Managing ASDA's Globalisation: Project and Impact Analysis

This report examines the impact of globalisation on ASDA, a British supermarket retailer operating internationally. The project aims to analyze the positive economic, cultural, and ethical impacts of globalisation on ASDA's business functions. It outlines project aims, objectives, and a project management plan, including cost, scope, time, quality, communication, risk, and resource management. A work breakdown structure and Gantt chart are used for effective project management. The report utilizes qualitative and quantitative research methods, including interviews with senior managers, to gather data and insights. The research explores drivers of globalisation, the importance of technology adoption, and challenges faced while globalising. Data collection methods include primary data from interviews. The report also discusses tools and techniques used to analyze the collected data, and it reflects the values of entire research with the aim of attaining positive results and outcomes as well. This report provides a comprehensive overview of ASDA's globalisation strategy and its implications.

Managing a Successful
Business Project

INTRODUCTION
Globalisation is an important procedure of interaction among people government in
worldwide. Due to advance technology, transportation and communication, globalisation has
grown day by day. This is a reason, that it also increase growth of international trade, culture and
ideas ( Khan and et. al., 2015). Globalisation also provide various possibility for company to
accomplish their competitive image at global level. This report is based on ASDA, is British
supermarket retailer which operate their business at international scale for accomplishing
competitive image. Project is focus on its aims and objectives that is related with how
globalisation can drive business success. Project management plan is also prepared by includes
different factors such as quality, cost, risk, resources and many more. Furthermore, Gantt Chart
and work breakdown structure in discussed in this project to attain reliable results. Here,
qualitative and quantitative research method is also conducted in this project in order to gather
relevant data and information towards the project. At last, different tool is also used by business
to undertake the research and reflect the values of entire research with the aim of attaining
positive results and outcomes as well.
TASK 1
Project aims and objectives
Globalisation is a concept which help in processing economic interdependence which
may influence the commodity value. Through which, company attain higher growth level at
market and also share their positive relation within another country by selling their commodity.
The main reason of globalisation growth is increasing in technology advancement which help in
reducing the transaction cost. It help in revenue generation. Apart from this, when a company
operate their business at global level then they needs proper fund and sources such as work force,
advance technology and so on that help company in performing task in worldwide level ( Yin,
2017). In relation of ASDA, if company operate globalise then they needs to understand
consumers demand. Apart from this, globalisation concept is also define impact on various
business function such as operations, marketing, HR and accounting in both positive and
negative manner.
Aim:
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““To analysis the positive economic, cultural and ethical impact of globalisation on
different functions of the company. A study on ASDA.”
Objectives:
 To understand the main concept of globalisation.
 To evaluate the impact of globalisation for organisational function of ASDA?
 To determine the challenges faced by ASDA while going globalise.
Questions:
 What is the main concept of globalisation?
 What is the importance of globalisation for organisational function of ASDA?
 What are the challenges faces by ASDA while going globalise?
Project management plan
PMP is as an important format and authorized documents that includes how the project
will be execute and monitored. Mainly, it is a summary of project that define project objectives
along with its scope. By this company is enable in accomplishing reliable results. Thus, it is
crucial for project manager to effectively execute task activities so positive and reliable
outcomes can be achieved. As it give direction to the project manager by which they execute its
activities and make a successful project plan ( Paniagua and Sapena, 2014). Furthermore, it also
includes various elements that contribute in making a effective plan.
Cost: Proper fund is essential for firm to run their activities in systematic way. In this,
project manager to maintain proper fund while executing project activities through which
company can attain their set objectives (Florén and Frishammar, 2012). In this regards, ASDA
required approx £75500 to complete this project. By this, effectiveness of the project can be
increased and also attaining positive results.
Total Forecasted Budget
Particulars 2017-2018 ( £)
Advertisement cost 10000
Research and Development 25000
Technology cost 25000
Training charges 7500
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Promotional activities 4500
Catalogues 3500
Total Cost 75500
Scope: It is related with the project range as globalisation provide wider scope to
business organisation to operate their activities effectively. In this, company get various chances
to attain success at global market. In this, ASDA should provide their products and services as
per customers wants to attain competitive profit from its rivals. As company also operate their
business globally in which company attain different chances to enhance their market share at
market place ( Cleden, 2017). With the help of globalisation, company can operate business at
global level by effectively following economic, culture and ethical aspect at international level.
