SBM1205 Project: Detailed Business Plan for a Software House

This project presents a detailed business plan for a software house, encompassing various crucial aspects. It begins with an executive summary and table of contents, followed by an introduction to the business concept. The plan thoroughly analyzes the market, including segmentation based on demographics, behavior, psychographics, and geography. It identifies the target market as customers aged 18-45 and discusses customer behavior, alongside effective marketing strategies such as pay-per-click advertising and social media marketing. The marketing plan includes objectives, market and competitor analyses, and customer analysis. The marketing mix, covering product, price, place, and promotion, is detailed. An operations plan outlines business structure and required activities. Finally, the plan includes a financial plan, management summary, and milestones, concluding with references.

Project Formulation and Business Planning
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Executive Summary
Market segmentation allows the business to segment the market in a suitable way which in
further help the firm to plan its target market. The primary targets of the firm are the customers
within the age limit of 18-45 years of age. The organisation also has a suitable marketing
strategy where they utilise the pay-per-click activity for the consumers to get their product and
service from the field. The Software House performs their activity in term of the technology and
for that their primary products is to provide suitable and effective software service to the
customers.
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Table of Contents
Table of Contents........................................................................................................................................2
Introduction.................................................................................................................................................3
Market Analysis..........................................................................................................................................4
Market segmentation...............................................................................................................................4
Target market..........................................................................................................................................5
Customer behaviour.................................................................................................................................5
Marketing strategies................................................................................................................................5
Marketing plan............................................................................................................................................6
Marketing plan........................................................................................................................................6
Marketing mix.........................................................................................................................................7
Operations Plan...........................................................................................................................................8
Business structure and required activities................................................................................................8
Business partners.....................................................................................................................................9
Financial Plan, management summary and milestone...............................................................................10
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13
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Introduction
The marketing plan and the market analysis for the business effectively assist the firm to develop
its marketplace value and their business process in the field. The paper eventually discusses
customer behaviour than the market analysis and even the financial analysis of the firm to uphold
their activity and the value of the business. The paper also discusses the operational plan and the
organisational structure of the firm.
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Market Analysis
Market segmentation
Market segmentation allows the business to segment the market in a suitable way which in
further help the firm to plan its target market (Vigato, and Markova, 2017). There are four types
of the market segment that the business uses to segment their market and their customers
properly.
Demographic segmentation: The organisation effectively segments their market according to
the age, gender, income, family size, occupation and the nationality of the people. It helps to
segment the population based on the general variables for dealing with the situation. Software
house have maintained their segmentation according to the income, age group and the occupation
of the customers.
Behavioural segmentation: It deals with the behaviour of the customers regarding the product
and the services provided by the firm. It is primarily based on the behaviour of the individual as
well as the product is marketed. The Software House effectively focus on the behaviour and the
need of the customers to provide them the best software service.
Psychographic segmentation: The organisation is eventually segmented according to the
lifestyle as well as the activities of the people regarding their business activities (Chopra, 2017).
It helps to provide a view regarding the psychological character of the consumers. The Software
House effectively segment their customers according to their lifestyle and their business
activities.
Geographic segmentation: This segmentation allows the business to have a clear and effective
view of the customers according to the area and the geographical region. The organisation
segments the entire customers and the market according to the regional area and the location.
The organisation Software House is also having the suitable geographical segmentation
according to the regional area of the country.
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Target market
The target market helps the business to effectively plan their software and their products
according to the need of the specified target within the country. The organisation settles its target
market according to the need of the people and their behaviour regarding the development of
products within the marketplace. The main targets of the firm are the customers within the age
limit of 18-45 years of age (Bajwa et al., 2017). They even target both the small and the large
companies as their target market to provide a suitable and effective service of software and IT to
the customers. The organisation is also having the target of the young people who are highly
attracted towards the software applications and the numerous systemsfor dealing with the
technologies. The target market is determined according to the market segmentation of the firm
and its valuable activity within the field.
