Managing a Business Project: Workplace Transformation Post-Covid

This report analyzes the need for digital transformation and its impact on business success, focusing on Accessorize Limited in Ilford. It covers the impact of COVID-19, strategies for digital transformation, and challenges faced by the company. The project plan includes aims, deliverables, quality, communication, time, resources, and risk assessment, utilizing WBS and Gantt charts for project management. Research methodology involves quantitative methods with primary data collected through questionnaires and secondary data from journals. The findings highlight the impact of COVID-19 on sales and employee morale, the need for digital transformation, and the effectiveness of strategies like online services and social media marketing. The report concludes with recommendations and reflections on the project process, emphasizing the importance of digital transformation for enhancing sales and understanding customer needs.

Managing a successful
business project
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Table of Contents
Task 1 ..............................................................................................................................................3
Part A- Project planning...................................................................................................................3
Introduction ...........................................................................................................................3
Project aims and objectives ...................................................................................................3
Project plan.............................................................................................................................3
WBS ......................................................................................................................................5
Gantt chart .............................................................................................................................5
Part B- Conducting research............................................................................................................6
Research methodology ..........................................................................................................6
Task 2- Findings .............................................................................................................................7
Data interpretations .........................................................................................................................9
Recommendation..................................................................................................................16
Conclusion ...........................................................................................................................16
Task 3- Reflective practice............................................................................................................16
References .....................................................................................................................................18
Books and journals...............................................................................................................18
Appendix .......................................................................................................................................20
Questionnaire .......................................................................................................................20
Project logbook.....................................................................................................................21
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Task 1
Part A- Project planning
Introduction
The workplace transformation can be defined as a method which involves bringing
improvement in the skills, abilities and tools of the employees so that there can be constant
amendments in the strategy of business (Nag, 2021). This report is based on analysis of best
companies which are using talent management strategies so that they could applied to their local
goods transport company. The Accessorize Limited based in Ilford is taken in this report. This
report covers project management plan, WBS, project aims and objectives, primary and
secondary research. Further, it includes recommendation, reflection and findings that helps in
accomplishment of project aim.
Project aims and objectives
Aim: “To analyse the need of digital transformation and its impact on success of business
organisation.” A case study on Accessorize Limited based in Ilford.
Objectives
To understand the impact on Covid-19 on the organisation
To evaluate the strategies used by company in bringing digital transformation
To identify the challenges faced by company in bringing digital transformation
Project plan
Particular Description
Aims and deliverables The aim of this project is to determine various practices of workplace
transformation used in an organisation for retention of employees for
long time. This topic is useful for an organisation because there are
various strategies which could help organisation in enhancing their
productivity and retention of employees. Further, according to this
study, researcher is using primary research, research methodology to
collect data and information (Bucci, 2021). Also, it includes primary
and methods to gather information.
Quality This is a factor which focus on quality of information gathered. It is
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helpful for researcher to collect true and reliable information related to
the chosen topic. Researcher is bringing true information results in
bringing high quality of information.
Communication Communication is the next component in project management plan. It
is important for researcher to communicate effectively with the
respondents while gathering information. There are several methods
which helps in collecting information. These are verbal and non-
verbal methods to communicate effectively with the respondents. Non-
verbal communication can be done through email, messages and other
application (Kumar, 2021). In present research, researcher is collecting
better information and developing effective interpretation about a
particular topic.
Time Time is the another aspects of project plan. As researcher should have
to complete a research project on a given time period. For that, they
have uses WBS and Gantt chart to prepare a plan of a given activities.
Hence, that they could complete each activity according to a definite
time period. For this present study, time period which is decided is
about 10 weeks.
Resources This refers to the important part of a research activity because it helps
in better understanding of research paper. For this present study,
resources which are needed are stationary, respondents and time. In
addition, it includes books and journals and different articles to collect
information. These resource helps researcher in collecting better and
accurate information (Senbeto, and Hon, 2021).
