Project Report: Digital Technology for Small Business Growth

This project investigates the impact of digital technology on the growth and innovation of small businesses, specifically focusing on Continental Consulting Ltd. The assignment begins with an introduction that highlights the importance of digital technology for business success. Task 1 covers the project's aims, objectives, and a detailed project management plan, including cost analysis, scope definition, time management, quality control, and risk assessment. It also includes a work breakdown structure and a Gantt chart. Task 2 delves into small-scale research using both qualitative and quantitative methods to gather data. Task 3 focuses on evaluating the research findings and data using appropriate tools and techniques, leading to specific recommendations. Finally, Task 4 provides a reflection on the undertakings to attain objectives. The project provides a comprehensive overview of how mobile technology can be used to support small businesses in achieving their goals, including a detailed analysis of costs, scope, and research methodologies.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objectives.....................................................................................................1
P2 Project management plan with cost aspects, scope, time, quality and communication risk..2
P3 Work breakdown structure and a Gantt chart........................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by implementation qualitative and quantitative research.....................6
TASK 3............................................................................................................................................9
P5 Evaluation research and data using appropriate tools and techniques...................................9
P6 Appropriate recommendation as a result of data and research analysis..............................18
TASK 4..........................................................................................................................................19
P7 Reflection upon undertakings to attain objectives...............................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................22
G) APPENDIX...............................................................................................................................23

Title: “The impact of digital technology supporting small business growth and innovation-
A case study on Continental Consulting Ltd.
INTRODUCTION
Digital technology supports maximum to an organisation in achieving its desired goals
and objectives within pre-determined time period as it provides them an opportunities to reach
their products and services to maximum number of targeted people with minimum efforts and
time. Therefore, it play a vital role in growth and success of an organisation due to which it is
profitable to adopt by all organisations irrespective of the size whether small, media um or large.
The present assignment is based on Continental Consulting Limited which is engaged In
Business process re-engineering located in London. Its potential customers includes small and
medium manufacturing companies located in and around London and Greater London. The
project covers the aims and objectives of Continental Consulting Ltd. Regarding implementation
of digital technology. In addition with this, project management plan, breakdown structure, Gantt
chart, Small-scale research, tools and techniques used to analyse data are briefly discussed under
this report. Recommendation and Reflection upon undertakings are also made under this report.
TASK 1
P1 Project aim and objectives
Continental Consulting Ltd. is UK-based organisation which is engaged in supporting
small and medium manufacturing companies to re-engineering their business process so to
achieve high sustainability and profitability. It serves them in and around the London and
Greater London. The company was established eight years ago with procurement of latest
equipment, computer and IT facilitates but due to passage of time, rapid innovation in IT
industry makes their eight year ago equipments obsolete and outdated. For this purpose, the
management felt requirement of upgrading the use of IT technologies so as to make enhance the
capabilities of organisation and maintain their competitiveness among their rivals. The present
project is based on such up-gradation of IT technology that will be helpful for Continental
Consulting Ltd. To achieve desired goals and objectives within pre-determined time period
(Adzic, 2011).
Topic: “Impact of Digital technology supporting small business growth and innovation
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As per the current scenario of Continental Consulting Ltd., it is requirement of implement
digital technology with the taking support of its employees. The CEO of Continental Consulting
Ltd. decide to invest money to bring innovation in their business process so as to compete with
rivals in more effective and efficient manner.
Aim: “Impact of mobile technology as digital technology to support small business in
achieving growth and innovation-A case study on Continental Consulting Ltd.”.
The primary goal of the examination report is to identify the effectiveness of
implementation of mobile technology in business process of small and medium sized
organisation such as Continental Consulting Ltd. to achieve its desired goals and objectives.
Research Objectives
 To identify the concept of mobile technology in regards of Continental Consulting Ltd.
 To identify the importance of mobile technology in achieving growth and innovation.
 To analysis the relationship between mobile technology and growth of Continental
Consulting Ltd.
Research Questions:
 What are the concept of mobile technology in regards of Continental Consulting Ltd?
 What are the major benefits of mobile technology in achieving growth and innovation?
 How mobile technology is interconnected with the growth of Continental Consulting
Ltd?
P2 Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is a kind of formal document contains the vital information
about the activities performed, resources utilised, manpower required etc. in execution of
determined project in more effective and efficient manner (Brady and Davies2014). It makes
easy for management to identify important aspects at the time of execution of project while
overviewing the project management plan. Some other aspects included in such formal document
are Scope, Cost, Time, Quality, Risk etc. which are briefly described under the below:
Scope: Implementation of digital technology always brings maximum profitable result to
company in terms of enhancing efficiency level of employees, maximising satisfaction level of
customers, maximum return to investors on their investment etc. As Continental Consulting Ltd.
