Analyzing Globalisation's Impact on Jaguar's Business Project

This project analyzes the impact of globalization on Jaguar, a British automobile manufacturer. It begins by devising project aims and objectives, focusing on the economic, cultural, and ethical impacts of globalization. The project includes the creation of a project management plan, a work breakdown structure, and a Gantt chart. Small-scale research is conducted using both qualitative and quantitative methods, including questionnaires to gather data on the awareness and benefits of globalization. The collected data is analyzed using appropriate tools to draw meaningful conclusions and recommendations for Jaguar's business expansion in the international market. The project concludes with a reflection on the value of the research in meeting the stated objectives. The project covers several aspects of business, including project management, research methodologies, and data analysis techniques to provide a comprehensive understanding of the influence of globalization on a business like Jaguar.

Managing a successful business
project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario................................................3
P2 Produce a project management plan..................................................................................5
P3 Produce a work breakdown structure and a Gantt chart....................................................6
TASK 2............................................................................................................................................8
P4 Carry out small-scale research by applying qualitative and quantitative research methods..8
TASK 3..........................................................................................................................................10
P5 Analyse research and data using appropriate tools and techniques................................10
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................13
TASK 4..........................................................................................................................................14
P7 Reflect on the value of undertaking the research to meet stated objectives....................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Globalization: The Concept. 2019. [Online]. Available..........................................................15
Through: :<https://piie.com/commentary/speeches-papers/globalization-concept-causes-and-
consequences>...............................................................................................................................15

INTRODUCTION
Globalisation is a process which is used by several organisations, so that they can
perform their business operations in different countries. This also help organisations in
increasing their influence in international market by expanding business in new market. This
research will help in getting the both positive and negative impacts of globalisation on an
organisation (Urry, 2012) . Present research is based on Jaguar, which is a British organisation,
and deals in manufacturing of auto mobile. It was established in 1935 and headquartered in
Whitley, England. For gaining the proper outcome of the research, researcher has designed
proper aims and objectives. Also a discussion will take place on some approaches, and type of
data analysis, so that researcher can make interpretations and recommendations for respective
organisation (Zadek, Evans and Pruzan, 2013) .
TASK 1
P1 Devise project aims and objectives for a chosen scenario
Background of the research
Globalisation refers to a process, in which organisations use to increase the
interdependency of nations by expanding their business in different nations. The main
elements of globalisation are the free trade agreements and cross border investments. Jaguar
is one of the biggest auto mobile company in the world, and they have gain ample number
of benefits by globalising their business. The first benefit gained by them is in accounting
department, as by technological enhancement the cost of transportation, computation and
communication has reduced (Stromquist and Monkman, 2014) . Another is, reduction in
other costs it has become easier for organisation to adopt new technological enhancement so
that their different operations get improved. Thirdly, it provide opportunities for
promotional department, so that they can get sufficient funds for promoting their products

and services (Globalization: The Concept, 2019) . And also, give opportunities for HRM
department of organisation to make new plans and strategies. This all make it very easy for
organisations to invest in their production house in different countries. There are also some
other factors which help in gaining relaxation in capital market, such as foreign competition,
legal prohibition, import tariff and non-tariff barriers etc.
Write about the following :-
Positive impact of globalisation over business in UK :-
1. Economical Impact : There are several benefits of globalisation which an
organisation in UK can get. This include, by the use of free trade agreements
products get delivered to end users and supply chain procedures. An organisation
which deals in import and export of products, manufacturing of products along with
supply chain model, have huge source of economical opportunities. Free trade
agreement can help Jaguar in creating equal and open access of customers in new
market (Held, 2013) .
2. Cultural Impact : Jaguar is a British manufacturing organisation, and in
international market organisations from UK get additional benefits in competitive
environment. Also they are able to hire different cultured employees, so that they can
make diversity in their working environment.
3. Ethical Impact : Making decision in ethical manner is the duty of a business. By
keeping the concepts of business ethics in mind, can help Jaguar in making decisions
which can help them in getting some competitive advancement (Thomson and
Thomson, 2012) .
Aim : “To analyse the positive economic, cultural and ethical impact of globalisation on entire
operational activities of organisation. A case study on Jaguar”
Objectives :
1. To identify the concept of globalisation.
2. To evaluate the positive impact of globalisation in terms of economic, cultural and ethical
for Jaguar.
3. To identify various issues which will be faced by Jaguar at the time of business
expansion in international market.

