Unit 6 Project Report: British Telecom Globalisation Project Analysis

This report analyzes British Telecom's globalisation project, focusing on its expansion into new markets. It begins with an introduction to globalisation and its impact on businesses, specifically within the UK. The report outlines the project's aims and objectives, centered on understanding the influence of globalisation on organizational functions, using British Telecom as a case study. It details a comprehensive project management plan, addressing costs, scope, timeframes, quality control, communication strategies, risk assessment, and resource allocation. The plan includes a detailed budget, scope of expansion, quality control measures, risk mitigation strategies, and resource allocation strategies. The report also presents a work breakdown structure and Gantt chart to visualize project timelines and task assignments. It then describes the research methodology, including qualitative and quantitative methods for data collection and analysis. The report concludes with recommendations based on the research findings, emphasizing the importance of the research in meeting the stated objectives. The report also highlights various factors such as economic, cultural, and ethical impacts of globalisation.

Unit 6
Managing A Successful
Business Project

INTRODUCTION....................................................................................................................................3
DEVISE PROJECT AIMS AND OBJECTIVES FOR A CHOSEN SCENARIO. ..................................................................4
PRODUCE A PROJECT MANAGEMENT PLAN THAT COVERS ASPECTS OF COST, SCOPE, TIME, QUALITY, COMMUNICATION,
RISK AND RESOURCES. ..........................................................................................................................5
WORK BREAKDOWN STRUCTURE AND GANTT CHART FOR THE PROJECT............................................................7
SMALL SCALE RESEARCH BY APPLYING QUALITATIVE AND QUANTITATIVE METHODS...........................................10
DATA ANALYSIS AND INTERPRETATION....................................................................................................12
RECOMMENDATIONS..........................................................................................................................16
IMPORTANCE OF UNDERTAKING THE RESEARCH TO MEET STATED OBJECTIVES...................................................17
CONCLUSION......................................................................................................................................17
REFERENCES.......................................................................................................................................18

INTRODUCTION
Managing of projects is a process which starts with planning of project and finished at
completing of pre-set goals and objectives of project. Whereas, globalisation is a process in
which integration between nations increases that also includes trading of goods and services
across the boundaries. It also supports the organisation in expanding its brand image at
international level through determining market conditions and its complexities. In reference with
this project, a researcher is hired by firm who will conduct the research for company's
globalisation. Present assignment is based on British Telecom that is engaged in communication
sector and provides its services throughout the world. This report will discuss about objectives
and aims of projects along with project management plan. Several kind of research methods, data
collection method along with some recommendations will also be provided at the end of research
which defines company should globalise its business or not.
Positive influence of Globalisation in general to the businesses in the UK.
1. Economic impact: Economic development of nation highly depends on the contributions
of several firms which are operating within the nation in form of job possibilities, vast tax
duties to government. It is main reason due to which government of specific nations
provide invitations to multinational organisations for making economic development of
nation.
2. Cultural impact: Company is operating its operations at global level because of which
there are several individuals of different culture works together in workplace which
makes easier for company in globalising their operations in different nation effectively.
3. Ethical Impact- Ethics can be defined as beliefs, norms and rules of an organisation
which should be followed by each firm effectively while performing its business
operations globally. By doing these organisations will able to successfully expand their
business operations.
Devise project aims and objectives for a chosen scenario.
Background of Research - British Telecom is a well-known firm which operates its
function at multinational level and offers telecommunication services in across 180 nations.
Company has gained high end growth and success at global level but now management of firm
wants to make strong presence in those market areas where telecommunication companies are

low in number. As company wants to expand its market share then it is very important for them
to take support from various divisions of firm that are defined as follows:
Operations: As company wants to make expansion then they have to analyse each
activity that is increasing cost of operations for which they have to take support from operations
department so that unessential functions can be determined and removed. Through this, company
will be capable in supplying products and services at affordable prices to new users at new
market.
Marketing: This department provides adequate support in form of spreading information
about offerings of firm in those countries where firm wants to make expansion. For it,
management of firm have to provide satisfactory funds to marketing department so that
customer's needs and wants in operated nation can be identified effectively (Voegtlin, Patzer and
Scherer, 2012).
HR: This is the department who have liability to hire talented and experienced employees
for the firm who have knowledge about the different cultures and backgrounds. With the help of
it, company will be able in getting suitable growth in new marketplace within a small time
period.
Accounting: During expanding operations a lot of transaction would be made by
different divisions of firm which are very important to record in books of accounts so that
available reserves and expenditures can be identified properly. This work can be possible
through taking support from accounting department which automatically leads British Telecom
towards successfully expansion in global market.
Aims of Project
To identify the influence of globalisation on the functions of an organisation. A case
study on British Telecom.
Objectives:
 To conduct an investigation over globalisation and its influences.
 To examine different organisational function through primary and secondary data.
 To determine the most suitable approach through which British Telecom can expand
globally.

Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
It is a blue print which guides the managers that how project will be executed, regulated
or completed. In other words, it is detailed statement that includes baselines, time-frames and
other aspects which helps investigators and project managers in completing project within the
given time-frame. Apart from that, it also includes several aspects which should be consider by
project managers so as to completing the project successfully. These aspects are given as below:
Cost - It is an important aspect which should be consider by project managers of British
Telecom while expanding business. For successfully expanding operations several things should
be required by British telecom like advancement of technology, hiring of employees etc.
Therefore, it is very important for project managers to form adequate budget which provides
support to employees in investing amounts as per the budget. For successfully expansion,
management have estimated an amount of 45000 pounds whereas, researcher has requested an
amount of 50000 pounds from the management of firm so as to conducting research effectively.
Total Forecasted Budget
Particulars Cost
Promotional Expenses 8000
Advertisement Expenses 5000
Technology Implementation cost 12000
Training Charges 25000
Total 50000
Scope - This aspect is concerned with expectations of organisation that they will achieve
benefits after making expansion of firm at international level. Due to having large presence,
company have broad scope in the new marketplace where they want to expand which will be
helpful for them in making successfully expansion. Whereas, through this research researcher
will be able in getting knowledge about the globalisation concept that will be beneficial for them
in executing further research programmes (Pieterse, 2015).
Quality- Customer-base will automatically increases when quality offerings will be
provided by British Telecom in new marketplace. For increasing customer base company can use

online feedback system which will not only supports in identifying customer's requirements but
also assist the management in increasing satisfaction level of customers. Whereas, researcher
should use qualitative research method like primary sources which involves questionnaire etc. so
that relevant outcomes will be received at the end of investigation.
Risk - Risk is always exist in business environment that are more complex in nature and
can provide favourable or adverse influence on the policies and plans of business. Therefore, it is
important for the managers of organisation to forecast the risks that can occur due to
mismanagement of time, insufficiency of funds etc. These risks should be considered effectively
so that firm can make expansion successfully in new marketplace. Whereas, researcher can also
face several risks like irresponsiveness of respondents, lack of team support etc. which should be
consider while executing the research so that better outcomes will be received at last of
investigation.
Resources - These are also an important aspect which should be allocated by project
managers effectively so that through utilising them in optimal manner project activities can be
carried out easily. For British Telecom, resources are human, technological, financial etc. that
should be invested by company effectively for making expansion successfully. Whereas,
resources for researcher are books, journals, funds etc. which should be considered by them
effectively so that relevant information will be collected for the topic of research (Oakes, 2016).
Time - This is an important element because without considering it any organisation
can't achieve its desired goals in given time-frame. For making successfully expansion,
project managers of firm should divide each activities along with an adequate time period so
that all functions related with project would be completed effectively. Project managers of
British Telecom have estimated 6 months of time period so as to successfully expansion of
their business. The estimated time for each task is, the management takes around 2 months
to promote their facilities or offerings and than advertise their operations for 1 month and
the implementation of technologies within the operations of firm will take around 1 month
and than the training session of employees will take 2 months time to be prepared in
providing effective facilities to their customers. Whereas, researcher have demanded 2
months of time period for executing research programme effectively. The researcher has
estimating the activities as per their priorities like researcher set the potential aim and
objectives to assisting the work in right manner and takes around 1 week to implement

