Report on Managing a Successful Business Project: Aston Martin Lagonda

This report provides a comprehensive analysis of business project management, focusing on the implementation of equality and diversity policies within Aston Martin Lagonda. The report outlines the project's aims and objectives, including understanding the meaning of equality and diversity in the workplace and evaluating the impact of these policies. It covers essential project elements such as cost, scope, communication, time, quality, resources, and risk. The methodology includes a naturalistic approach with qualitative research, utilizing both primary and secondary data through random sampling. A work breakdown structure and Gantt chart are used to visualize project timelines. Data analysis employs thematic analysis to identify key themes related to equality and diversity in the workplace, leading to recommendations for policy improvements and their impact on organizational performance. The report concludes with a reflection on the project's findings and implications.

MANAGING
A SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
LO1..................................................................................................................................................4
OBJECTIVES AND AIMS OF THE PROJECT............................................................................4
Aim.........................................................................................................................................4
Objectives...............................................................................................................................4
Research Questions................................................................................................................5
COVERS COST, SCOPE, COMMUNICATION, TIME, QUALITY, RESOURCES AND RISK
OF PROJECT...................................................................................................................................5
WORK BREAK DOWN STRUCTURE, GANTT CHART...........................................................6
Work Break Down Structure..................................................................................................6
Gantt chart..............................................................................................................................7
RESEARCH METHODOLOGY.....................................................................................................8
DATA ANALYSIS........................................................................................................................11
Theme 1: Meaning of Equality and Diversity for the work place of a business Aston Martin
Lagonda................................................................................................................................11
Theme 2: Role of Equality and Diversity Policies in An Organization...............................11
Theme 3: Concept of Work Place Diversity for Aston Martin Lagonda.............................11
Theme 4: Changes that Aston Martin Lagonda can implement in their workplace policies to
improve their workplace environment..................................................................................12
Theme 5: Impact of Equality and Diversity on workplace on the Performance of Organization
..............................................................................................................................................12
Primary Data Analysis..........................................................................................................12
SUMMARY...................................................................................................................................14
RECOMMENDATION.................................................................................................................15
CONCLUSION..............................................................................................................................15
REFLECTION...............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................18
Questionnaire........................................................................................................................18
Log book...............................................................................................................................18
Performance Review ...........................................................................................................20

INTRODUCTION
Diversity on the workplace is considered as advantage to organization. It can be
explained as the workplace of organization is consists of different people that can be
differentiated on the basis of education. Race, religion, locality, personal views, skills, personal
abilities, gender, sexual orientation and age (Sarvaiya and Eweje, 2017). Equality on the work
place is known as the ethical practice which is implemented by organization to provide better
workplace environment to employees where they are treated equally and provided with equal
opportunities with in the organization. This is important for the organization to treat diverse
range of employees equally to maintain performance of their employees high to get higher
productivity in market. Aston Martin Lagonda is an automotive sector organization. The cars
manufactured by Aston Martin Lagonda are famous for design, performance and quality. A large
range of cars are manufactured by organization in international market. Aston Martin Lagonda
was established in year 1913 in London United Kingdom by Lionel Martin and Robert Bamford
(Salinas, Romaní and Silva, 2018). This company is serving people around the globe with the
luxurious goods manufactured by it. Leaders of Aston Martin Lagonda are looking for
improving the practices through management plan, that are related to equality and diversity on
the work place.
LO1
OBJECTIVES AND AIMS OF THE PROJECT
Aim
 To implement various changes in organizational policies that can improve the equality
and diversity condition in Aston Martin Lagonda.
Objectives
 To understand the meaning of diversity and Equality for the work place of an
organization.
 To evaluate the concept of organizational policies that are related to the equality and
diversity with in the Aston Martin Lagonda.
 To analyse the concept of work place diversity for Aston Martin Lagonda.
 To evaluate different changes that can be implemented in organization in order to
develop better work place environment.
 To analyse the impact of equality and diversity on the work place.
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Research Questions
1. What is the meaning of equality and diversity for the work place of a business
organization?
2. What is role of equality and diversity policies in an organization?
3. What is the concept of work place diversity for Aston Martin Lagonda.
4. What changes Aston Martin Lagonda can implement in their workplace policies to
improve their workplace environment?
5. How equality and diversity on workplace can improve performance of organization?
COVERS COST, SCOPE, COMMUNICATION, TIME, QUALITY,
RESOURCES AND RISK OF PROJECT
Cost
There are different expenses are made in order to develop a better plan that is efficient
from all perspectives to handle the challenges of work place diversity. The total cost of this these
project is 150 Pound. This cost is spent in order to make different arrangements for project plan.
Scope
This management plan that is developed in order to impalement better work place
practices in Scope, Communication, can be further used in the Aston Martin Lagonda to
implement more change in the future. This project also can be used as foundation to develop
future management plans for company. Other researchers and other companies also can used this
as base research to make improvement in their own research.
Time
The complete project is developed with in the Six Weeks. This time was consumed in
different operations that are important to complete the research project. The activities like
development of aims & objective, research question, data collection, data analysis and findings
& conclusion are performed with in this time period.
