Costa Coffee: Business Proposal for Vegan Food in the UK Market

This report presents a business proposal for Costa Coffee, analyzing the potential of vegan food options in the UK market. The introduction highlights Costa Coffee's global presence and its innovative approach. The report identifies a growing market need for healthy and vegan food choices, driven by increased consumer awareness and demand. The target customers are environmentally conscious individuals. The proposal suggests offering vegan food products to gain a competitive advantage. The chosen revenue model is licensing, which aligns with Costa Coffee's existing business strategy. The report also includes references to relevant research on market analysis, consumer behavior, and business strategies within the food industry.

BUSINESS PROPOSAL
Costa Coffee Cafe

INTRODUCTION
• Present study is based on Costa Cafe which is a British Multinational
Coffee house having different branches, all over the world.
• It is renowned and is successful in terms of running the largest chain in
UK that has led to showcase its creative perspective, all over the world.

MARKET NEED
• Recently, in UK, a wide range of Tourists have been found to prefer food that depicts
healthy choice.
• In this context, it has been seen that a high demand of such restaurants providing healthy
food options have occurred.
• In order to deal with such changed market demand, Costa has undertaken a thorough
market research to find out what exactly is required to be proposed for such customers.
• In light to it, a high existence of Vegan customers have been found in UK.
• However, there are very less number of restaurant providing Vegan food products.
• As a result, it is proven to be a creative as well as a new idea for Costa to target
customers who are such environmental as well as health conscious.

VEGAN FOOD

TARGET CUSTOMER
• The targeted customers of Costa over here are those who are very much
conscious about protecting the environment.
• Therefore, Vegan people represented the targeted group of this plan by
Costa.

RESTAURANT

VALUE PROPOSITION
• Vegan food products has been delivered to gain competitive advantages.
• It is different from other restaurant which would be helpful to deliver
significant advantages to all customers

KINDS OF FOOD

REVENUE MODEL
• The chosen organisation Licensing revenue model has been selected.
• This is because, Costa need to develop successful operations with
common among investors, creators and intellectual property owners.

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Hegde, S., Satyappanavar, S. and Setty, S., 2017, September. Restaurant setup business analysis using
yelp dataset. In Advances in Computing, Communications and Informatics (ICACCI), 2017
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Webb, C., Knutson, C. and Gamble, T., 2017. First Watch Franchise Expansion Proposal.