Managing a Successful Business Project: Digital Technology's Role

This report delves into the influence of digital technology on business project management, focusing on the aims of digital technology, objectives of digital marketing, and cost project management plans. It includes a project management plan, work breakdown structure, and a Gantt chart. The report also analyzes the impact of digital technology on business activities, particularly within McDonald's. The research methodology involves data collection techniques, including primary and secondary data, and examines the use of digital technology to enhance business operations, marketing, and overall efficiency. The report covers various aspects of project management, such as scope, time management, cost, quality, communication, and risk management, providing a comprehensive overview of how digital technology can be leveraged for business success. The project log book provides evidence of the research and analysis, with a performance review and conclusion summarizing the findings and recommendations.

MANAGING A SUCCESSFUL BUSINESS PROJECT

Contents
Introduction................................................................................................................3
Part 1..........................................................................................................................3
Aims of digital technology on business activity........................................................3
Objectives of digital marketing.................................................................................3
Cost project management plan on digital business....................................................4
Produce a project management plan..........................................................................4
Produce work breakdown structure...........................................................................6
Part 2: Evidence: Project Log Book..........................................................................8
Part 3: Performance review.....................................................................................16
Conclusion...............................................................................................................19
References................................................................................................................20

Introduction
Digital technology has changed the working style by one step levelling up in the market.
It develops the small businesses through the digital and competing in the marketplace by
economically and socially. This type of business understands the technology to planning for
future goal. Digital technology is the most effective process for inside and outside the business.
With the help of this assignment one can able to bring the way by which digital technology helps
in the process of improving the key business activities. The digital market manages the plan
which includes costs, time, quality, communication, risk, resource of digital market and scope
management plan. It is the opportunity to achieve future goals with profit. The impact of digital
technology on business activity has transformed in the various ways like operations, accounting,
human resource and marketing.
Part 1
Aims of digital technology on business activity
The aims of digital business are empowering the small businesses activities to the level of large
businesses by using digital technology. This list of business activities of an organisation includes
improving the business operation, marketing activities along with minimising product’s cost and
workforce management.
Aim: To explore the impact of digital technologies on marketing as a vital business operation in
the food industry of UK – A study of McDonald
Objectives:
 To understand the importance of digital technologies
 To analyse the effectiveness of digital technologies on business operations of Mcdonald
within 6 months
 To evaluate the impact of digital technologies on business operations of Mcdonald within
9 months
 To recommend strategies to improve of digital technologies within 12 months for
Literature review
According to the view of author it is identified that digital technologies play significance
role in present time. There are many companies who have adopted digital technologies so that

they can easily make improvement in their way of working. There are wide range of services
which are provided to customers and with the help of digital technology it will become easy.
Author stated benefits of using digital technologies such as use of customer relationship
management system can help in making strong relationship with customers. Along with this, use
of social networking sites company can easily grab attention of large number of customers.
Problem statement
With an expansion of opponent’s organizations executing the utilization of present day
advanced Technology Mcdonald company should keep up or far better be in front of their
opposition blueprints. The steady change and development in advanced innovation puts a strain
and keeps Mcdonald company under consistent strain to enhance their utilization of
computerized advances all through their business. This undertaking will help in inspecting,
recognizing and dissecting how advanced innovation has affected Mcdonald company
association
Mcdonald company higher administration need to see how the utilization of
computerized innovation affects their business and how it can help them in being effective with a
specific end goal to comprehend what advancements they have to execute all through their
business. Technology has an imperative part to play in Mcdonald company accomplishing their
general hierarchical targets and with their general achievement in the market, this report will
decide how it can be executed all through their business to guarantee this is done as such. Has
the execution of self-benefit advanced stands put a scratch in Mcdonald company accounts or has
it helped in enhancing productivity levels and benefit, and will it keep on aiding in them making
a benefit. Patterns have a solid impact over Mcdonald company execution of utilizing certain
kinds of innovation, what sorts of patterns have had the greatest effect in the course of the most
recent two years and what future patterns will they need to stay aware of keeping in mind the end
goal to look after progress.
(P2) - Project management plan
Project scope: The following statements assist in outlining and specifying the projects all
included and excluded scope.
Included scope:
Project manager will only be a stakeholder who will liaise with high level of management and it
will report recipients.
qualitative strategies will be adopted for present research

Questionnaire will be send to 25 members of Mcdonald company
Money
lecturer
and respondents
Excluded scope
Customers, team leader.
For the present project no training will be provided to clients
Further not focus group interview will be carried out
In project plan changes can be only be made my project participants and project managers
Only project manager can monitor all the project deliverables
Project schedule and timeframes
Cost of overall project £2000

Network diagram

Work break down structure
Cost project management plan on digital business
Costs on the digital market is used it to reduce the business costs. Technology shows the
business automatically done the functions which are accounting, payroll and record keeping.
Business technology maintains the secure of information to make the tools and instruments.