Risk Risk can have occurred in every project plan. In this present study,
researcher is facing certain losses such as lack of interest of people,
lack of financial resources etc. Due to which researcher could not be
able to get reliable information about a particular topic.
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WBS
Gantt chart
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Part B- Conducting research
Research methodology
Research method: There are two sort of research method such as quantitative and
qualitative. Quantitative method is a method which makes use of graphs and charts and brings
practical information (Barton, 2021). On the other hand, qualitative method is that which consist
of theoretical information, there is a use of books and journals. In this current research,
researcher is using quantitative research in respect to gather the data and information in numeric
way. As there is a use of frequency tables and charts and graphs to get reliable and accurate
information. The questionnaire survey involves close ended questions and it is to be occupied by
responder.
Data collection method: There are two sort of data collection manner such as primary
and secondary. In this current research, researcher is utilising both of the sources. Primary
information is gathered by questionnaire survey that involves frequency tables and charts to
calculate results. This brings true and reliable information (Raisch, and Krakowski, 2021). On
the other hand, secondary information is collected through numerous newspapers and journals.
This helps in gathering theoretical information about a particular topic. It is presented in a sort of
literature review. It is termed as primary sources that are bring more valid data as compared to
secondary sources.
Data analysis - It is termed to efficient analysis of data because the way to assess the
quantitative and qualitative data with the help of utilising studies with analytical method. It will
lead to analyse the factor as primary basis on quantitative information and to measure its
frequency distribution that might be use by investigator.
Sampling: Sampling is termed as the procedure of choosing some of the example of such
sort of samples from wider term of population. As there are two sort of sampling sections such as
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probabilistic and non-probabilistic sampling manner. In this current project, researcher is
utilising probabilistic sampling method that include random sampling due to which it offers
equal opportunities of being chosen in a sample to each respondents (Valks, Koutamanis, and
den Heijer, 2021). For this study, researcher has taken 40 people as samples who are the
employees of different companies like Amazon and Google etc.
Task 2- Findings
Questionnaire
Q1: What is impact of Covid-19 on Accessorize Limited based in Ilford?
 Decrease in sales
 Decrease in morale of employees
Q2: Is there is need of bringing digital transformation?
 Yes
 No
Q3: Name the strategies used by business organisation to bringing digital transformation?
 Providing online services
 Using social media marketing
Q4: Were employees ready to bring digital transformation?
 Yes
 No
Q5: What are the strategies used by Accessorize Limited based in Ilford to bring change in
organisation?
 Provide them training
 Checking their performance
Q6: What was the impact on bringing transformation on the performance of the employees?
 Positive
 Negative
Q7: What are the challenges that are faced by Accessorize Limited based in Ilford in bringing
digital transformation?
 Lack of skilled staff
 Extra expenses
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 Lock-down situation
Q8: According to you, what are the actions taken by Accessorize Limited based in Ilford in
order to overcome these challenges?
 Provide online training to the employees
 Increase the budget
Q9: Were the actions taken by Accessorize Limited based in Ilford effective?
 Yes
 No
Q10: According to you what are the benefits of digital transformation to Accessorize Limited
based in Ilford?
 Enhance sales
 Understanding needs and wants of customers
Data interpretations
Q1: What is impact of Covid-19 on Accessorize Limited based in Ilford? Frequency
 Decrease in sales 20
 Decrease in morale of employees 20
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Interpretation: From the above observation, it is found that 20 out of respondents says
that there is decrease in sales of the company and the other 20 employees out of 40 said that
there is decrease in motivation of the employees and that may also impact the performance of the
employees.
Q2: Is there is need of bringing digital transformation? Frequency
 Yes 25
 No 15
Interpretation: From the above graph it is analysed that 25 out of 50 employees said that
there is need of digital transformation as it assist in overcoming with digital marketing. The rest
15 employees does not find need of bringing digital transformation.
Q3: Name the strategies used by business organisation to bringing
digital transformation?
