essential for retaining potential employee's to retain employee's for longer period.
AIM- “To analyse all strategies that are used by organisation for attracting and retaining
better workforce for improving organisational outputs.” A case study about ASDA.
Objective
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To understand aspect related with talented workforce for performing all work by
engagement of talented workforce.
To determine importance aspects related with talent-management for attracting and
retaining capable workforce.
For understand of all principles that are implemented by management to improve talent
management perspective.
For improving knowledge related with organisation strategies for attracting and retaining
potential workforce.
Research questions:
Explain aspects related with talented workforce among organisation?
Which are most effective principle for performing work through potential workforce in
organisation?
Which strategy is more important for organisation to retain talented workforce?
Literature review
Understand aspect that are important for talented workforce
From the perspective Ingmar, 2017, it is understand that talent-management is not similar
according to human-resource in which all work is managed with balanced level of commitment
within terms of managing, hiring and retaining skilled and talented workforce (Ng and Rumens,
2017). The main role to manage human-resource is to perform work by introducing strategies
that attract skilled workforce. Moreover, to motivate workforce individuals are encouraged by
management by understanding important factors that is related with potential and talented
workforce.
Importance of talent-management for retaining talented workforce
According to the Bjorkman, 2019 talent management is crucial for implement of business
practices which are performed by organisation for maintaining high-level of consistent factors.
This also refers it is important for management to manage strategies which are important for
building and sustaining talented workforce. It refers that business invest high amount of funds
within technological advancement through which performance of overall organisation is
improved by retaining capable workforce. Different principle are aligned and managed through
which employer retain in market for longer period in order to build better relation with persons.
Role of principle to enhance talent-management perspective
engagement of talented workforce.
To determine importance aspects related with talent-management for attracting and
retaining capable workforce.
For understand of all principles that are implemented by management to improve talent
management perspective.
For improving knowledge related with organisation strategies for attracting and retaining
potential workforce.
Research questions:
Explain aspects related with talented workforce among organisation?
Which are most effective principle for performing work through potential workforce in
organisation?
Which strategy is more important for organisation to retain talented workforce?
Literature review
Understand aspect that are important for talented workforce
From the perspective Ingmar, 2017, it is understand that talent-management is not similar
according to human-resource in which all work is managed with balanced level of commitment
within terms of managing, hiring and retaining skilled and talented workforce (Ng and Rumens,
2017). The main role to manage human-resource is to perform work by introducing strategies
that attract skilled workforce. Moreover, to motivate workforce individuals are encouraged by
management by understanding important factors that is related with potential and talented
workforce.
Importance of talent-management for retaining talented workforce
According to the Bjorkman, 2019 talent management is crucial for implement of business
practices which are performed by organisation for maintaining high-level of consistent factors.
This also refers it is important for management to manage strategies which are important for
building and sustaining talented workforce. It refers that business invest high amount of funds
within technological advancement through which performance of overall organisation is
improved by retaining capable workforce. Different principle are aligned and managed through
which employer retain in market for longer period in order to build better relation with persons.
Role of principle to enhance talent-management perspective
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From perspective of Sharon Momtazian, 2020 the term human-resource management is
considered with talent-management (Romani and et. al., 2017). With engaging organisation it is
identified that administration perform an important role to implement action and strategies which
improve overall performance of organisation. Strategic management demonstrate ability for
improving human-resource in business. Along with this for development of successful business
an organisation generate effective capabilities that improves better results for organisation.
Importance to increase for retaining talented workforce
With analyse viewpoint of Mona, 2018, retention start with opening of process that is
view by individuals for improving viewpoints related with organisation. The organisational
structure with enterprise aids and leads management to formulate system which is important to
manage services in an appropriate manner. By implement of organisational workforce
management aids towards development of culture through which task is managed with decided
working period. Further, business offer clear as well as on-going path that get advance career for
workforce and it aids management to obtain benefits related with increase in retention period of
employee's.