Make decision regarding adoption o mobile technology which facilitates them to attract targeted
clients through communicating them about their new and innovative products and services that
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will be useful to achieve growth and success. Therefore, such implementation enable
organisation to achieve huge customer base and establish a better relation with them for longer
period of time. Thus, the scope of implementation of mobile technology is much wider.
Cost: It is very crucial factor without which the decisions made by management of
Continental Consulting Ltd. regarding implementation of mobile technology in business process
cannot be possible. Therefore, it is more important for company to maintain appropriate amount
of funds which can be possible either through taking support from investors or reserve funds. For
this purpose, the management should prepare budget in which cost must be allocated on the
activities on the basis of their impact (Davies and Hughes, 2014). For example, incurring cost on
providing training and development programs increases the capabilities of employees to
minimises the wastage of cost while performing project activities. The sample of such budget
statement showing total cost incurred are given as under:
Total forecasted budget
Particular 2017-18($)
Implementing technology cost 17000
Promotional expense 7000
Advertisement expense 5500
Catalogues 1800
Training charges 7500
Total cost 38800
Time: It is also an important element which assist organisation to achieve competitive
advantage through completing project activities within limited period of time. As per the given
case study of Continental Consulting Ltd., it is very important for management to adopt mobile
technology within minimum time period so as to achieve its competitiveness among their rivals
in market. For this, critical path should be followed in order to identify the time already invested
and required to complete project activities. It brings motivation among employees to make more
efforts to perform allotted roles and responsibilities within limited time period (Frankenberger
and et. al., 2013).
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Quality: It is a crucial factor which can always positively impact on the profitability and
sustainability of an organisation. Offering new and innovative business process through using
mobile technology assist clients of Continental Consulting Ltd. to select an appropriate one after
identifying their impact on their business performance. It happens through receiving standard
quality of work by the employees which can be possible through providing them training and
learning programs to make them more capable to work on using mobile technology.
Risk: It always exist in all business activities which can hinder management to achieve its
desired outcomes within pre-determined time period. Such risk may include poor knowledge,
lack of an appropriate support of employees, insufficient resources etc. Implementation of
mobile technology involves huge risk which can be tackled by the management of Continental
Consulting Ltd. through conducting research about the aspects that causes risk in advance. It
enable management to make suitable plans and strategies in advance so as to deal with future
contingencies in more effective way (Heger and Rohrbeck, 2012).
Communication: Mutual support received by employees can be possible only when the
management of Continental Consulting Ltd. are able to establish a good communication channel
at workplace. The employees feels motivated when they clearly understand the company main
objective behind implementation of mobile technology along with their roles and responsibilities
therefore it is more important for management to bring transparency in communication and
provide a platform for employees to communicate with top authority directly. This will make
positive impact on the execution of project activities of Continental Consulting Ltd.
Resources: It is basic requirement which motivate management of Continental
Consulting Ltd. to decide to implement some technology changes in their business process.
Having sufficient amount of resources such as capitals, funds, skilled employees etc. encourages
company to work on execution of their innovative decisions. Therefore, the management of
Continental Consulting Ltd. Should first arrange resources through taking support from different
departments and manage them accordingly (Kiessling, Wilke and Kolbe, 2011).
P3 Work breakdown structure and a Gantt chart
Work breakdown structure: It is kind of chart which shows the relationships among the
project activities executed in completion of project as a whole. The graphical nature of work
breakdown structure can facilitate management of Continental Consulting Ltd. to predict
outcomes based on various scenarios which directs management to re-think about their existing
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policies and decide whether to make some changes or not in order to achieve profitable
outcomes.
Gantt chart: It is an effective horizontal bar chart developed as a production control tool
in the year 1917 by Henry L. Gantt who is an American engineer and social scientist. It assist
project management of Continental Consulting Ltd. to use Gantt chart as a significant illustration
of a schedule that help in making suitable planning, coordinating and tracking specific tasks in a
project. It is also known as visual project presentation where all project activities that should be
executed are displayed and broken down on a chart. It motivates employees to perform allotted
task within given time frame so as to help company in achieving its desired goals and objectives.
Above mentioned tools are more useful to adopt by Continental Consulting Ltd. In order to
achieve its aims and objectives within given time frame and attain competitiveness among their
rivals in more effective manner (Kowalkowski, Kindström and Brehmer, 2011).