Frequency
 Providing online services 22
 Using social media marketing 18
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Interpretation: It is evaluated that 22 out of 40 respondent believe that there is need to
provide online services so that they are able to bring digital transformation. It is observed that
rest 18 out of 40 respondents said that use of social media marketing will assist the company in
bringing transformation.
Q4: Were employees ready to bring digital transformation? Frequency
 Yes 30
 No 10
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Interpretation: From the above graph, it can be evaluated that 30 out of 40 respondents
are ready to bring digital transformation. It is also examined that 10 employees said that faced
issues to bring digital transformation.
Q5: What are the strategies used by Accessorize Limited based in Ilford
to bring change in organisation?
Frequency
 Provide them training 25
 Checking their performance 15
Interpretation: It is analysed that there are 25 out of 40 respondents said that the
management of the organisation provided training to the employees so that they are able to cope
up with the changes. The rest 15 out of 40 employees said that they keep on checking
performance help to bring changes and achieve success.
Q6: What was the impact on bringing transformation on the
performance of the employees?
Frequency
 Positive 28
 Negative 12
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Interpretation: It is identified that 28 respondents out of 40 respondents agreed that
bringing transformations provides a positive impact on the performances of employees. The rest
12 out of 40 employees said there is negative impact on performance of the employees.
Q7: What are the challenges that are faced by Accessorize Limited
based in Ilford in bringing digital transformation?
Frequency
 Lack of skilled staff 20
 Extra expenses 10
 Lock-down situation 10
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Interpretation: It is found that there are many challenges faced by Accessorize Limited
based in Ilford in order to bring digital transformation. In this observation, it is found that 20
respondents said that lack of skilled staff, 10 respondents said that extra expenses, and remaining
10 said that lock down becomes challenging for organisation.
Q8: According to you, what are the actions taken by Accessorize
Limited based in Ilford in order to overcome these challenges?
Frequency
 Provide online training to the employees 24
 Increase the budget 16
Interpretation: It is very important for Accessorize Limited based in Ilford to take
actions in order to overcome with the challenges. In this observation, it is found that 24
respondents said that online training is the best action and other 16 respondents agree with the
increase in budget.
Q9: Were the actions taken by Accessorize Limited based in Ilford
effective?
Frequency
 Yes 30
 No 10
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Interpretation: From the above observation, it is identified that Accessorize Limited
based in Ilford is taking action effectively. In this context, 30 respondents are said yes and
remaining 10 respondents said no.
Q10: According to you what are the benefits of digital transformation to
Accessorize Limited based in Ilford?
Frequency
 Enhance sales 26
 Understanding needs and wants of customers 14
Interpretation: There are many benefits found from digital transformation by
Accessorize Limited based in Ilford. It is analysed from the above discussion that 26 respondents
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out of 40 respondents enhanced sales and remaining 14 agreed with the understanding of needs
and wants of customers.
Finding - It has been examined from the above data that are collected from the secondary
sources that is essential for all the management in respect to get higher amount of sales at the
field of the market place. As the HR professionals tends to opt various digital transformation
tactics that are advantageous for them to get digital transformation section that supports them in
producing higher term of sales with the manner of digital sources. In relation to it, there are
various manner to improve the term of the digital sales that help in undertaking presentation of
their individuals and it will supports them in encouraging them at the time of presenting their job
role or allotted task.
Recommendation
From the above it can be recommended to Accessorize Limited company strategies of
workplace transformation can help the company to survive post covid. The company can make
use of the digital technology to survive this pandemic as it will be more helpful for their
organisation. This will helps them in retaining and attracting talented employees. For that,
Accessorize Limited company should have to provide training session to their employee so that
they could enhance their learning and knowledge about a particular task which they have to
perform within an organisation. Further, it is recommended that Accessorize Limited should
appreciate their employees for working hard and performing well in the organisation. This
appreciation can be in a form of rewards and awards as well. In addition, Accessorize Limited
should provide effective leaderships management within working environment and engage
employee at a time of decision making process.
