Managing a Business Project: Workplace Transformation Post-Covid

This report analyzes the need for digital transformation and its impact on business success, focusing on Accessorize Limited in Ilford. It covers the impact of COVID-19, strategies for digital transformation, and challenges faced by the company. The project plan includes aims, deliverables, quality, communication, time, resources, and risk assessment, utilizing WBS and Gantt charts for project management. Research methodology involves quantitative methods with primary data collected through questionnaires and secondary data from journals. The findings highlight the impact of COVID-19 on sales and employee morale, the need for digital transformation, and the effectiveness of strategies like online services and social media marketing. The report concludes with recommendations and reflections on the project process, emphasizing the importance of digital transformation for enhancing sales and understanding customer needs.

Managing a successful
business project
s1

Table of Contents
Task 1 ..............................................................................................................................................3
Part A- Project planning...................................................................................................................3
Introduction ...........................................................................................................................3
Project aims and objectives ...................................................................................................3
Project plan.............................................................................................................................3
WBS ......................................................................................................................................5
Gantt chart .............................................................................................................................5
Part B- Conducting research............................................................................................................6
Research methodology ..........................................................................................................6
Task 2- Findings .............................................................................................................................7
Data interpretations .........................................................................................................................9
Recommendation..................................................................................................................16
Conclusion ...........................................................................................................................16
Task 3- Reflective practice............................................................................................................16
References .....................................................................................................................................18
Books and journals...............................................................................................................18
Appendix .......................................................................................................................................20
Questionnaire .......................................................................................................................20
Project logbook.....................................................................................................................21
s2

Task 1
Part A- Project planning
Introduction
The workplace transformation can be defined as a method which involves bringing
improvement in the skills, abilities and tools of the employees so that there can be constant
amendments in the strategy of business (Nag, 2021). This report is based on analysis of best
companies which are using talent management strategies so that they could applied to their local
goods transport company. The Accessorize Limited based in Ilford is taken in this report. This
report covers project management plan, WBS, project aims and objectives, primary and
secondary research. Further, it includes recommendation, reflection and findings that helps in
accomplishment of project aim.
Project aims and objectives
Aim: “To analyse the need of digital transformation and its impact on success of business
organisation.” A case study on Accessorize Limited based in Ilford.
Objectives
To understand the impact on Covid-19 on the organisation
To evaluate the strategies used by company in bringing digital transformation
To identify the challenges faced by company in bringing digital transformation
Project plan
Particular Description
Aims and deliverables The aim of this project is to determine various practices of workplace
transformation used in an organisation for retention of employees for
long time. This topic is useful for an organisation because there are
various strategies which could help organisation in enhancing their
productivity and retention of employees. Further, according to this
study, researcher is using primary research, research methodology to
collect data and information (Bucci, 2021). Also, it includes primary
and methods to gather information.
Quality This is a factor which focus on quality of information gathered. It is
s3

helpful for researcher to collect true and reliable information related to
the chosen topic. Researcher is bringing true information results in
bringing high quality of information.
Communication Communication is the next component in project management plan. It
is important for researcher to communicate effectively with the
respondents while gathering information. There are several methods
which helps in collecting information. These are verbal and non-
verbal methods to communicate effectively with the respondents. Non-
verbal communication can be done through email, messages and other
application (Kumar, 2021). In present research, researcher is collecting
better information and developing effective interpretation about a
particular topic.
Time Time is the another aspects of project plan. As researcher should have
to complete a research project on a given time period. For that, they
have uses WBS and Gantt chart to prepare a plan of a given activities.
Hence, that they could complete each activity according to a definite
time period. For this present study, time period which is decided is
about 10 weeks.
Resources This refers to the important part of a research activity because it helps
in better understanding of research paper. For this present study,
resources which are needed are stationary, respondents and time. In
addition, it includes books and journals and different articles to collect
information. These resource helps researcher in collecting better and
accurate information (Senbeto, and Hon, 2021).
Risk Risk can have occurred in every project plan. In this present study,
researcher is facing certain losses such as lack of interest of people,
lack of financial resources etc. Due to which researcher could not be
able to get reliable information about a particular topic.
s4