suitable objectives and aim. Along with this researcher moving towards accumulation of
information in which researcher takes around 3 weeks as this is the key aspect to reaching at
the potential outcome. The verification of collected information will be executed within 2
weeks and the analysis of information will take 1 week to reaching at the key outcome.
Communication - It is also an important aspect which provides duty to managers of
British Telecom to use effective communication channel within the workplace so that employees
and stakeholders of firm are aware regarding their responsibilities such as providing funds or
accomplishing tasks. Several ways of communication which can be use by researcher are emails,
telephone, messages etc. so as to getting valid information from respondents for carrying out
research.
Work Breakdown structure and Gantt chart for the project
Gantt chart: It referred to graphical representation of each functions along with time so
that pre-set goals will be achieved in time-frame. In addition, Gantt chart also enables the firm in
identifying appropriate time so that all activities of project should be completed effectively. In it,
Horizontal lines are used for defining measures that can be taken for executing project in
stipulated time-frame. It also provides effective support to employees in managing their activities
according the time frame so that goals can be achieved effectively.

Work Breakdown structure - This is a structure in which project managers have to
divide whole functions or activities of project so that staff can complete the given task
effectively. Along with this, it will also beneficial for firm in determining total income and
expenditure which is needed for executing project effectively. In context of British telecom, by
using this structure management will be able in controlling expenditures which leads the firm
towards successfully expansion in market.

Small scale research by applying qualitative and quantitative methods
Small-scale research - It is comprehensive guide for scholars or researcher who are
doing thesis, projects or investigation. It is a systematic structure which includes method of
enquiry and define strength and weakness of various approaches. A Little data is collected
within the Small-scale research which is used for discovering valid conclusion and
outcomes.
Research methodology- It can be defined as techni que of method which is used by
investigators for performing operations of research programme. This is an analysis which
includes systematic and theoretical methods and that are used by researcher for conducting
research programmes.
Qualitative- In this kind of research method, Investigator uses opinions, views and
suggestions of several respondents while gathering information. In it, data which is collected
by researcher is non-numeric in nature.

Quantitative- In this kind of investigation method, researcher uses numerical or
statistical data so as to getting valid outcomes at the closure of investigation.
Data Collection - This is a method of gathering valid informations and data for a particular
topic so that research programme can be conducted effectively. Basically two types of data
collection methods are used by researchers which are given as below:
Primary- It is the data collection method in which original and accurate data is
collected by researcher from several sources like questionnaire, personal interviews etc.
Data which is collected in this method are more reliable and accurate than other methods.
Secondary- In it, Investigator have to use those data that is already used by someone.
In order to gathering this kind of data investigator have to use journals, internet sources,
websites etc. reliability of this data is less because it is used before by someone else.
Data Sampling is a process which is used for statistically analysing the collected data
which is collected from selected respondents. 40 respondents which includes stakeholders,
employees are selected by researcher so as to collecting valid informations about the research
topic. In this project, qualitative method of research along with primary method in form of
questionnaire is used for getting favourable outcomes at closure of research. Along with it, Open
ended questionnaire is framed by researcher for taking favourable responses from the
respondents (Morris and Geraldi, 2011).
Questionnaire
Q1) Are you aware regarding the concept of globalisation?
a) Yes
b) No
Q2) Identify the different factors that impacted on distinct departments of British Telecom?
a) Political
b) Economical
c) Environmental
d) Social
Q3) What are the relationship between positive economic, ethical and cultural factor and
business functions of British Telecom?
a) Positive

b) Negative
Q4) Which of the following benefits can be received by British Telecom after expansion of
business?
a) Increment in sales
b) Improvement in growth and development
c) Large number of market share
Q5) What are the ways would be used by British Telecom to increase their performance at
international level?
a) Adoption of high-impact marketing
b) Adoption of motivation theories
c) Improve employee teamwork and company culture
Q6) In which manner, ethical, cultural and economic factor of globalisation impacted on several
business operations of British Telecom.
a) Positive
b) Negative
Q7) Which primary function of British Telecom highly influences by globalisation?
a) Marketing
b) Human resources
c) Operations
d) Other
Q8) Is globalisation helps the British Telecom to gain competitiveness within stipulated period
of time?
a) Agree
b) Strongly agree
c) Disagree
d) Strongly disagree
Q9) What are the ways by which British Telecom can easily overcome negative impact of
globalisation?
a) Adoption of communication channels
b) Proper study about government's rules and regulations
c) other