Business Proposal: Medicine.com, PEST Analysis and Overview Report

This report presents a business proposal for Medicine.com, an online pharmaceutical company operating in the UK. The proposal outlines the company's business model, which involves online medicine sales and home delivery, supported by an efficient supply chain and customer-focused services. The core of the report lies in the PEST analysis, a tool used to evaluate the external environment. The PEST analysis examines the political, economic, social, and technological factors affecting Medicine.com. Political factors encompass government policies and regulations, ensuring compliance with laws such as the Medicines Act 1968. Economic factors consider the economic stability and its impact on sales and profitability. Social factors address customer satisfaction and the company's role in providing convenient access to medicines. Finally, technological factors highlight the use of advanced technologies like cloud storage and RFID devices for data management and tracking. The report concludes by emphasizing the importance of PEST analysis in adapting to changes in the external environment.

BUSINESS
PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of proposed business idea..........................................................................................3
Evaluation of external analysis (PEST)......................................................................................3
CONCLUSION...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
PEST analysis is a tool to analyse the impact of external environment, it also states
current business position and the measures that business can take to overcome the opportunities
and threats of the business. This report states the overview of the business ideas and PEST and
analysis of external environmental factors and the how the company responds to these forces.
MAIN BODY
Overview of proposed business idea
Medicine.com, in an online pharmaceutical company dealing in supply of medicine to
people living UK. People can buy medicines online and the ordered medicines are been
delivered at the door steps. Medicine.com have an online website which renders all the
necessary information pertaining to the objectives of the company. Customers login to the
website in which they upload prescription given by Doctor, the list of medicines are added in the
screen the customers orders the medicines. Medicine.com follow an effective supply chain
management to control the flow of goods at different locations. After customers order
medicines, they are been transported from the warehouse to respective delivery points.
Medicine.com focusses on providing quality services, they also ensures good consumer
experience. The effective workforce in medicine.com organisation manages all the functioning
of the business. There are different department like research and development, finance
department, human resource department, marketing etc. these departments coordinates with each
other to accomplish organisational objectives (Carruthers, 2009).
Evaluation of external analysis (PEST)
For analysing the external environment that how different external factors affects organisational
environment. PEST analysis is used to evaluate all the different external factors and the positive
and negative impact of these factors on the business. Some of these external factors in context of
Medicine.com are discussed below:
P – POLITICAL FACTORS
It includes all the policies and legislations framed by government, involves the
restrictions and laws which organisations have to comply with. Medicine.com complies with all

the government policies in conducting fair and transparency in business activities. It maintains
company balance sheet and profit and loss account to show all the tractions that has taken place.
It fulfils Medicines Act, 1968 and Pharmacy order, 2010 by acquiring authentic license for
conducting fair trade practices and transparency in business activities (Sammut‐Bonnici, 2015)
E – ECONOMIC FACTORS
It involves the economic stability or economic conditions of a country. When economic
stability or prosperity such forces will positively affects as boost in sales and accelerate
profitability but when at the times of economic downturn will negatively impact the
organisation. Since , the stability in current economic conditions in UK, it might earn huge profit
and cover the cost incurred.
S – SOCIAL FACTORS
It involves the social belief, cultural value of people in a society. Medicine.com serves
the people by rendering medicines at door steps so it would accomplish the social responsibility
of society and organisation objectives of health and well being of people. It achieves overall
customer satisfaction by rendering quality services at affordable prices. It sells original and
authentic medicines to the customers. It also provides medicines to different age groups which
provides convenience to all the customer of search all types of medicines at one place.
T – TECHNOLOGICAL FACTORS
Technological factors involves technological advancement and technology factors affects
organisation environment. Medicine.com uses the advanced technological forces like cloud store
to maintain and store all the big data related data to all the relevant information of the company.
It stores the data of number of transactions, the cash inflow and outflow etc. Medicine.com also
uses Radio Frequency Identification Device in order to detect and track the movement of the
objects from manufacturing unit to the warehouse units.
CONCLUSION
Thus, business environment consist of different internal and external forces which affects
business activities. One such external environment analysis is PEST analysis in order to evaluate
the business flexibility and adaptability to changes in the external environment.

REFERENCES
Books and Journals
Carruthers, H., 2009. Using PEST analysis to improve business performance. In practice. 31(1).
pp.37-39.
Sammut‐Bonnici, T. and Galea, D., 2015. PEST analysis. Wiley Encyclopedia of management.
pp.1-1.