Business Project Management Report: Continental Consulting Limited

This report provides a comprehensive analysis of business project management, focusing on Continental Consulting Limited, a UK-based consultancy. It explores the background, purpose, and objectives of a project aimed at assessing the impact of digital technology, specifically mobile technology, on supporting small business growth and innovation. The report details a project management plan encompassing scope, cost, time, quality, communication, risk, and resources. It includes a budget, timeline, and risk assessment. Furthermore, the report develops a Work Breakdown Structure (WBS) and a Gantt chart to illustrate project phases and timelines. It also applies qualitative and quantitative research methods, including primary and secondary data collection, to meet project objectives. The report concludes by emphasizing the value of the research in enhancing learning and performance.

MANAGING
SUCCESSFUL
BUSINESS
PROJECTS

INTRODUCTION
Proper management of business project is necessary for any company for successfully
carrying out the project. Management of projects must be done in a systematic and structured
way for effectively executing the tasks for achieving the growth and profit by the organisation.
Project management includes designing of structure, assigning of jobs and roles and skilled
members of the project team. The taken company for this assignment report is the Continental
consulting limited. The firm is providing consultancy and research services in the United
Kingdom. This report aims to explain the background, purpose and objectives of the business
projects and develop a proper plan for project management which includes characteristic of cost,
time, scope, quality, risk, communication, and resources of the taken project. Also a WBS(Work
breakdown structure) and Gantt chart will be developed to provide time period and stages for
completing the chosen project. This report will also apply the qualitative and quantitative
research methods using research data, and techniques for the objectives of chosen project. In the
end, value of doing the research to fulfil the determined objectives for increasing the learning
along with performance.
1: Explain background, purpose and key objectives of the chosen project.
Project management is the process of managing the skills, activity, information
knowledge and experiences which are necessary for attaining the objectives of the firm. The
tools and techniques used in project management must be implemented systematically by the
company for successful execution. Generally scope of a project depends upon three things which
are time, cost and quality (Adzic, 2011).
Continental Consulting Limited is small sized company in UK who is providing
consultancy and research services to other small companies for making changes in the processes
of business. Continental consulting limited has 22 employees and is situated in United Kingdom
for the last 8 years. Company is making attempts to expand their business activities and
operations to a large extent for achieving sustainability and profit in the UK market. The
management of Continental consulting limited has taken decision to use latest digital
technologies like mobile technology, AI, social media platforms etc. These technological up-
gradations will drive the company to achieve their goals and objectives in a determined time for
giving tough competition to its rivals.

Topic: “Impact of Digital Technology in supporting small business growth and innovation”.
According to the given scenario, Technological changes should be used by companies
regardless of their size for achieving the growth. Computerised technology enables workers to
perform their assigned task in minimum time and reduced cost (Bell, Bryman and Harley, 2018).
It allows an organisation to get a competitive advantage in the market for competing with the
rivals in an effective and efficient way.
Aim: “Impact of implementing the mobile technology for supporting the growth and
innovation in the small businesses”.
The main aim of preparing this report is to study the effectiveness of using mobile
technology in the operations Continental Consulting Limited for increasing the efficiency of
employees and company.
Research objectives
 To identify the basic concept of using mobile technology as a marketing tool in
Continental Consulting Ltd.
 To analyse the importance of mobile technology for achieving the growth and expansion
in the operations of Continental Consulting Ltd.
 To determine the relationship between mobile technology and growth and innovation of
the continental consulting limited.
Research questions
1. What are the basic concept of using mobile technology as a marketing tool in Continental
Consulting Ltd.?
2. What are the the importance of mobile technology for achieving the growth and
expansion in the operations of Continental Consulting Ltd.?
3. What is the relationship between mobile technology and growth and innovation of the
continental consulting limited.?
2: Produce a project management plan which involves various aspects of cost, scope, time,
quality, communication, risk and resources of the project.
Project may be successfully performed when management have proper knowledge and
efficiency to create a plan of project management. It includes various type of factors such as the
size and quality of project along with its scope and risk (Brady and Davies, 2014). All this
elements are essentially considered by the organisation at the time of decision making on

