Questionnaire Design for Gym Expansion and Customer Satisfaction

This assignment addresses the task of designing a questionnaire to gather data for a small, private gym's expansion and renovation plans. The solution begins by explaining the effectiveness of using questionnaires for data collection, highlighting its economical nature, wider coverage, and ease of use. It then outlines the types of data needed, focusing on customer preferences for gym services, fitness goals, and facility preferences. The core of the assignment is a framed questionnaire designed to collect information on customer demographics, gym usage frequency, motivations for attending the gym, satisfaction levels, equipment preferences, and opinions on fitness-related topics. The questionnaire includes a variety of question types, such as multiple-choice and rating scales, to gather comprehensive insights. The assignment concludes by emphasizing how the collected data can help the gym owners make informed decisions about their expansion, ultimately improving customer satisfaction and increasing revenue. The solution references relevant academic sources to support the methodology and findings.

Using data build

Table of Contents
1. On the basis of the knowledge, explaining an effectiveness of using the questionnaire
method in collecting the data .....................................................................................................3
2. Presenting the type of the data that needs to be collected ......................................................4
3. Framing a questionnaire .........................................................................................................4
REFERENCES................................................................................................................................7

1. On the basis of the knowledge, explaining an effectiveness of using the questionnaire method
in collecting the data
Questionnaire is the method of gathering data for making research, conducting interview
sessions and the surveys. It is the technique that allows an individual in reaching to a large
number of the people and in obtaining useful information for making better and the suitable
decisions. For instance- In case you are the HR manager of your business, by making use of
questionnaire, you could b able to hire potential and talented people who fits to the job and have
an effective skills or capabilities in performing the task in an efficient manner. There are several
reasons which shows that a Questionnaire is the best technique in collecting the data that are as
follows-
Economical- It is counted as the most economical way in accumulating an information or
the data in relation to a specific research problem. It helps in making or formulating the study at
a very low cost as no cost has to be bear for printing paper, stamps and the postage. There does
not present any requirement in visiting to all the respondents personally. Thus, it is a cost
effective method of data collection as compared to the other techniques of gathering data.
Wider coverage- Questionnaire is the most suitable method in case the population of the
sample is been spread across the larger territory (Patten, 2016). This technique helps in
contacting with more and more people or larger group at one point of time.
Quick replies- It helps in gaining rapid replies from the participant at a large because by
distributing the form, responses of the participant can be generated on a quick basis.
Easiest technique- This tool is counted as as the most easiest technique in planning,
administering and constructing. It do not need any technical knowledge or the skill in preparing
the questionnaire and is understandable to the respondent in a better way.
Uniformity- This method emphasize on gaining an attention on all kinds of the
significant items. As it has been administered in the written form, the standardized instructions
are present for recording the responses with an aim to ensure uniformity. Thus, it do not permit
much of the variation in any form.
Higher level of validity- It contains some of the unique benefits with regards to the
validity of an information. In the methods such as observation and an interview, reliability of the

responses highly depends on a way an investigator has recorded it. Under this they might be
having present biased or the prejudiced information in relation to their own matters. However,
the responses that are been given by subjects are seen as available in its own version and the
language in the questionnaire. Therefore, it could not be interpreted in a wrong manner by a
researcher.
Flexible- It is the most flexible tool in terms of the gathering an information in both
qualitative and the quantitative nature.
Anonymity- This technique ensures an anonymity towards respondents as the respondents
would be having a greater confidence in giving their opinion and the view (Kant and Dalvi,
2017). They feel as more and more comfortable and as free in expressing their own perspectives
under this method.
2. Presenting the type of the data that needs to be collected
The type of the data that need to be collected for this study is to know the preferences of
the customers in availing the gym services. They must obtain the data in relation to how much
the customers are determined in attaining their fitness goals and the reason behind which the
customers opts for going to the gym (DiStefano and Jiang, 2020). They should also obtain data
regarding the specifications of the customers referring to availability of the facilities in the gym
and the equipments that they prefer the most while using the gym services.
3. Framing a questionnaire
Name-
Age-
Gender-
1. Do you go for a gym ?
 Yes ()
 No ()
2. Are you a member of any existing gym ?
 Yes ()
 No ()
3. How often would you go to gym ?
 2 days in a week ()

 4 days in a week ()
 6 days in a week ()
 All the days ()
4. what is the main reason that induces you to go for a gym ?
 Losing weight ()
 Increasing flexibility ()
 Increasing endurance ()
 Tone up ()
5. To what extent you are satisfied with your existing gym facilities ?
 Satisfied ()
 Very satisfied ()
 Dissatisfied ()
 Very Dissatisfied ()
 Neutral ()
6. What is most likely equipment would you prefer to use for achieving your fitness goals at
gym ?
 Cardio machines ()
 Trade mill ()
 Free weights ()
 Body weight exercises ()
 Resistance machines ()
7. Do you agree that fitness is important for having a better life ?
 Agree ()
 Highly agreed ()
 Disagree ()
 Highly disagree ()
 Neutral ()
8. Among the below facilities what is your preference while availing gym services ?
 Personal trainer ()
 Group Coach ()
9. Do you participate in the any of such things mentioned below?

 Fitness tracker ()
 Fitness Apps ()
 Fitness programs ()
 Free online workout or social media ()
 Virtual classes for fitness ()
 Others (specify)
10. What seems to be your biggest challenge with respect to achieving fitness goals ?
 Time ()
 Money ()
 Lifestyle ()
 Motivation ()
The above framed questionnaire would help the owners who are planning for an
expansion of their gym business would help them in knowing the needs and viewpoint of the
people with regards to gym. It also assist them in assessing the fitness goals and the facilities that
are mostly preferred by the customers in the gym (Gaskell, Williams and Preece, 2019). This
Questionnaire will provide a deep understanding regarding the concern of the people in being fit,
healthy and fine. Thus, through this they would be able to assess demand of the gym facilities in
the city in an effective manner.

REFERENCES
Books and Journals
DiStefano, C. and Jiang, N., 2020. Applying the Rasch Rating Scale Method to Questionnaire
Data. In Rasch Measurement (pp. 31-46). Springer, Singapore.
Gaskell, L., Williams, A. and Preece, S., 2019. Perceived benefits, rationale and preferences of
exercises utilized within Pilates group exercise programmes for people with chronic
musculoskeletal conditions: A questionnaire of Pilates‐trained physiotherapists.
Musculoskeletal care. 17(3). pp.206-214.
Kant, R. and Dalvi, M. V., 2017. Development of questionnaire to assess the supplier evaluation
criteria and supplier selection benefits. Benchmarking: An International Journal.
Patten, M. L., 2016. Questionnaire research: A practical guide. Routledge.