Managing a Business Project: Digital Technology Impact Analysis

This project examines the impact of digital technology on business growth and innovation, focusing on its application within the fashion brand House of Fraser. It delves into various aspects of project management, including cost calculation, scope limitation, time management, quality assurance, communication strategies, risk assessment, and resource allocation. The project includes a work breakdown structure and Gantt chart to provide a clear timeline and stages for completion. Furthermore, it involves small-scale research using qualitative and quantitative methods, data analysis, and the formulation of recommendations. The study covers emerging digital technologies like cloud computing, big data, 3D printing, security, and wearable technology, assessing their effectiveness and relevance to businesses like House of Fraser. The assignment also provides a project management process which helps to manage all the mall projects of the business organization.

Managing a Successful Business Project
1

Contents
Introduction.................................................................................................................................................3
Part 1:..........................................................................................................................................................4
P1: Devise clear aims and objectives for your project.............................................................................4
P2: Produce a project management plan incorporating: costs, scope, time, quality, communication, risk
and resources...........................................................................................................................................6
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion...............................................................................................................................................8
M1: Produce a comprehensive project management plan, milestone schedule and project schedule for
monitoring and completing the aims and objectives of the project........................................................11
Part 2:........................................................................................................................................................12
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................................12
M2: Evaluate the accuracy and reliability of different research methods applied..................................14
D1: Critically evaluates the project management process and appropriate research methodologies
applied...................................................................................................................................................15
Part 3:........................................................................................................................................................17
P5: Analyze your research and data using appropriate tools and techniques.........................................17
P6: Communicate appropriate recommendations as a result of research and data analysis to draw valid
and meaningful conclusions..................................................................................................................25
P7: Reflect on the value of undertaking the research to meet stated objectives and own learning and
performance...........................................................................................................................................32
M3: Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to support
and justify recommendations.................................................................................................................34
M4: Evaluate the value of the project management process and use of qualitative research to meet
stated objectives and support own learning and performance................................................................35
D2: Critically evaluates and reflect on the project outcomes, the decision-making process and changes
or developments of the initial project management plan to support justification of recommendations
and learning during the project..............................................................................................................36
Conclusion.................................................................................................................................................37
References.................................................................................................................................................38
Project log book.........................................................................................................................................40
Performance review:..................................................................................................................................42
2

3

Introduction
This assignment describes the role of digital technology in the new and innovative market. In this
assignment project management plan is discussed and the analysis is done on the effectiveness of
the project in the business organization. The impact of the digital technology on House of Fraser
is discussed in this assignment. This assignment provides the various cost, scope and time
management of the business organization. In this assignment different structures are planned to
manage the work of the organization those structures are work breakdown structure, project
management and analyzing the various tools and techniques which are required in managing the
various work and operations of the business organization. Basically this assignment provides the
study related to the digital technology and how this influence positive and negative to the
business organisation.
This assignment also provides the project management process which helps to manage all the
mall projects of the business organization. The projects are developed to achieve the different
and specific business objective of the organization. This assignment provides emerging digital
technology which helps to distribute the various benefits to the business organization. Digital
technology is the continuous growing sector as they have the great scope to extend the area of
digital market. There are various digital technologies which affect the business organization are –
cloud computing, big data, 3D printing, security and wearable technology. In this assignment, all
technologies are discussed and find the various uses of all these technologies in the business
organization. As House of Fraser deals in the various kinds of the fashion products which
recently reach at their growing stage so they use different technologies to beat the market trend
and fulfill the customers’ needs and requirements. In this assignment a successful research is
made to check the reliability and validity of the digital technologies. Effectiveness of the digital
technology will be understood in this assignment.
4

Part 1:
P1: Devise clear aims and objectives for your project.
Title:
The title of the project understands the impact of digital technology in supporting small business
growth and innovation.
Aim:
The primary aim of the project is to analyze the impact of the digital technology that has been
implemented in the fashion brand House of Fraser. There are different departments are present
in the business of fashion garments such as sourcing of material, designing, stitching, trading,
marketing and promotion , manpower handling (Miller,2018).
It is necessary to handle all these functions in an efficient manner, In this project, the goals and
aims are provided by the House of Fraser that they want to achieve in the short run and also in
the long run. There are various activities are being included in the project that deemed to achieve
for accomplishing their objectives and aims.
There are the several types of issues that are being faced by the small business in UK. This aim
of this project is analyzing the evaluation of the impact of digital technology in the light of the
fashion and the beauty industry (Miller, 2018).
This project is analyzing the impact of digital technology on the renowned fashion brand House
of Fraser based in UK and helps them in solving their problems they are facing in different
functional department of the company such as manufacturing, trading, marketing and promotion
as well as human resources.
This project has also helped House of Fraser in understanding the effectiveness of digital
technology in their business functions. The main objective of the project is to identify the latest
updated digital technology that has been used by the company management of the House of
Fraser for manufacturing the finished clothing line.
5