Quality
There are different quality standards are considered to develop better efficient
management business plan. To improve the quality of management plan, all the resources that
are involved in project management plan are authorised and relevant. The people who are
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contacted to collect primary data are authentic. This is how all quality measures are followed in
order to develop effective management business plan.
Communication
The communication is one of the most important thing for developing successful project
to improve the performance of Aston Martin Lagonda through improving equality and diversity
on the work place. By effective communication goals or project can be effectively communicated
with target people and respondents. In the business management plan different communication
tools are used in order to improve the communication to make effective project management
plan.
Risk
In the development of management plan there are different type of risks. Data loss, data
leak and issues in data privacy is major risk in this project. To manage this risks all the security
and safety measures are followed that can reduce the threats on the research.
Resources
In the Management project plan different sources of information are used. This sources
are used to collect various kind of information that is related to diversity and equality policies
that are used in the Aston Martin Lagonda and further changes that can be implemented in the
work placre policies of Aston Martin Lagonda.
WORK BREAK DOWN STRUCTURE, GANTT CHART
Work Break Down Structure
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Gantt chart
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
Aim & Objectives
Research Questions
Research Methodology
Data Collection
Data Analysis
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Illustration : Work break down structure
Author's own diagram

Recommendations and Findings
Conclusion
Reflection
RESEARCH METHODOLOGY
Research Methodology Approach
Research Philosophy Naturalistic approach
Research Type Qualitative research
Research Approach Qualitative research
Data collection Primary and secondary
Sampling Random Sampling
Data analysis Thematic Analysis
There are different type of research methods and approaches are used in collection of
information and analysis of data. Here some specific information of research methodologies that
are used in the research are explained to provide better knowledge about this project
management plan.
Research Philosophy
Research philosophy in the project management plan is all about different consideration
and beliefs that are in mind of researcher who is performing research to complete particular goals
and objectives. In research process various type of research philosophies are used in order to
complete different type of objectives. For this project interpretivism research philosophy is used.
In this research philosophy on the basis of data analysis proper interpretation is performed in
order to find the result of data. This philosophy is normally considered as naturalistic approach
of data collection. This is approach is used in order to collected data from interviews and
observations. This type of research is mainly used with secondary type of data. The role of
research philosophy is important for the research work that is performed by the researcher. It
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provides a proper mind set to the person to give direction to their research for the particular
project.
Research Type
There are different type of data is used in the research work to meet the objectives of
project work. The main research types that are used in the research projects are qualitative and
quantitative. Both type of research have different perspectives. The qualitative research is
consists of informative and theoretical data that is mainly collected from different primary and
secondary sources. The quantitative research type includes the collection of the numerical data
that provide specific information for the particular topic. For this project management plan
Qualitative research type is used because in the process of the research data related to the
equality and diversity is collected. There are different advantages of qualitative research that can
improve the project management plan. Some of main advantages of qualitative research type are-
This type of research provide effective and depth knowledge of research topic. It provides
openness to the researcher that can help them to collect and analyse the data efficiently.
Research Approach
There are different research approaches are used in the research project where different
kind of information is collected and analysed. Mainly there in research project three types of
research approaches are used. These three types of research approaches are- inductive research
approach, deductive research approach and abductive research approach. Each type of research
approach is used in different condition and research objectives. For this research project
inductive research approach is used. The inductive approach is based on the generation of new
information and theory that can help the researcher to develop or implement various changes
respectively. In this approach research select a perspective about a topic and all the research
performed by them is based on this particular topic. This is one of the best approach the can
helps the research er to develop new information. The main advantage of Inductive approach is -
this research make the data analysis more simpler and meaningful to reader, it is easy to
understand and it is interesting to perform.
Data collection
There are two type of data collection methods are mostly used in the research projects
where various kind of data and information is retrieved from different sources. The main type of
data collection approaches are – Primary and secondary data collection technique. For this both
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type of data is used to improve the quality and standard of the project management plan. In the
secondary data collection various sources like books, journal and articles are used to collect the
secondary data. For the collection of the primary data the employees of Aston Martin Lagonda to
collect the information related to the equality and diversity in the workplace (Koro-Ljungberg,
2015). By using both type of data collecting techniques researcher can improve the reliability of
the data that is collected for the research project. The main advantage of using both data
collection approach is, it provides opportunity to the person to cross check the information which
is collected for the project.
Sampling
Sampling in research project considered as the group of people, items and objects. That
are considered from larger group of people. In the research project the sample which is taken for
the data collection should be representing the large population they belongs to. In the sampling
process different type of sampling is performed to collect primary data direct form the sources.
In this project work random sampling approach is used to select people from the large group of
employees of Aston Martin Lagonda. For the primary data collection there are 100 employees of
Aston Martin Lagonda are involves in the data collection process. They are provided with similar
questionnaire to fill. By this process their personal reviews are collected (Ilie, Nickerson and
Planken, 2019). Some of main advantage of random sampling are associated with the
effectiveness of data. Information collected in the random sampling is more accurate and provide
realistic data about the research project.