P2 Produce a project management plan
Project management plan can be defined as the formal document which assist the
managers and leaders of a company to manage the implement the projects to attain the
profits. This includes various components such as -
4. Cost – To conduct this research, the investigator need approx 10K Euros, on the
other hand to expand the business at global scale Jaguar need approx 200£ million
Euros as they want to gain the attention of more and more customers (Webster,
2014) .
5. Scope – The scope of Jaguar is that as they have to expand their business at global
scale so they have to launch their vehicles or cars with some new innovation in that
country, so that the customers attract towards their product that buy it. Jaguar has
huge scope to expand their business in international market by making effective plan
of actions.
6. Time – This factor defines the time period which is required by the company to attain
their goals. As to expand the business in an appropriate way, Jaguar needs approx
One to Two years approximately (Dunning, 2014) .
7. Quality – To achieve the best and positive results, the researcher must take care of
the quality in which each activity is carried out, so the investigator decreases the
occurrence of failure. The researcher as also suggested the manager of Jaguar to
expand their business in all over the world, which help them in improving their
products and services in respect of quality (Cooke, 2012) .
8. Communication – To expand the business, the team workers should give importance
to communication as they can promote their products by different sources like online,
newspaper, social media, advertisement, etc. Also an effective communication is
necessary between the employees of Jaguar to achieve the desired business goals.
9. Risk – The risk arises in the completion of research and to achieve the goals. In
context with Jaguar, while expanding the business in different countries, they should
improve the quality of their products, as the customers of international market mainly
focus on the quality of the good rather then the cost before buying it. On the other
hand, the risk occurs in the completion of this research is that the investigator can

face difficulty in completing this research with limited given resources and capital in
short period of time.
10. Resources – To complete this research the investigator need the money, capital,
labour, communication system along with tangible and intangible resources. On the
other hand, in context with jaguar, to expand their business and to achieve this goal,
the company need to the best mechanics who can design the cars with such an
innovation that the customers can die to buy it (Gopalakrishnan and et. al., 2012) .
Along with this they need advanced technology so that they can operate their
business as per the current trend.
P3 Produce a work breakdown structure and a Gantt chart
Work Break Down Structure : This is a structure which is use to divide a complex project
into simple work. This structure is used by the manger of project, so that they can manage it in
simple manner.
Gantt Chart : This is a chart which help manager of project in tracking the work progress
of complete project. This also help them in tracking the performance of their teams and
individuals ( Lasserre, 2017) .

TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods.
The use of research methodologies help the investigator to complete the research in
an effective manner, because these are used to collect the data and information in a

sequential manner. Therefore the two methodologies which are used by the researcher are as
follows :
1. Qualitative – This is the research methodology which is already done by someone
else, and their collected premises helps the other researcher to complete the research,
also in this the data is collected in theoretical form (Lovelock and Patterson, 2015) .
This is used to conduct secondary research in which data is collected from the
sources like blogs, articles, online websites, etc.
2. Quantitative – In this research the gathered data and collected information is
represented in mathematical form. The researcher used this method to form graph
and implement formulas, so that the numerical data get deliver to the client in
systematized manner. This is used to research some number of peoples or targeted
population.
In context with this research, the investigator has chosen the qualitative method to know
more about the theoretical concept of objectives which are to be achieved, also this saves the
time as well as the cost of the researcher (Lawton, McGuire and Rajwani, 2013) .
Data Collection : Data collection is the process of measuring and collecting information
from different sources to get an accurate result. The methods used by the resarcher are as
follows -
4. Primary research : This is a type of research which is used by the researcher for the
first time. This data is not been used by anyone before. From this the researcher can
collect data directly by using the sources like customer reviews or feedback or
surveys, Questionnaire, etc.
5. Secondary Research : This is the research in which data is collected through another
source. In this the data is already collected by someone else on the specific topic.
This saves a lot of time and money of the researcher (Hamilton and Webster,
2018) . The methods by which the data is collected in this are newspaper, books,
online sources, etc.
For completing this research, the investigator has chosen the primary method, which help
the researcher in getting the most reliable and accurate first hand information about the
responders.

