Icon College Business Project: Talent Strategies for ASDA (Unit 6)

This report, focused on a business project for Icon College, examines talent management strategies within ASDA, a retail company. The project aims to analyze ASDA's approaches to attracting and retaining a skilled workforce. The report includes an introduction to project management, outlining the project's aim, objectives, and research questions. It presents a literature review on talent management, emphasizing the importance of attracting and retaining employees. The main body details the project management plan, including cost, time, scope, quality, communication, risk, and resource considerations. A work-break down structure and Gantt chart are also provided. Furthermore, the report presents small-scale research, detailing both qualitative and quantitative data collection methods, including questionnaires and secondary research through literature reviews. The report then presents and discusses the data and findings from the research, offering appropriate recommendations for the organization. Finally, the report reflects on the value of completing the project and provides a conclusion and references.

Managing a Successful
Business Project

Table of Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aim and objective.......................................................................................................3
P2 Project management plan.......................................................................................................5
P3 Formulate work-break down structure and Gantt chart.........................................................7
TASK 2............................................................................................................................................9
P4 Small-scale research for achieving of organisation aim and objectives................................9
TASK 3 .........................................................................................................................................11
Present data and findings..........................................................................................................11
P6 Appropriate recommendation for organisation....................................................................22
TASK 4..........................................................................................................................................22
P7 Reflect on value of completing project................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................24

TITLE
“To determine and understand different strategies that are implemented by organisation
for attracting and retaining effective workforce within workplace.” A case about ASDA.
INTRODUCTION
Business project management simply states as a process of managing projects and it is
used by organisation with same methodologies and processes for completion of work or project
according to decided goals and objectives of organisation. With developing an effective strategy
it is easy for organisation to complete short and long term projects in an organised manner. By
developing a continue process this is easy for management to retain skilled and potential
workforce in organisation (Bacouël-Jentjens and Christiansen, 2016). With used of effective
resources and better anticipation management induced and implement knowledge that aids to
sustain systematic process related with workforce. This report is written from perspective of
ASDA and it operate their business in retail market and it headquarter is situated in Leeds, West,
Yorkshire. Moreover, this report highlights on research methods and data interpretation for
conducting research in proper manner. In the last, reflection report is generated to obtain
knowledge from project.
MAIN BODY
TASK 1
P1 Project aim and objective
Overview of research- Research is conducted on the topic of talent-management and it
is required by organisation for accomplishing goals and target by obtaining support from human-
resource. ASDA and their management worked to make emphasis on talent-management skills
that is used for promoting talent and skilled workforce. The working capabilities and their
potential is improved and it is used for promoting business with certainty aspects and it is used to
attract potential workforce among organisation (Hajro, Gibson and Pudelko, 2017). This is also
essential for retaining potential employee's to retain employee's for longer period.
AIM- “To analyse all strategies that are used by organisation for attracting and retaining
better workforce for improving organisational outputs.” A case study about ASDA.
Objective

 To understand aspect related with talented workforce for performing all work by
engagement of talented workforce.
 To determine importance aspects related with talent-management for attracting and
retaining capable workforce.
 For understand of all principles that are implemented by management to improve talent
management perspective.
 For improving knowledge related with organisation strategies for attracting and retaining
potential workforce.
Research questions:
 Explain aspects related with talented workforce among organisation?
 Which are most effective principle for performing work through potential workforce in
organisation?
 Which strategy is more important for organisation to retain talented workforce?
Literature review
Understand aspect that are important for talented workforce
From the perspective Ingmar, 2017, it is understand that talent-management is not similar
according to human-resource in which all work is managed with balanced level of commitment
within terms of managing, hiring and retaining skilled and talented workforce (Ng and Rumens,
2017). The main role to manage human-resource is to perform work by introducing strategies
that attract skilled workforce. Moreover, to motivate workforce individuals are encouraged by
management by understanding important factors that is related with potential and talented
workforce.
Importance of talent-management for retaining talented workforce
According to the Bjorkman, 2019 talent management is crucial for implement of business
practices which are performed by organisation for maintaining high-level of consistent factors.
This also refers it is important for management to manage strategies which are important for
building and sustaining talented workforce. It refers that business invest high amount of funds
within technological advancement through which performance of overall organisation is
improved by retaining capable workforce. Different principle are aligned and managed through
which employer retain in market for longer period in order to build better relation with persons.
Role of principle to enhance talent-management perspective