Data analysis
Data analysis process is important process for of the project management plan. In this
project management plan thematic analysis approach is used to perform the analysis of the both
type of data that is collected form primary and secondary sources. In thematic analysis a specific
process is used which consists of various themes that are decided by the researcher. These
themes are based on the nature of data. Themes are made in the process by considering different
type of data that is collected for the research (Bryant, 2016). There are different advantages of
thematic analysis. Thematic data analysis provides high flexibility to the person. They can
different type of creativity in the data analysis process to find effective result in order to improve
the goal achievement of the research. The themes that are made by research have huge scope to
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analysis the data on advance level. This can help to develop better understanding of the data and
it also reduces the complexity of the research.
Ethical Consideration
The most important thing in the project management plan is the relevancy of the research
project. This is important for the researcher to consider different ethical consideration in the
process to generate a reliable result of the research. To make report and research high reliable
different ethical standards can be followed in the process. There are various things should be
included in the research process that can improve the relevancy of data (Özerdem and Bowd,
2016). For example, participants should not be subjected to harm during the data collection
process, all the respect and dignity should be considered in collection of data from the primary
sources, confidentiality of the data should be maintained in the process to reduce the risk of
research failure and data loss. The ethical form should be filled in the process to make sure that
the data and information collected form the employees of Aston Martin Lagonda is correct and
best of their knowledge. All the factor that can mislead the research should be avoided in the
process. This is how the relevancy and accuracy of the research process can be improved.
DATA ANALYSIS
Theme 1: Meaning of Equality and Diversity for the work place of a business Aston Martin
Lagonda
Diversity
Diversity on the work place is considered as, there are different people work in Aston
Martin Lagonda. These employees can be differentiated on basis of various concepts. This
diversity includes the differences that are based on aspects like gender, age, religion, political
views, race, ethnicity, culture, belonging and language (Czaplicka and Hołyst, 2017). This is
how organization can have diverse work force. This can improve the creativity and innovation in
the organization practices.
Equality
The equality of the work place can be consider as, no person on the workplace of
company should be threatened or discriminated on basis of different perspectives like – Age,
Gender, Race, Religion, Gender Orientation and personal views (Khanum, Dsouza and Dsouza,
2019). Concept of equality provide better opportunity tu each employee with in the Aston Martin
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Lagonda like Aston Martin Lagonda. This can provide higher satisfaction to employees which is
important for company to gain higher productivity in organization.
Theme 2: Role of Equality and Diversity Policies in An Organization
There are different policies and strategies are used by the Aston Martin Lagonda to
maintain higher productivity of people with in the organization. There are different policies and
practices are made by the HRM of Aston Martin Lagonda to make the employees feel
comfortable in the organization environment (Roffee, 2017). The equality policies are consists of
standards that allows them to treat diverse range of people equally with in the work place. The
diversity policy help them to facilitate and accommodate various people in organization to
improve the creativity of various functions in the Aston Martin Lagonda. This policies are
important for the organization like Aston Martin Lagonda to provide better opportunities to
people with in the work place.
Theme 3: Concept of Work Place Diversity for Aston Martin Lagonda
Work place diversity is important for all organization. This is related to create divers
work force that can provide higher functionality to the organization in the market place (Richards
and Finnigan, 2015). Each employee in organization different skills and capabilities that enable
them to perform work that of different level of difficulty. High diversity provide better
opportunity to company to take innovative and creative decision in the organizational practices.
This will provide high functionality to Aston Martin Lagonda in the work place.
Theme 4: Changes that Aston Martin Lagonda can implement in their workplace policies to
improve their workplace environment
There are different changes can be implemented in the organizational policies of Aston
Martin Lagonda that are related to the diversity and equality on the work place (Toor, Suresh and
Renukappa, 2017). Re evaluation of all job specification can be used in order to reduce the
differences in the role of people with in the organization. Pay scale that is provided can be
reformed in order to manage the gender equality on the work place. By providing better facilities
on the work place to all the employees, organization can establish better work place
environment. Also to improve the workplace diversity Aston Martin Lagonda can go for
international recruitment in order to get employees with effective skill (Kirton and Greene,
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2015). By improving the recruitment criteria of Aston Martin Lagonda diversity on the work
place can be achieved.
Theme 5: Impact of Equality and Diversity on workplace on the Performance of Organization
There are different advantages of equality on the workplace that is consists of diverse
workplace. The main advantages that can be achieved by Aston Martin Lagonda are- it can
provide high functionality to different team that are working in different department (Booysen,
Bendl and Pringle, 2018). Diversity also provide high creativity to the organization in the
operations. This can help them to improve their performance in the market place. High diversity
in work force and equality on the work place can improve the reputation of organization in the
market place.
Primary Data Analysis
Theme 1 : Do you consider Aston Martin as a company that is consists of Equality and
Diversity on the Workplace?
Yes 70%
No 30%
Interpretation
From the above data it can be interpreted that there are 70 % of employees agrees that
Aston Martin Lagonda is consists of diverse work with equality practices. There are only 30 %
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