McDonald's UK Business Project: Managing Digital Technology Impact

This report analyzes the impact of digital technology on McDonald's UK, focusing on developing a project management plan using research methodologies to provide recommendations. The project aims to analyze the application and consumer perception of digital technology, enhance efficiency, and provide suggestions for improvement. It includes a project management plan detailing costs, scope, time, quality, communication, risks, and resources, along with a work breakdown structure and Gantt chart. The research applies both qualitative methods (interviews to gauge consumer perception) and quantitative methods (structured observation and data analysis) to assess the technology's impact. The report evaluates the accuracy and reliability of these research methods, analyzes collected data, and communicates recommendations based on the findings, reflecting on the value of the research process and its contribution to learning and performance.