It is responsibility of the senior management to support the timely implementation of the digital
technology in the company and also to train their employees in using the latest trends. The House
of Fraser has the objective to expand its reach in different parts of the United Kingdom and
reduce its advertising and promotion cost by shifting their focus on the digital technology
implication.
For deciding the strategy that is to be followed in the project it is necessary to consider all the
factors such as external as well as internal factors. It is also necessary to evaluate the extent to
which factors are affecting the business of House of Fraser.
The aim of the project is to understand whether the digital technology techniques that are using
on the business are up to date or do they have any competitive advantage over the traditional
technology.
Objectives:
1. Evaluation of Project Impact- The main description of the project is to analyze the
impacts of the digital technology in the Small Scale industry and new innovative
business set ups.
2. Strategy undertaken in the Project- The primary aim in understanding the strategy of the
project and evaluation of the strategy.
3. Understanding Project Scope - The objective of the project is to understand the scope of
the project.
Analyzing the Project deliverables- Project deliverables are being analyzed to understand the
resources and cost allocation as per the project (Finger, 2018).
6

P2: Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources.
A) Cost Calculation Cost
a. Cost of Material £ 2000
b. Cost of Production £ 800
c. Administration Overhead cost £ 200
d. New technology implementation £ 1000
e. Selling and distribution cost £ 700
Total: £ 4700
B) Scope / Limitation
The scope of the project is coving the impacts of the digital advancement in the small
scale business growth and the innovative business set ups. This project helps in
defining the planning of the project and process of monitoring and execution
methods (Coolican, 2017).
The scope of this project is also providing the details that are being undertaken for
the coordination and the integration of several planning activities needed to be
carried out in a project.
There is also the limitation of implementation of specific project in a certain
industry. It is not certain that all the implication of digital technology will have
sufficient output. It is necessary to identify the need of the digital technology by
proper estimation of the factors (Coolican, 2017).
C) Time
It is necessary to proper estimation of deadlines of the project and also divides the
completion of various stages of the projects in different deadlines. In this specific
case the time allotted is of 12 weeks for completion of the whole project.
7

D) Quality (How do you ensure the quality of the products/ services)
The quality of services or product has been evaluated on frequent note by the quality
check or quality audit department as per the guidelines of the management and
operations department. Quality check is a very important aspect in the fashion
garments sector. Quality controlling of fashion garments manufacturing company
like House of Fraser is not compromised at any cost and should be followed up
strictly. It is very necessary that digital technology that has been implemented in this
sector will be easy to use and make growth in the industry (Suzuki, 2017).
E) Your Communication
The project is communicated in a very transparent form to the execution department
of the company. The proper documentation if the project must be done before the
execution of the project. It is responsibility of the project manager to communion of
project should be as par with the technology that has been upgraded in the
organization.
F) Risk
The risks of project must be evaluated priory before the project execution. It is also
necessary to update the management about the risks that van happen on the
implementation of digital technology in the industry. The project in charge should be
skilled enough to handle the risks that may arise on the project.
G) Resources
The resources required in the project are identified with proper care and with the
proper evaluation of the all the available resources. After evaluation of all the
available resources the project manager will select the best fit resources for their
project and analyze the resources that have been technically sound and advanced as
per the changing market scenario (Biemans, 2018).
8

