SB Company Business Project and Programme Management Report

This report provides a comprehensive analysis of SB Company's business project and programme management initiatives. It examines the company's transformation process, focusing on key aspects such as the acquisition of WN, outsourcing strategies, and in-house manufacturing. The report ...Read More

Business Project and
Programme Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
OVERVIEW....................................................................................................................................3
BUSINESS CASE / PROGRAMME MANAGEMENT.................................................................3
Soft Issues...................................................................................................................................4
Hard Issues..................................................................................................................................4
Performance Criteria...................................................................................................................5
PROGRAMME SCOPE AND DELIVERABLES..........................................................................5
WN’s Acquisition........................................................................................................................5
Outsourcing and In-House Manufacturing..................................................................................6
Development of New Product.....................................................................................................7
ESTIMATING AND SCHEDULING.............................................................................................8
RISK AND ISSUES MANAGEMENT..........................................................................................9
ORGANISATION, GOVERNANCE AND STAKEHOLDERS..................................................10
Purpose of Organisational Structure allowing for alive challenges..........................................11
Critical Evaluation of Stakeholder Views on Outsourcing or location of manufacturing .......11
PROGRAMME CONTROL..........................................................................................................12
Benchmarking...........................................................................................................................12
Key Performance Indicators......................................................................................................12
CONTRACTING AND SUPPLIER MANAGEMENT................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Business Project and Programme Management is defined as sum of various dimensions in
organisation which are performing various procedures in which high implications are drawn in
better outcomes within a specified time limit. In this process various functions are performed by
management such as planning, directing, organising, implementing and controlling of different
projects in order to achieve desired outcomes in significant manner. This is one of the essential
activity in which projects are completed along with attaining high efficacy (Demirkesen and
Ozorhon, 2017)). Besides this with the help of this dimensions standardised results can be
attained by which a plan is require to be acknowledged by the company along with particular
scope. In this report SB company is taken which is a global technological organisation and
headquartered in Washington, USA. They have recently undergone in the plan to perform
business transformation along with making robust strategy and this report is covering business
case within programme management for the company. With the help of this aspect in order to
attain most effective results scope and deliverables are inculcated. In the last part of this report
estimation, scheduling and governance for various stakeholder are associated in which impact on
business supply is being calculated.
OVERVIEW
SB is a technological based organisation in which software are developed for US and
providing low cost services which are highly reliable and long lasting for their customers. This is
being placed in Far East Europe in the Western Europe and with this the company is providing
support to their another centre which is located in Europe and this is emphasised on excellence in
engineering. SB is working in order to attain their foremost objectives of providing best and
diversified product product portfolio to their customer so that to get strong presence in the
marketplace and to make connections with their customers. For this the company is acquiring
WN which is going to be their in house manufacturing of software.
BUSINESS CASE / PROGRAMME MANAGEMENT
The company is planning for intensifying their transformational process in which they are
facing numerous challenges so as to compete with the same within certain program strategies are
adopted by them in which appropriate execution is to be enumerate so as to obtain beneficial
program outputs. So this can be said that there are various key aspect in which high

understanding can be enumerated. In order to attain high degree of accuracy this is required that
transformation process is planned in considerate manner. So there are a lot of challenges which
are faced by the company and the same are enlisted as below:
Soft Issues
Brand status: Transformation process is used by company in order to formulate relevant
strategies by which image of the organisation do not face any bad phase and this leads to positive
implications of enhancement of brand image as well. On the contrary as the headquarter of the
business is closing by which negative brand image is proposed in USA. This condition is not
favourable for the company and they have to bear losses due to this
Employment Jobs: By business acquisition job opportunities are lost by employees as
due to acquisition so many employees are barred to quit their jobs and this is providing negative
impact to the business and value in the market get diminished. The company is outsourcing some
of their operations from USA to Far East. This demotivate their employees and chances of losing
skilled people from their organisation increases.
Hard Issues
Political Factors: This factor is the reflection of government as government is making
rules and regulations and the same are required to be followed by businesses. The new business
by the company is opening in Europe so political factors are the aspect by which high
implications are drawn. After execution of Brexit companies are facing high pressure in which
this is difficult for them to expand their business and earn desired profit as well. In the process of
developing software high excellency is required and this is the major task for the company which
is providing negative implications as well (Emeasoba, 2018).
Location Issues: This issue is associated with reaching to be reliable place at which
manufacturing process can be intensified and this is leading to earn high profits and attracting
huge customer base as well. Thus selection of location is one of the prominent task while making
acquisition of WN and in order to achieve strategic objectives which is to earn desired profit
minimum cost is required to be attained by the company. This is a challenge for the company to
select better location for their business in Europe so that the can make appropriate structure of
their business as well.