Produce a project management plan
Advancement in technology laid the organization and businesses to reach the new and whole
audience. As opined by Newton (2016) the digital marketing which has been applied by many
business organization to enhance the marketing skills. Through digital marketing that helps in
increasing the visibility of the brands in the market. It also provides platform for the customers to
interact with the targeted audience. It increases the service and product loyalty which further
builds credibility. The organization is able to make new customers with the help of digital
marketing as well due to other technological advancement. As stated by Mattel (2015) the digital
marketing in an organization is able to plan under certain circumstances. Strategies of digital
marketing have helped the business organization to make growth in its sales volume due to
proper planning.
● Scope
In order to increase its growth in an organization it requires promotion which involves
communication to maximum number of audiences. The scope of digital marketing in an
organization has increased a lot in the recent period. As the technology plays a vital role in
promoting the business and reaching the maximum number of customers within a short period.
As opined by Kerzner and Kerzner (2017) it has made it compulsory to all the organization to
adopt the mode of digital marketing in order to compete with its competitors in the market.
● Time management and time scales
Over the years due to advancement in technology which has reduced the time scales in the
management to complete the task or process within a stipulated time. Through digital marketing
it has enabled the organization to reach maximum customers at minimum time. It has reduced the
time involved in sales, operations and many other services which took more time to complete it.
As stated by Hillson (2017) the digital marketing in an organization ensures time management
where the complex task or difficult situation is handled with less time with the improvement in
new technologies. Due to vast improvement in financial condition by modern techniques in
accounting process as well as marketing which provided true and accurate data.
● Costs
The cost involved in adopting the new and advanced technology in an organization is more as
compared to manual labor. As discussed by Hillson and Murray-Webster (2017) the technology

of digital marketing is able to recover the costs involved in adopting the technology. The cost of
technology is decreased over the years due to maximum demand from different organizations.
● Quality management
The organization has been able to bring good quality in management with improved technology
in the field of marketing, accounting and operations. It enables the business organization to
attract more customers due to improvement in quality of the product or service. As opined by
Farmer (2017) quality of a products or services plays an important role in an organization to
promote growth and profit. The process of management has improved over the time due to
implementation of digital process in management. It allowed clear and transparent information to
its stakeholders. Through transparent details of the accounts presented by the organization has
lead to attract more investors.
● Communication
Through improved communication in an organization that has helped to build relationship with
more new customers. Apart from this it has also helped the organization to share and interact
with the customers or clients through different mode of technology for e.g. Social media, internet
websites etc. As mentioned by Crane and Matten (2016) this allows the organization to expand
its business to other parts of the country. It has reduced the gap of communication due to
improved technology on communication. The organizations are now able to take opinions and
recommendations from the customers to bring changes in its process of management.
● Risks
Although there are certain risks associated with the digital marketing which can lower the
performance of the business. As all the transactions in the business are made through online
which may lead to risk the details of the accounts of its customers as well as its employees. As
opined by Nicholas and Steyn (2017) there are other risks such as huge cost involved in
introducing modern technology, frequent changes in the technology which lead to extra cost
during implementation of the technology. Risk related to manipulation of accounts has also result
a huge problem for the organization.
● Resources
Digital mode of marketing is considered to be the greatest resources for the organization to
earn higher profits within a short period of time. As opined by De Visscher (2016) it act as an
asset to the organization which may bring higher return with proper and safe utilization of the

technology. The technology has been able to bring all the resources together through different
modes of technology.
Produce work breakdown structure
Gantt chart
Activities 1st
Week
2nd
Week
3rd
Week
4th
Week
5th
Week
6th
Week
7th
Week
8th
Week
9th
week
10th
Week
Formation of
the research
proposal
Making the
objectives
and aim
Developing
research
questions
Identifying
and selecting
method of
data
collection
Literature
review
Designing
Research
Methodology
Collecting
primary data
Data
analysis

Finding of
collected
data
Recommend
ations and
conclusion
The Gantt chart describes the process from identifying the risk associated with digital marketing
to analyzing and evaluating the executed plans. As stated by Crane and Matten (2016) the main
objectives of the plans are discussed by focusing more on the objective of digital marketing as
how it can benefit the organization to reach maximum number of people. A budget is made
according to the plan sob that it fits the organization to implement the technology for a specific
department. The risks involved in implementing the strategies of digital marketing are identified.
As discussed by Hillson and Murray-Webster (2017) recommendations are made according to
the number of risks associated with the plan. The plans are implemented after making
appropriate plans with the provided budget for the plan. The process of implementing the plans
of digital marketing are discussed by providing relevant strategies to make the plan work
efficiently and effectively in an organization. The plans that have been executed are further
analyzed and evaluated to find the issues and gains that have been achieved by the
implementation of the plan or strategies of digital marketing in an organization. As opined by
Kerzner and Kerzner (2017) with th4e help off the Gantt chart the organization is able to indicate
the issues at earlier stage and recommendations are made earlier. This helps the organization to
reach bits desired goals.