P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
The Work break down structure and the Gantt chart for accomplishment of various activities
under decided deadlines have been described as per below:
Activities Duration
(Week) Specifications
Title selection of the
Project 2
In this activity, the proper project planning has been
done all identify all the essential components of the
project
Resource allocation 2 In this activity, the proper and best allocation has been
done as per the project objectives.
Assessing the
Strategy of project 2
In this activity, the strategy to perform this project has
to be decided in advance and also the stages to be
analysed (Webb, 2017).
Designing the
equipments 1
In this activity, The customization of the equipment
has to be done in this stage as per the decided final
design of the project.
Evaluation and data
analysis 2
In this activity, data collected in this stage for the
assessing the effectiveness of the impact of the digital
technology (McClure, 2018).
Preparation of the 1 In this activity, A proper presentation of the strategy
has been being presented before the management and
9

deliverables checks the effectiveness of the deliverables before the
final implementation of the strategy.
Post quality checks 1
In this activity, the quality checks have been done for
the final output product and quality issues have been
addressed with proper care.
Handling the
feedback 1
In this activity, The feedbacks that has been received
and has been implemented at the stage of the
production with proper changes.
10

Activities (Weeks) 1 2 3 4 5 6 7 8 9 10 11 12
Title selection of the Project
Resource allocation
Assessing the Strategy of
project
Designing the equipments
Evaluation and data analysis
Preparation of the
deliverables
Post quality checks
Handling the feedback
11

M1: Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project.
A proper comprehensive project plan has been developed before execution of the final project.
The plan will move as per the below factor and steps:
 In first stage the Aim of the project has been decided and evaluated how the outputs are
being utilized.
 Secondly the sourcing of resources and the material has been sourced from the reputed
business network of the organization.
 In third stage it is mist to analyze the external as well as internal factors that are
restricting or favouring the project. The project must be eliminating the factors that are
creating barriers on the project (Nambisan, 2017).
 Thirdly defining the project team as well as project manager has to done who will
perform in the project. This is also a part of resource identification for the project.
 Fourth the Execution of project has been started as per the decided timeline of the
project completion.
 Fifth the Plan should be taken in case of more production is required in case of increase
in demand of particular SKUs that generally can happen in the fashion industry such the
company like House of Fraser.
Project milestones are specific project factors that are amalgamated along with the certain
specific project timeline phase. Project milestones are short term objectives that are leading
towards overall project objective. These mile stones will act as catalyst in overall project
completion. Project mile stone are used for better management of the deadlines, controlling
deliverables of the project efficiently (Nambisan, 2017). Setting Project mile needed three factors
such as Frequency to check phase of project, Timing of completion of project along with timely
completion of short phases and make people accountable for the milestones completion. Project
scheduling and monitoring plays an important role in the overall project and should be followed
up in a strictly.
12

Part 2:
P4: Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
Literature review
According to Bernard (2017), this research is related to find the uses of the digital technology in
the business organization. As the main aim of the business organization is to provide those
products which satisfied the customer’s needs and requirement. To conduct the appropriate
research qualitative and qualitative methods are used. House of Fraser is the fashion industry
related organization that requires lots of new and innovative technologies for their proper and
successful business operations (Bernard, 2017). As House of Fraser mainly focuses on the
customer satisfaction, so for that, they use the various digital technologies which help the
business to work properly and effectively in the direction of the predetermined objectives of the
organization.
Aims and objectives
The aims and objectives are the important part of any project. As projects are planned for the
shorter period of time so this requires having the proper analyses and the evolution before
starting a new project (Coolican, 2017). The project of House of Fraser is related to know the
impact of the digital technology on the business environment. The main aim of this research is to
find and understand how the digital technology helps the business to enhance their productivity
and the reputation of the business.
The objectives of this research are –
 To understand the impact of digital technology.
 To evaluate the different factors related to the new and innovative technology in the
business environment.
 For the benefits of using digital technology in the business organization.
Methodology
13

To make the research successful both qualitative and qualitative methods are used. For this
research, philosophy is conducted and this is the belief of the whole research. For achieving the
success in the research data collection and data analyses is very important. For collecting the
appropriate data both primary and secondary data are used to analyze the operations of House of
Fraser while using digital technology (Bernard, 2017). To collect the data a questioner is made
to find the actual view from the user of the company’s product. As this questioner is the primary
source of data collection so this provides the real facts as this is collected by the researcher itself.
14

M2: Evaluate the accuracy and reliability of different research methods applied.
The research is conduct to find the impact of the digital technology on the business organization.
For the appropriate research, the different methods are used to analyze the research successfully.
Both the method is reliable and accurate but the quantitative method is more appropriate and
effective. the quantitative methods are more reliable as compared to the qualitative method. In
this research, a questioner is made and asked the different people who are related to the business
organization. The qualitative method provides the appropriate tools which are useful for
improving the performance of the organization. Quantitative method is used to analyze the
various mathematical problems whereas quantitative research provides the reliable data to the
research.
15

