Business Proposal: Commercial and Professional Cleaning Service

This business proposal outlines a commercial and professional cleaning service, aiming to provide innovative and high-quality cleaning solutions for both residential and professional clients. The proposal includes an executive summary, vision, and objectives, emphasizing the importance of customer satisfaction and environmental responsibility. It details market research analysis, identifying competitors and target customers, along with comprehensive marketing strategies. The proposal covers operational aspects, including actions, resource allocation, and performance indicators, alongside legal and ethical considerations. Financial evaluations, including revenue projections, cost analysis, and asset assessments, are presented to demonstrate the business's viability. Finally, the proposal outlines metrics for business performance, such as surveys and website traffic, to ensure continuous improvement and customer satisfaction. The business plan also includes references to support the research.

BUSINESS PROPOSAL
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Contents
Executive Summary.....................................................................................................................3
Vision...........................................................................................................................................3
Objective......................................................................................................................................3
Market research analysis..............................................................................................................3
Strategy creation process.............................................................................................................4
Target customer and their requirements......................................................................................5
Marketing Strategies....................................................................................................................5
Actions.........................................................................................................................................6
Legal and Ethical requirement.....................................................................................................7
Evaluation of financial.................................................................................................................7
Determine the metric in business performance...........................................................................7
REFERENCES..............................................................................................................................10
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Executive Summary
Commercial and professional based cleaning service is based on innovative that provide
better facilities such as residential, professional cleaning services. To identify the opportunities
and evaluate the innovative idea. This business idea is suitable for regular home and spring clean
so as it become easier to target large number of potential customers. Furthermore, it reviews the
innovative idea and also select the best fitting for business while developing and effective
marketing to promote awareness among people.
Vision
It is constantly working to establish the ourselves as most respected or sought after
contract cleaning or facilities, in order to provide better quality of services while performing the
residential cleaning process in the environmental friendly (Bhandari, 2019). This type of
innovation idea is completely trust worthy and increase entire business capabilities in global
marketplace. There are lot of potential consumers attract towards the organization due to
innovation of cleaning.
Objective
 To improve the customer with professional as well as friendly services.
 To increase the demand of commercial cleaning service 20%-30% among potential
customers in global marketplace.
 To meet the expectation level of customers.
 To acquire the best practices in term of cleaning task and also including to maintain
sustainable environment.
Market research analysis
As per analysis, it can be identified the alternative competitors as being begin their start-up
business with focused on the better quality of services. In the business, management staff
members understand the need or requirement of customer because it has been changed trends,
style.
This type of cleaning service enterprise idea provide a great opportunities for enhancing overall
business performance. In order to target the potential customer those who really want to use
professional as well as immaculate cleaning service (CAFAGNACHANV and CÓRDOVA
BRAVO, 2019). Furthermore, it also reflecting the pricing to other competitors. The business
ideas that will help for home cleaning service but there are many local competitors. Through
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cleaning service idea, it will be able to win the client expectation from regular basis. However, it
will target the upper level house cleaning marketplace, providing the better quality and honesty
in services. As per analysis, it can be determined that residential house cleaning is considered as
subset in term of cleaning enterprise. It is applicable in both commercial as well as residential.
Situational analysis
Strength
 The enterprise offer door to door
service in term of dry cleaning
 It provide the convenient and quick
service.
Weakness
 There is lack of fund to invest in
training.
 High competition level.
Opportunities
 Growth and development in
commercial cleaning
 Professional customer spend more time
on leisure operations.
 It is also increasing the expenditure of
clothes.
Threat
 New technology has changed the
business and bring more new idea.
 Low price competitors.
Table: 1
Strategy creation process
Initially, it examined the liabilities, strength, weakness, capabilities and resource which
require to understand significant need in expansion. In this way, it is providing the way to
identify the various objective that always support for improving business capabilities and
performance.
 Brainstorm option: it is based on the tool that will explore the current project and also
turn into the developed competitive advantage (Chen, Lai and Cheng, 2019). As per
guideline, brainstorming as take refer to business mission but sometimes, it may be
depending on the different role that participate in cleaning process. Furthermore, it also
consider that how far from business goals.
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 With evaluation, it must require to choose an appropriate option in tern of strategic and
improve overall business capabilities. In order to eliminate multiple barrier during
execution task.
Target customer and their requirements
Cleaning enterprise is mainly focused on targeting the potential customer. It mainly
involves professional those who want to use cleaning services. They are willing to pay on the
innovative idea.
Pricing Strategy
Generally, Business set up the lower price than other competitors. At that time, it will
require the high cost for delivery service and also promoting the awareness related business
among customers. The pricing strategy is based on the service cost whereas it will target the
professional consumer who give more attention towards price (Cunha, 2019). On the other hand,
it also understand that people those are willing to pay more customer service, convenience and
quality.
