Pretty Strings: Business Proposal, Make-up Kit, and Market Analysis

This project presents a comprehensive business proposal for Pretty Strings, a make-up company. It includes an executive summary, company overview, proposed promotional strategies (including advertising and business card design), and target market analysis. The assignment details the components and costs associated with assembling a professional make-up kit, breaking down products by category (lips, cheeks, eyes) and brand. It also explores a fashion/photographic make-up kit, outlining products and costs. Additionally, the project provides a historical overview of make-up from 1920 to 1990, contextualizing the evolution of cosmetics. The proposal emphasizes the company's focus on quality products, competitive pricing, and effective marketing to establish a strong presence in the United Kingdom market. The total estimated cost for a complete make-up kit is also provided.

Business Proposal & Written
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN TASK...................................................................................................................................1
A.) Business Proposal.............................................................................................................1
B.) Make-up kit......................................................................................................................3
C.) Fashion/photographic make-up kit...................................................................................8
D.)Written Project..................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In modern world, make-up has become important for every single person and plays a
crucial role in life of a woman or man (Pakroo, 2018). Make-up is a kind of substance that is
applied on face in order to improve and highlight features of face so as to look beautiful. Use of
cosmetics can be traced since ancient times and it was believed that it is a social customs. Pretty
strings organisation has been taken under this report. Present report will focus on making of a
business proposal which will include proposed advertisement, business cards etc., In addition to
this, things that are required for assembling a professional make-up kit like colours/shades,
make-up of different brands, brush, cleaner etc., is included along with their prices. Lastly, a
research has been done for analysing work of professional fashion photographic make-up artist
so as to present a realistic version.
MAIN TASK
A.) Business Proposal
Executive Summary : Make-up is determined as one of the essential factors that plays an
important role in everybody's life. It is applied on face to so as to highlight facial features and
other factors. Entire report will focus on making a business proposal made by a make-up artist so
as to launch himself/herself at market along with its company. Further more, cost that is required
for making a tools kit is explained so that entire procedure can be understood which is required
for making a make-up kit. It consist of materials like brushes cleaner etc., Lastly evolution of
make-up since 1920-1990 is included so as to understand development of cosmetics during this
period.
Overview of company : Pretty Strings is a small firm which wants to launch its business
recently in the market of United Kingdom so that people can recognise firm. Company is having
an around 70 employees that consist of skilled make-up artist along with hair dressers and
fashion designers. Company is providing with services and products like Eyeliner, Eyelash
curler, Hand Mirror, Red eye drop etc., at reasonable rates that can are affordable. In addition to
this, customers can hire their products in rents by giving minimal prices. Best thing about this
company is that products which they are providing are of superior quality and chances of skin
rashes is minimal (Molnar, 2018).
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Promotional strategies (Proposed advertising) : I have taken in use different strategies
related to promotions through which I can promote products and services of Pretty Strings
through which enhancement of sales can get done. Developing advertisement video for different
cosmetics. Putting flyers in targeted areas and posting ads on news papers can help company in
enhancing sales of product and services like Eyeliner, Eyelash curler, Hand Mirror, Red eye
drops, Tweezers, Blotting Papers, Wedges, Q-tips, Mascaras, Eye pencils, Eye prime, Bronzers,
Pencil Sharpener, Fake eyelashes and many more.
Business card :
Christopher Robin
Make-up Artist
Pretty Strings
75th Avenue, Queens Street, London.
6585874589
[e-mail]
www.prettystrings.com
Target market: Initially company is targetting as per demographic profiles and mainly
focussing on ladies who are aged between 18 to 60 years of age. I also targeted some other areas
as well as well through which enhancement of business can get done in different areas. Opening
the shops at different areas can help organisation in building up reputation in different areas.
Products and services: Company is dealing in various kinds of products but majorly they
are selling commodities like Eyeliner, Eyelash curler, Hand Mirror, Red eye drops and many
more. Because of unique procedure of selling their products company is getting maximum
benefits and sales and profitability is increasing day by day.
Benefits: Products that are provided by company are cost effective and materials that are
used for manufacturing these make-up products are natural which cannot harm skin. On the other
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hand, there are many other benefits as well that may aid Pretty Strings in gaining good
reputation at marketplace of United kingdom in short period of time (Morrell, 2017).
B.) Make-up kit
In order to become a proper make up artist it is required to have a proper kit so that to
apply proper make up on clients to make them beautiful. Being as an owner of Pretty Strings, I
have analysed that a proper kit can help a make up artist in putting right things on face of an
individual so that he/she can look beautiful. I have assumed that, both on and off screen carries
high number of differences where real heroes are make up artists as they are the one that can
make a person's face more beautiful. Using quality products with high brand names, an artist can
put right foundation or other things to make individuals much attractive. Being a make up artist it
is pretty much required for me to select different brand and products so that I can make others
more beautiful. It is also required that to use quality based cosmetics through which delivery of
different products and services can be done (Kong and at.el., 2017). A proper make up kit has
include different products which is being made underneath:
List of products in sub divisions are given beneath:
Products
related to Lips
Brand Colours/
Shades
Quantities Prices
Lipstick:
Lip pencils:
Lip Liners:
Cotton balls:
Cleanser:
Moisturiser:
Shop towels:
MAC/NARS
Illamasqua/
Inglot
Urban
Decay/Bobbi
brown
Ellis faas
MAC/NARS
Illamasqua/
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
£15
£25
£72
£61
£250
£35
£65
3

