Business Consultancy Project: Shepard & Dog Restaurant Analysis Report

This report provides a business consultancy analysis for the Shepard and Dog restaurant, a UK-based local establishment. The report begins with a summary and proceeds to conduct a situational analysis using tools such as PESTLE, SWOT, and Porter's Five Forces to evaluate the internal and external environments. The PESTLE analysis examines political, economic, social, and technological factors influencing the restaurant. SWOT analysis identifies the restaurant's strengths, weaknesses, opportunities, and threats. Porter's five forces framework assesses competitive rivalry, the threat of substitutes, new entrants, and the bargaining power of customers and suppliers. Based on these analyses, the report recommends ideas for action, including identifying competitor strategies, conducting market research to understand customer preferences, and introducing new food segments to expand the customer base. The report concludes by summarizing the key findings and recommendations, emphasizing the importance of strategic analysis for improving overall business performance.

THE CONSULTANCY
PROJECT

Table of Contents
SUMMARY.....................................................................................................................................1
SITUATIONAL ANALYSIS .........................................................................................................1
Appropriate tools to perform internal and external analysis of company in appropriate manner
.....................................................................................................................................................1
IDEAS FOR ACTION.....................................................................................................................3
Recommendation of ideas for concerned company....................................................................3
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................4

SUMMARY
Business consultancy is referred as a procedure to plan, formulate and suggest strategies
so that business performance can be improved in a considerable manner. This aspect is used by
those companies which wants to increase their operational efficiencies and effectiveness in a
proper manner. This report is written for Shepard and Dog restaurant which is a UK based local
restaurant which offers seasonal food to their customers. Vision of firm is to expand their
revenues and customer base. This assignment will cover about different tools like PESTLE,
SWOT and porter's five force for business analysis. Also, ideas for actions will be recommended.
SITUATIONAL ANALYSIS
Appropriate tools to perform internal and external analysis of company in appropriate manner
In order to analyse the internal and external environment of Shepard and Dog restaurant,
frameworks like PEST, Porter's five force and SWOT can be used. Information about this tools
in context with restaurant is given below:
PEST analysis: This framework will help the manager of concerned restaurant in
identifying about impact of political aspect, economic position, social and technological factors
on business. By this, manager of company will be able to take right business decisions.
 Political factors: This aspect is concerned with the stability of government and their
support to business firms. As Shepard and Dog restaurant is operating at very small level,
government do not have strict regulation for the organisation. This means, government
intervention is less and concerned restaurant can operate as per their expectations
(Eskerod, Huemann and Ringhofer, 2015).
 Economic factors: It is related to the GDP, growth rate, inflation, interest rate and
purchasing power of people. UK people earn good income which make them capable to
purchase food and services as per their requirements. This factor is positive for Shepard
and Dog restaurant and it will help concerned restaurant in earning high revenues.
 Social factors: UK society is open minded and people prefer to use those services and
products which are healthy for them. Manager in Shepard and Dog restaurant is needed
to prepare healthy and nutritious food so that maximum people can purchase them.
Change in demand of people can impact business of concerned restaurant in negative
manner.
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 Technological factors: This factor relates with technological advancement. In order to
operate their business in profitable manner, manager of company is needed to be
technologically advanced. In this context, restaurant can increase their online presence
and update their manufacturing machines. By this, company can regain their customers
for maximum time.
SWOT framework: This analysis will help the manager of Shepard and Dog restaurant
in acknowledging which aspects favour and disfavours them. Also, firm will be able to
acknowledge their potential threats and opportunities.
Strength Weakness
 Concerned restaurant offer standardised
services due to which customer
satisfaction is very high (McGivern and
et. al., 2018).
 This restaurant provide seasonal food
and dished which gains the attention of
local people in appropriate manner.
 This restaurant operates at small level
due to which limited number of people
acknowledge their services.
 Restaurant provide limited food
products due to which customers seems
unsatisfied.
Opportunity Threat
 Manager of Shepard and Dog restaurant
can use social media tools and
platforms like Instagram or Facebook to
increase their presence.
 Restaurant can deal in new food
segments like Chinese or continental to
increase their customer base and sales.
 Existing restaurants in local area are
performing well which is a big threat
for the business of Shepard and Dog
restaurant.
 Change in demand of people is also a
big threat for restaurant.
Porter's five forces: This analysis will help the concerned restaurant in evaluating their
competitive advantage and edge in market so that needed modifications can be carried out in
timely manner.
 Competitive rivalry: As there are multiple restaurants which operate at local level and
fights for their survival, competitive rivalry for Shepard and Dog restaurant is high.
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 Threat of substitutes: There is no substitute of food and beverages. This force is low for
concerned restaurant (Mathooko and Ogutu, 2015).
 Threat of new entrants: As restaurant operates at small scale, threat from new and big
restaurants is very high. New entrants can reduce the sales and revenues of Shepard and
Dog restaurant.
 Bargaining power of customers: If customers will like the products of company, they
can achieve high sales and revenues. If customers will not prefer services of restaurant,
business of Shepard and Dog restaurant can fail. This means impact of this force is high.
 Bargaining power of suppliers: Without suppliers, gathering required resources and
materials is not possible. This shows that bargaining power of supplier is high for
Shepard and Dog restaurant.
IDEAS FOR ACTION
Recommendation of ideas for concerned company
There are some recommendations which can be given to the manager of Shepard and dog
restaurant so that they can improve their overall profits. Recommendations are given below:
 Manager of restaurant is needed to identify business strategies of rival on regular basis so
that they can overcome the impact of those strategies in a proper manner.
 Restaurant is needed to carry out market research so that changing needs, choice,
preference and taste of people can be identified properly (Amelec, 2015).
 Company can introduce new food segments to retain their customers for maximum time.
CONCLUSION
As per mentioned report, it has been summarised that to analyse their business situation,
manager of a company can use Porter's five force, SWOT and PEST analysis. By this, internal
and external environment of company will be evaluated in proper manner. Also, company can
adopt ideas like market research, identifying rival's strategies, introducing new food segment etc.
so that their overall performance can be improved.
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REFERENCES
Books and Journals
Amelec, V., 2015. Increased efficiency in a company of development of technological solutions
in the areas commercial and of consultancy. Advanced Science Letters. 21(5). pp.1406-
1408.
Mathooko, F. M. and Ogutu, M., 2015. Porter’s five competitive forces framework and other
factors that influence the choice of response strategies adopted by public universities in
Kenya. International Journal of Educational Management. 29(3). pp.334-354.
McGivern, G. and et. al., 2018. The silent politics of temporal work: A case study of a
management consultancy project to redesign public health care. Organization studies.
39(8). pp.1007-1030.
Eskerod, P., Huemann, M. and Ringhofer, C., 2015. Stakeholder Inclusiveness: Enriching Project
Management with General Stakeholder Theory1. Project Management Journal. 46(6).
pp.42-53.
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