Afterwards, it will start to match the services their competitor’s price and enterprise will
be closely monitoring the entire financial performance. In order to handle the different type of
sales inquiries that would be initially handled by entrepreneur. However, to identify the strategy
and it must understand the entire external as well as environmental factors. Successfully
implementing the strategy within cleaning service innovative idea.
Marketing Strategies
By using cleaning service innovative idea for moving enterprise towards internal
marketing and controlled by the establishment program such as publishing house catalog,
distribution the each department. It allow for business to track the success of sales as well as
marketing (Omisakin, 2019). Furthermore, it also established the integration with best quality
vendor. On the other hand, Market targeting is currently consider as great opportunities for
business expansion. So as it always dominating the high office market due to stress the quality,
raw material that use in product development.
 Place: it is mainly dealing with potential consumer which become convenient for people
where they can easily receive the clothes to consumer house. During urgent situation, it
will be accommodated to deliver without any extra charges.
 Price: it provide the high quality dry cleaning service in reasonable rate.
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 Promotion: It will be used advertisement channel to promote the cleaning services in
local areas. It also offering the discount or incentive for client. Promotion and advertising
is one of most common approach that help for establishing connection with customer
through social media platform.
Actions
It will be implementing the suitable action plan which help to achieve the strategic
objectives.
Actions Resource Performance indicator
Develop an efficient incentive
plan for development staff
members and researcher those
are focused on innovation.
The original budge needed to
purchase item, in additional
$12000per month.
 It is basically show the
lowest cost or price
option.
 Eco-friendly cleaning
service may reflecting
the product price.
Developing the commercial
cleaning service which help
for introducing new service.
In order to expand the sales
among existing clients
Hire the new staff for purpose
of cleaning
Contract with other
commercial cleaning customer
for one year. So as possibility
of increase customers.
Monitor the activities and
provide the better resource
facilitation
Handled by operational
manager
Applying new marketing
strategies that help for
increasing the expectation
level of client.
Table: 3
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Legal and Ethical requirement
It should be considerations of rules and regulation related to the face protection, hand and
foot safety, ventilation. So as needed to investigate about the state and federal regulation in
cleaning services. It must ensure that taking essential measurement to protect the staff members.
 Quality management standard: this type of standard play important in the business
expansion where it can be designed to meet the requirement of client. In order to deal
with the quality management system (Rockas, 2019). Cleaning service is possibility to
maintain high standard level.
 Health and safety Management: it always support for controlling and maintaining health
related risk so as improve the procedure with every location of customer.
Evaluation of financial
It will be considered the sales forecast which provided by the accountant on the basis of
financial years.
Revenue Total sales revenue - $320,000
Sales Total cost of sales - $200,000
Liabilities 15 days
Assets 30 commercial customers
Table: 2
As per analysis, it will consist of information about cash flow, loss account, balance sheet
that have been used in the business expansion. As per estimation, it will be calculating the sales
of 12 month. Each and every financial statements support to represent the overall business
running condition. In order to determine the expected result or outcome.
Determine the metric in business performance
 Survey: whether it will conduct the survey by using email and other devices. It either ask
existing customer where how they are familiar with the services (Saura, Palos-Sanchez
and Gril0, 2019). It will be implementing the first approach is that when understanding
people and afterwards, it will give more information about cleaning service.
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 Website: it will require to measure the website traffic over time and reveal about brand
awareness among people (Saura, Palos-Sanchez and Gril0, 2019). It is important for
business to use Google Analytics channel to track the information about people. In order
to monitor the activities, preference and interest particular services.
 Customer satisfaction: it is the most important concept which require to maintain and
control through innovative idea. First of all, it will require to identify the demand of
customer to the business which is important thing. Afterwards, it provide the high quality
of service so that they can easily meet the expectation level.
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REFERENCES
Book and Journals
Bhandari, T., 2019. Business Plan For Car Cleaning Services In Business Parks. IJRAR-
International Journal of Research and Analytical Reviews (IJRAR). 6(1). pp.1093-1110.
CAFAGNA, M.K., CHANV, A.S. and CÓRDOVA BRAVO, A.E., 2019. Import business plan
to trade Whiteleg shrimp from Ecuador to Europe through the creation of a new company
in Spain: Ecuarico Shrimps.
Chen, H.S., Lai, K.H. and Cheng, T.C.E., 2019. Sustainable service supply chains. In Handbook
on the Sustainable Supply Chain. Edward Elgar Publishing.
Cunha, M.L.C.F.D., 2019. Business plan: Casa do Benfica de Maputo (Doctoral dissertation).
Omisakin, A., 2019. Business plan for establishing a poultry farm in Nigeria: A General
Overview for an Entrepreneur.
Rockas, R., 2019. Strategies for Success in Small Business Bakeries: A Business Plan.
Saura, J.R., Palos-Sanchez, P. and Grilo, A., 2019. Detecting indicators for startup business
success: Sentiment analysis using text data mining. Sustainability. 11(3). p.917.
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