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TASK 2
P4 Small scale research by implementation qualitative and quantitative research
Qualitative and quantitative are the main methods of conducting an appropriate research
which are briefly explained as under:
Research is basic prerequisite of each organisation to conduct in order to recognize the
market trends and requirements and on the basis of which delivers items and administrations
which in results rising profitability and sustainability of organization. There are main two types
of research which conveys adequate data to organization with respect to the progressions and
adjustments required by targeted customers in their existing technologies. Such kinds of
research:
Qualitative research: It is such an effective method in which an organisation gather
information in type of image, name, number code or writing and some more. It is most ideal
strategy utilized by organization because of getting exact and reliable information. There
different frameworks which can be utilized under this strategy in order to gather information, for
example, interviews, questionnaire, poll and so forth. This will help in recognizing the interest
and behaviour of respondents with respect to selection of mobile technology (Morris and
Geraldi, 2011).
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Quantitative research: It is additionally another vital technique which can be embraced by
researcher so as to accumulate significant information into numerical frame or factual
information. It is valuable in preparing budget to entire organisation with less time and cash.
Continental Consultancy Ltd. may utilize such research tool in order to actualize facts and don't
include patterns in investigation. It incorporates distinctive methods for surveys, for example,
paper, on the web, booth and mobile which incorporates face-to-face interviews, longitudinal
examinations, systematic observations and numerous other (Nicholas and Steyn, 2017).
Both types of research brings productive results to Continental Consultancy Ltd through
giving them important data about the necessities and prerequisites of targeted customers.
Therefore, it help organization in satisfying them as fast as possible because of which it turn out
to be simple for organization to accomplish huge customer strength. In this, 40 respondents are
chosen whose recognition and perspectives will be considered. This will help organization in
accomplishing content of research and accomplish competitive advantages within an
organisation (Primary source and secondary source, 2018).
Questionnaire
Name:
Gender:
Age:
Q1. Does people get easily attracted towards new product offered by small and medium scale
organisation?
 Yes
 No
Q2. What kind of digital technologies that may bring maximum positive outcome to Continental
Consultancy Ltd?
 E-commerce
 Mobile technology
 Cloud techniques
Q3) Does people aware about using of mobile technology while making transactions with an
organisation?
 Yes
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 No
Q4) Does training and learning programs required to conduct by Continental Consulting
Limited for its staff?
 Yes
 No
Q5) What are the major benefits of mobile technology in achieving growth and innovation?
 Improvement in sales
 Maintain customer relationship
 Decrease work burden of staff
Q6) What are the challenges that restrict Continental Consulting Ltd. to adopt mobile
technology?
 Lack of skilled staff
 Lack of time
 Lack of knowledgeable customers
Q7). Does Continental Consulting Ltd. have sufficient amount of budget to promote mobile
technology in competitive market?
 Yes
 No
Q8). Does mobile technology is interconnected with the growth of Continental Consulting Ltd?
 Agree
 Disagree
Q9. Does Continental Consulting Ltd. receives maximum support from its staff in adoption of
mobile technology in business operations?
 Yes
 No
Q10. Provide some recommendation to deal with difficulties that comes while adoption of
mobile technology?
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TASK 3
P5 Evaluation research and data using appropriate tools and techniques
In the present research, the investigator of Continental Consulting Ltd. Adopts primary
method with an objective of getting reliable and accurate data about the perceptions and
suggestions of people related with adoption of mobile technology. It increases effectiveness of
decision of management which in results bringing maximum profitable outcomes in near future.
There are different tools of research which may be used by researcher such as research design,
data analysis, data collection, philosophy, limitation etc. For this, Questionnaire has been formed
which contains relevant questions related with topic of research that to be asked by researcher of
Continental Consulting Ltd. from 40 respondents taken as a sample of population (Pekuri and et.
al., 2014).
Theme 1: Behaviour of targeted customers towards new product of small-medium
organisation.
Q1. Does people get easily attracted towards
new product offered by small and medium
scale organisation?
Frequency
 Yes 15
 No 25
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Yes No
0
5
10
15
20
25
15
25
Frequency
Interpretation: It has been identified from the above graph that it may difficult for
Continental Consultancy Ltd. To attract customers about their new product due to having less
reliability. Among 40 respondents, there are 25 respondents who are in favour of same statement
whereas 15 respondents have different opinion.
Theme 2: Types of digital technologies profitable for Continental Consultancy Ltd.
Q2. What kind of digital technologies that may
bring maximum positive outcome to
Continental Consultancy Ltd?
Frequency
 Artificial Intelligence 12
 Mobile technology 20
 Cloud techniques 8
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