Performance Criteria
As per the various challenges which are discussed above are prominent in nature so this
is required for the business that they emphasise on the same so as to achieve high heights of the
business due to which better results can be obtained. Some of the criteria which are required to
be followed by the organisation and they are enlisted below:
 High flexibility is required to be kept so as to make the business linked with various
experienced agencies such as DDC and this is providing positive implications to the
business in terms of sustainability.
 The overall cost of various products and services are decreasing in which quality is being
maintained by them and this is leading to earn high profits as well.
 The new developed software and another interface which is developed for mobile and
personal computers are able to meet requirement of customer and by this high
understanding is being enumerated.
PROGRAMME SCOPE AND DELIVERABLES
This is one of the prominent aspect within business and appropriate time is required so as
to perform assigned task in effective manner. In the process of developing software perfection
required and this is leading the company to attain overall efficacy in their projects. This is highly
important and required that for each task scope so that appropriate evaluation can be carried.
This is essential that each and every task is being noticed by the company so that to carry out
appropriate evaluation (Fleming and Koppelman, 2016).
WN’s Acquisition
Within transformation process in order to attain high efficacy this is required that
different software are developed by which range of manufacturing activities can be covered. This
is helpful for the company that by keeping moderate prices they utilise procured resources in
optimal manner so that to produce advanced software as well and make high profits. This is
helping the company to share prominent amount or profit so that overall profitability can be
intensified which is giving high positive implications to the business. In the process of
consideration of scope and deliverables some of the task are associated with the WN acquisition
and these are enlisted as under:

Formative the Strategic Approaches:
As according to the above stated prospect SB is performing strategic alliance in which
WN is obtained with high assistance in which skills and capabilities of the business can be
enhanced and this is giving high positive implication on brand image. Business approaches are
getting integrated by which they are receiving positive results in which development applications
are inclined which is obtained with high level of growth and success (Gayialis and et. al., 2016).
Set up the Location:
Under this scope of business appropriate place is being found by them which is associated
with manufacturing department and the major criteria of location within Europe. The company
has integrated with USA manufacturing in which their smallest units are making high part of the
project. The business is making new business in Western Europe and their prominent focus is on
making in house manufacturing strategy and for outsourcing as well. On the other side in
transformation process businesses of USA are shutting down and this results in decrement of
ability and capabilities of the organisation in order to achieve overall objectives in most effective
manner. With the help of Balanced approach SB is able to perform task within their new set up
of Western Europe in independent manner.
Classification of probable Synergies:
Various methods are existed in market through which synergy can be attained by SB in
order to perform business activities with WN. By this acquisition business capabilities can be
enhanced by SB which leads them to attain higher position at marketplace. This acquisition is
helping the company in making new products so as to cover more market segments.
Outsourcing and In-House Manufacturing
Every organisation is working along with various objectives and one of the prominent
objective of the company is to reduce their overall cost and improvise quality of their offerings
so that to intensify transforming processes. The company is required to frame some plan along
with their current abilities so as to maintain quality of their offerings. Similarly appropriate
facilities are provided by SB in their home country so that shifting of location may give them
negative implications of the same (Geraldi and Söderlund, 2018). In order to ensure high profit
products are to be delivered on time so that cost can be managed in effective manner and
effective operations can be carried out.