implementation of modern techniques in operational activities. Project plan provide assistance to
management in defining roles and responsibilities to their employees who are involved in
performing the project activities. The elements of project activities are further explained as
under:
Scope: Before starting the project activities or adopting the digital techniques in
operational functions of firm. Management have to determine the scope and role of project in
order to getting growth and sustainability in the firm. Management can adopt the mobile
technology because its wider scope creates an effective channel in continental consulting Ltd.
Due to which, their employees can easily reached to targetted customers in less time and cost. It
increase the morale of employees in organisation so they gave maximum efforts in their assigned
task which is helpful for the organisation in achievement of their goals in limited time period.
Cost: It defines value to money which is an important requirement of any organisation to
perform its operational activities in an effective manner. Continental consulting Ltd. Is involved
in re-engineering business method of medium scale enterprises which are placed in UK.
Therefore, It needs large funds for implementation of digital techniques in their firm in order to
increasing attractiveness of their customers (Cheung, Chan and Kajewski, 2012). They can
implement mobile technology for modifying their procedures in expanding their business. For
this, they have to create a budget for allocating their cost. For preparing a budget they can take
help from this example of budget which is as following:
Total forecasted budget
Particular 2018-19(£)
Cost of adopting technology 15000
Expenses in promotion 12000
Expenses on advertisements 6000
Catalogues 1000
Charges of training and development
programmes
4000
Total cost 38000

Time: A specific time period is essential for doing project activities in order to getting
maximum outputs for the organisation. It increases the efficiency level of employees so that, they
gave their maximum efforts in completing the assigned tasks. Therefore, managers of
Continental consulting Ltd. needs to specify the time period which is 2 months for completing
the project activities.
Quality: It defines as a design or model which is used by the organisation for attracting
more number of customers. As continental consulting Ltd. Is a small firm that is providing
research services to their targetted customers in UK. So that, organisation wants to attract more
customers towards their services for this, they have to recruit capable employees who have
knowledge of dealing with customers at different situations. Management of the firm can
enhance the effectiveness in services by providing training programmes to their employees
regarding the mobile technology.
Risk: Risk always involves in almost every project activities which can effect the
expected results of the company. Therefore, Companies should need to handle such risks by
imagining the risks and situations which can arise during the business operations. The
management of Continental Consulting Ltd. Is responsible for determining such risks which are
associated with the less funds, less employees support, new strategies of competitors etc. and
prepare a plan accordingly. The low quality knowledge of workers in using the mobile
technology can negatively effects the performance and operations of Continental Consulting Ltd.
These effects can be reduced by providing necessary technical training and learning programs to
the employees before initiating such projects (Evans, 2012).
Communication: It is a required factor which is helpful for both end users and workers
for understanding the activities of the projects of Continental Consulting Ltd. The management
of Continental Consulting Ltd. is needed to form a proper communication channel for improving
the communication among the employees regarding the project plans and its benefits. It will
bring the motivation in workers for performing their tasks in an effective manner.
Communication using mobile technology can be proved useful for the company for influencing
and attracting the potential customers by providing the solutions of the issues and conflicts.
Resources: The resources which should be used for the execution of the project are cost,
efforts, workforce and time. These resources must be utilised in a efficient manner for carrying

out the activities in a structured and systematic way. Proper utilisation of workforce and time
helps the company to execute the project easily which will reduces the cost and efforts of the
company as well as of the employees.
3: Produce a work breakdown structure and Gantt chart to provide time-frames and stages of the
chosen project.
Work Breakdown Structure is the process for disintegrating the assigned work which is
discussed in this research. This structure identifies the various changes which needs to be
overcome by the company (Jeston, 2014). This structure discusses the management of project for
doing the various processes of project and necessary measures should be taken for successfully
carrying out the activities in a given time. This structure helps the managers and leaders to
increase their capacity for providing clear understanding regarding the goals, target and
objectives of the project.. Continental consulting Ltd has implemented such structure for allotting
the separate tasks to individuals for easily achieving their goals and objectives for the company.
The WBS structure helps the Continental consulting Ltd for distinguishing the response
and demands of end users by providing the chances to the employees. This helps the
management to take appropriate decision and make the proper planning for the growth and
expansion of business. It is prepared for evaluating the all objectives and goals of a company.
This strategy also helps in accomplishing the important goals and expansion of the organisation.
This structure of project is divided as discussed below:
1. Main aim of this research.
2. Literature review
3. Conflicts and issues of the company
4. Aim of research projects
5. Selection of respondents
6. Developing a necessary and effective plan.
7. Analysis of the information gathered by the research.