Conclusion
From the above it is concluded that workplace transformation strategies are helpful for
employees for increasing their productivity and retaining in an organisation for long duration.
There are various best companies who are using effective talent management practises to
enhance their employees. A Accessorize Limited company should also adopt these strategies to
gain productivity and profitability. While using effective workplace transformation strategies
company can motivate their employees and also gains competitive advantage within their
competitors as well.
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Task 3- Reflective practice
In order to complete this project, Gibbs model is used to analyse and evaluate all the
situation which comes while conducting all activities (Serrano-García, Bikfalvi, and Arbeláez-
Toro, 2021). This consist of five stages which are discussed below:
Description : This is the first step of Gibbs model, here I have discussed about the
concepts and various situation I faced while conducting this research. This study is based on
talent management which is on best companies. As for completion of this project, I have
discussed about talent management strategies used in base companies to retain their employees. I
have used Wbs and Gantt chart to divide all activities according to the decided weeks. Further, I
have faced certain challenges while completing this project on time.
Feelings : Next step is to share feelings while conducting research. Before starting of this
project, I have certain work to do. During the time of investigation, I was quite happy to do this
research. However, I had faced definite difficulties and deficiency of interest of people,
deficiency of financial resources and so on but I have learned several abilities such as
communication skills that supports tin competing such research task on suitable course of time.
Evaluation : This is the next step which is in which a researcher is taking an evaluation
honest feedbacks. In this step, I have analysed various stages which are good or bad. I have
produce a good quality of work which involves ethical consideration form, project aims and
objectives, literature review etc. to collect effective information about a talent management topic.
Further, I am using primary and secondary data collection method in order to collect true and
reliable information. But some of the things which does not goes right are lack of time
management, lack of financial resources etc. However, I have worked on these issues and
achieve project objectives in effective manner.
Conclusion : In this step, researcher is making conclusion for growth and challenges
faced at a time of this research. While conducting this report, I have gone through different
stages in which there are certain challenges and issues. These challenges helps me in working on
my weakness and learning something new while achieving project aims and objectives. All this
is related with making success and attaining objectives in a systematic way.
Action plan : This is the last stage of Gibbs model. I will divide all the task and activities
in various sections which helps in completing the project on a given time period. In addition, I
have tried to achieve my objectives on a definite time period. But on the other hand, I have faced
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certain difficulties such as lack of interest of people and financial resources. So, for future, I will
change my data collection method like I will use interview to collect information. Also, I will
change time management plan and make it effective.
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References
Books and journals
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TELEWORK ENVIRONMENT.
Anopchenko, T.Y. and Ostrovskiy, V.I., 2021. Managing the Process of International
Cooperation and Integration of Small and Medium-Sized Businesses Based on
Infrastructure Modernization. In Economic Issues of Social Entrepreneurship (pp. 173-
183). Palgrave Macmillan, Cham.
Anshin, V. and Bobyleva, A., 2021. The digital transformation program management in medium-
sized businesses: a network approach. Serbian Journal of Management, 16(1), pp.147-
159.
Aramesh, S., Mousavi, S.M. and Mohagheghi, V., 2021. A new comprehensive project
scheduling, monitoring, and management framework based on the critical chain under
interval type-2 fuzzy uncertainty. Iranian Journal of Fuzzy Systems, 18(1), pp.151-170.
Cartwright, S., Davies, I. and Archer-Brown, C., 2021. Managing relationships on social media
in business-to-business organisations. Journal of Business Research, 125, pp.120-134.
Dasí, À., Pedersen, T., Barakat, L.L. and Alves, T.R., 2021. Teams and project performance: An
ability, motivation, and opportunity approach. Project Management Journal, 52(1),
pp.75-89.
de Araujo, V.D.A.A., Scafuto, I.C., Serra, F.R., Vils, L. and Bizarrias, F., 2021. The effects of
internal stickiness on the success of projects. International Journal of Managing Projects
in Business.