Development of New Product
With the help of high scope and deliverables products can be improvised and high
attraction can be attained in order to attract more customer in the field of hardware and software.
The company is required to maintain scope and adopt various strategies by which overall
objectives can be attained and implications can be drawn for enhancing relevancy (Klun and
Trkman, 2018). This is essential for the business that new and emerging software is required to
be developed so that advanced technology can be imparted by customer in order to use
technological products in most effective manner. In the context of this procedure for NPD is
elaborated as under:
Idea Generation:
In this stage new idea is being made with the help of properly analysing external and
internal factors by which high implications are drawn in business. On the other hand with the
help of market research various standards are understood for the business and the same are
taking favour for the business.
Screening
This is known as second stage of NPD under which all the ideas are gathered and
compared with each other so as to meet business requirement in effective manner. The SB is
making varied interface in which better knowledge is being provided by the company to their
customer so as use their product in prominent manner. On the other hand the company is
manufacturing advanced tablets by taking help of experienced agencies such as DDC.
Development of Concept and Testing
This is highly imperative that knowledge from various field is required to be analysed so
that growth and development can be ascertained in effective manner. In this stage company is
going to check software in which efficacy is calculated in order to test software along with
various prospects so that in better way the same can be delivered to customer.
Marketing Strategy:
This step is associated with sum of various techniques in which better information are
gathered by the company so that to place offerings in optimal manner. In this context the
company is using social media marketing and digital marketing in order to advertise their
product within marketplace.
Business Analysis:

In order to analyse market position SB is required to analyse position of their competitors
and their offerings which are given in public so SB is providing various strategies for the same
so that new product can be launched in market in effective manner. In this stage SB is managing
their resources in optimal manner. As the company is using their funds in such a way that
superior investment can be made by them (Li and et. al., 2019).
Product Development:
Under this step various up gradation are introduced in the business by which operating
capabilities can be improvised. Under this stage working capabilities of the business can be
enhanced by which market demand can be fulfilled.
Test Marketing and Commercialisation:
This is the last step in which final process takes place by which effective outcomes. On
the other hand with the help of this step product offerings can be improvised.
ESTIMATING AND SCHEDULING
This is an another aspect of the business so as to execute process of transformation so that
to attain high perfection and to evaluate critical solution. Similarly this process is based on
making appropriate strategies in which schedule can be provided overall project. At some point
of time each activity is assigned with a time in which whole the process can be improvised and in
order to attain achievement schedule of the project is given as below:
TAKEN AS A WHOLE
PROGRAMME TIMESCALES DIFFERENCES
Acquisition of WN 2 Months -
In-House Manufacturing 3 Months 1 Month
New Product Development 4 Months 2 Months
New Product Development
Centre for Excellence 9 Months 3 Months
TOTAL 2 Years
(Note: The above discussion will also includes the difference between the previous project and
beginning of new project that is performed within the 2 years)
This is being evaluated that over two years in which programme is going to be completed
and this is associated with high end differences in which problem is being raised in order to

schedule the project in effective manner (Márquez and et. al., 2018). On the other hand critical
evaluation of the project is categorised as imparting limits in which changes are performed in
effective way and after acquisition of WN the company has set up new business in Western
Europe. The given period is not taken as appropriate in which effective results can be obtained.
There are some complexities which are raised in the process of transformation of the process and
the same are listed below:
 Employee efforts
 Stoppage in infrastructural development of new units
 Product failure
 Less output
Thus the company is required to follow a specific approach by which sequences are
required to be taken in order to end the project in appropriate way. This is helpful in imparting
clarity among project by which high impact can be seen in business. Besides this in order to
manage those differences within activities a certain time period is assigned in which task is
required to be completed. SB is going to perform this contact in which within one month better
infrastructural development can be made (Nicholas and Steyn, 2017).
RISK AND ISSUES MANAGEMENT
There are various kind of risks which are associated with the whole process and for this
the organisation and in this process robust strategies can be made so that to attain effective
results. Some of the strategies in which risk can be mitigated are elaborated as under:
RISKS SEVERITY MITIGATION
STRATEGIES
Restrictions in user interface
of software
HIGH
SB is going to perform
continual testing in which
risk can be removed and with
the help of six sigma strategy
betterment can be excelled of
software.
insufficient Infrastructure MEDIUM In this aspect SB is going to
perform market research and
lean management and

principles of TQM are
applied on the same by which
overall development can be
ascertained.
Employee Challenge
MEDIUM
Under this stage SB is
making prominent
communication so that any
grievances of the employees
can be settled in early age.
This is helpful in managing
professional issues in most
effective manner by which
healthy relationships can be
made.
Progress of Contractual
Position
LOW
In this SB is required to
follow all the legal actions in
which development and
interest can be ascertained
after acquisition (O'brien,
2019).
Unhelpful Team
Relationships
LOW
The company is required to
undertake training so that
employees can perform in
better way. This is making
high use of perfection. SB is
using Tuckman theory of
team development in which
effective relationship with
their employee. .