Customer behaviour
The consumers’ behaviour is the vital factor for the firm to maintain their commerce and their
marketing process within the marketplace. The consumer behaviour is considered to be serious
behaviour that has been performed by the customers based on the products and the services
provided by the business (Ryan, 2016). For the software company, consumer behaviour plays a
vital role as they have to deal with the technology and the operational function of the firm most
suitably and effectively. It is the fact that the business effectively maintains its products as well
as the service activity for analysing the situation in the most suitable way. In general, the small
and the big companies have to deal with the numerous software programs, and for that, they
always prefer the company that they are familiar with. In this situation, the most effective value
of the firm is to an arrangement with the commerce process.
Marketing strategies
Marketing strategies allow the firm to develop their market and their value within the field. It is
the fact that the business needs to value an effective strategy for trade with the circumstances and
provide the most effective operational function of the business (Hollensen, and Opresnik, 2019).
The suitable and effective marketing strategies that the organisation can effectively develop for
the business is to perform the blog for attracting the customers with the information regarding
the development of various software programming in the business.Some of the most effective
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marketing strategies utilised by the firm are public relation then the email marketing then the use
of social media like LinkedIn, Facebook, Twitter, and Instagram. The organisation effectively
utilise the marketing strategies for developing the value of the firm to attract the customers
within the market (Wong, 2016). The organisation with the help of the social media channel can
spread their awareness for the business value and the operational function within the procedure
to deal with the situation in the market. The organisation also has a suitable marketing strategy
where they utilise the pay-per-click activity for the consumers to get their product and service
from the field. It is one of the most effective and suitable value to maintain their activity for
dealing with the market situation.
Marketing plan
Marketing plan
The organisation has effectively used the marketing plan for dealing with the situation and the
market firm within the field. The suitable marketing plans for the firm are as follows;
Marketing objectives
The marketing objectives are as follows;
 To effectively increase the sales of the organisation by 20-30% for the first financial year
of the firm
 To achieve the market share of the firm by 30% within the next 3 consecutive financial
year
 To increase the number of customers within the market by 25% for the next financial
year
Market analysis:The market is highly effective for the business as there the numbers of
millennial are huge in most part of the world. The firm primarily target the millennial as they are
highly prone towards the technologies and the software programming developed by the firm. The
organisation has set an effective market where the organisation maintains their customers along
with their target market to offer the best product and the service within the market (Shukla, and
Gupta, 2018). The organisation with the help of their development process and the valuable
activity has to deal with the trade process to maintaining the value of the market.
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Competitor analysis: The level of competition within the market is quite high as numerous
companies provide a software solution to the market. It is the fact that for the business the entire
activity of the firm is to expand its value within the market (Wedel, and Kannan, 2016). The
primary competitors of the firm are the Cyber Infrastructure Inc., Intellectsoft, Diceus and
Inflexion. The level of competition is huge within the market as each of the firm provides
suitable and effective software solution to the customers. The Software House is quite different
in term of the competitors as they provide the most effective value to the customers in term of
business activities.
Customer analysis: The administration has suitable customers from the various fields where
they can effectively maintain the movement of the firm. The organisation effectively develops its
consumers and their value within the field to maintain their business process and their activity in
the business process (Musonera, and Weber, 2018). It can be seen that the customer analysis is
the critical components for the business plan in the entire stages of the business growth. The
organisation effectively analyse their customers for providing the most effective and valuable
working function within the market to analyse the situation. The customers of the firm have the
most effective value to expand their commerce and their operational function within the market.
Product-market focus: The organisation is dwelling in the field of product-market focus where
they effectively maintain the value of the firm and its product within the market. It is the fact that
the organisation effectively focus on their products as they provide the software application and
the programming to the market (Sadeghirad et al., 2016). The organisation focuses on their
products like the business solution then the software for storage and file management, security
programming then the test and the measurement system and much more. The organisation
effectively focuses on their products to develop their market and their business value within the
field.
Marketing mix
Product: The Software House performs their activity in term of the technology and for that their
primary products is to provide the suitable and effective software service to the customers (Kim,
Jang, and Yang, 2017). They provide the computing as well as the gaming hardware then the
device and the consumer licensing to the customers. The organisation provides the products like
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storage and file management, security programming then the test and the measurement system to
the consumers.
Price: The organisation maintains the market-oriented pricing strategy that effectively develops
the firm to maintain its pricing value of the products and service (Guzman, Alkadhi, and Seyff,
2016). The company effectively set their price for the products according to the market value,
and the customers need within the field. The organisation with the help of the market oriented
pricing strategy the organisation sell their products with the price that is set for the market.
