Detailed Report: Managing a Successful Business Project

This report examines the crucial role of market research in ensuring long-term business success, particularly in the context of equality and diversity. It focuses on a case study of Burberry Group PLC, aiming to review the concept of equality and diversity, determine the impact of company policies on employee activities, and identify ways to foster an inclusive workplace. The report includes a literature review, research methodology employing qualitative and quantitative methods, and data analysis that explores employee perceptions, the need for diversity, and the presence of relevant company policies. Recommendations emphasize the importance of effective communication. The conclusion highlights the significance of aligning operations with modern workplace practices to stay competitive and improve employee motivation. The report references key literature on shared value and sustainable development.

Managing a Successful
Business Project

Table of content
 Introduction
 Aims and objectives
 Literature review
 Research methodology
 Data analysis
 Recommendation
 Conclusion
 References

Introduction
To ensures a long term success and maintain the balance with dynamic market and
business trends it is vital for a business firm to conduct and lead regular market
research. In today's business environment the role and importance of equality and
diversity is increasing that leaving significant impact on activity and operation
level of employees as well as their performances.

Aims and objectives
Aim : “To review about the concept of equality and diversity along with determining the
impact of company policies made on equality and diversity on employee's day to day
activity”. A case study on Burberry Group PLC.
Objectives:
• To review about the phenomena of diverseness and equality at workplace of an
organization.
• To evaluate how the company policies of Burberry made on equality and diversity
translate and create impact on employee's day to day activity.
• To determine better ways which could be adopted by Burberry to lead an inclusive
and fair workplace environment.

Literature review
To review about the phenomena of diverseness and equality at workplace of an
organization.
According to the views of Lynne Callister. 2019, diversity and equality at
workplace is a wide concept which reflects upon the practices going on the firm in
relation with equal opportunities being provided to all personnel according to
their skills and position and how they are being treated by management and other
colleagues.

Research methodology
Research can be performed in two ways either by Qualitative measure or through
Quantitative tools (Paschek and et. al., 2018).
• Qualitative Research- This is a research method in which data or
information collected by researchers are in theoretical form and through open-
ended opinions of respondents are gathered or form other existing sources.
• Quantitative Research- This is a research form in which the investigator
collects data in statistical by using number and figures such as graphs and tables.

Data analysis
Theme 1:Perception regarding the conception of diverseness and equality
Q1) Are you having perception regarding the conception of
diverseness and equality at place of work?
Frequency
a) Yes 30
b) No 1
c) Neutral perception 4

Continue…..
Theme 2: Need and importance of equality and diversity
Q2) What opinion do you have about the need and importance
of equality and diversity at place of work?
Frequency
a) Strongly agreed 11
b) Agreed 9
c) Undecided 5
d) Disagreed 6
e) Strongly disagreed 4

Continue…..
Theme 3: Significant company policies based on equality and diversity
Q3) Is Burberry is having significant company policies based
on equality and diversity?
Frequency
a) Yes 32
b) No 2
c) No idea 1

Recommendation
Implication of Effective communication is highly recommended for Burberry as it
leads and ensures enhanced interaction among employees which reduces the
chances of chaos and conflicts and brings higher bonding and connection between
them,. Thus, ensures a more positive workplace to manage equality and diversity
along with leading positive translation in day to day activity of employees.

Conclusion
From discussion conducted above in the report it is summarized that companies
becomes successful and grow eventually with development and implementation
of specific strategies that are beneficial for achieving goals and aims. The report
considers the topic of diversity and equality in workplace indicating towards its
importance for the company to learn and develop creative ways of working and
stay competitive in the marketplace by aligning operations with modern
workplaces practices and inducing motivation level of people.

References
 Porter, M. E. and Kramer, M. R., 2019. Creating shared value. In Managing
sustainable business (pp. 323-346). Springer, Dordrecht.
 Schönherr, N. and Martinuzzi, A. eds., 2019. Business and the Sustainable
Development Goals: Measuring and Managing Corporate Impacts. Springer.
 Shuen, A., 2018. Web 2.0: A Strategy Guide: Business thinking and strategies
behind successful Web 2.0 implementations. O'Reilly Media.