D1: Critically evaluates the project management process and appropriate research
methodologies applied.
As the project is made for the short period of time so the management needs to prepare an
effective and proper project management plan which provides the success of the project and
achieve the organization goal of the organization (Mueller, 2012). To make the project
successful management needs to follow some steps to make the project management plan. The
below figure helps to understand the various steps of a project which are necessary to keep in
mind while preparing project management plans (Nambisan, 2017). After analyzing and
conducting the research project will become successful. For the new and innovative digital
technology project plans need to be made properly for the business of House of Fraser.
(Figure – Project Management Process)
(Source –By Author, 2018)
The first and foremost step of making project management plan is initiating, in this project is
defined and it can be said that it is the stage of preparing a plan, develop project strategy, and
such decisions are made which is beneficial for the company. The second stage is planning; it
simply means all the plans and outline of the project plans are written in proper format. Those
16
Initiation Planning Execution
Closing
and
controlling

plans are made which are suitable for the organization. Execution is the third stage of the project
management plan, in this stage, all the implementation and the execution of different plans are
conducted and check that the plans are beneficial for the organization or not (Suzuki, 2017). The
last stage of the project management process helps to control the various problems which may
occur in the project and proper control plans and the closing is done in this step.
To find the relevancy and reliability of the project plan some research is conducted to evaluate
the project plan properly. In this assignment, research takes place to remove the problems of
digital technology and their effectiveness. Here both the qualitative and quantitative methods of
research are used. For this, a survey is conducted, in which researchers make some questions and
answer will be filled by the respondents. Both the primary and secondary source of data is used
to get the information’s related to the research.
17

Part 3:
P5: Analyze your research and data using appropriate tools and techniques.
As digital technology is the important part of the social and economic development of the
country. Digital technology is now continuous growing in their field and provides the good
competition among the various organizations which use digital technology. To analyse the
impact of the digital technologies and services of House of Fraser both primary and secondary
source of the data collection are used to conduct the research. Primary data simply means the
data collected from the researcher their own (Bernard, 2017). To find the primary data a
questioner is made and the survey is done on around 50 people, who are customers, shareholders
and the suppliers of the organization. A secondary source of the data collection is company's
annual report, public reports, and shareholders report that was already made by the other person
or researcher of the organization.
18

19
Name
Gender
Q1 Is digital technology is helpful for the business organization?
Options
Yes
No
Q2 Is digital technology is beneficial for the customers or not?
Options
Yes
No
Q3 is online marketing provides the great advantages to the business of House of
Fraser?
Options
Yes
No
Q4 while using digital technology in the business is it fulfil the customer's
satisfaction?
Options

Q1 is digital technology is helpful for the business organization?
Option Responses
Yes 36
No 14
Analysis-
As the analysis is done on 50 people, out of the 36 people says that digital technology is helpful
for the business of the House of Fraser. On the other hand, 14 people say that it is not helpful for
the business organization.
20

Q2 Is digital technology is beneficial for the customers or not?
Option Responses
Yes 28
No 22
Analysis-
The above chart provides the study related to the advantage of digital technology for the
customers. Out of 50 people, 28 people agree that use of digital technology in the business
organization will help the customers whereas 22 people say that it increases the workload of the
customers.
21

Q3 is online marketing provides the great advantages to the business of House of Fraser?
Option Responses
Yes 20
No 30
Analysis-
As per the estimation of the digital technology 40percent of the people are in the favour of the
digital technology that the use of digital technology in the business organization gives the
favourable advantages to the organization. 60 per cent of the responded give the negative review
on the use of digital technology in House of Fraser. As every aspect has both positive and
negative impact on the society as well as to the organization (Nambisan, 2017).
22

Q4 while using digital technology in the business is it fulfil the customer's satisfaction?
Option Responses
Yes 27
No 23
Analysis-
Customer satisfaction is the important component of the business organization. Customer
satisfaction simply means that the customer is satisfied with the product and services provided by
the organization (Wu, 2017). Uses of digital technology in House of Fraser provides the
advantage like they can purchase good at the place where they are and it reduces the time which
requires while doing offline shopping. Out of the 50 people, 27 says that it fulfil the customers
need and 23 peoples are against of this statement.
23