P2 Project management plan
PMP is explained as a document that transfer information in a formal manner and it is
also used by management to examine and understand that how projects are completed for
completion of all activities in an organised manner. Moreover, project plan is consider and
relates with all action that are is used for performing work in small time period. Some plans
details which is important for investigator and organisation to conduct research is mention as
follow:
Cost- This is defined as an important basis and it provide certain amount or budget for
completing research with more efficiency. It is also considered important amount which
provide aspects for researcher to manage task with adequate perspective. Further,
research is conducted as a tool, travel cost and legal compliance which are used for
completing research appropriately (Segovia-San-Juan and Fernández-de-Tejada, 2017).
Estimated cost to complete this research is £ 400 and it is invest according to requirement
of project.
Time- One of the most important element that demonstrate overall period related with
time is implemented by investigator for completion of research with suitable approaches.
considered with talent-management (Romani and et. al., 2017). With engaging organisation it is
identified that administration perform an important role to implement action and strategies which
improve overall performance of organisation. Strategic management demonstrate ability for
improving human-resource in business. Along with this for development of successful business
an organisation generate effective capabilities that improves better results for organisation.
Importance to increase for retaining talented workforce
With analyse viewpoint of Mona, 2018, retention start with opening of process that is
view by individuals for improving viewpoints related with organisation. The organisational
structure with enterprise aids and leads management to formulate system which is important to
manage services in an appropriate manner. By implement of organisational workforce
management aids towards development of culture through which task is managed with decided
working period. Further, business offer clear as well as on-going path that get advance career for
workforce and it aids management to obtain benefits related with increase in retention period of
employee's.
P2 Project management plan
PMP is explained as a document that transfer information in a formal manner and it is
also used by management to examine and understand that how projects are completed for
completion of all activities in an organised manner. Moreover, project plan is consider and
relates with all action that are is used for performing work in small time period. Some plans
details which is important for investigator and organisation to conduct research is mention as
follow:
Cost- This is defined as an important basis and it provide certain amount or budget for
completing research with more efficiency. It is also considered important amount which
provide aspects for researcher to manage task with adequate perspective. Further,
research is conducted as a tool, travel cost and legal compliance which are used for
completing research appropriately (Segovia-San-Juan and Fernández-de-Tejada, 2017).
Estimated cost to complete this research is £ 400 and it is invest according to requirement
of project.
Time- One of the most important element that demonstrate overall period related with
time is implemented by investigator for completion of research with suitable approaches.

For the respective research, estimated time period is two months for completion of
research by dividing all activities in proper manner.
Scope- This generally states as a detail period through which strength for management is
developed in an appropriate manner. Along with this investigator decide and analyse
certain aspects which is beneficial for developing strategies related with workforce.
Further, employee's are required in all sections, department and organisation for
completion of task that make longer perspective to analyse and improve talent within
workforce to obtain longer results (Skuza, McDonnell and Scullion, 2018).
Quality- This is explained as the framework through which researcher make action and
activities that are useful for completion of task with decided period of time. Moreover,
quality perspective inspire individuals to use accurate information, data and statistics that
is used for performing work with adequate and better outcomes. Moreover, when
research is completed quality aspects are managed with proper acceptance.
Communication- One of the important aspects which is used by management define that
all essential information is managed by individuals through formulating clear
understanding about organisation aspect. With addition of communication perspective
this is analysed researcher exchange information which is important to exchange or
transfer. So with transparent communication channel researcher complete all task in a
coordinate manner that support to achieve specific objective of research.
Risk- The term risk involve uncertainty aspects that is related with happening of bad
within future and this impact on probability, efficiency and outcome of research. This
also focus on negative consequence which induce on overall effectiveness related with
research factors (Routledge Cappelli and Keller, 2017). Risk is occurred at each activity
and this is also used for reducing them with perfection of research. Moreover, researcher
male sure that all task are done according to analysis of market to manage work for retain
in long suitability.
Resources- This is anything which is required to formulate process of performing
research with implement of appropriate activities. Further, researcher require different
type of resources which include internet, equipments, computer, printers and many more.