Make-up
remover:
Inglot
MAC/NARS
Magenta
Brown/Black 18 pieces £35
Total Amount: £523
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(Sources: Beauty Cosmetics, 2018)
Products
related to
Cheeks
Brand Colours/
Shades
Quantities Prices
Foundation:
Powders:
Hand sanitizer:
Tissues:
Alcohol:
Brush Cleaner:
MAC/NARS
Illamasqua/
Inglot
Urban
Decay/Bobbi
brown
Ellis faas
MAC/NARS
Illamasqua/
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
£15
£25
£72
£61
£250
£35
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I
llustration 1: Beauty Cosmetics

Powder puffs:
Brush cleaner:
Make-up
Brushes:
Palette and
spatulas:
Hand mirror:
Disposable
applicators:
Face primer:
Setting spray:
Glitter:
Inglot
MAC/NARS
Urban
Decay/Bobbi
brown
Urban
Decay/Bobbi
brown
Illamasqua/
Inglot
MAC/NARS
Illamasqua/
Inglot
MAC/NARS
MAC/NARS
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
56 grams
18 pieces
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
18 pieces
£65
£15
£25
£72
£61
£250
£35
£65
£61
£10
Total Amount: £1050
Products
related to eyes
Brand Colours/
Shades
Quantities Prices
Eyeliner:
Eyelash curler:
Hand Mirror:
MAC/NARS
Illamasqua/
Inglot
Ellis faas
Brown/Black
Purple/Dark red
Blue/ Pink/
10 Grams
25 grams
£69
£89
£306
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Red eye drops:
Tweezers
Blotting
Papers:
Wedges:
Q-tips:
Mascaras:
Eye pencils:
Eye prime:
Bronzers:
Pencil
Sharpener:
Fake eyelashes:
UrbanDecay/
Bobbi brown
Ellis faas
MAC/NARS
Illamasqua/
Inglot
MAC/NARS
Urban
Decay/Bobbi
brown
Urban
Decay/Bobbi
brown
Illamasqua/
Inglot
MAC/NARS
Illamasqua/
Inglot
MAC/NARS
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark red
Blue/ Pink/
Magenta
Brown/Black
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
18 pieces
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
56 gram
£61
£250
£259
£100
£98
£96
£102
£206
£650
£900
£206
£96
Total Amount: £3392
From above mentioned table, it can be said that proper make up kit would cost me around
£4965 in order to build up a proper make up kit with the help of different tools and techniques.
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C.) Fashion/photographic make-up kit
Products
related to
Hairs
Brand Colours/
Shades
Quantities Prices
Wax ( derma
wax)
Eye brow
plastic
Spirit gum
Medical
adhesive
Tooth
Collocational
Crepe hair,
Liquid Latex
Glatzan
stubble
Paste/stopple
paste
MAC/NARS
Illamasqua/Inglot
Urban Decay/Bobbi
brown
Ellis faas
MAC/NARS
Illamasqua/Inglot
MAC/NARS
Urban Decay/Bobbi
brown
Urban Decay/Bobbi
brown
Illamasqua/Inglot
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
Brown/Black
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
10 Grams
25 grams
3 pieces
3 Kilograms
25 pieces
19 pieces
56 grams
18 pieces
25 Kilograms
22 pieces
19 grams
£69
£89
£306
£61
£250
£259
£100
£98
£96
£102
£206
£650
£900
8

