Business Research Methods: Questionnaire Analysis for Business World

This assignment focuses on analyzing and improving a questionnaire used by "Business World" magazine. The solution identifies errors within the questionnaire's design and suggests revised questions to enhance clarity and data collection effectiveness. Furthermore, it meticulously categorizes each question based on its scale of measurement, classifying them as nominal, ordinal, interval, or ratio. This detailed analysis provides a comprehensive understanding of the questionnaire's strengths and weaknesses, offering valuable insights for refining future survey instruments. Desklib provides access to similar solved assignments for students.

Running head: BUSINESS RESEARCH METHODOLOGY
Business Research Methodology
Name of the Student
Name of the University
Author Note

1BUSINESS RESEARCH METHODOLOGY
1.0 Questionnaire including revised questions
Questionnaire
Name: _______________________________________________________________________________________
Profession: ______________________________________________ Designation:______________________
Age:__________________________City:_______________________________________________
Income:______________________________________________________
Q1. Which of these business magazines do you read? (Please tick)
Evaluated Criteria Regularly Occasionally Irregulgularily
Economic Times
Financial Express
Business Standard
Business World
Business India
Fortune India
Update
Others (specify)
Q2. What are your areas of interest in the Business World? (Please tick. one or more)
a) Corporate and business affairs ( )
b) Economic policy and development ( )
c) Political affairs ( )
d) People and lifestyles ( )
e) Art literature ( )

2BUSINESS RESEARCH METHODOLOGY
f) Investments ( )
g) Technology and advancement ( )
Q3. Rank the following magazines on 1 to 5 scale (1= Very Poor, 2= Poor, 3= Average, 4=
Good, 5= Very Good) for the following attributes:
Evaluated Criteria Business
World
Business
India
Fortune
India
Update
1. Timeliness of information
2. Depth of information
3. Range of information
4. Depth of analysis
5. Language and style of presentation
6. Quality of printing and visuals.
Q4. How much time do you spend in reading an issue of Business World?
------------------------------------- Hours
Q5. How much of Business World do you read? (Please tick one)
a) Entire magazine ( )
b) More than half the magazine ( )
c) More than a quarter of the magazine ( )
d) Less than a quarter of the magazine ( )

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Q6. Which of these features in Business World do you usually find interesting and read? (Please
tick one or more)
a) Cover Feature ( )
b) Spotlight ( )
c) Business News ( )
d) Business World TV ( )
e) International News ( )
f) Off Stage ( )
g) Editorial ( )
h) Company News & Events ( )
i) International Briefs ( )
j) Entrepreneurs ( )
k) Technology and Innovation ( )
l) Leisure ( )
Q7. Which of these specialist pages in Business World do you read and find interesting? (Please
look at the shoulder heads inside the magazine pages if you are not sure.)
(a) Political comment ( )
(b) Banking and finance ( )
(c) Economic comment ( )
(d) Book serial ( )
(e) Careers and professionals ( )
(f) Success Stories ( )
(g) Marketing ( )

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(h) Media trends ( )
(i) Tech Trend ( )
(j) Business information ( )
(k) Investment ( )
Q8. In order to suit your requirements better, Business World should include
Fewer main features stores ( )
The same number of main feature stories ( )
At least one more main feature story ( )
Interesting future trends of the applicator of the technology ( )
Link of the article in the social media ( )
Q9. The lead features (cover and spotlight) should be
Shorter ( )
Same length ( )
Longer ( )
Link of the social media given in the article ( )
Q10. Business World's coverage of the following items (Please tick one column for each entry):
Evaluation Criteria Is adequate Needs to be
reduced
Needs to be
expanded
Technology
Marketing

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Leadership and
Management
Corporate Finance
Investment/Stock
Markets
Book Reviews
Economic Policy
Policy Analysis
Corporate Performance
Corporate Case Studies
Behavior
Q11. Do you buy your copy of Business World from the News-stands or are you a subscriber?
a) News-stands ( )
b)Subscriber ( )
c) Online reader ( )
Q12. Do you find it difficult to get a copy of Business World on the news-stands')
a) Yes ( )
b) No ( )
Q13. How soon after the magazine is published each fortnight do you receive your copy of
Business World?

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a) 1 - 3 days ( )
b) 3.1 - 6 days ( )
c) 6.1 - 12 days ( )
d) Longer than 12 days ( )
Q14. What do you like the most among the new arrival of Business World Communities?
a) Business World Disrupt ( )
b) Business World Hotelier ( )
c) Business World Education ( )
d) Business World People ( )
e) Business World CI World ( )
f) Business World Smart Cities ( )
Q15. Do you have any other suggestions to improve Business World?
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2.0 Mention for each question the scale of measurement (Nominal, ordinal, interval, Ratio)
Q1. The first question that is to rank the answer according to the given options is ordinal in
nature.
Q2. The second question is nominal in nature as one has to tick a suitable option for answering
the question.
Q3. The third question that is to rank the answer according to the given options is ordinal in
nature.
Q4. The fourth question is nominal in nature as one has to write the answer in one word to
answer the question
Q5. The fifth question is also nominal in nature as one has to tick a suitable option for answering
the question.
Q6. The sixth question is also nominal in nature.
Q7. The seventh question is also nominal in nature as one has to tick a suitable option for
answering the question.
Q8. The eighth question is also nominal in nature as one has to tick a suitable option for
answering the question.
Q9. The ninth question is also nominal in nature as one has to tick a suitable option for
answering the question.
Q10. The tenth question that is to rank the answer according to the given options is ordinal in
nature.
Q11. The eleventh question is also nominal in nature as one has to tick a suitable option for
answering the question.

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Q12. The twelfth question is also nominal in nature as one has to tick a suitable option for
answering the question.
Q13. The thirteenth question is also nominal in nature as one has to tick a suitable option for
answering the question.
Q14. The fourteenth question is also nominal in nature as one has to tick a suitable option for
answering the question.
Q15. This is a descriptive qualitative question and cannot be s=categorized under Nominal,
ordinal, interval, Ratio scale
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