Business Proposal: Boss Chat App - Industry and Target Market

This document presents a business proposal for Boss Chat, a mobile application designed to connect individuals based on their interests. The proposal begins by highlighting the growing importance of mobile communication and the increasing use of smartphones. Boss Chat aims to provide a pla...Read More

Running Head: Business proposal 1
Name
Date
Title: Business proposal
Name of the business and the product
Business Name: Boss Information Limited
Name of the product: Boss chat (Mobile application)
Our story
The mobile phone has become an essential tool for communication worldwide. Statistics have
shown that more than 75% of adults worldwide own mobile phones. Among this number 65% of
them are using smartphones. The use of smartphones is increasing each and every day due to the
need for constant communication complimented by the presence of the internet.
This along with the need for constant updates on specific things of interest on different
individuals led to us coming up with the idea of Boss chat. Boss chat is a social mobile
application platform that connects different individuals can interact based on the categories of
likes. An example is the different chat platforms that are in the mobile application such as
Technology, Entertainment, News, Sports and even education.

Running Head: Business proposal 2
We believe that this platform will enable likeminded people to not only interact but also help
each other out since it allows an individual who are like minded to interact on the current
situations in the industry that they belong to. An example is only those who are interested in
technology will be able to view the latest products that technological giants have produced such
as Samsung, Apple and Sony.
Our product.
Boss chat is a mobile application that runs on Android Smartphone’s. The application is coded in
Java programming language. The product has features which require a user to register, then
login. After that the individuals selects the specific areas of interest to them. This may include
Sports, news, technology, environment, Entertainment and even Education. By selecting the
fields of interest, the individual will be able to review the different posts made by either the
companies in those sectors in regards to their products as well as being able to read and comment
on the products that both companies and individuals are offering.
In general, the product will be able to bing into the market the aspect of both social networking
and professional networking. This will be seen as an upgrade to the largely social platform of
facebook. In addition to that the application will be able to both send and receive files in
different formats including pdf, word documents and even mp3 and mp4 files for music.
Our vision
Information is seen as one of the most precious commodities on the planet currently. It is for that
reason that Boss seeks to enhance information and communication by enlightening people based
on their personal likes and preferences.

Running Head: Business proposal 3
Our Mission
The company Boss chat through its application aims to connect likeminded individuals from the
different sectors in the world through provision of a platform where they can be able to discuss
the different issues that are affecting their specific industry. This will greatly help build their
knowledgebase because it is well known that information is power.