This evaluation will provides the necessary data of the company and the higher
authorities for designing a new and effective strategy. Each and every task requires a certain time
period for completing the task or project. Continental consulting Ltd had taken several research
and polls methods for listing these undertakings.

4: Applying qualitative and quantitative research methods for meeting project aims and
objectives for the chosen scenario.
Qualitative and quantitative research are mostly used by companies for organising an
efficient research as discussed:
Qualitative research: In this, the researcher search the required and useful data and
information which is essential for the decision which should be taken by the firm for achieving
the growth and success in the market. It is helpful in determining the thoughts and beliefs of
respondents by focusing on the interviews and observations of groups as well as of the
individuals.
Quantitative research: Under this research, the researcher needs to take the necessary
judgements from the generated data which can be converted into usable statistics. Its structure is
easy and reliable as comparison to qualitative data. By using surveys, interviews, and
questionnaire, the researcher can collect and gather the required data from many respondents.
Primary data: This is the type of data in which the researchers collects and gathers the
reliable and necessary data by the various primary sources using questionnaire, interviews and
surveys. It is mostly used by investigator who has the huge amount of time and money for
conducting research.
Secondary data: It is the data which is obtained through internet, books, journals and
articles regarding the effects of digital technology on the performance of business by the
researcher. The information gathered by such sources is not completely accurate and reliable
which will reduces the quality of research and decisions taken by the management of the
company.
Technology plays a necessary role for conducting the research from primary sources.
Technology specialist of Continental consulting Ltd is planning an effective survey which is
associated with the inquiries and effects of advanced innovation on the performance of the
company. Continental Consulting Ltd. has recruited a researcher for conducting effective and
reliable qualitative research using the primary and secondary sources (Miller and Le Breton-
Miller, 2005). The taken respondents in the survey are 60 for elaborating the given scenario and
connecting it to the goals of the project. School and college students, youngsters, teenagers are
the selected target for conducting the survey. The questionnaire prepared by the researcher of
Continental Consulting Ltd. Has been given below:

Questionnaire on impacts of mobile technology for supporting growth in small organisations
Name:
Gender:
Age:
Q1. Do you think mobile technology can support Continental Consulting Ltd in achieving
growth and expansion?
a) Yes
b) No
Q2. Which of the following digital technology helps the Continental Consulting Ltd. To
achieve growth and expansion?
a) Cloud technology
b) Mobile technology
c) Artificial intelligence
Q3) Which is the best advantage of adopting digital technology by Continental Consulting Ltd?
a) Enhancing the performance
b) Minimising the defects
b) Proper utilisation of resources
Q4) Is there any requirement of investing in training and development programs for workers to
enhance their skills of using digital technology?
a) Yes
b) No
Q5) Does adoption of digital technology can reduce the workload of employees in Continental
Consulting Ltd?
a) Yes
b) No
Q6) What are the major barriers for company to adopt digital technology in doing its operation
effectively?
a) Cost

b) Time
c) Conflict
Q7). Did mobile technology reduce the communication gap between Continental Consulting Ltd
and customers?
a) Yes
b) No
Q8). Does mobile technology plays a crucial role in accomplishing high sustainability and profit
of Continental Consulting Ltd?
a) Yes
b) No
Q9. Is there any need for increasing the salary of employees who are using mobile technology
within Continental Consulting Ltd?
a) Yes
b) No
Q10. Provide your own recommendations to handle the challenges of implementing mobile
technology?
5: Analyse research and data using appropriate tools and techniques for the chosen project.
Examination of research is necessary in determining a valid conclusion and
recommendation to be followed during the decision making for adopting the digital technology
(Morris and Geraldi, 2011). The evaluation of data gathered by the research is given below along
with the interpretation:
Q1. Do you think mobile technology can
support Continental Consulting Ltd in
achieving growth and expansion? Frequency
Yes 40
No 20

Yes No
0
5
10
15
20
25
30
35
40
40
20
Frequency
Interpretation: The above graph shows that mobile technology is necessary for the
company in order to gain more growth and expansion in the market (Thamhain, 2013). Among
60 respondents, 40 respondents thoughts the same but remaining 20 respondents thoughts are
vice versa.
Q2. Which of the following digital technology helps the
Continental Consulting Ltd. To achieve growth and
expansion? Frequency
a) Cloud technology 15
b) Mobile technology 25
c) Artificial intelligence 20