From perspective of Sharon Momtazian, 2020 the term human-resource management is
considered with talent-management (Romani and et. al., 2017). With engaging organisation it is
identified that administration perform an important role to implement action and strategies which
improve overall performance of organisation. Strategic management demonstrate ability for
improving human-resource in business. Along with this for development of successful business
an organisation generate effective capabilities that improves better results for organisation.
Importance to increase for retaining talented workforce
With analyse viewpoint of Mona, 2018, retention start with opening of process that is
view by individuals for improving viewpoints related with organisation. The organisational
structure with enterprise aids and leads management to formulate system which is important to
manage services in an appropriate manner. By implement of organisational workforce
management aids towards development of culture through which task is managed with decided
working period. Further, business offer clear as well as on-going path that get advance career for
workforce and it aids management to obtain benefits related with increase in retention period of
employee's.
P2 Project management plan
PMP is explained as a document that transfer information in a formal manner and it is
also used by management to examine and understand that how projects are completed for
completion of all activities in an organised manner. Moreover, project plan is consider and
relates with all action that are is used for performing work in small time period. Some plans
details which is important for investigator and organisation to conduct research is mention as
follow:
 Cost- This is defined as an important basis and it provide certain amount or budget for
completing research with more efficiency. It is also considered important amount which
provide aspects for researcher to manage task with adequate perspective. Further,
research is conducted as a tool, travel cost and legal compliance which are used for
completing research appropriately (Segovia-San-Juan and Fernández-de-Tejada, 2017).
Estimated cost to complete this research is £ 400 and it is invest according to requirement
of project.
 Time- One of the most important element that demonstrate overall period related with
time is implemented by investigator for completion of research with suitable approaches.

For the respective research, estimated time period is two months for completion of
research by dividing all activities in proper manner.
 Scope- This generally states as a detail period through which strength for management is
developed in an appropriate manner. Along with this investigator decide and analyse
certain aspects which is beneficial for developing strategies related with workforce.
Further, employee's are required in all sections, department and organisation for
completion of task that make longer perspective to analyse and improve talent within
workforce to obtain longer results (Skuza, McDonnell and Scullion, 2018).
 Quality- This is explained as the framework through which researcher make action and
activities that are useful for completion of task with decided period of time. Moreover,
quality perspective inspire individuals to use accurate information, data and statistics that
is used for performing work with adequate and better outcomes. Moreover, when
research is completed quality aspects are managed with proper acceptance.
 Communication- One of the important aspects which is used by management define that
all essential information is managed by individuals through formulating clear
understanding about organisation aspect. With addition of communication perspective
this is analysed researcher exchange information which is important to exchange or
transfer. So with transparent communication channel researcher complete all task in a
coordinate manner that support to achieve specific objective of research.
 Risk- The term risk involve uncertainty aspects that is related with happening of bad
within future and this impact on probability, efficiency and outcome of research. This
also focus on negative consequence which induce on overall effectiveness related with
research factors (Routledge Cappelli and Keller, 2017). Risk is occurred at each activity
and this is also used for reducing them with perfection of research. Moreover, researcher
male sure that all task are done according to analysis of market to manage work for retain
in long suitability.
 Resources- This is anything which is required to formulate process of performing
research with implement of appropriate activities. Further, researcher require different
type of resources which include internet, equipments, computer, printers and many more.
Moreover, researcher focus on use of different resources with motive of completing work
according to absolute mode to complete research in proper manner.

P3 Formulate work-break down structure and Gantt chart
Gantt chart- It is recognise as a software that is also known as project programming,
project establishment and planning. This was mechanised for assisting advancement aspect of
Gantt chart as it is useful for building project dependence to identify difficult and complex path
of task (Carter, 2018). This is also view as dates of project when project are started and when
they are end. Project also formulate technical project aspects and they are used to track that how
task are compared and whole task is useful for understand of leading dependence about project.

