Detailed Business Proposal for Sweet Tooth Dessert Bakery Venture

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Added on 2022/12/28

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This business proposal outlines the establishment of a Sweet Tooth Bakery, a sole proprietorship venture specializing in desserts like sweets, ice-creams, cakes, and drinks. The proposal details the business structure, financial plans including a 5-year loan, location in London, layout and equipment budgets, and human resource requirements. It identifies the target market as white-collar individuals, celebrators, and children. The report emphasizes product features such as appearance and color, while acknowledging the competitive landscape. The conclusion highlights the potential for success, emphasizing the company's unique selling proposition and the need for strategic awareness of competitors.

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Business Proposal

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Establishing a new business venture requires a detailed plan or proposal that needs to be followed by the
concerned owner in order to meet up to the requirements of stating out a venture from the initial stage (Anisa,
2020). The report highlights upon the business proposal formulated in order to run a Dessert Bakery business.
It details about the type of business organisation and structure adopted in order to lead the business . It also
focuses on the formulation of the appropriate marketing strategies and the roles divided in the functional
areas. It also determines the connectivity of my respective Dessert Bakery business to the prevailing business
environment.
Introduction

Dessert Bakery can be characterised as a business wherein sweets, ice-creams, puddings, chocolates,
cakes, shakes and drinks are provided so as to deliver the delicious and yummy desserts to the
customers.
The name of the dessert Bakery will be Sweet Tooth Bakery which specifies and denotes the the love
and craving for the sweet dishes. The name is very catchy and attractive and customers can easily
relate to the same as most of the individuals have a sweet tooth and they love to explore new sweets
and desserts in order to satisfy their sweet tooth cravings.
Dessert Bakery

Sweet Tooth Bakery will be a sole proprietorship firm which will be operated and managed by a
single individual. The decisions pertaining to the functioning of the business firm will be taken by
the the sole owner itself and no other individual will be given the access to take decisions in relation
with the business venture. The profits or losses generated while carrying out the business activities
will be incurred by the sole proprietors and the same individual will be liable to the payment of the
liabilities of the proposed business (Camerano, 2020).
Organisational type adopted by the Sweet Tooth Bakery

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Finance Plan of Sweet Tooth Bakery
The acquisition of the adequate finances is very essential for organisation so as to
provide assistance in regulation of the business operations of the proposed venture. The
start up funding for the sweet tooth bakery will be acquired through a 5 year loan plan
from the Financial Banking Institutions in UK. This source of funding has been
selected in order to meet the financial requirements of the Kitchen equipments,
Construction, architecture and furnishing of the bakery, inventory expenditure
pertaining to the start of the respective business venture etc. The estimated financial
statement for the Sweet Tooth Bakery is as follows :-

Proposed location, layout and equipment budgets of Sweet Tooth Bakery
The proposed location acquired for the establishment of the Sweet tooth bakery is London. London has been
selected because the respective city is the home for eateries and restaurants in the world (Dufour, 2020). There is
a huge rage among the individuals for desserts and sweets in the particular city.
The construction and architecture of the Sweet tooth bakery will be very luxurious. The furnishing of the bakery
will be very smooth and flexible so as to suit the modern alterations and modifications of the changing trends
and preferences of the individuals in the market environment.
The major equipments required for the facilitating the operations in the bakery will be microwaves and ovens,
mixers, dough sheeter, bakeware, sheet pans, baking materials and chocolate resources (Juanlie, 2020). The
estimated requirement for incurring the equipments can be estimated up to 23,600 sterling pounds.

Human resource requirements of Sweet Tooth Bakery
Human resource can be characterised as one of the most prominent assets of a business venture as the
profitability and success of the venture is dependen Human resource can be characterised as one of the most
prominent assets of a business venture as the profitability and success of the venture is dependent on the
same (Hanák and Grežo, 2020). In order to start a bakery, it is beneficial to hire experienced chefs and bakers
so as to make sure that quality desserts and sweet dishes are provided to the customers. The experienced
chefs and bakers will also help the company to enhance the efficiency of the workers and to achieve the
desired goals effectively. An estimate of 8 – 10 employees will be required to facilitate the operations of the
proposed ventures.

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Selection of the Target Market for Sweet Tooth Bakery
The target market can be determined as the group of individuals that the company wants to cater to in order
to sell their offerings to the same in the business environment. The target market of sweet tooth bakery is
segmented through various psycho-graphics i.e. The white collar individuals who are career and success
oriented but still crave for the home cooked servings. Celebrators can also be undertaken as one of the
segments targeted by the bakery as they may buy various offerings such as cakes, pastries, doughnuts,
puddings etc. for celebrating a special occasion (Hong and Yu, 2020). The demographic segmentation is
also adopted by the company as they target the small kids and children who are fond of eating desserts
and sweets.

Products key features of Sweet Tooth Bakery
Sweet tooth bakery will give major emphasis on the products' features and attributes such as :-
Appearance
The proposed venture will focus on the innovative and creative forms and shapes of the desserts so as to persuade and
capture the interest of the consumers towards the same.
Colour of the offerings
Once the desserts and offerings are out of the oven, it is essential to provide good colours to the same in order to make
them more attractive and mouth watering so that more and more individuals feels like consuming the same. Colours
have the ability to stimulate the individual's senses and enhance and encourage the individuals to make the purchase
(Pearly, 2020).

However, Sweet tooth bakery has its targets set but there are numerous companies in the
niche market that are also competing for the same throne that the respective company is
thriving for. The price can also be termed as one of the competing factors as the rival
companies may also charge the equal prices so as to divide the profits generated by the
company in the business environment (Jabbarova, 2020). The company will have to analyse
and assess the market effectively so as to identify the new competitors available in the same
needs to formulate effective strategies to combat and overcome the same in the long run.
Competition of Sweet Tooth Bakery

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CONCLUSION
From the above business proposal, it can be concluded that the proposed venture of Sweet
tooth bakery has the potential to do well in the market but it needs to be aware and
assertive of the prevailing competitors of the business venture. The unique selling
proposition of the company is one of its biggest assets and the company can achieve
greater heights and results in the market due to the same.
03/01/20Add Footer Here

• Anisa, N.K., 2020. Business Feasibility Study Proposal of Graha MadeSimon Homestay at
Gianyar Bali (Doctoral dissertation, Universitas Pelita Harapan).
• Camerano, M., 2020, April. An innovative marketing proposal for a small family-owned hotel
business in Plymouth. In ISCONTOUR 2020 Tourism Research Perspectives: Proceedings of the
International Student Conference in Tourism Research (p. 180). BoD–Books on Demand.
• Dufour, P., 2020. Organizational Justice in the Proposal Development Industry: The Influence
of Gender, Nationality, and Training on Business Ethics Perceptions and Job
Satisfaction (Doctoral dissertation, Hood College).
References

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