Questionnaire – This part of the research helps the researcher in getting the accurate
outcomes by questioning to the respondents to achieve the aim.
QUESTIONNAIRE
1.Are you aware about the concept of globalisation? Frequency
Agree 15
Disagree 5
2. Is it essential for analysing the ethical, cultural and economical impact of
globalisation for developing policies by Jaguar?
Frequency
Yes 14
No 6
3. Which is the most suitable social media channel for Jaguar to boost their
its business at international level?
Frequency
Facebook 5
YouTube 4
Instagram 8
LinkedIn 3
4. What are the main economic benefits raised by globalisation in the
business of Jaguar ?
Frequency
Free trade agreement 10
Reduce import tariff and non-tariff barriers 6
Employment opportunities 4
5. Provide some effective recommendation to Jaguar to fulfil requirement and
needs of new customers to run business successful.

TASK 3
P5 Analyse research and data using appropriate tools and techniques
Theme 1: Concept of globalisation
Q1) Are you aware about the concept of globalisation? Frequency
Agree 15
Disagree 5
Interpretation – From the above stated graph, it is interpreted that Globalisation is
the process of moving the business of a reputed company in international market so that they
can gain maximum profits. In regard with Jaguar, it provides lots of advantages and
opportunities, by which they can move their business easily into international market. From
the 20 respondents, 15 responders are agree with the statement that they are aware about the
concept of globalisation, on the other hand, 5 are disagree with this statement, as
globalisation is not so important for them to take knowledge about that.
Theme 2 : Analysing the ethical, cultural and economical impact of globalisation.
Q2) Is it essential for analysing the ethical, cultural and economical impact
of globalisation for developing policies by Jaguar?
Frequency
Agree Disagree
0
2
4
6
8
10
12
14
16 15
5
Column B

Yes 14
No 6
Interpretation – After knowing the concept of globalisation, company want to move
their business in international market, so for this it is crucial for the firm to analyse the
ethical, cultural and economical impact of globalisation in positive manner, for introducing
business at global scale. According to 14 respondents it is essential to examine the impacts
of these factors as it will be beneficial for Jaguar to develop its policies accordingly. While
rest of users are not satisfied with then statement as according to them the impact of social
factor is necessary as this identify the need and requirement of customers, by which the
sales performance of jaguar can be increased.
Theme 3: Most suitable social media channel for Jaguar.
Q3) Which is the most suitable social media channel for Jaguar to boost their
its business at international level?
Frequency
Facebook 5
YouTube 4
Instagram 8
Yes No
0
2
4
6
8
10
12
14
14
6 Column B

LinkedIn 3
Interpretation – For expanding the business at global scale, jaguar can use different
source of channel by which they can promote their business in large number of customers. As
per the above graph it has been interpreted that 8 respondents assists Jaguar to use Instagram
for advertising their business. While 5 users prefer to promote the business by using
Facebook. Other than this, 4 users, are agree to use YouTube for jaguar to promote their
business at global scale. The rest states that LinkedIn is the best method for jaguar to
advertise their business, by which more people can get the knowledge of the products of
Jaguar.
Theme 4: Economic Benefits raised by globalisation.
Q4) What are the main economic benefits raised by globalisation in the
business of Jaguar ?
Frequency
Free trade agreement 10
Reduce import tariff and non-tariff barriers 6
Employment opportunities 4
Facebook YouTube Instagram LinkedIn
0
1
2
3
4
5
6
7
8
5
4
8
3 Column B