Q5 does digital technology helps to improve the productivity of the House of Fraser?
Option Responses
Yes 40
No 10
Analysis-
The above graph shows that majority of audience agrees that digital technology improves the
productivity of the organization as compared to casual technology. 40 persons out of 50 people
aggress that it improves the productivity of the organization whereas 10 people disagree with this
statement.
24

P6: Communicate appropriate recommendations as a result of research and data analysis
to draw valid and meaningful conclusions.
Slide 1
25

Slide 2
26

Slide 3
This slide explains the various types of the digital technology which are helpful in the business
organization. In this slide, the different uses and the advantages are defined to analyses the
impact of the digital technology will be discussed. Types of digital technology are cloud
computing, digital media, digital content and digital data.
27

Slide 4
In this slide, some recommendations are given to the business organization while doing research
on the impact of the digital technology. Recommendations are given in such a way that provides
the better understanding and increase the efficiency of the business organization. All these
recommendations provide the help to enhance the business organization.
28

Slide 5
This slide provides some extra recommendations which also provide the higher efficiency and
also increase the productivity of the organization. Recommendations in these slides are
organization needs to hire the skilled and qualified employees in their organization so that they
serve at their best without requiring the extra cost on the training section. The organization
needs to produce all those products which are demanded by the customers to satisfied their needs
and advantages.
29

Slide 6
The last slide of the presentation conclusion is made to enhance the business organization.
Recommendations are very necessary for the business organization to have the exact analyses
and various possible solutions for the various problems occur due to the use of digital
technology.
30

Slide 7
31

P7: Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.
The given task is related to the impact of digital technology on the work of House of Fraser’s
activity. To analyse the impact of digital technology it requires adopting the proper and
appropriate methodology for the successful research. In this assignment, the research uses both
the methods of the research that is the primary and secondary method of the data collection. To
collect the data from the primary source a questioner is made and a survey is conducted on 50
people. An interview is also conducted to get the accurate data and the information’s regarding
the impact of digital technology (Mueller, 2012). For better understanding, different graphs are
also made so the proper analyses are made and the purpose of conducting the research will
successful. Although data are collected from both the sources of the research but the qualitative
method provides the better result as compared to the quantitative method of research.
From the research and different analysis of the digital technology, it can also be stated that
digital technology provides the healthy wealth and new opportunities to the business
organization. As House of Fraser is the multiproduct organization which provides the fashion
products to its customers for this they require the various plans and strategies which are
beneficial for the business they adopt the new technology (Tuomala, 2018). As House of Fraser
has the various departmental stores at various different places so they need to hire the digital
technology for the benefit of the organization. To get the markets new opportunities management
of the House of Fraser implement the new and innovative plans and technology which may
increase the business of the organization.
As the different organization have own goals and objectives. All the goals and objectives are
planning to fulfil the scope of the organization and the work and operations of the organization
will get the predetermined plans and goals. All the objectives and plans are firstly decided then
the work will start in that context only.
To critically understand the concept of the digital technology different structure is also discussed
(Bernard, 2017). Gantt chart and the work breakdown structure are the very effective tool to
understand how an organization do their work and in how many days they complete their project.
32

Some secondary sources are also used in this research which helps in defining the previous facts
and figures of the business organization. This also helps to create the comparative study of
various years’ final report.
The main objectives of the different business organization are –
 The main objective of the every business organization is to become more popular
among their targeted customers and market.
 Customer satisfaction is the foremost element which enhances the business of the
organization.
House of Fraser is that organization which mainly focuses on increasing the profit of the
organization and gets the monopoly in the market. According to this research, I observe that the
digital technology and innovation serves the higher opportunities to grow the business (Cascio,
2018). As recently every people use the technology which makes the work easy and comfortable
for both the user and for the supplier.
While conducting this research this also improves my performance. This provides me with the
good communication skill, understanding related to how the different work will evaluate and
interoperate.
33

M3: Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations.
While conducting the research appropriate tools and techniques are required to be selected.
When the tools and techniques are selected in the best way then they also provide the best result
for the management of the business organization. Appropriate tools provide the opportunities to
grow the business organization, effective tools and techniques also help to solve the other
business problems like financial problem, human resource related problem and other
administration problem (Coolican, 2017). With the help of the digital technology accurate data
will be detected and collected information are true in their prospect. When the management hires
the new employee they need to follow some specified format which provides the right person at
the right place. When the appropriate tools are used in the business organization then they also
help their related people like customers, employees and the supplier of the organization.
Effective tools and techniques also help to make the proper strategies and the plans related to the
business organization. Research is very important part of the business organization to grab the
new and advance opportunities related to the business organization.
Different tools and techniques which are useful in conducting research-
 Interviews
 Survey
 Inquiry form
 Observation.
For the accuracy and authenticity of the research appropriate tools and techniques are required to
be selected.
34