Moreover, researcher focus on use of different resources with motive of completing work
according to absolute mode to complete research in proper manner.
research by dividing all activities in proper manner.
Scope- This generally states as a detail period through which strength for management is
developed in an appropriate manner. Along with this investigator decide and analyse
certain aspects which is beneficial for developing strategies related with workforce.
Further, employee's are required in all sections, department and organisation for
completion of task that make longer perspective to analyse and improve talent within
workforce to obtain longer results (Skuza, McDonnell and Scullion, 2018).
Quality- This is explained as the framework through which researcher make action and
activities that are useful for completion of task with decided period of time. Moreover,
quality perspective inspire individuals to use accurate information, data and statistics that
is used for performing work with adequate and better outcomes. Moreover, when
research is completed quality aspects are managed with proper acceptance.
Communication- One of the important aspects which is used by management define that
all essential information is managed by individuals through formulating clear
understanding about organisation aspect. With addition of communication perspective
this is analysed researcher exchange information which is important to exchange or
transfer. So with transparent communication channel researcher complete all task in a
coordinate manner that support to achieve specific objective of research.
Risk- The term risk involve uncertainty aspects that is related with happening of bad
within future and this impact on probability, efficiency and outcome of research. This
also focus on negative consequence which induce on overall effectiveness related with
research factors (Routledge Cappelli and Keller, 2017). Risk is occurred at each activity
and this is also used for reducing them with perfection of research. Moreover, researcher
male sure that all task are done according to analysis of market to manage work for retain
in long suitability.
Resources- This is anything which is required to formulate process of performing
research with implement of appropriate activities. Further, researcher require different
type of resources which include internet, equipments, computer, printers and many more.
Moreover, researcher focus on use of different resources with motive of completing work
according to absolute mode to complete research in proper manner.
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P3 Formulate work-break down structure and Gantt chart
Gantt chart- It is recognise as a software that is also known as project programming,
project establishment and planning. This was mechanised for assisting advancement aspect of
Gantt chart as it is useful for building project dependence to identify difficult and complex path
of task (Carter, 2018). This is also view as dates of project when project are started and when
they are end. Project also formulate technical project aspects and they are used to track that how
task are compared and whole task is useful for understand of leading dependence about project.
Gantt chart- It is recognise as a software that is also known as project programming,
project establishment and planning. This was mechanised for assisting advancement aspect of
Gantt chart as it is useful for building project dependence to identify difficult and complex path
of task (Carter, 2018). This is also view as dates of project when project are started and when
they are end. Project also formulate technical project aspects and they are used to track that how
task are compared and whole task is useful for understand of leading dependence about project.
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Work-break down structure
The term work-break down structure is used for identifying techniques that are
implemented for project administration. This also do boundary of project and divide task into
small sections. So project are completed with controllable approach and it also lead team to
complete their work with administrative sections. Moreover, work-break down structure is
adjusted according to sequence decomposition about work an it aids in completion of task with
decided objectives (Abou-Moghli, 2019). WDS focus on original product and it provide
alternative aspects that aids towards formulation of more products and action. It also allow first
estimation to work with price, period and hazard to perform all task by dividing task into small
projects.
The term work-break down structure is used for identifying techniques that are
implemented for project administration. This also do boundary of project and divide task into
small sections. So project are completed with controllable approach and it also lead team to
complete their work with administrative sections. Moreover, work-break down structure is
adjusted according to sequence decomposition about work an it aids in completion of task with
decided objectives (Abou-Moghli, 2019). WDS focus on original product and it provide
alternative aspects that aids towards formulation of more products and action. It also allow first
estimation to work with price, period and hazard to perform all task by dividing task into small
projects.

TASK 2
P4 Small-scale research for achieving of organisation aim and objectives
With conducting research all task are performed to consider about knowledge that make
specific aspect to learn about process that make results with systematic approach. There are two
different methods implement which are primary and secondary. This also aids researcher for
completion of work with decided task. This is explained as below:
Qualitative method- It refers to a method through which information and data is
collected that aids towards performing work related with questionnaire, interviews,
focus-group and manual recording of information (Baghizadeh, Cecez-Kecmanovic and
Schlagwein, 2020). This also involve collection and analyse of data related with
experience, opinion and concepts for gathering right number of information.