Foam latex
Glycerine
and water
Tear stick
MAC/NARS
Illamasqua/Inglot
MAC/NARS
Brown/Black
Purple/Dark
red
Blue/ Pink/
Magenta
2 Kilograms
2 litres
10 pieces
£206
£102
£61
Total Amount: £3555
D.)Written Project
The concept of make-up is around 7000 years old. In initial years of this, people used to
take in use of lead ore and copper in order to make cosmetics. First make-up substantial was
made by ancient Egyptians. In modern world, women and men are using advanced beauty and
grooming products to look good, hide pores and to make much more smooth complexions to
look beautiful and attractive. Lets take a look in years of 20th century from where make-up
become an important part of life of both men and women (Zimmermann, Raisch and Cardinal,
2018).
Make-up in the year of 1920:
In starting of 1920s, there were ample number of cosmetics that were used by women so
that to create a specific look like “Evelyn Brent” who was a famous actress in that era. Every
single female aged in between 18 to 48 used to shade their lips and keep its shape like a Cupid's
bow, rimmed eyes and cheeks brushed with red shade because it was the trend of that era
(Muthalagu, 2017). On the other hand, it has also been analysed that make up was used to be
called as “paint” where good girls did not used to apply it because of restrictions from their
parents. In this year, beauty products or cosmetics that has been made by companies were not for
changing look of an individual but it was made to bettering the skin or to bring up natural beauty.
Make-up in the year of 1930:
Then in middle of 1930s, stock market got crashed which influenced women to bring in
changes in their make-up that they used to apply before. “Depression” word helped altering in
make-up of women. It is being analysed that around a quarter of existing employees of different
organisations became jobless because of stock market crash. “Greta Garbo” was the actress
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which inspired millions of women to pluck out their eye brows fully and divine to draw a simple
thin semi circle line at place of it. In a revolutionary manner, where black and white films
become coloured has helped both men and women to follow the silver screen stars.
Make-up in the year of 1940:
This was the year when World War II started where men who were working in offices
were than holding guns in their hands and women worked in doves (Calvo, Rodeiro-Pazos and
Fernández-López, 2017). This has made beauty cosmetics rationed in a tight manner, At the time
of war, European girls and women has to deal with shortage among beauty and make up its. This
changed the whole scenario for women as they started using home remedies as their substitute to
look beautiful. They used to take in use of beetroot juice so that their lips can stay stain and also
utilised petroleum jelly in order to give a proper dark shade to eye lashes or to shape their brows.
Make-up in the year of 1950:
Starting of 1950s, there were many cosmetic industries with high brand value names
pushed out small firms who were dealing in the same sector. In this decade, almost everything
became new from clothing style to cosmetics. Year 1940 which embraced natural beauty
products which got changed in 1950s where women started painting themselves with new
colours, inked themselves, overdone lines and a squeeze architecture. Women started matching
every single thing like lips and eye shadow to her purse, hat, gloves, shoes, etc. because this type
of look was ideal enough which became essential for them to follow to look beautiful (Lokshina,
Durkin and Lanting, 2017).
Make-up in the year of 1960:
This decade was being called as youth-oriented, and companies started making beauty
products with taking help of hippie culture where faces of women and men painted with flower
power (Ashraf, Gershman and Howitt, 2017). In this era, some of popular brands came in front
like Max Factor that brought up innovation among cosmetics. On the other hand, there were
some other popular brands as well like Covergirl, Maybelline, Revlon and many more. In initial
years around 1950s make up look was a little different like flicked upper eye line, matte eye
shadows with different shades like grey, green or blue) but in the 1960s decade, fashion along
with make-up was focused around eyes where rest of the body parts like face kept natural.
Make-up in the year of 1970:
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