Comprehensive Report: Business Project and Programme Management for SB

This report provides a comprehensive analysis of business project and programme management, focusing on SB, a global technology company. It examines key aspects such as business case development, soft and hard issues related to brand position, employment, political and location factors. The report covers SB's transformational strategy, including WN's acquisition, outsourcing and in-house manufacturing decisions, and the development of new products, highlighting the importance of scope, deliverables, and performance criteria. Furthermore, it addresses estimating and scheduling, risk and issues management, organizational structure, stakeholder views, programme control, and contracting and supplier management. The analysis includes the application of a new product development process and the challenges faced by the company in the global market.

Business Project and
Programme Management

Table of Contents
INTRODUCTION...........................................................................................................................1
OVERVIEW....................................................................................................................................1
BUSINESS CASE / PROGRAMME MANAGEMENT.................................................................2
Soft Issues...................................................................................................................................2
Hard Issues..................................................................................................................................2
Performance Criteria...................................................................................................................3
PROGRAMME SCOPE AND DELIVERABLES..........................................................................3
WN’s Acquisition........................................................................................................................3
Outsourcing and In-House Manufacturing..................................................................................4
Development of New Product.....................................................................................................5
ESTIMATING AND SCHEDULING.............................................................................................6
RISK AND ISSUES MANAGEMENT..........................................................................................7
ORGANISATION, GOVERNANCE AND STAKEHOLDERS....................................................8
Purpose of Organisational Structure allowing for alive challenges............................................9
Critical Evaluation of Stakeholder Views on Outsourcing or location of manufacturing .........9
PROGRAMME CONTROL..........................................................................................................10
Benchmarking...........................................................................................................................10
Key Performance Indicators......................................................................................................10
CONTRACTING AND SUPPLIER MANAGEMENT................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business project is intended towards the achievement of different objectives so as to
implement the better scope and long term success of business in appropriate manner. Programme
management states a process that is used to manage the different projects as with the intention of
improvements in the working abilities and performance. In this the project manager of the
business has performed its working so as to fulfil the need and demand of business by which
capability of company to achieved its target in systematic way is enhanced with more comfort
and flexibility. It consist of various prospect that is needed to performed and managed within the
business so as to attain effective endings which is always be favourable for the growth and
development of company (Alhazmi, 2018). There are several functions that are needed to
performed as it includes planning, organising, controlling, implementing, directing and executing
of diverse range of activities that pertain long term sustainability in easiest manner. The
following report consist of SB that is a global technology company and has provide and
developed a widest variety of hardware and software component for customers with having a
headquartered in Washington State, USA. The company is going to plan the transformational
strategy for its business growth as per this the report is based on the business case of programme
management. In addition to this scope and deliverables are used to developed effective output
that is produced as per estimation, scheduling, stakeholders and governance as it has direct
impact of the supply management.
OVERVIEW
SB is a global company that has provide the technological software’s to their clients and
customers and works with the strategy to provide the hardware are lower and valuable products
that aid to develop wider and loyal customer base. The company has been situated in Western
Europe and in Far East thus it is easy for them to excels the services which is composed of
engineering excellence in all over the Europe. SB also looking forward to develop the software
products of higher quality but in adverse there is lack of competency in this sector but still
company wants to become specialist in this sector also (Bell, 2018). The vision of company is to
deliver a technology system of total integration in order to satisfy the need and demand of
customers.
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BUSINESS CASE / PROGRAMME MANAGEMENT
SB has planned to induces the transformational process and with support of it there are both
positive and negative challenges that are faced by the company so as to make effective
implementation of different strategy by which flexible ending is conceived in systematic manner.
There are various key concepts which is must to get analysed and understand within the timely
manner and with this the ability of business to induces the transformation change in applies in
planned and appropriate way (Duryan, 2019). There is a requirement to make suitable
understanding by which the constructive changes are implemented that are used to get over from
the different challenges that are faced on random basis and are as explained below as:
Soft Issues
Brand position: SB uses the transformation procedure and with this they have uses the
correspondence strategy through which the business image is affected on directly basis. They
have managed the business operations as from centre of Europe that is as from USA thus with
this its brand value has positive increases as more of the customer is used to attract towards the
company. But along with this it is hard for the company to always satisfies the customers by
which they have to balance out some loss as well.