Work-break down structure
The term work-break down structure is used for identifying techniques that are
implemented for project administration. This also do boundary of project and divide task into
small sections. So project are completed with controllable approach and it also lead team to
complete their work with administrative sections. Moreover, work-break down structure is
adjusted according to sequence decomposition about work an it aids in completion of task with
decided objectives (Abou-Moghli, 2019). WDS focus on original product and it provide
alternative aspects that aids towards formulation of more products and action. It also allow first
estimation to work with price, period and hazard to perform all task by dividing task into small
projects.

TASK 2
P4 Small-scale research for achieving of organisation aim and objectives
With conducting research all task are performed to consider about knowledge that make
specific aspect to learn about process that make results with systematic approach. There are two
different methods implement which are primary and secondary. This also aids researcher for
completion of work with decided task. This is explained as below:
 Qualitative method- It refers to a method through which information and data is
collected that aids towards performing work related with questionnaire, interviews,
focus-group and manual recording of information (Baghizadeh, Cecez-Kecmanovic and
Schlagwein, 2020). This also involve collection and analyse of data related with
experience, opinion and concepts for gathering right number of information.
 Quantitative method- This is used by organisation to make emphasis on overall
measurement that are related with statistical, numerical and mathematical. It is used by
organisation to collect all information with motive of managing work by motive of
increase support related with computational techniques.
Sources of data collection
 Primary resources- The method or source which is used by investigator for collecting
and gathering all information in simplified manner for improving knowledge related
with a specific topic is defined as primary source of method. Along with this primary

research is a time-consuming process that depends on interview, survey and
questionnaire.
 Secondary source- One of the appropriate method for data-collection through which
all information is collected depends on organisation financial sheet, record, article and
magazine. This is also understand by management that secondary research is less-time
consuming but it is complex to gather information related with specific topic.
In this researcher, generate adequate usage of primary and secondary source and by considering
primary research is collected by management through use of questionnaire (Caldera, Desha and
Dawes, 2019). On the other side, literature review are used to collect information by use of
secondary research.
Sampling
This is explained as an effective procedure which is used to collect all information related
with statistics that are observed and calculated. They are taken with motive of completing work
by selection of respondents from a large number of population. The selected sample-size is 40
for completion of research.
Questionnaire
Quantitative questions
Q1) Do management understand about the prospect the improve engagement of talented
workforce at workplace?
a) Yes
b) No
Q2) Does talent-management perform an important role for sustaining and retaining talented
workforce at workplace?
a) Yes
b) No
Q3) Does ASDA improve overall productivity of organisation by engaging talented workforce?
a) Yes
b) No
Q4) Which strategies are more appropriate for ASDA for implement of talent-management
among organisation?
a) By appreciating potential workforce

b) Through developing pathways that enhance success
Q5) What significant aspects related with talent-management among ASDA?
a) To attract capable workforce.
b) For improving company performance
Q6) Which advanced results are acquire by ASDA through understand of talent-management?
a) Increase in morale of workforce
b) Introduce about job satisfaction
Q7) Which steps or action are taken by ASDA for introducing talent-management perspective
among organisation?
a) Organising social activities
b) Monitoring individual performance
Qualitative question
Q8) Which strategies are induced by ASDA to enhance the number of skilled and potential
employee's at workplace?
Q9) What type of initiatives are implemented by ASDA to attract potential workforce?
TASK 3
Present data and findings
Q1) Do management understand about the prospect the improve engagement
of talented workforce at workplace?
Frequency
a) Yes 25
b) No 15
Q2) Does talent-management perform an important role for sustaining and
retaining talented workforce at workplace?
Frequency
a) Yes 18
b) No 22
Q3) Does ASDA improve overall productivity of organisation by engaging
talented workforce?
Frequency
a) Yes 30

