University BUS 303 - MikesBikes Simulation Business Project Journal

This document presents a student's reflection journal from a business project utilizing the MikesBikes simulation. The journal details the student's experiences, decision-making processes, and lessons learned while managing a virtual bike company. It covers various aspects of the simulation, including market research, production planning, pricing strategies, distribution channel management, advertising and public relations, capacity and efficiency improvements, quality control, and financial management. The student reflects on the impact of different decisions on stakeholder value (SHV) and overall company performance, analyzing key financial reports and market summaries. The journal also includes insights on new product development, cost reduction strategies, and equity management, culminating in a discussion of action points for improving future group performance in similar business simulations. Desklib offers a platform for students to access similar solved assignments and past papers.