Employment Jobs: SB has perform acquisition with WN and with this the number of jobs
have reduces by which employment opportunities also get decreases (Guerra, 2019). It has the
negative impact on the working performance of company as most of the employees get
unemployed by which the morale of working employee also goes down by which they have
looking forward for other job as from where they get stability thus SB has losses its talented
workforce.
Hard Issues
Political Factors: It is a factor that consist if the governance impacts on the working of
business i.e. as from the rules, regulations, policies that is developed by government and
followed by all the businesses (Political uncertainty considered top concern among European
investors, says EY survey, 2020). As SB is acquiesced with WN thus it is needed that they must
follow all the rules but as after the Brexit it is harder for the company to perform its functions
with flexibility as while expanding the business to other countries. Thus it is the biggest issue
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that is faced by company and with this they have always shows more concern towards the
satisfaction of customers.
Location Issues: It is related to the manufacturing of various products as per the
suitability of customers but along with this it is required that appropriate location is selected by
the business as from which it is easy to connect with more customer that need software and
technical programmes (Heathcote, 2020). As SB deliver the product with minimum pricing and
with better quality but is a challenge to find accurate placement in Europe that aid to grab
attention of more public.
Performance Criteria
There are various challenges that are faced by the company and must have manager in
cooperative manner thus for this there are certain criteria that is needed to followed and are as
described below as:
 The SB must have associate with different agencies such as DDC by which an
appropriate learning and knowledge about some specified company is acknowledged
through which favourable strategies are implemented in effective manner.
 The relative information about various software’s have clearly provided to clients or
customer by which they have make easy access of it with more suitability.
 The quality and cost always get under controlled that aid to develop better revenue in
accurate manner along with company is able to make strong interrelationship with
market.
PROGRAMME SCOPE AND DELIVERABLES
It is a vital aspect and with this SB tries to complete all its project within timely manner
as with this all the task and actions have performed through which software and hardware are
developed with better perfections (Hillson, 2019). SB has analysed the scope of all the activities
under which program is evaluated in satisfactorily manner.
WN’s Acquisition
This acquisition is performed by SB while considering transformation process and with
this probability of production is managed with better efficiency. While performing the
acquisition ability and working capability of business is enhanced and with this effective
utilisation of resources are processed by which more profit and sales are generated by business.
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In addition there are few task that is considerate by SB as by linked with acquisition that is as
described below as:
Formative the Strategic Approaches:
As per the consideration of SB and its acquisition they have performed the strategic
alliance in order improvise the skill set and abilities of company through which its brand position
and image is developed in competitive marketplace (Johnson, 2018). The integration of both the
businesses has better impact by which sustained developed is processed by which more success
is achieved in timely basis.
Set up of Location:
Location is the prior concern for business as it finalise the scope of company as in this they
have fixed the location as from where market and resources access is pertained in easiest manner.
The new workplace is situated in Western Europe and from their they have maintained focused
about implementation of various strategies that is used for suitable manufacturing. It is used to
reduces the production cost but along with this sales and profit rate is increases systematically.
Sb uses balanced approach through which favourable results are generated while working in
Western Europe.
Classification of likely Synergism:
It is essential for the business that company have synergise with other party and in this
case it is done in between SB and WN as while conducting merger through which working
values, image, capability, ability, attributes are getting enhanced (Kerzner, 2018). In this SB
make sure that they have offered the diverse range of product and services as like technological
software and hardware in the marketplace to attain the attention of all the generic customer who
are needy of technological advancements.
Outsourcing and In-House Manufacturing
SB has worked with the vision and mission to reduce the production cost by which they
are able to produce the software’s with appropriate pricing as by maintaining quality and
affordability of offered products and services. The transformation process is used to develop a
plan that enhances the manufacturing capabilities by which production rate is getting improvised
and facilitates the costing and pricing ability of business. In addition to this there are different
range of facilities that are circulated by the business at their working space that has negative
impact on the working of business as with this productivity and profitability both get disbursed.
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On the other hand acquisition has been done to advances the production and operational
capabilities along with this both the businesses have tries to deliver the technological services not
only within the stipulated period of time but also by maintaining the quality of products and
services.