Time: This factor play a essential role in carry out project task in an effectual way. In
this, project manager is responsible for carry out the activities as per set time frame so that
manager can easily attain optimistic end results in stipulate time frame. This project is based on
globalisation and its impact on business function of ASDA as it take around 4 to 5 month for
completion. If business organisation operate their project activities as per set time then they esily
attain their target.
Quality: For successfully expand their business, company needs to ensure about their
quality services that offered in market. For this, project manager play a vital role in performing
activities in systematic manner so that success can be easily attained at market place. For
attaining the same, ASDA offer better quality products to customers at global market by
analysing customers needs and wants. Through which, company can easily improve their
customers base at global level.
Communication: For executing activities of project, interaction among workers and
manager is more important. By this project manager can easily provide guidance and information
to perform the project in effective manner ( Doherty, Ashurst and Peppard, 2012). In this
context, project manager of ASDA use appropriate channel of communication to connect with all
the department and workers as well. For communicating with staff members, manager implement
various social media, emails and face to face interaction (Fageha and Aibinu, 2013). With the
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help of this, company can easily share their information and expand their business at global
level. This will contribute in attaining positive results.
Risk: This element is also play a crucial role in making project management plan. Thus,
it is essential duty of project manager to analyse the risk that occur at the time of undertaking
project activities. In this context, the main issue that faced by project manager is relate with fund,
change in technologies, human resource and competitors in market place. All these can be
negatively impact on the end result of the project activities. For reducing the same, project
manager of ASDA needs to give appropriate training programs to trained their workers so that
they can easily manage risk while performing project activities. If risk can be managed then
project manager easily complete project without any kind of issues. It help in making whole
project more effective and successful as well.
Resource: This factors is crucial for project manager to includes entire necessary
resources for executing project activities. By this, company can attain their set target and make
project more successful. For this project, manager of the project requires enough finance,
advance technology, human resource, proper time and so on. All these are the significant
resource that help in completing project activities in an appropriate manner. In ASDA, it direct
their concern at global level than they also includes skilled workforce, updates and advance
technologies so that entire activities of project can be done effectively. It may help in attaining
reliable or positive outcome of the project.
Work breakdown structure and Gantt chart
Gantt chart:
It is type of bar char that include entire activities on which project will be undertake. In
this, task to be performed on the basis of vertical axis and time measure is on the horizontal axis.
Mainly, this type of toll is very important that used in managing project activities in systematic
manner. Along with this, it also shows start and end dates for tasks. By using this tool, project
manager can easily make suitable planning, tracking and coordinating specified task activities in
an effective manner (Drucker, 2012). It may aid in reducing the chances of arising any kind of
issues and maximize the positive outcomes.
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Work breakdown structure:
It is refers to a chart which help in managing task to complete the whole project in
organized manner. WBS is consider as a hierarchical tree structure that shows whole project and
also breakdown into smaller portions. In this context, the main aim of WBS is to manage large
project in effective manner so that project can be effectively managed and completed as well
(Wang, Dou and Jia, 2016). By using this structure, project manager easily formulate project
activities that support attaining positive and favourable outcomes.
TASK 2
P4 Small- scale research by applying qualitative and quantitative research methods
Carry out the research includes a systematic plan and concept that is highly related with
the research methodology that aid in accomplish favourable outcomes. In this, investigator is
responsible for setting direction for undertaking its activities with proper planning. So that,
investigator can easily resolve all the issues and obstacles. For attaining the same, type of
method of conducting research are as follows:
Qualitative research: This type of research method is related to statical data in order to
find actual results at the end of the research. In this, questionnaire and survey is the important
part that support at the time of undertaking research in systematic manner. This may aid in
attaining positive and reliable outcomes.
Quantitative research: It is also an important method of research that focus on finding
reasons, opinion and motivations. This will aid in determining optimistic outcomes in the
research activities. In this method researcher use various ways to collected data like focus group,
one-on-one interviews, questionnaire and many more. All these are contribute in gathering
relevant and reliable results (Tang, Gallagher and Bie, 2015). Under this research, researcher use
qualitative method to conduct interview in which they ask questions from senior manager of the
company.
Data collection:
This is process of gathering, measuring and analysing right insights for the research
activities to attain reliable outcomes. By this, investigator can assess their theory related with the
collected data and information as well. As it includes some methods:
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Primary: Under this method, data is collected for the first time and not used before. As
this type of data is provide reliable information that help in attaining positive outcomes. One of
the main benefit of using this type of method is that research can easily get reliable data and
information.
Secondary: This data is already published in different materials like books, journals,
newspaper and many more (Fageha and Aibinu, 2013). By using this, researcher collect data in
less period of time and attain positive results as well.