Fletcher, I., 2021. Vendor managed inventory in construction.
Ghosh, S., 2021. Entrepreneurship Development.
Gupta, K. and Hall, R.P., 2021. Exploring Smart City Project Implementation Risks in the Cities
of Kakinada and Kanpur. Journal of Urban Technology, 28(1-2), pp.155-173..
Hermano, V., 2021. Rethinking Maturity Models: From Project Management to Project-Based.
In Project Management and Engineering Research (pp. 63-73). Springer, Cham.
Honoré-Livermore, E. and Birkeland, R., 2021, March. Managing Product Development and
Integration of a University CubeSat in a Locked down World. In 2021 IEEE Aerospace
Conference (50100) (pp. 1-12). IEEE.
Ishihara, A., 2021. Managing Authority and Incentives in Relational Contracts. Available at
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Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-6). IEEE.
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Noor, S.S.M. and Esa, M., 2021. Relationship between Project Managers Personality and Small
Public Construction Project Success in Malaysia. International Journal of Sustainable
Construction Engineering and Technology, 12(1), pp.18-30.
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Raiden, A. and King, A., 2021. Stakeholder analysis and managing relationships with
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Online
How Does Amazon Do Performance Management?, 2021. [Online] Available through
<https://www.performyard.com/articles/how-does-amazon-do-performance-
management>
How the ‘Amazon experience’ can transform talent management, 2021. [Online] Available
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Appendix
Questionnaire
Questionnaire
Q1. According to you, did you know about a meaning of talent management?
a. yes
b. no
Q2. According to you, why employee retention is most important within an organisation?
a. To reduce employee turnover
b. To increase productivity of employees and organisation
c. To retain employees for longer duration
Q3. What can be the major elements of talent-management process applied within local
transport organisation?
a. Training and development
b. Rewards and appreciation
c. Employee engagement
Q4. According to you, what benefits a local transport company is getting from implementing
talent management strategies?
a. Increasing profitability
b. Increasing employees management
c. Effective staff members
Q5. According to you, did you feel comfortable while sharing your views with managers within
business environment?
a. always
b. sometimes
c. never
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Q6. According to you, what smart practice of talent management is used in local transport
companies by their managers to retain employees?
a. Performance management
b. Rewards and recognition
c. Training and development
d. Growth opportunities
Q7. What do you think, talent management is impacting the organisation productivity and
profitability?
a. Positively
b. Negatively
c. Neutral
Q8. Can Stuart organisation could implement these talent management strategies to attract and
retain their employees?
a. Yes
b. No
Q9. What can be the challenges faced by local transport company in implementing of these
talent management strategies within working environment?
a. Generating new interest
b. Encouragement of passion
c. Being in diverse nature
Q10. How can an organisation measure its talent management process to retain its employees
for long time?
a. By outcomes received
b. By reduction in turnover
c. By increasing profitability
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Project logbook
Name:
Project title: “To determine various practices of talent management used in an organisation for
retaining employees for longer time period.” A study on the best companies.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Completion of talent management strategies used in best organisation.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
Yes
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Lack of financial resources and lack of interest of people.
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
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What barriers did you face?
Lack of time management and analysis of primary data becomes a barrier.
How did you overcome them?
BY conducting secondary research and try to do smart work.
New ideas and change of project direction
Changing primary data collection method that is to use interview.
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems?
Feels happy and difficulty sometimes
Did I find it useful to complete the tasks?
Yes
How well have I performed?
Very effectively and gained knowledge about a topic
What did I contribute?
Management of primary and secondary data
How might this learning apply in the future?
Helps in future job growth
Tasks planned for next week
Points to consider:
Which tasks are priority?
Data collection
Have you set aside sufficient time for completion?
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Yes
Project plan status to date (on, ahead, behind):
on definite time period
Supervisor comments to address:
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