This report presents a comprehensive analysis of a business project, focusing on the impact of multinational corporations like McDonald's on local restaurant businesses in England. The research employs both qualitative and quantitative methods, including surveys and interviews with managers, to gather data on consumer perceptions, marketing strategies, and the influence of cultural aspects. The report analyzes the collected data to identify key themes, such as the relationship between quality and pricing, the impact of McDonald's business strategies, and the importance of cultural considerations. Based on the findings, the report offers actionable recommendations for new restaurant businesses to maintain operational quality, mitigate risks, and attract customers through innovation and effective marketing. The analysis provides insights into the challenges and opportunities faced by local businesses in a competitive market.