Kennington Market Expansion: Project Planning, Phases, and Tools

This project outlines the planning and execution phases for expanding a business into the Kennington market. It details six key phases: Strategy, Preparation, Design, Testing, Launch, and Closure, along with specific activities and their durations. The project utilizes various project management tools such as network diagrams, Gantt charts, and critical path analysis to optimize the expansion process. The critical path identifies essential activities for minimizing project duration, calculated to be 167 days. The project plan also includes references to relevant project management literature, offering a comprehensive approach to business expansion, and students can find similar documents and past papers on Desklib.

PROJECT PLANNING

Project Phases
While expanding the firm in Kennington market different number of stages as well as
phases are taken into account by the manager. Further, basically six phases are
involved and used in the present study which are as follows:
 Strategy
 Preparation
 Design
 Testing
 Launch
 Closure

Project Procedures
Activity Name of activity Predecessors Duration of activity
completion (In days)
Expanding the business in Kennington 215 days
Strategy Phase 15 days
A Identify market for expansion - 7
B Build specific goal A 5
C Frame strategies to achieve goals B 3
Preparation Phase 44 days
D Assess market situations B, C 9
E Analyse secondary data D 11
F Market research E 16
G Analyse demand of the product in market where
business is expanding
F 8

CONTD....
Activity Name of activity Predecessors Duration of activity
completion (In
days)
Design Phase 40 days
H Chosen particular product for expansion F, G 10
I Design layout H 14
J Designing of the goods and services I 16
Testing Phase 21 days
K Provide sample product in proposed
market J 9
L Take review from sample users I, J, K 4
M Make modifications in product if needed L 8

CONTD....
Activity Name of activity Predecessors Duration of activity
completion (In days)
Launch Phase 52 days
N Enter in Kennington market M 13
O Use social media or digital marketing N 17
P Attract people of Kennington market O 19
Q Start selling of the products and services O, P 3
Closure Phase 43 days
R Take feedback and suggestions from users
of Kennington market Q 22
S Apply advises in the business R 9
T Prepare corrections R, S 12

Project Planning Tools
 When the company expands business in another market like Kennington, then
the project manager uses different kinds of the tools and methods.
 Under the project management generally three techniques are adopted which
shows clear path of the firm’s expansion.
 Along with this, such tools are helpful for reducing the overall project duration.
 Further, scheduling methods are like network diagram, Gantt chart and Critical
path which are shown below:

Network Diagram

Gantt Chart: Part 1

Gantt Chart: Part 2

Critical Path
 Those activities which are critic in network diagram, necessary for adopting and go
through while expanding business in other market.
 Apart from this, the project manager can avoid non-critic tasks from the project planning
by which total duration reduces to a greater extent. In short, the way which shows that
which activities are mandatory to adopt and which can be avoid is known as critical path.
 In order to expand small business in Kennington market, the respective path and time
duration of the project is mentioned as below:
 Critical path: 1+2+4+5+6+8+9+10+12+13+14+15+17+18+20
 Project duration: 7+5+9+11+16+10+14+16+4+8+13+17+3+22+12 = 167 days.

REFERENCES
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling,
and controlling. John Wiley & Sons.
Hwang, B. G. and Ng, W. J., 2013. Project management knowledge and skills for green
construction: Overcoming challenges. International Journal of Project
Management. 31(2). pp. 272-284.
Young, T. L., 2013. Successful project management. Kogan Page Publishers.