Business Purpose: Profit, Customer Service, Employee Satisfaction

This report delves into the multifaceted purposes of a business, extending beyond mere profit maximization. It highlights the importance of customer service and employee satisfaction as crucial elements for long-term success. The analysis incorporates key sources and evaluates them using the CRAAP test, emphasizing the significance of employee retention practices. The report examines the challenges of employee satisfaction, such as conflict management and hygiene issues, and suggests solutions based on the Herzberg theory and leadership development. References include academic books, journals, and online resources, providing a comprehensive overview of the subject. The report aims to provide insights into how businesses can effectively balance profit with other vital aspects to achieve sustainable growth and organizational success. Additionally, the report emphasizes the significance of employee engagement and the importance of addressing employee expectations to enhance overall performance and achieve business goals.

SHOULD PROFIT BE THE ONLY
PURPOSE OF BUSINESS

WHY THIS TOPIC
It is true that in order to run successful business with the
motive of long term perceptive, profit maximisation is the
important purpose which will save money from getting
failure of business but there are some purpose as well.

THREE KEY SOURCES
 Customer service
 Employee satisfaction
 To improve and maintain Goodwill

SOURCE EVALUATION
In order to CRAAP test, employee satisfaction is one of
the key source under which mainly helps in analysing that
businesses must have to develop effective employee
retention practises.
In the views of Hague (2018) it is analysed that nowadays
employee mainly leave companies because of no effective
safety and retention practises.

THESIS STATEMENT
● To identify employee satisfaction practises in regards with
business purpose

MAIN ARGUMENT
● According to the views of Bajpai (2019) It is necessary
that entities must have effective employee retention
practises by which better organisational performance
will get generated.
● Motivation is the factor which needs to regularly
develop by the leaders of organisation so that employee
will able to improve the skills which required in
meeting organisational goals.

MAIN ARGUMENT
● However, Kaliannan and Adjovu (2015) stated that in the current
era employee engagement is still under the stage of transitional
where many employee complaint that entities did not fulfil their
basic needs in terms of pay scale and security.
● Thus, purpose of organisation must have to fulfil the
expectations of the consumers so that they generate their best
efforts in order to meet growth of the company.

CHALLENGES AND SOLUTIONS
● Main challenge which identified in the organisation regarding
employee satisfaction is poor conflict management skills and
another issue is regarding the Hygiene issue.
● Therefore, in order to solve such issues in organisation,
management of the entities must have to follow guidelines of the
Herzberg theory under which in order to satisfy hygiene issue
certain rules and strategies are given by the author. In order to
solve conflict management skills proper leadership qualities
needs to be developed in leaders of the organisation.

REFERENCES
 Books and Journals
 Tideman, S. G., 2017. Shared purpose in business.
In Business as an Instrument for Societal Change (pp.
114-138). Routledge.
 Plotke, D., 2018. The political mobilization of business.
In The politics of interests (pp. 175-198). Routledge.

REFERENCES
 Online
 Edward, R., 2014. Is Profit The Purpose of Business.
[Online]. Available through
https://ideas.darden.virginia.edu/is-profit-the-purpose-o
f-business
.