This report presents a comprehensive business proposal for an Amazon chatbot, focusing on enhancing customer service through artificial intelligence. The proposal outlines a detailed business model canvas, emphasizing value proposition development by addressing convenience, fast fulfillment, and easy processes through features like multi-language support, device availability, and user-friendly tutorials. It explores business operations development, including automation technology, effective messaging, and language expertise. The report analyzes supply chain management, identifying key partners such as technology developers and logistics providers. It examines financial value capture through improved customer understanding and content sponsorship. Furthermore, the proposal highlights competitive advantages, strategic fit with Amazon's core values, and potential risks like financial constraints and technological breakdowns. The report recommends tools and techniques such as impact canvas, sustainable business model canvas, and digital product ethics canvas to support the project's success. The proposal aims to improve customer experience, increase sales, and strengthen Amazon's market position.