ORGANISATION, GOVERNANCE AND STAKEHOLDERS
The SB is going to follow rules of governance in which effective outcome can be
obtained. In order to get high impact from shareholders various projects are required to be
formed by the company. Some of the factors are associated with SB and the same are delivering
good practices of the business and the same are elaborated as under:
Purpose of Organisational Structure allowing for alive challenges
As according to the above case, SB is using prominent structure in which they are using
functional structure in order to manage various business functions and in the process of
manufacturing by which different products can be advertised in the marketplace. Some of the
major challenges are there which are accumulated at the time of manufacturing of hardware and
software in order to maintain overall quality in the process (Pivec and Maček, 2019).
These are providing direct impact on buying intent of customer and for this divisional
structure is to be taken so that high efficacy can be drawn out. Within this task is being assigned
to various department on the basis of their speciality and these steps are taken in order to
improve working ability of the company. So this can be said that delivery is going to be
processed as when customer are making better application so that to manage cost.
Critical Evaluation of Stakeholder Views on Outsourcing or location of manufacturing
This is one of the major aspect in which companies are analysing the stakeholder so that
these can be considered by the company on the basis of various locations in order to outsource
products. This is the case study in which varied viewpoints is taken and the same are elaborated
as under:
Chief Financial Officer:
The CFO is having major role in the company of finding out most prominent location for
the business so that to manufacture efficient quality products. Besides this cost is required to be
maintained by the company so that high customer can be attracted. Similarly CFO Is having
responsibility of reducing operational cost in which quality standards are maintained in order to
generate positive brand image.
Employees:
The major view point of the employees are highly important so that high linkage can be
established in which profits can be earned in order to provide development to the business. SB is

initiating their Western Europe branch by which in USA job shortage is being seen and this is the
reason why employees are not happy.
So this can be said that employees are playing essential role of stakeholder and with the help
of market audit their functions can be audited in proper manner.
PROGRAMME CONTROL
Benchmarking
This is known as the method in which working standard are being set by the business and
this is gaining high success by which overall development is established. The transformation
process is having negative impact due to acquisition and this is helping the customer to achieve
their needs by software of SB (Strojny, 2016).
Key Performance Indicators
This is the approach which is used by SB in order to measure difference in which more
creativity is being enumerated in context of performances. On the other hand with the help of
KPI more revenues can be earned by the company in which outcomes can be improvised. The
indicators are helping the company in achieving overall quality which is associated with time of
delivery and collecting feedbacks.
From the above methods SB is using KPI so as to evaluate their performance and to
analyse the same so that to attain high standards output. This is helping the company in attaining
high quality in their output so that to compare their performance with other company in order to
improvise overall standard.
CONTRACTING AND SUPPLIER MANAGEMENT
This is highly required and essential that to supplier and other stakeholders are
contributing in prominent manner so as to attain high benefits. In the context of DDC case
mechanism of contract is less effective in nature and this is making healthy relationship with
employees by which flexibility can be created at workplace (Vidgen, 2020). Some disputes are
arising within contractual centres which are explained as below:
 Uncounted number of supply material
 difference in material quality.
 Mismanagement in acquisition scheduling

CONCLUSION
From the above discussion this can be concluded that business project and programme
management is one of the prominent aspect of business which are helping the business in order
to attain well defined results. These aspects are helpful in making high profits for the company in
which quality can be improvised and at the same time brand image can be intensified. Some
general issues are being raised within the project so the primary objective of the business is to
eradicate the same. On the other hand there are some risk and challenges which are required in
order to measure final outcome and by making quality outputs these can be maintained in
appropriate manner.

REFERENCES
Books and Journals
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a business process management system for local government. International Journal of
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Vidgen, R.T., 2020. Creating business value from Big Data and business analytics:
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