Unit 4 Managing a Successful Business Project Report - Icon College

This report presents a comprehensive analysis of managing a successful business project, focusing on digital disruption and transformation within Asda Ltd. The report begins with an introduction to digital technologies and their impact on business operations, highlighting the importance of communication and stakeholder engagement. Task 1 outlines the aims and objectives of the project, which include understanding digital disruption and transformation within Asda, identifying opportunities and challenges, and evaluating the impact of digital technologies. The project management plan is detailed, covering aspects such as cost, scope, time, quality, communication, risk, and resource allocation, along with a work breakdown structure and Gantt chart for time frames and stages of completion. Task 2 delves into research methodologies, including qualitative research strategies, inductive research approaches, and exploratory research designs. The report emphasizes data collection methods, sampling techniques, and data analysis tools. Task 3 focuses on the questionnaire used for the survey method in the qualitative approach. Task 4 reflects on the value of the research in meeting objectives and personal learning. The report concludes with recommendations based on the research and data analysis, drawing valid conclusions on the digital transformation and disruption experienced by Asda Ltd. The report is a result of the Icon College of Technology and Management's HND in Business program. The report provides valuable insights into project management and digital transformation strategies within a business context.

Managing a successful
business project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of organisation.................................................................................1
P2 Produce a project management plan that cover aspects cost, scope, time , quality,
communication, risk and resource for the project..................................................................2
P3 Work breakdown structure and a Gantt chart to provide time frames and stages for
completion..............................................................................................................................3
TASK 2............................................................................................................................................4
P4 Analyse research and data using appropriate tools and techniques..................................4
P5 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions.................................................................................6
TASK 3............................................................................................................................................8
P6 Questionnaire for the survey method in the qualitative method.......................................8
Task 4.............................................................................................................................................20
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
In the present time, there are several new and digital technologies which helps the
organisation to distributes and transform information. It is very important for the organisation to
communicate information to their stakeholders so that they can create faith and trust among
them. Digital technologies have changed the way of doing the different business operations. It
has been analysed that these digital technologies have change the traditional business models and
transform it into new models. There are several digital mobile technologies that have served a
proper wealth of opportunities and choices. Other than that when it comes to the production, it
has given a more innovative idea to the organisation to produce innovative products and services
to the customers. Digital distribution is the changes that have been occurred in the different
business models due to new digital technologies, it has direct impact over the vale proposition of
existing products and services. It has been identified that there is rapid enhancement in the
utilisation of mobile devices for the office or personal work. This changes are known as
consumerisation of IT (Montgomery and Chester, 2013). It has largely increased the potential of
digital distribution to the many industries. The very good example digital distribution is
Amazon, Hulu Plus, Netflix etc. digital transformation is the reworking of the products,
processes and strategies within an organization by leveraging current technologies. The
following report is going to develop a business plan with respect of Asda LTD.
TASK 1
P1 Aims and objectives of organisation
Aims:
“To examine the major challenges and opportunities that are faced by the organisation
from implementation of Digital disruption and transformation: A case study of ASDA Ltd”
Objectives:
 To understand the concept of Digital disruption and digital transformation in Asda
 To find the different aspects of digital transformation and disruption in Asda
 To analyse the different opportunities that can Asda have from changes in digital
technologies
1

 To evaluate the different challenges that are faced by the Asda after the transformation
and disruption of digital technologies.
P2 Produce a project management plan that cover aspects cost, scope, time , quality,
communication, risk and resource for the project
Task Name Duration Start Finish Predecessors
Research project 79 days Mon 2/27/17 Thu 2/15/17
Planning 20 days Mon 2/27/17 Fri 3/24/17
Selection of research topic 9 days Mon 2/27/17 Thu 3/9/17
Developing problem statement 7 days Fri 3/10/17 Mon 3/20/17 3
Setting the time frame for the
allocation of resources 4 days Tue 3/21/17 Fri 3/24/17 4
Implementation 52 days Mon 3/27/17 Tue 6/6/17
Carrying out literature review 12 days Mon 3/27/17 Tue 4/11/17 5
Choosing research methodologies 16 days Wed 4/12/17 Wed 5/3/17 7
Calculation of the costs 6 days Thu 5/4/17 Thu 5/11/17 8
2

Data analysis and interpretation 18 days Fri 5/12/17 Tue 6/6/17 9
Evaluation of outcomes 10 days Fri 5/12/17 Thu 5/25/17 9
Project closer 15 days Fri 5/26/17 Thu 6/15/17
Stating conclusion and
recommendations 8 days Fri 5/26/17 Tue 6/6/17 11
Proper documentation of results 6 days Wed 6/7/17 Wed 6/14/17 13
Submission of report 1 day Thu 6/15/17 Thu 6/15/17 14
P3 Work breakdown structure and a Gantt chart to provide time frames and stages for
completion
3