Development of New Product
The new product is developed as per the suitability and appropriateness of customers by
which the company have implies the positive changes within the working prospect (Kozak-
Holland, 2019). The SB has always be concerned about the long term scope and deliverables that
make easiest surround for the company in order to measure success. The ability of business to
attract more clients is required and essential as well, as it is the only aspect that promotes the
business functions and operations with better relatedness. The technological advancement is
always been changes on continuous basis as in parallel it is also essential for SB to produces the
products that are more favourable and on the same hand most appropriate as well. For this SB
has uses the NPD process that is as briefly explained below as:
Idea Generation:
It is a stage in which the new idea is developed as by measuring both internal as well
external factors that has direct impact on the growth and development of business. Their are
certain benefits those are analysed by business and it is done with the support of market research
and in this standardised changes are implies in adequate manner.
Screening:
It is the utmost stage through which SB has identifies and analyse various situations in
order to collaborate creative and unique thinking and ideas by which favourable changes are
implemented so as to fulfil all the business requirements. In support of it SB uses better interface
under which they have uses mobile phones and from this circulate all the required information
and statistics by which customers has induces easy access of software’s. SB get associates its
business with DDC agencies in order to make certain level advancements in their services
(Mansfield, 2019).
Development of Concept and Testing
It is a stage in which companies tries to make more growth and processed by which
collective information and knowledge is attained as by making generous interfacing in between
mobiles and technical software’s. SB provides the products in marketplace as by providing
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perfection in the software’s and also provide training to employees by which they have present
the offered service in market with better flawlessness.
Marketing Strategy:
It is a marketing techniques which is used by SB in order to circulate accurate
information by which more of the customer are attracted and also get influences the buying
behaviour of customers through the offered services (Mugo, 2018). Thus SB uses digital
marketing and social media platforms.
Business Analysis:
It is more important aspect and with this the company has analysed business prospects in
order to measure various products that are already offered by their competitors. In addition to
this several strategies that are used by their competitors are analysed and then correspondence
changes and modification are induced to gain more profit on investment as in term of return.
Product Development:
It is an aspect through which SB tries to develop the product by making more advancement
as per to enhancing the capabilities of technical software’s under which also considers the
fulfilment of desire of marketplace.
Test Marketing and Commercialisation:
It is the final stage in which SB have tested all its products to know more about the
affordability of product and an estimated profit that is gained by the offered software’s.
ESTIMATING AND SCHEDULING
The transformation process is used to manage various working prospect and in this
different strategies are implemented in order to schedule the overall task and activities that is
performed within the completion of certain project (Nwosu, 2019). It is required that project is
accomplished within timely manner and under this process there are several challenges that are
faced by the company as with the completion of project and that are as described below as:
TAKEN AS A WHOLE
PROGRAMME TIMESCALES DIFFERENCES
Acquisition of WN 2 Months -
In-House Manufacturing 3 Months 1 Month
New Product Development 4 Months 2 Months
New Product Development 9 Months 3 Months
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Centre for Excellence
TOTAL 2 Years
(Note: The discussion has provided the ratio in between the start and ending of project which is
completed within the time period of 2 years).
Critical Evaluation:
As within the time period of 2 years the programming is performed and managed as by
controlling the overall scheduling through which project management is considerate with more
effectiveness. Critical evaluation is needed while programming is done so as to measure the
comparative aspect of acquisition that is performed in between SB and WN that is being done in
Western Europe (Polonsky, 2018). It provides balanced condition through which it is easy for the
company to processed its functions as by performing market research within which various
testing is done to generate and obtain more profit and sales. There are few issues that is faced by
SB and are define as:
 Employee attempt
 Check in infrastructural improvement of fresh units
 Product failure
 Faint product
SB must have uses various approaches in order to ensure that processing has been done in
systematic manner along with this output of project is also be more suited and up-raises the
production rate of business. It is needed that more clarity is maintained while processing any
working or making improvement in the ongoing software’s and hardware's. SB make sure that
utilisation of resources is processed in effective way by which time loop is addressed within 3
months. The new contract of SB and WN is processed after the period of one month and from
this infrastructure is developed.
RISK AND ISSUES MANAGEMENT
The risk and issues are needed to managed so as to manage the overall procedures of
manufacturing of new products and services as with the parallel usage of various strategies in
efficient manner. The mitigation strategy and its associated risk is as explained below as:
RISKS SEVERITY MITIGATION STRATEGIES
Circumscribed User
Programme in
HIGH SB have induces the repetitive testing
and analysis of all the preferred
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Software activities along with this all the risk is
managed with the support of Six
Sigma strategy and market audit in
order to produce suitable software’s.