b) No 10
Q4) Which strategies are more appropriate for ASDA for implement of talent-
management among organisation?
Frequency
a) By appreciating potential workforce 20
b) Through developing pathways that enhance success 20
Q5) What significant aspects related with talent-management among ASDA? Frequency
a) To attract capable workforce. 16
b) For improving company performance 24
Q6) Which advanced results are acquire by ASDA through understand of
talent-management?
Frequency
a) Increase in morale of workforce 22
b) Introduce about job satisfaction 18
Q7) Which steps or action are taken by ASDA for introducing talent-
management perspective among organisation?
Frequency
a) Organising social activities 19
b) Monitoring individual performance 21
Qualitative question
Q8) Which strategies are induced by ASDA to enhance the number of skilled
and potential employee's at workplace?
Q9) What type of initiatives are implemented by ASDA to attract potential
workforce?
Q1) Do management understand about the prospect the improve engagement
of talented workforce at workplace?
Frequency
a) Yes 25

b) No 15
25
15
a) Yes
b) No

Interpretation- With analyses of above graph it is identified by management that by engaging
talented individuals among organisation. This is easy for individuals to perform their work by
engagement of talented workforce and it also aids persons to complete all task with motive of
improving their career and job role.
Q2) Does talent-management perform an important role for sustaining and
retaining talented workforce at workplace?
Frequency
a) Yes 18
b) No 22
Interpretation- Most of organisation face different challenges and it generate problems for
organisation to manage all work with decided approach. It also refers there are different
challenges faced by management to retain talented employee's among organisation in appropriate
manner.
18
22
a) Yes
b) No

Q3) Does ASDA improve overall productivity of organisation by engaging
talented workforce?
Frequency
a) Yes 30
b) No 10
Interpretation- According to the above graph, it is understand by researcher that talented-
workforce perform an important role for improving the work-performance through engaging
aspects that is used by team-members to increase overall productivity in an organised manner.
Q4) Which strategies are more appropriate for ASDA for implement of talent-
management among organisation?
Frequency
a) By appreciating potential workforce 20
b) Through developing pathways that enhance success 20
30
10
a) Yes
b) No

Interpretation- The above information and graph demonstrate that by appreciating potential
workforce and by selection of right pathways it is easy for management to perform their work in
an appropriate manner. This also aids management to improve talent among workforce for
completion of organisational task in proper manner.
Q5) What significant aspects related with talent-management among ASDA? Frequency
a) To attract capable workforce. 16
b) For improving company performance 24
20 20
a) By appreciating potential
workforce
b) Through developing
pathways that enhance
success

Interpretation- The answer which is collected from respondents demonstrate that this is important
for organisation to enhance and improve organisational performance. It define there are various
roles performed by management of ASDA to complete work with decided aspects that aids to
improve organisational performance properly.
Q6) Which advanced results are acquire by ASDA through understand of
talent-management?
Frequency
a) Increase in morale of workforce 22
b) Introduce about job satisfaction 18
16
24
a) To attract capable
workforce.
b) For improving company
performance

22
18
a) Increase in morale of work-
force
b) Introduce about job satisfac-
tion
Interpretation- With retaining talent among organisation it is identified that all workforce is
satisfied by management through enhancing morale of workforce. Along with this by satisfying
individual needs this is easy to introduce all areas which satisfies need and wants of customers to
perform their role in effective manner.
Q7) Which steps or action are taken by ASDA for introducing talent-
management perspective among organisation?
Frequency
a) Organising social activities 19
b) Monitoring individual performance 21

19
21
a) Organising social activities
b) Monitoring individual per-
formance
Interpretation- Their are different action and activities performed by organisation and it is used
by organisation to perform all work with activities that enhance and improve social activities. On
the other side, monitoring individual performance also improve work results which is used by
organisation for increasing overall aspects.
Q8) Which strategies are induced by ASDA to enhance the number of skilled and potential
employee's at workplace?
Solution- ASDA perform business at international level and it is used by management to
complete their work with motive of managing task with use of effective skills. Along with this
ASDA manage and complete all work through deciding areas by which workers are retain
through offering recognition and monetary rewards.
Q9) What type of initiatives are implemented by ASDA to attract potential workforce?
Solution- Training and development perform an important role for ASDA management because
it aids organisation to perform all task with decided skills and abilities. Moreover, individual
also complete their task with specific methods through which leader initiate and motivate