TASK 2
P4 Analyse research and data using appropriate tools and techniques
The present study is based on the major challenges and opportunities that are faced by the
organisation from implementation of Digital disruption and transformation. In order to conduct
the investigation about the Asda Ltd researcher required to focus on the various methods of the
research methodologies. This is very important chapter in the investigation, which helps the
researcher to collect the appropriate information and analyse in proper way so that effective
results can be drawn. There are several aspects that are included in the research methodology,
that are research approach, research design, data collection, research philosophies, sampling etc.
If the research methodologies chapter is not there, then data can not be collected in effective
manner as well as researcher can not able to draw proper conclusion and results. For attaining
this objective, scholar will follow these methods which are as follows:
4

Research Strategy: It is one of the most important chapter of the research by which
investigator to collect and analyse information. When the investigator is select the way of doing
the research, he or she need to keep several aspects in his or her mind. Such as aim , objective,
study etc. On the basis of aim and objective, selection of research strategy is dependent. There
are two types of research strategy, that are qualitative and qualitative. The key objective of this
research is to analyse the major challenges and opportunities that are faced by the organisation
from implementation of Digital disruption and transformation. In order to achieve the aim and
objective, researcher have selected qualitative research strategy. When it is concerned about the
qualitative research strategy, it is method deep analysis for the subject which is made by the
researcher with the different concept and theory (Chaffey and Patron, 2012). On the other hand
quantitative research strategy then researcher use different practical tools and techniques such as
regression, correlation, t- test, a nova test and standard deviation etc. This helps the researcher to
find the relationship between the different independent and dependent variable
Research Approach: This is another major important chapter in the research which
helps the scholar to collect the information which is related to the subject. This method assists
the investigator to collect the proper information about the topic so that appropriate outcome can
be identified. On the basis of research strategy, research approach is dependent. There are two
basic types of research approach, that are inductive and deductive. The key aim of the
researcher is to evaluate the different challenges and opportunities that are faced by the venture
from Digital disruption and transformation. In order to achieve this objective, researcher have
selected inductive research approach, when it is concerned about the inductive research approach
then it is creation of new theory emerging from the data. On the other hand deductive research
approach initiates with the making of hypothesis (Persons and Waitman, 2012). This method id
very much structured, this is because investigator have to attain its aim and objective. Deductive
approach is the fundamental form of valid reasoning. It starting point is premises and its process
includes theory, hypothesis, observation and confirmation.
Research philosophy: It is another important chapter of the research methodology and
investigation. It do includes different values, beliefs, assumption etc. It deals with the source,
nature and development of the knowledge. Other than that it have very great impact over the
scholar beliefs and values. There are more than two types of research philosophy which is being
selected on the basis of aim and objectives of the study. When it is being discussed about the
5

interpritivism several factors reflect one single fact. On the other hand positivism research
philosophy where scholar relies upon the certain fact and figure regarding particular aspect
scholar relies upon the certain fact and figure regarding particular aspect. The researcher have
selected interpritivism research philosophy.
Research Design: It is one of the most important chapter of research methodology,
which assist in obtaining the accurate result of the study. Data collection method is totally
dependent on the selection id research design. There are two key types of research design that
are exploratory and descriptive. When it is discussed about the exploratory research design,
different ideas and thoughts are discovered. This type of research design is very flexible, this is
because it consist of non-probabilistic sampling. The key aim of the researcher is to analyse the
different challenges and opportunities that are faced by the venture after digital transformation
and distribution. In order to achieve this objective, researcher have selected exploratory research
design.
Data collection: It is one of the most important chapter in the researcher by which
appropriate and relevant data is being collected. If the data collection is not there then it is not
possible for the researcher to conduct the investigation. There are two ways by which
information is collected that are primary and secondary data collection. Here primary data will
be collected so that more reliable and accurate results can be founded. When it is concerned
about the primary data collection, then the information is collected from those sources where it
have never being collected. The sources that are included in primary data collection are
interview, survey, observation etc. On the other hand when it comes to the secondary data
collection, then it is collection of data from those sources where the study on the particular topic
have already being done such as Books, journal, Magazine etc (Balasubramanian and Sawhney,
2013)
Sampling: It is not possible for the researcher to collect the information from large
population, in order to avoid this problem sample are being drawn from the population. It is very
effective strategy to select the sample size. There are two ways by which sampling can be done
that are probabilistic and non-probabilistic. In this study non-probabilistic sampling will done
under which random sampling will be done
6

