MGT502 Business Communication: Analysis of Business Proposals

This assignment analyzes a business proposal as a key example of effective business communication within an organization. The proposal's role in conveying plans, persuading clients, and achieving organizational objectives is discussed. It highlights the significance of clear communication in defining the vision, mission, and overall objectives. The analysis covers the different types of proposals, including solicited and unsolicited forms, and emphasizes how they can be used to describe business plans, budgets, and required funds. The assignment concludes by summarizing the importance of business proposals in promoting and persuading clients, ultimately increasing organizational efficiency. References from academic journals are included to support the analysis.

RUNNING HEAD: BUSINESS COMMUNICATION 0
BUSINESS PROPOSAL

BUSINESS COMMUNICATION 1
Table of Contents
Introduction......................................................................................................................................2
Business Proposal............................................................................................................................2
Conclusion.......................................................................................................................................2
References........................................................................................................................................3

BUSINESS COMMUNICATION 2
Introduction
The communication in the organization helps increasing the efficiency and helps in
achieving the overall goals and objectives of the organization (Yildiz, 2017). In this report,
business proposal is selected because it is kind of exemplary business communication in which is
communicates by the organization for describing the plans to the client.
Business Proposal
Business Proposal is the type of exemplary business communication in which business
made the persuasive speech to achieve the desired outcomes (Yildiz, 2017). It is considered
effective because in this business provides overall benefits and background of the proposal so
that it can encourage the client to take interest in the proposal. Therefore, the studies show that it
is highly effective and efficient because in this overall proposal of the business by describing the
budget, funds required etc (Hora, Hankammer, Canetta, Sel, & Gahrens, 2016). It can be of two
types such as solicited and unsolicited which is made in both verbal as well as written form of
communication it is because through this business can describe overall plans and qualities of the
proposal so that client gets encouraged and efficiency will be maintained in the organization.
In this business clarifies the vision and mission of the organization which clearly
describes the overall objective of the organization (Hora, Hankammer, Canetta, Sel, & Gahrens,
2016). This leads in reducing the risk and become effective because it provide guidance for
requiring and obtaining funds so that client can understand the direction through communication.
Therefore it is the important and major form of exemplary business communication (Yildiz,
2017). For example Sales proposal, in this organization clearly describe the product and services
which is offered by them and all the solution from which organization can deal with the
problems and issues of client.
Conclusion
From the above it is concluded that business proposal support the organization in
promoting and persuading the client particular proposal. It is considered effective means of

BUSINESS COMMUNICATION 3
communication because it describes all the details, plan and guidance which can increase the
efficiency in the organization.
References
Hora, M., Hankammer, S., Canetta, L., Sel, S. K., & Gahrens, S. (2016). Designing business
models for sustainable mass customization: a framework proposal. Int. J. Ind. Eng.
Manag , 7 (4), 143-152.
Yildiz, A. K. (2017). A Review of Secondary Literature on Evidence Based Library
Management. Qualitative and Quantitative Methods in Libraries , 1 (1), 63-72.