For undertaking this project, researcher use primary method to conduct interview process.
By this they interact with senior manager of business organisation who have proper knowledge
about the project theme and its effect on the different business functions. This may aid in
improving the chances of attaining positive and reliable outcomes that help researcher in taking
right decision within the research.
TASK 3
P5 Research and data using appropriate tools and techniques
Interview questions
Q1) Do you aware about the impact of globalisation on business activities?
Q2) What do you think were the major drivers of globalisation?
Q3) How important do you think adoption of latest technology is, for the business?
Q4) What do you think how important is globalisation for organisational success?
Q5) What are the sections benefited most from the globalisation?
Q6) According to you, what were the major concerns/challenges faced by the business while
globalising business operations?
Q7) what were the major strategies which are adopted by the business to minimize negative
impacts of globalisation?
Q8) What type of sources are required by ASDA to operate business at global level?
Q9) What are your suggestion to businesses which are planning to globalise their operations?
Q10) How do you deal with uncertain nature of UK market?
Interpretation
Theme 1: Do you aware about the impact of globalisation on business activities?
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Answer: Yes, I am aware about the globalisation concept on business activities as it provide
various benefits like improve in market share, growth level, customers base and many more at
global market. By this, company can easily established their competitive brand image. Along
with this, while company going globalise then company get opportunities to expand their
business activities in international level.
Theme 2: What do you think were the major drivers of globalisation?
Answer: As per my views, globalisation includes various drivers that are important for business
organization to attain success at market place. As mainly, it consist technological, political,
market, cost and competitive drivers that are commonly used to define the organizational growth.
Theme 3: How important do you think adoption of latest technology is, for the business?
Answer: Latest technology play a vital role in business organization because it provide a faster,
more convenient and more effective option to perform business transaction. One of the major
importance of latest technology is to make company enable in attaining competitiveness in
market place. As per my views, adoption of latest technology help in expanding the operational
activities at global level. In competitive world, avoiding technology is impossible in the business
because its overall success is highly based on the technologies. At the time of operating business
at global level, it become easy to communicate with customers and at the same time keep in
touch with suppliers.
Theme 4: What do you think how important is globalisation for organisational success?
Answer: I think globalisation is important for organizational success because it opens up
international access through which company can effectively operate their business at global level
and also improve the chances of attaining success at market place. Furthermore, globalisation is
also lowers the cost of customers services that positively impact on the overall performance of
company as well. One more point that define that define the importance of globalisation that is it
breeds more competition at market place because globalisation increase the international
opportunities for the company that may aid in enhancing the profitability level.
Theme 5: What are the sections benefited most from the globalisation?
Answer: I think marketing and HR department is largely benefited from the globalisation
concept because it provide platform in which company may improve their customers base and at
the same time also invite new and capable talent. This may positively impact on the overall
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performance of the company at market place. With the help of skilled workforce company can
easily operate their business at global level and attain higher success as well.
Theme 6: According to you, what were the major concerns/challenges faced by the business
while globalising business operations?
Answer: As per my views, globalisation includes different situation that faced by business at the
time of operating their activities at global level. Right business practices, organizational
structure, Public relation, Leadership, lawful and regulatory structure and many more. All these
are put negative impact on business activities. So that, it is crucial for company to measure of all
the challenges that can create issues in-front of organization.
Theme 7: What were the major strategies which are adopted by the business to minimize
negative impacts of globalisation?
Answer: According to me, it is crucial for organisation to adopt effectual ways to reduce the
negative impact of globalisation on entire business activities. It may help them in rising their
performance level at global market place. Closures and liquidations, strategic alliances,
relocation of business, business process Re-engineering, diversification of product portfolio,
Research and development, Business process Outsourcing and so on are the important strategies
that help company to overcome from globalisation challenges.
Theme 8: What type of sources are required by ASDA to operate business at global level?
Answer: According to me, skilled workforce and proper finance is required by the company to
operate their business at global market. Without this, company can fail in meeting their set
targets and also reduce their performance as well. Thus, it is important for company to includes
these sources while operating business at international level.
Theme 9: What are your suggestion to businesses, which are planning to globalise their
operations?
Answer: As per my opinion, company should train their workforce so that they easily
understand the political and market trends at global level. If company have proper knowledge
about the policies and market changes then they operate their business. Furthermore, at the time
of operating business at global level, company should keep enough financial resources.
Theme 10: How do you deal with uncertain nature of UK market?
Answer: By analysing market trends and preferences I can easily deal with uncertainty within
the UK market.
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