HND Business Project: Analyzing Digital Technology Impact at M&S

This business project analyzes the impact of digital technology on Marks and Spencer's business activities. It employs both qualitative and quantitative research methods to assess the effects of M&S's digital technology program. Qualitative research gathers information from online resources and real-world project examples, while quantitative research utilizes surveys and questionnaires to analyze project needs and requirements. The project identifies that qualitative research is more reliable for understanding current issues within M&S's web-based system. Tools such as ANOVA analysis, histograms, clustering, and multivariate regression analysis are used for data analysis. The research uses interviewing tools, surveys, and questionnaires for quantitative data, and reviews and analysis for qualitative data. The project references academic sources to support its findings and recommendations. Desklib provides access to this project and other resources to aid students in their studies.

Implementation of Web based platform in M&S’s
organization
Assessment No
Student Name and ID
Student Email

Analyze research and data using tools
and techniques
 The tools and techniques that are utilized for
analyzing the research and data are provided below:
 ANOVA analysis
 Histogram
 Clustering
 Multivariate regress analysis

Communicate appropriate recommendations as
a result of research and data analysis
 It is identified that both qualitative as well as
quantitative research methods are mainly utilized
in order to conduct the small scale research that
is generally aims in measuring the success effect
as well as impact of the M&S’s program of
digital technology.
 It is identified that with help of qualitative
research proper information as well as
technology related details are collected
 Quantitative research is used by undertaking
surveys as well as questionnaires.

Communicate appropriate recommendations as a
result of research and data analysis Contd.
 The qualitative research is undertaken for
getting information as well as details from
online research of various real project
examples in order to implement the system
successfully
 The quantitative research is undertaken for
analyzing the needs as well as requirements
of the project.

Communicate appropriate recommendations as
a result of research and data analysis Contd.
 In this project, it is analyzed that qualitative research is more reliable as well as accurate in
comparison to qualitative research as the organization is getting response as per the current
issues within the organization’s web based system.
 It is identified that both research are useful for achieving the goals as well as objectives. By
undertaking both the research, proper knowledge about the importance of both qualitative
as well as quantitative research is learnt that can be utilized in the future projects.

Appropriate tools and techniques for accuracy
and authenticity
The appropriate tools and techniques for accuracy and
authenticity includes:
Quantitative research
 Interviewing tools
 Survey
 Questionnaire
Qualitative research
 Review
 Analysis

Bibliography
 Svejvig, P., & Andersen, P. (2015). Rethinking project management: A structured literature
review with a critical look at the brave new world. International Journal of Project
Management, 33(2), 278-290.
 Todorović, M. L., Petrović, D. Č., Mihić, M. M., Obradović, V. L., & Bushuyev, S. D. (2015).
Project success analysis framework: A knowledge-based approach in project
management. International Journal of Project Management, 33(4), 772-783.
 Too, E. G., & Weaver, P. (2014). The management of project management: A conceptual
framework for project governance. International Journal of Project Management, 32(8), 1382-
1394.