Business Proposal and New Venture Pitch Presentation for Daniel Platt

This presentation details a business proposal for Daniel Platt, focusing on the innovative production of clay roof tiles using modern techniques to ensure availability and durability. The presentation outlines the aims and objectives of the company, emphasizing the provision of flexible and durable roofing solutions. It presents a comprehensive business model, including customer segmentation targeting builders and construction companies, along with the positioning of the product as a superior alternative to traditional roofing. Key activities such as advertising and participation in trade fairs are highlighted, along with the resources required, including raw materials and machinery. The proposal includes financial forecasting, estimating the need for £500,000 to acquire necessary equipment. It highlights the value proposition, emphasizing customer comfort and product durability, and concludes with a summary of the strategies to satisfy investors. References to marketing and business strategy literature are also provided. The presentation is a complete business plan with all the necessary steps to make a business successful.

Business
Proposal and
New Venture
Pitch
Presentation

Content
 Introduction
 Aims and objectives
 Business model and its elements
 Conclusion
 References

Introduction
These days the builders are using various clay roof tiles while
constructing the building but such tiles are not easily available
to them at the time of constructing. For this Daniel Platt
brought an idea that they will construct such tiles with the use
of innovative techniques and machines instead of traditional
methods so that they can produce sufficient number of tiles as
per the requirements of the builders.

Aim and objectives
The aim of the company Daniel
Platt is that they will offer
better designs of such tiles
which will be flexible and are
durable for roofing. The
company aims to ensure the
easily availability of the tiles by
manufacturing s per the

Business model
An entrepreneur has to undertaken
various steps for making their
business success. In this
presentation with the help of
business model the plans, strategies
and forecasting are demonstrated.
This model will enable to
understand various aspects.

Customer segments
Marketing Segmentation: Daniel Platt divided the market on the
basis of type of products, type of industry which uses their
products etc.
Targeting: The target market of the company includes the
builders, homeowners and the companies that are engaged with
the construction.
Positioning: the product is an alternative to cool and durable
roofs which can be designed with flexibility.

Distribution and Partners
Daniel Platt offers their products through their agents which has
been appointed by them for the developing personal relations with
the builders and companies so that they can get orders from them.
The finished good will directly be provided to the construction
site which will reduce various cost for the Daniel Platt in terms of
establishing retail outlets.

Key Activities
Various promotional activities will be
undertaken so that the targeted people
can get to know about the offerings.
For this newspaper advertisements
will be done. Along with this the
managers will take part in exhibitions,
trade fairs etc. so that they can
develop relations with the people.

Key Resources
The company will be using various tangible and intangible
resources that includes a variety of raw material such as clay
minerals, chemical additives etc. Along with this they will be using
various machineries such as compressors, grinders, infrared lamps
which will help in reducing the time for manufacturing the tiles.
The intangible resources include various control process such as
statistical process to ensure the quality of the products and their
availability of material on time.

Cost and Financial
Forecasting
For executing this plan the Daniel Platt requires to procure
£500000 so that they can gather all the machineries effectively as
per the requirement. While calculating the total cost it includes
cost of all the raw material, labour and indirect expenses along
with fixed cost and promotional cost.

Value proposition
The clay roof tiles will enhance the comfort of the customers as
they are cool and durable and can be manufactured in different
sizes with the help of various techniques so adopted. This will
ensure producing in large quantity that will resolve the issue
availability of the tiles.

Conclusion
It is concluded from the above presentation that the company has
been undertaken various planning so that they can effectively
implement this plan. They formulated various strategies such as
piecing, exit, marketing etc. that can satisfy the investors
regarding the actions that will be taken by the company.