Business Project Management: Santé Bucco-Dentaire Application Idea
VerifiedAdded on 2023/01/20
|9
|498
|66
Project
AI Summary
This business project proposal outlines the concept for "Santé Bucco-Dentaire," an oral healthcare mobile application designed for the New Zealand market. The application aims to increase oral healthcare awareness and provides guidance on brushing habits and oral care. The proposal details the value proposition, which focuses on diverse users seeking to maintain oral health. It identifies the target market as individuals seeking cosmetic dental treatments, dental professionals, patients, and families across all age groups. The proposal also includes a market segmentation strategy based on demographic, geographic, behavioral, and psychographic factors. Key components of the business model, such as key partners (supermarkets, marketing agencies), resources (health experts, technology), and activities (advertisement, health advice), are discussed. The application's competitive advantage is highlighted, emphasizing its unique combination of guidance, expert advice, and partnerships with supermarkets for dental care products. The cost structure (fixed and variable costs) and revenue streams (payments from browsers, commissions) are also outlined. The project is supported by references to market segmentation and mobile application research.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
1 out of 9