M4: Evaluate the value of the project management process and use of qualitative research
to meet stated objectives and support own learning and performance.
The project management process is used to make the proper plans, evaluate them properly and
effective control and coordination are provided to the different activities of the business
organization. New projects are planned to get the new and some specific objective of the
business organization. The project helps to evaluate the different problems and control them
effectively to provide the successful working to the business organization. When the project
management process is decided in advance then they give the direction to the management and
employees of the organization. Quantitative and qualitative methods provide the better result to
the research. To get the reliable result information’s are collected from the various sources
(Bernard, 2017). Project planning is the important part of the project management process. For
the proper planning and the perfect implementation of the several plans a qualified and skilled
manager needs to hire for the project. House of Fraser is the organization which creates a project
in which they adopt the digital technology and innovation for their business organization. As the
project is the temporary activity of the business organization to achieve the short-term goals of
the organization. Projects are that plans which are decided after conducting the various analysis
and the research.
35

D2: Critically evaluates and reflect on the project outcomes, the decision-making process
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project.
House of Fraser is the organization which deals with the multi fashion products. The
management of the House of Fraser can easily change and adopts the new and developed
technology in their business organization (Coolican, 2017). For every business organization, it is
very important to use high and advanced technology in the business organization to maintain
their reputation and goodwill among the customers.
As the plans of the project are decided in advance that gives the direction to do work in the right
way. In a recent time without the proper use of digital technology, none of the business
organization survives in the market and fails to fulfil their goals and objectives. The research
conducted in this assignment provides the better result which shows that how digital technology
and innovation helps a business to grow their operations. Decisions related to this project are
very helpful in the process of making business more effective and successful.
36

Conclusion
The above assignment provides the study related to the impact of digital technology on the
business environment. As the developments in the technology that also affect the business
environment. Recently technology is used all over the world, which increases the competition
among the various companies and develops the opportunities to enhance the business
organization. House of Fraser is the departmental store which provides the different products
related to the fashion. With an innovation in the technology in current market scenario people
more use online shopping and continuous do online browsing and get all the information related
to the new and different market trend and various scheme. To understand and make the research
and study purposeful organization has to be doing the effective research and collect all the
relevant data from the reliable source.
In this context researchers need to use the several charts and the different method of evaluating
the problem and make proper strategies to manage them on time. In recent time digital
technology is widely used at all the field of the organizations. Digital technology provides the
great advantages to the various sectors like administration, communication, storage and
distribution and production of the business organization. To evaluate the different benefits of the
digital technology a successful research is conducted and in that research the analyses is done on
the different aspects of the business of the House of Fraser. This assignment also explains the
various tool and techniques which are used to conduct the research. Digital technology plays the
important part in the growth of the economy of the nation. Along with the development of the
several business organizations it also provides the benefits to the general public like it creates the
get job opportunities improve people’s lives and provide better societies. The basic motto of this
assignment is to provide detailed and appropriate knowledge regarding the impact of digital
technology on House of Fraser.
37

References
 Bernard, H.R., 2017. Research methods in anthropology: Qualitative and
quantitative approaches. Rowman & Littlefield.
 Biemans, W., 2018. Managing innovation within networks. Routledge.
 Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
 Coolican, H., 2017. Research methods and statistics in psychology. Psychology
Press.
 Finger, G., 2018. Digital Technologies and Junior Secondary: Learning with and
About Digital Technologies. In STEM Education in the Junior Secondary (pp. 197-
219). Springer, Singapore.
 Hodge, G., 2018. Privatization: An international review of performance. Routledge.
 Kerzner, H., 2018. Project management best practices: Achieving global excellence.
John Wiley & Sons.
 McClure, M., 2018. Beyond Screen Time: Aesthetics of Digital Playscapes for Young
Children. In Communities of Practice: Art, Play, and Aesthetics in Early
Childhood (pp. 153-163). Springer, Cham.
 Miller, G., 2018. Performance-based budgeting. Routledge.
 Mueller, B., 2012. Additive manufacturing technologies–Rapid prototyping to direct
digital manufacturing. Assembly Automation, 32(2).
 Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology
perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6),
pp.1029-1055.
 Suzuki, T., 2017. Overview of TPM in process industries. In TPM in process
industries (pp. 19-38). Routledge.
 Tuomala, M., 2018. Review of The International Business Archives Handbook:
Understanding and Managing the Historical Records of Business. Journal of Western
Archives, 9(1), p.5.
 Wallace, D., 2017. Environmental policy and industrial innovation: Strategies in
Europe, the USA and Japan. Routledge.
 Webb, A., 2017. Using earned value: a project manager's guide. Routledge.
38