Place: The organisation plan for both the online and the offline store that helps them to attract
the customers and maintain their value within the field. It is the fact that the organisation
maintains their place and their value within the market to deliver the service and products to the
customers. The organisation primarily sells their products from online store as it is more
applicable for the customers to download the software system.
Promotion: The organisation effectively utilise the promotional activity that helps their firm to
maintain product marketing in an effective way (Cobb, Brookover, and Cobb, 2015). The
organisation utilises advertising then sales promotion, direct marketing, personal selling and the
public relation promotion by the firm. It helps the firm to develop its market value among the
consumers.
Operations Plan
Business structure and required activities
The organisational structure permits the industry to uphold their activity of the firm and supply a
valuable functioning and developed the business process within the field. The organisational
command supply an effectual view concerning the chain of command then the span of control
that needs to be maintained within the firm. In this organisation, the business process is
effectively formed according to the activity and the formation that is being performed by the
business (Kim et al., 2016). The chart effectively shows that the organisation consists of the
president than the vice president. The chart also provides the view that the organisation has the
IT technologies, the proactive services, project management and the client CIO department
which work under the vice president and the president. The organisational structure also provides
the view that the firm maintains various activities in their business development to understand
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their value and their business activity within the field (Ulkuniemi, Araujo, and Tähtinen, 2015).
The organisation has the IT support manager then the IT project manager and even the proactive
service team that help the firm to develop its operational activity within the market. The business
has the most effective value within the market where the customers get the most effective value
within the market.
Figure 1: Organisational Chart
(Source: Agbeja, Adelakun, and Akinyemi, 2015)
Business partners
The business partners are the specific type of legal partnership that abides two or more people
within a business to perform their activity as well as their business value effectively within the
field. The business has some partners that provide the hardware and the other technology
facilities to the firm so that they have an effective value within the market. It is a primary fact of
the firm that the business needs to develop their operational function and their activity within the
field for delivering the suitable activity within the market (Agbeja, Adelakun, and Akinyemi,
2015). The organisation maintains its business partners for developing the value of the firm and
also for dealing with the working activity within the field to develop their value as well as their
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business activity within the market. There is various type of partnership that has been formed
within the market to analyse their business value within the market. The organisation maintains
the limited partnership where one of the owners is considered to be the general partner and the
other one is the limited one who maintains the activity of the business in the most suitable and
valuable way. The business partners have the most suitable and activity for uphold the value of
the firm.
Financial Plan, management summary and milestone
The organisation with their sales forecast provide an effective and valuable understanding for big
business with the situation as well as providing the activity for the development of the firm. The
organisation is raising its category for the firm to preserve its action with the budget of around
30-50k dollar that also for per month that also at the beginning of the year.The organisation has
the estimated value for the firm to have almost 75-100k dollar at the end of the year. The
organisation estimate provides a valuable as well aseffectual working function within the market
for the financial year of the firm (Parry, and Westhead, 2017). The sales estimation of the firm
effectively provides value for the development of the software system and the process in the
field.
Figure 2: Monthly Sales Forecast
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The organisation has maintained its monthly sales for delivering the value of the organisation
and also for preserve the activity of the firm. The yearly sales forecast of the firm is highly
effective for dealing with the business value for uphold their movement within the market
(Balducci, and Marinova, 2018). The yearly sales forecast provides an effective view in
maintaining the activity of the firm to continue its value and the field to analyse the situation.
Figure 3: The sales forecast for the firm
The management of the firm has the most effective as well as valuable activity for big business
with the situation in the most suitable way. The entire forecast of the firm effectively shows that
the working functions of the entire management team are to enhance its value and the marketing
department of the firm. In this situation, the firm has effectively maintained its operational
function and its value for developing the various activities within the market. The entire
administration team of the organisation and their activity within the firm is highly effective for
developing their value and their business process within the market. The Software House have
maintained their value and the expense budget effectively within the field for dealing with the
situation in the most suitable and valuable way. The monthly expense of the firm has a suitable
fact for dealing with the situation to enhance the value of the firm and the marketing budget to
deal with the situation in the most valuable way. To develop their value and the managing
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