Data analysis: There are two ways by which data can be analysed. Selection of data
analysis tool is dependent on the researcher strategy. Here qualitative research strategy have
been selected then thematic analysis will be done in which different graph will be made to
analyse the data.
P5 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions
As per the above discussion in the following research project it has been founded that
Asda Ltd company, has effectively adopted the different digital technology. But still
organisation need to put large efforts on their implementation of the digital technologies. It can
be concluded from the research project that there are several aspect that are included in the
digital transformation and disruption. That are cloud computing which is used in the
administration department, social media and mobile technology which is used in the
communication and connection with the customers. The internet of things which is distribution
and storage of information and artificial intelligence and big data analysis which is used in
production. All these four aspects have very important for the organisation that are
administration, communication, storage or distribution and production. These all four aspect
together helps the venture to cater the needs and wants of customers.
Other than that it can be concluded that there are several opportunities as well as
challenges that are faced by the organisation due to change in technologies. When it comes to the
opportunities then the biggest opportunity which organisation have from new technology is it
helps in increase in efficiency and productivity. When the organisation is using the different
technologies in their production department, then they are able to use that technology in
innovative manner. Other than that the technology helps them to reduce their efforts and time to
produce the goods and services, such as when the organisation is producing 100 units and after
some time, the venture have introduced new machinery which is hight automated, then the
machinery will able to products more say 200.n as well as intervention of human will be reduced
and efforts can be diminished. On the other hand the other biggest opportunity of using new
digital technologies is Multichannel customer journey. It is being said that customer's are the
biggest assets for the organisation, venture need to be cater the needs and wants of the customers
so that they can attract and retain them. The central role of the organization is to connect the dots
and overcome internal silos in all areas in order to reach these different goals as interconnection
7

with the customers. Thus they need to use such technologies so that they can have proper
connections with the customers. Social media platforms are very effective way by which
organisation can have proper communication such as Facebook, Twitter, Instagram etc.
Recommendation
It can be recommend from the research project that the venture should implement digital
transformation and distribution in different fields which serve them various advantages and face
different challenges, the areas are as follows:
 The venture should implement different digital technologies such search engine
optimisation, social media marketing like Facebook, twitter etc. to the every function of
organisation that are marketing, operations, human resources, administration, customer
service, etc. This is because all the functions are interconnected with each other.
 They should use business process management with the help of new technologies so that
business process automation and optimisation can be implemented.
 New technologies should be executed to the different business model which are very
important for the organisation. This will helps them to generate high revenue and
customer base.
 Proper use of social media platforms, mobile networking, artificial intelligence, internet
of things, big data analytic, cloud technology etc. which helps in different aspects of
organisation such as proper collection, storage and sharing of information with the help
of cloud computing. Proper connection and communication with the customer with the
help of social media platforms. Other than that connecting and integrating systems
throughout business structures with the help of internet of things.
TASK 3
P6 Questionnaire for the survey method in the qualitative method
Demographic information
Name: __________________
Age: ________________
Gender: _________________
8

1. From how long you are working in Asda Ltd?
 Less than 3 year
 3 years
 4 years
 More than 4 year
2. Do you aware from the meaning of digital transformation and disruption ?
 Yes
 No
 Can’t say
3. Which aspect of the digital transformation is more effective for the organisation?
 Cloud technology
 Social media and mobile technology
 ‘The Internet of Things‘
 Artificial intelligence and big data analytic
4. Does it is significant for the venture to deal and adopt with the change management, as digital
technologies is increasing day by day?
 Yes
 No
 Can’t say
5. Does your organisation have separate department for the digital transformation and
distribution?
 Yes
 No
6. Do you think new digital technologies helps the organisation to adapt and deal with change
management?
9

 Yes
 No
 Can’t say
7. What is the most adoptive opportunity that organisation have from the digital transformation
and disruption?
 Improving productivity and efficiency
 Advanced analytic
 multichannel customer journey
 Digital transformation ahead
 Digital vision and positioning
8. Do you think organisation is facing lots of challenges after the introduction of new digital
technologies?
 Strongly agree
 Agree
 Neither agree nor disagree
 Disagree
 Strongly disagree
9. Please state your valuable suggestions through which Asda Ltd can able to adopt the different
opportunities and cope up with the challenges of digital transformation and disruption
Theme 1: Some top management have worked in Asda Ltd from more than 4 years.
From how long you are working in Austin Fraser Ltd? Frequency Percentage
Less than 3 year 1 20
3 years 1 20
4 years 0 0
More than 4 years 2 40
10