Quantitative method- This is used by organisation to make emphasis on overall
measurement that are related with statistical, numerical and mathematical. It is used by
organisation to collect all information with motive of managing work by motive of
increase support related with computational techniques.
Sources of data collection
Primary resources- The method or source which is used by investigator for collecting
and gathering all information in simplified manner for improving knowledge related
with a specific topic is defined as primary source of method. Along with this primary
P4 Small-scale research for achieving of organisation aim and objectives
With conducting research all task are performed to consider about knowledge that make
specific aspect to learn about process that make results with systematic approach. There are two
different methods implement which are primary and secondary. This also aids researcher for
completion of work with decided task. This is explained as below:
Qualitative method- It refers to a method through which information and data is
collected that aids towards performing work related with questionnaire, interviews,
focus-group and manual recording of information (Baghizadeh, Cecez-Kecmanovic and
Schlagwein, 2020). This also involve collection and analyse of data related with
experience, opinion and concepts for gathering right number of information.
Quantitative method- This is used by organisation to make emphasis on overall
measurement that are related with statistical, numerical and mathematical. It is used by
organisation to collect all information with motive of managing work by motive of
increase support related with computational techniques.
Sources of data collection
Primary resources- The method or source which is used by investigator for collecting
and gathering all information in simplified manner for improving knowledge related
with a specific topic is defined as primary source of method. Along with this primary
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research is a time-consuming process that depends on interview, survey and
questionnaire.
Secondary source- One of the appropriate method for data-collection through which
all information is collected depends on organisation financial sheet, record, article and
magazine. This is also understand by management that secondary research is less-time
consuming but it is complex to gather information related with specific topic.
In this researcher, generate adequate usage of primary and secondary source and by considering
primary research is collected by management through use of questionnaire (Caldera, Desha and
Dawes, 2019). On the other side, literature review are used to collect information by use of
secondary research.
Sampling
This is explained as an effective procedure which is used to collect all information related
with statistics that are observed and calculated. They are taken with motive of completing work
by selection of respondents from a large number of population. The selected sample-size is 40
for completion of research.
Questionnaire
Quantitative questions
Q1) Do management understand about the prospect the improve engagement of talented
workforce at workplace?
a) Yes
b) No
Q2) Does talent-management perform an important role for sustaining and retaining talented
workforce at workplace?
a) Yes
b) No
Q3) Does ASDA improve overall productivity of organisation by engaging talented workforce?
a) Yes
b) No
Q4) Which strategies are more appropriate for ASDA for implement of talent-management
among organisation?
a) By appreciating potential workforce
questionnaire.
Secondary source- One of the appropriate method for data-collection through which
all information is collected depends on organisation financial sheet, record, article and
magazine. This is also understand by management that secondary research is less-time
consuming but it is complex to gather information related with specific topic.
In this researcher, generate adequate usage of primary and secondary source and by considering
primary research is collected by management through use of questionnaire (Caldera, Desha and
Dawes, 2019). On the other side, literature review are used to collect information by use of
secondary research.
Sampling
This is explained as an effective procedure which is used to collect all information related
with statistics that are observed and calculated. They are taken with motive of completing work
by selection of respondents from a large number of population. The selected sample-size is 40
for completion of research.
