Capstone Project: Business Proposal for Maori Culture Travel Agency

This capstone project presents a business proposal for a Maori culture travel agency in New Zealand. The proposal analyzes the viability of the business, focusing on promoting Maori culture through tourism. It includes an introduction outlining the business's purpose, the need for such a business, and key amenities. The project addresses the importance of adhering to the Treaty of Waitangi and considers factors such as population growth, geographical location, and ethnicity. It analyzes the Maori tourism market, emphasizing cost reduction, cultural development, and strategic management decisions. The proposal explores growth factors, particularly the impact of Maori culture on attracting tourists, and discusses strategic management decisions in existing and new areas. It highlights key areas to consider, such as recruiting local guides and establishing partnerships. The project utilizes APA referencing and includes a presentation component to convince stakeholders of the proposal's merits. The assignment provides a comprehensive overview of the business proposal and the factors influencing its success.

Maori culture agency
Jigon Kim 1812904

Introduction
• The main purpose of the
presentation is to analyse the
viability of a business.
• The business would be operating
in Travel and Tourism Industry
• The name of the business would
be Heritage Travel Agency.

Need for the Business
The need for setting up a business
related to travel and tourism are
listed below:
• Promoting Maori Culture
• Making use of the Favourable
market conditions of New Zealand
• Developing as a brand name

Key Amenities
• The areas where the management
would be looking after aspects
such as :
• Better Accommodation
• Expand the range of Adventures
Sports
• Improvement in Infrastructure
• Better Interactions with Maori
Culture

Treaty of Waitangi
• The Treaty of Waitangi is an
agreement, between Māori
and English for rights to
use their lands and
resources.
• Adherence to the Treaty is
important for smooth
operations

Other Considerations for the
Business
Population Growth: The growth
rate in the population is a big
factor which affects the operations
of the tourism industry.

Other Considerations for the
Business
• Geographical Location: New
Zealand is a land of great contrasts
and diversity. Active volcanoes,
spectacular caves, deep glacier
lakes, verdant valleys, dazzling
fjords, long sandy beaches, and the
spectacular snow-capped peaks of
the Southern Alps.
• Ethnicity: New Zealand us a place
where a diversity of culture exists
and all the same contribute to the
tourism business in a way.

Analyse Maori Tourism Market
• The management of the company needs to reduce the costs of the business
The management of the company needs to focus more on :
• Maori Culture and development.
• Art and Dance performances for the Tourists
• Tour Guides Arrangements

Growth Factors for Maori Tourism
Business
There has been significant growth in the Tourism Industry in New Zealand
which is due to numerous factors but most important is the Maori Culture
which has attracted most of Tourists in the area.
In recent times, the tourism and hospitality industry has suffered
significantly due to the widespread outbreak of COVID 19 viruses which is a
pandemic disease.

Maori Culture

Strategic Management Decisions regarding
Existing Area
• The management of company needs to make strategic plans for the
purpose of expanding the operations of the business and thereby
contributing to the total revenue which is generated by the business.
• The management needs apply strategic management principles for the
purpose of formulating effective strategies for the purpose of ensuring that
the business can effectively face competition and thereby earn for revenue
for the business.

Strategic Management Decisions
regarding Existing Area
One of the strategies which the management of the company can apply is
related to reduction of costs of the business.
• Adopt flexible budgeting techniques
• standard costing techniques
• Innovative Cultural events