 Wu, W.N., 2017. Citizen Relationship Management System Users’ Contact Channel
Choices: Digital Approach or Call Approach?. Information, 8(1), p.8.
39

Project log book
Wee
k no
date update Risk
identificati
on
impact Effect on
project
Risk
reduction
actions
The task
for the
next week
1 to
2
1-1-
201
8
Aim and
idea behind
the project
Up
gradation
of the
technology
platform
Higher Unable to
adopt the
latest digital
technology
Introductio
n of new
methods
Evaluation
of
technology
3 14-
1-
201
8
Identificati
on of
method of
collection
of resources
Reliable
resources is
being
presented
Higher The method
of resources
collection
helps in
deriving the
direction of
the project.
Research
work has
been done
for the
collection
of
resources
Proper
evaluation
of the
resource
collected.
6 to7 6-2-
201
8
Analysis of
the
Resources
The various
surveys and
interviews
are being
conducted
Mediu
m Risk
The question
survey is
being
developed for
the
implementati
on of latest
digital
technology.
Evaluation
of survey
data
The data
should be
collected
properly.
40

8 to9 19-
2-
201
8
Screening
of the
collected
information
Aggregate
the risks
from the
evaluation
of the data
higher This will tell
whether to
adopt the
technology or
not
Risks are
being
reduced
after the
fitting the
alternative
methods
The
detailed
project
report has
been
developed.
10 4-3-
201
8
Finding the
conclusion
Identify
Risk behind
possible
probability
on the
output
Mediu
m
The
conclusion
will
evaluation of
the effective
utilization of
the best fit
resources
The Proper
techniques
and
methods
are taken
care of
Final
project
report is
being
prepared
10 to
12
18-
3-
201
8
Standared
format used
for the
developing
the report.
Risks are
transparentl
y suggested
and also
proper
evaluation
has been
done.
Higher Evidence
should be
recorded for
all the tasks
The expert
should be
hired for
reducing
the risks
Report
higher
manageme
nt
authority
with
results.
41

Performance review:
Performance Review
What was the project supposed to accomplish?
To complete this project management needs to hire the good and qualified employee for the
business organization. Project management needs to work as the team member and provide
all the details, roles and responsibilities of every employee. Management needs to conduct
some meetings which help to achieve the organizational goals and project become
successful.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
This project is related to the impact of digital technology on the business of House of Fraser.
The main aim of this project is to provide the study related to the new digital technology
and innovations in the technologies. To evaluate the project effectiveness following steps is
followed by me. To evaluate the effect of the digital technology various works are done by
the business organization is check and analyze how the digital technology affects the
productivity and the profitability of the business organization.
What things do you think worked well and why?
As the project will work on the predetermined objective so the most appropriate part of the
project is the initial stage of the project management process.
What problems emerged during the project and how were they tackled?
While conducting the research some different kind of problems is faced by the researcher,
they are responded is not so cooperative, research consuming the time most and data
collected from the secondary data are not reliable and accurate.
42

What did you learn from undertaking the project?
As the project is related to the implication of the digital technology in the business
organization. The following research improves the following qualities in me that are it
improve communication skill, a better understanding about the various concepts of the
research and provide the intemperate skill to various understand the various plans and
objects of the organization.
How would you rate your performance as a project manager?
As the project manager, I rate myself 9 out of 10. As none of the people is perfect in their
work. A person is said to be successful when they continuous learn from their mistake and
correct their mistakes on time.
What strengths and weaknesses of your performance did you identify?
The following are the strength and weakness of a project manager –
Strength
1. I am the good communicator.
2. Work as a team, not as an individual.
Weakness
1. Self-disciplined
2. Require work on time.
43