workforce of business for accomplishing better results in organisation.
P6 Appropriate recommendation for organisation
With analyses of above report this is identified and measured by organisation that talent-
management is considered as an important aspect which is used for retaining potential candidates
through which working aspects is increased by organisation to perform work in productive
manner. Some recommendations to address issue are mention as follow:
 ASDA offer sustainable path and it develop easy perspective for workforce for
accomplish of more success and development factors. Monetary rewards are offered by
management and this is used to address long term issue related with employee's of
workforce.
 There are different training session is implemented by management and it is used for
improving skills, abilities and knowledge. Other recommendation to enhance talented
number of workforce is considered towards managing work as per sustainability areas
that improve overall effectiveness of business.
TASK 4
P7 Reflect on value of completing project
With conducting the above research aspects it is identified by me that I learned about
different concepts that are related with talent-management. This is used for attracting and
retaining large number of workforce by performing all work according to decided approaches.
Along with this it is also acknowledge through me that ASDA provide all details related with
success and development factors of organisation. With preparation of organisational task this is
easy for me to measure clear success and develop information which designed successful path
for improving career and job role. Along with this I also designed questionnaire and it is used to
assist and collect all data and information that increase knowledge related with talent
management approaches. Along with this suitable aspects to improve results by used of tools is
also learned by me. Like, Gantt chart and WBS involve activities which is used to complete all
work according to decided time-frame. It helps to complete all task with decided time-period and
also to learn time-management perspective. Further, there are different challenges faced by me to
manage interaction by workforce and it is used by me to complete work according to random

basis. This is also used for performing task through understanding learning areas that implement
better researcher process and outcomes from report.
CONCLUSION
In the last, with analyses of above report it is concluded by management that organisation
perform a large number of operations and functions through implementing an effective strategy.
Project are designed by organisation for performing their role towards a specific goal and
objective. Approaches related with talent-management are also understand and it aids to hire and
recruit potential and capable workforce in organisation. Moreover, with primary and secondary
research it is easy for management to analyse perspective that relates according to strategies
which is used

REFERENCES
Books and Journal
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teams: Linking organizational diversity climates to teams’ effectiveness. Academy of
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new horizons for research. Canadian Journal of Administrative Sciences. 34(2). pp.109-
120.
Romani and et. al., 2017. Diversity management and the Scandinavian model: Illustrations from
Denmark and Sweden. Management and diversity: Perspectives from different national
contexts, pp.261-280
Segovia-San-Juan and Fernández-de-Tejada, V., 2017. Analyzing disability in socially
responsible companies. Social Indicators Research .130(2). pp.617-645
Skuza, A., McDonnell, A. and Scullion, H., 2018. Macro talent management in Poland: The role
of talent and the challenges ahead. In Macro Talent Management in Emerging and
Emergent Markets (pp. 66-83).
Routledge Cappelli, P. and Keller, J.R., 2017. The historical context of talent management. The
Oxford handbook of talent management, pp.23-42
Carter, N., 2018. The politics of the environment: Ideas, activism, policy. Cambridge University
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retention: Exploring the mediating role of structural capital. International Business
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Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: To determine and understand
different strategies that are implemented by
organisation for attracting and retaining
effective workforce within workplace.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates) What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines
set?
 Did you need to make any changes to
your project management plan?
I complete the project with decided topic. “To
determine and understand different strategies
that are implemented by organisation for
attracting and retaining effective workforce
within workplace.”
Yes, task are completed with decided
requirements.
Yes, all activities are on decided track.
No, changes are not required.
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for
undertaking research tasks? Did you identify any additional
risks/issues that have an impact on
the project management plan?
Less issue are faced because all skills are
utilised properly.
Yes, different issue are faced that impact on
project management plan.
Problems encountered This is used to make effective communication

What barriers did you face?
How did you overcome them?
related with respondents.
Use of hard and soft skill is faced by me and
to overcome from them guidance from
individuals is understand.
New Ideas and change of project direction
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the future?
With understand of aspects I feel comfortable
to complete report.
Task are performed in well-manner by use of
effective skill.
I improved my results with develop of liable
judgements.
This aids me to conduct research properly.
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for
completion?
Data-collection with primary methods is at
priority.
Yes, with use of Gantt chart and WBS.
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date: