Business Project Plan: Launching ASTRA Plc's Health and Fitness App

This document presents a comprehensive business project plan for the development and launch of a health and fitness application for ASTRA Plc. The project scope encompasses the creation of a user-friendly application designed to provide health and fitness resources to ASTRA Plc's customer...Read More

BUSINESS PROJECT PLAN
HEALTH AND FITNESS APP - ASTRA PLC

PROJECT DESCRIPTION
This Project is About The Launch of New Health and Fitness Application for ASTRA Plc in the given time
frame of 3 months

PROJECT SCOPE
• For this project the major work is to develop a Health and fitness application.
• Purpose – To provide the customers of ASTRA Plc with the facilities of health fitness in
the form of an application.
• This application is also related with the project of increasing the sales of the ASTRA Plc.
• Different stakeholders of this project are, customers, employees, Technical developer and
shareholders of Astra plc.

CONTINUE..
For this project the following aspects are out of scope,
• Increasing the number of deliverables which are already fixed.
• Makin changes or addition of new product features are impossible.
• Changes in project stakeholders.

OBJECTIVES
• To provide the facility of customization of the
health & fitness and also include in-app
purchases.
• To complete all the selected tasks on their given
time.
• To not exceed the preparation of the application
more than $500.
• To help the society with the development of
health and fitness digitally.

Deliverables
Health and Fitness Application
It will provide the supplements for health and fitness
made of natural products.

SUCCESS FACTORS
Success factors for this application,
 Satisfaction of users
 Providing customer value for money
 Completion of application within time
 Delivering the products on time

PROJECT TEAM ROLES AND
RESPONSIBILITIES
Project
Manager
Application
Developer team Finance team
Research and
Development
team
Customer
services team
Human
resource
management
Sub Project
Manager

IMPLEMENTATION
Activities :
• Project initiation
• Project planning
• Project implementation
• Project monitoring
• Project closure

CONTINUE..
• For this project the waterfall methodology has been
selected as the process followed.
• MS Project is going to be used as the tool for
preparation of this project.
• The change management process is going to be used
for this project.

RESOURCES
People
Project Manager
Sub Project
Manager
Team Leaders
Team executives
These are the
people
responsible for
the launch of
application.
Equipment
Appcelerator
Titanium
It is the ideal
software for
developing
mobile
software's.
Locations
UK
ASTRA plc is a
UK based
organization.
Outside
Services
Gmail
It will be used
for the creation
of account on
this software.
Manufacturin
g
Astra plc
Generation of
idea, market
research and
designing
application.
Sales
Health and
fitness
supplements
To sell the
customers of
this application
with health and
fitness
supplements.

COST ANALYSIS
Developmen
t
UI/UX design Salaries Quality
Assurance
Insurance Project
Managemen
t
Research
$-
$20
$40
$60
$80
$100
$120 Annual Cost

PROJECT SCHEDULE AND MILESTONES

POTENTIAL
CUSTOMER
Customers Type
• Older Adults
• Parents
• Students
• The Newbies
• Experienced Fitness Freaks

POTENTIAL
RISK AND
MITIGATIN
G AGAINST
RISKS
DELAY IN APP DESIGN
DESIGN AND COMPATIBILITY
ISSUE
HIGH COST

RISK MANAGEMENT PLAN
Risk Probability Impact Owner Mitigation Plan
High Cost Medium High Project
Manager
To use cost effective
strategy for creating
application
Hacking and misuse Medium High Technical
Team
Improving cyber security
in the organization
Competition from
other apps High Medium Marketing
Team
Increasing marketing
practices.

QUALITY
MANAGEME
NT AND
PERFORMAN
CE
MEASURES
Quality is going to be managed
with the help of monitoring and
controlling techniques.
Cost control is going to be
managed with the help of variance
analysis.
The control schedule will be
managed with the use of timeline
schedule.

PROJECT
SUCCESS
Increased data privacy for protecting
the users data.
Being able to achieve organizational
objectives
Gaining competitive advantage on
other application
Being cost effective for reducing costs

CONCLUSION
• Launching the application
• Provide tutorials for health and fitness
• To sell health and fitness supplements produced by Astra
plc.
• Providing customer satisfaction which they need from
health application.
• Risks mitigation strategies will be created.
• High chances of success

• Oyibo, K. and Vassileva, J., 2019. Investigation of the
moderating effect of race-based personalization of behavior
model design in fitness application. SN Applied Sciences. 1(9).
pp.1-19.
REFERENCES