Ineffectual
Infrastructure
MEDIUM
To specify the infrastructure SB
conduct market research after that
implies lean and total quality
management by which effective
substructure is developed (Vilalta-
perdomo, 2019).
Worker Challenge
MEDIUM
To cope up with this challenge SB
tries to make balanced
communication with their workers
and in this all the issues are resolved
and in parallel strong interrelationship
is also get maintained.
Advancement of
Contractual Status
LOW
For this SB must have follows
different legal formalities that is used
while developing contract and in this
the balanced level of interest is
developed which is supported by the
acquisition with WN.
Futile Team Relation
LOW
For this SB provide training and
development to its employees by
which the working ability is getting
advanced. For this company have
uses Team development and
Tuckman's theory so as to develop
adequate relation with workers.
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ORGANISATION, GOVERNANCE AND STAKEHOLDERS
SB has follow all the rules and regulations of governance and in concern of all these
factors company has introduced while matching the potential and accountability of business in
terms of performance enhancement. There are few factor that must have followed by the SB to
deliver the practices ethically and are as explained below as:
Purpose of Organisational Structure allowing for alive challenges
The case study of SB is based on the accurate structure under which all the working
operations and functions are managed as well as controlled in affordable manner. In this
manufacturing of all the technological advancement is processed within the marketplace. There
are various challenges which are followed with the parallel consideration of software and
hardware application by which quality maintenance is controlled (Walker, 2019). The structure is
having direct impact on the working abilities of company as SB uses divisional structure in
which the work is assigned as per the working of different departments in which performance
and productivity management is processed to deliver quality services on timely manner.
Critical Evaluation of Stakeholder Views on Outsourcing or location of manufacturing
The company must have considerate the stakeholders concept and that is completely based
on the outsourcing and location of manufacture software’s and other technical products. It
furthermore, considers some different viewpoints which is based on case study and are as
explained as:
Chief Financial Officer:
CFO plays vital role inside the business and have select the most suitable location of the
business by which the connection in between the company and customer become more effective
and efficiency. It is more acquired part as with this SB ensure that their production cost is getting
reduces but the quality is always getting managed by which brand performance and productivity
is enhanced on continuous basis.
Employees:
These are more mandatory aspect for the business and with this the working capabilities and
ability of business is getting enhanced by which appropriate profit is gained on repetitive mode
(Li, 2019). As per the prospect of case study, SB is moving its business in Western Europe by
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which the shortage of job in previous location i.e. Far east is developed that is not in favoured of
business growth and success.
In this SB must have reviewed about the listing of stakeholders as with this certain surety is
developed and it is conceived as by conducting market audit by which it is easy for business to
know more about the different outcomes that is generated as per the reachability of business.
PROGRAMME CONTROL
Benchmarking
It is an practice that is used by the business so as to manage the working standard by which
the adequate level of sufficiency is maintained and in parallel profitable heights are achieved
with more superlativeness (Coghlan, 2018). Acquisition is performed as with the usage of
transformation practice by which company is able to processed a software’s which is likely to the
demand of marketplace.
Key Performance Indicators
It is a technique that is used by SB to analyse the performance difference as like the
achievement of business in past and in future. In this not only the working potential but the
performance ability also get increases and SB is easily induces more creativenesses and
innovation within the products which is done to gain more revenue and sales. It is more relatable
with quality, time management, deliverable, manufacturing rate and customer's feedback too.
As comparative to above two techniques, SB use key performance indicators (KPI) and it
is due to the aspect that from this they are able to know more about the productive difference that
is changes as per the efforts which is inserted to gain standardised outcomes in timely basis. In
this it is easy for company to compare what is the previous position and the relative changes that
is gained in order to advance the performance and potential of business.
CONTRACTING AND SUPPLIER MANAGEMENT
It aid to SB as the contribution of stakeholders are more beneficial for the business with
this certain level of success is achieved in regular basis. As per the contractual mechanism it is
done with DDC case but that is not much effective due to the quality impacts under which the
interrelationship in between the employees are not in control (Emeasoba, 2018). There is some
disputes of contractual and supplier management that is as associated with excellence and is as
explained as:
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