WBS
Gantt chart
s5

s6

Part B- Conducting research
Research methodology
Research method: There are two sort of research method such as quantitative and
qualitative. Quantitative method is a method which makes use of graphs and charts and brings
practical information (Barton, 2021). On the other hand, qualitative method is that which consist
of theoretical information, there is a use of books and journals. In this current research,
researcher is using quantitative research in respect to gather the data and information in numeric
way. As there is a use of frequency tables and charts and graphs to get reliable and accurate
information. The questionnaire survey involves close ended questions and it is to be occupied by
responder.
Data collection method: There are two sort of data collection manner such as primary
and secondary. In this current research, researcher is utilising both of the sources. Primary
information is gathered by questionnaire survey that involves frequency tables and charts to
calculate results. This brings true and reliable information (Raisch, and Krakowski, 2021). On
the other hand, secondary information is collected through numerous newspapers and journals.
This helps in gathering theoretical information about a particular topic. It is presented in a sort of
literature review. It is termed as primary sources that are bring more valid data as compared to
secondary sources.
Data analysis - It is termed to efficient analysis of data because the way to assess the
quantitative and qualitative data with the help of utilising studies with analytical method. It will
lead to analyse the factor as primary basis on quantitative information and to measure its
frequency distribution that might be use by investigator.
Sampling: Sampling is termed as the procedure of choosing some of the example of such
sort of samples from wider term of population. As there are two sort of sampling sections such as
s7

probabilistic and non-probabilistic sampling manner. In this current project, researcher is
utilising probabilistic sampling method that include random sampling due to which it offers
equal opportunities of being chosen in a sample to each respondents (Valks, Koutamanis, and
den Heijer, 2021). For this study, researcher has taken 40 people as samples who are the
employees of different companies like Amazon and Google etc.
Task 2- Findings
Questionnaire
Q1: What is impact of Covid-19 on Accessorize Limited based in Ilford?
 Decrease in sales
 Decrease in morale of employees
Q2: Is there is need of bringing digital transformation?
 Yes
 No
Q3: Name the strategies used by business organisation to bringing digital transformation?
 Providing online services
 Using social media marketing
Q4: Were employees ready to bring digital transformation?
 Yes
 No
Q5: What are the strategies used by Accessorize Limited based in Ilford to bring change in
organisation?
 Provide them training
 Checking their performance
Q6: What was the impact on bringing transformation on the performance of the employees?
 Positive
 Negative
Q7: What are the challenges that are faced by Accessorize Limited based in Ilford in bringing
digital transformation?
 Lack of skilled staff
 Extra expenses
s8

 Lock-down situation
Q8: According to you, what are the actions taken by Accessorize Limited based in Ilford in
order to overcome these challenges?
 Provide online training to the employees
 Increase the budget
Q9: Were the actions taken by Accessorize Limited based in Ilford effective?
 Yes
 No
Q10: According to you what are the benefits of digital transformation to Accessorize Limited
based in Ilford?
 Enhance sales
 Understanding needs and wants of customers
Data interpretations
Q1: What is impact of Covid-19 on Accessorize Limited based in Ilford? Frequency
 Decrease in sales 20
 Decrease in morale of employees 20
s9

Interpretation: From the above observation, it is found that 20 out of respondents says
that there is decrease in sales of the company and the other 20 employees out of 40 said that
there is decrease in motivation of the employees and that may also impact the performance of the
employees.
Q2: Is there is need of bringing digital transformation? Frequency
 Yes 25
 No 15
Interpretation: From the above graph it is analysed that 25 out of 50 employees said that
there is need of digital transformation as it assist in overcoming with digital marketing. The rest
15 employees does not find need of bringing digital transformation.
Q3: Name the strategies used by business organisation to bringing
digital transformation?
Frequency
 Providing online services 22
 Using social media marketing 18
s10

Interpretation: It is evaluated that 22 out of 40 respondent believe that there is need to
provide online services so that they are able to bring digital transformation. It is observed that
rest 18 out of 40 respondents said that use of social media marketing will assist the company in
bringing transformation.
Q4: Were employees ready to bring digital transformation? Frequency
 Yes 30
 No 10
s11

Interpretation: From the above graph, it can be evaluated that 30 out of 40 respondents
are ready to bring digital transformation. It is also examined that 10 employees said that faced
issues to bring digital transformation.
Q5: What are the strategies used by Accessorize Limited based in Ilford
to bring change in organisation?
Frequency
 Provide them training 25
 Checking their performance 15
Interpretation: It is analysed that there are 25 out of 40 respondents said that the
management of the organisation provided training to the employees so that they are able to cope
up with the changes. The rest 15 out of 40 employees said that they keep on checking
performance help to bring changes and achieve success.
Q6: What was the impact on bringing transformation on the
performance of the employees?
Frequency
 Positive 28
 Negative 12
s12