Questionnaire
Quantitative questions
Q1) Do management understand about the prospect the improve engagement of talented
workforce at workplace?
a) Yes
b) No
Q2) Does talent-management perform an important role for sustaining and retaining talented
workforce at workplace?
a) Yes
b) No
Q3) Does ASDA improve overall productivity of organisation by engaging talented workforce?
a) Yes
b) No
Q4) Which strategies are more appropriate for ASDA for implement of talent-management
among organisation?
a) By appreciating potential workforce
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b) Through developing pathways that enhance success
Q5) What significant aspects related with talent-management among ASDA?
a) To attract capable workforce.
b) For improving company performance
Q6) Which advanced results are acquire by ASDA through understand of talent-management?
a) Increase in morale of workforce
b) Introduce about job satisfaction
Q7) Which steps or action are taken by ASDA for introducing talent-management perspective
among organisation?
a) Organising social activities
b) Monitoring individual performance
Qualitative question
Q8) Which strategies are induced by ASDA to enhance the number of skilled and potential
employee's at workplace?
Q9) What type of initiatives are implemented by ASDA to attract potential workforce?
TASK 3
Present data and findings
Q1) Do management understand about the prospect the improve engagement
of talented workforce at workplace?
Frequency
a) Yes 25
b) No 15
Q2) Does talent-management perform an important role for sustaining and
retaining talented workforce at workplace?
Frequency
a) Yes 18
b) No 22
Q3) Does ASDA improve overall productivity of organisation by engaging
talented workforce?
Frequency
a) Yes 30
Q5) What significant aspects related with talent-management among ASDA?
a) To attract capable workforce.
b) For improving company performance
Q6) Which advanced results are acquire by ASDA through understand of talent-management?
a) Increase in morale of workforce
b) Introduce about job satisfaction
Q7) Which steps or action are taken by ASDA for introducing talent-management perspective
among organisation?
a) Organising social activities
b) Monitoring individual performance
Qualitative question
Q8) Which strategies are induced by ASDA to enhance the number of skilled and potential
employee's at workplace?
Q9) What type of initiatives are implemented by ASDA to attract potential workforce?
TASK 3
Present data and findings
Q1) Do management understand about the prospect the improve engagement
of talented workforce at workplace?
Frequency
a) Yes 25
b) No 15
Q2) Does talent-management perform an important role for sustaining and
retaining talented workforce at workplace?
Frequency
a) Yes 18
b) No 22
Q3) Does ASDA improve overall productivity of organisation by engaging
talented workforce?
Frequency
a) Yes 30

b) No 10
Q4) Which strategies are more appropriate for ASDA for implement of talent-
management among organisation?
Frequency
a) By appreciating potential workforce 20
b) Through developing pathways that enhance success 20
Q5) What significant aspects related with talent-management among ASDA? Frequency
a) To attract capable workforce. 16
b) For improving company performance 24
Q6) Which advanced results are acquire by ASDA through understand of
talent-management?
Frequency
a) Increase in morale of workforce 22
b) Introduce about job satisfaction 18
Q7) Which steps or action are taken by ASDA for introducing talent-
management perspective among organisation?
Frequency
a) Organising social activities 19
b) Monitoring individual performance 21
Qualitative question
Q8) Which strategies are induced by ASDA to enhance the number of skilled
and potential employee's at workplace?
Q9) What type of initiatives are implemented by ASDA to attract potential
workforce?
Q1) Do management understand about the prospect the improve engagement
of talented workforce at workplace?
Frequency
a) Yes 25
Q4) Which strategies are more appropriate for ASDA for implement of talent-
management among organisation?
Frequency
a) By appreciating potential workforce 20
b) Through developing pathways that enhance success 20
Q5) What significant aspects related with talent-management among ASDA? Frequency
a) To attract capable workforce. 16
b) For improving company performance 24
Q6) Which advanced results are acquire by ASDA through understand of
talent-management?
Frequency
a) Increase in morale of workforce 22
b) Introduce about job satisfaction 18
Q7) Which steps or action are taken by ASDA for introducing talent-
management perspective among organisation?
Frequency
a) Organising social activities 19
b) Monitoring individual performance 21
Qualitative question
Q8) Which strategies are induced by ASDA to enhance the number of skilled
and potential employee's at workplace?
Q9) What type of initiatives are implemented by ASDA to attract potential
workforce?
Q1) Do management understand about the prospect the improve engagement
of talented workforce at workplace?
Frequency
a) Yes 25
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