Business Report: Introduction of Ready-to-Eat Food Products

This business report provides a recommendation for the introduction of new ready-to-eat food products. The report is addressed to Mr. ABC and proposes the launch of instant food products, including cheese macaroni, instant oats, and a cup of roasted beef with ramen noodles, targeting both the general consumer market and specifically, children and youth. The report emphasizes the growing demand for convenient and healthy food options and suggests a strategic marketing plan that focuses on affordability, accessibility, and nutritional value. It also highlights the importance of gathering consumer feedback before full-scale production, utilizing various marketing practices, and supplying the products to a wide range of outlets, from supermarkets to retail stores. The report provides a detailed analysis of the product's potential in the market, considering competition and consumer preferences, and offers recommendations for future development and marketing strategies to ensure the product's success. It concludes with a commitment to fulfilling responsibilities with dedication and perseverance.

Running Head: Business Report and Management
Business Report and Management
Name of the Student:
Name of the University:
Author’s Note

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XYZ
9 Mayfield Drive
Garland, TX 75043
Date: 28th June 2019
Costco, Hammacacher Schlemmer
Sysco Food
Dear Mr ABC,
I am pleased to write a letter of recommendation for new introduction of a product in the
organization.
The firm has been given to us as a credit reference by the subjected company. In order to provide
the customer the best service possible on an introduction of new product launch that is, Ready to
Eat Food Products (Hamilton, 2013). As the demand for instant food is increasing, the demand
for healthy and convenient ready-to-eat food is on the rise. Keeping in mind both convenient and
healthy foods that requires no effort to prepare and are natural and organic. This product will
make it easier for the manufacturing sector to supply in hotels, inns, retail outlets and restaurants
throughout North America.
The manufacturing department layouts the future expansion of the company. This choice of
introducing instant food or ready-to-eat meals, has been designed and planned by the
departmental body to supply its product in different supply chain which could reach the corners

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of the continent. This category of product will not only help the workers to consume during busy
schedule but also targeting the kids and youth section who could make purchases from the retail
outlets or college canteen (Cleveland, Carruth, & Mazaroli, 2015). A strategic plan and design
for future profits and growth in the organization can facilitate the meet of current and future
needs.
The recommendations which are offered for the research developmental activities are necessary
to chart the view for future improvement, and increasing a capacity to track out the future
improvement in marketing practices and their influence on the youth and children’s health and
diet. The introduction reflects rapidly on the changing environment and it is implemented
together as a support and complement to one another.
The following recommendations are made with respect to the new product of ready to eat meal
which comprises of the following three categories: cheese macaroni, instant oats and a cup of
roasted beef with ramen noodles. The manufacturing department will look after the product in
consistent to accessibility, affordability, availability and appeal to nutritious food. The first
recommendation is that, the food and beverage department is aiming to use its creativity,
resources and full range of marketing practice to advertise and promote its healthy diet for the
youth and children. The food content is low in calories (Papies & Veling, 2013), lower in fats
and provides a brief description on the label of the product. The product is planned to make a
survey on the sample of the product sand gather a feedback before the final production of the
company so that reviews from the consumers can be helpful in improvement in the bulk
production.

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Secondly, the recommendation which is made on behalf of the manufacturing department is
supplying its products in to the supermarkets, institutions and canteen, retail stores and target
directly to the consumer covering a smaller proportion of the area. Being the wholesaler a
weekly result can be laid out and comparison can be made with respect to sales with the previous
week.
The product would comparatively do well in the American market, in spite of the existing
competitors in the market. It can be justified because the margin between the cost of production
and revenue is minimum so that it becomes affordable (Calvo & Levy-Mangin, 2016). for the
consumers to make a purchase. Secondly, the designing has been done keeping in mind the
children and youth, the designing has been done in an innovative manner. The product is also
offering free units on purchasing of all three variety of the instant food together.
I am looking forward towards fulfilling my duties. With the approval of the planning procedure I
would start working with my team. I will fulfill my responsibilities with utmost dedication and
perseverance.
Thanking You,
Yours Faithfully
XYZ
Purchase Manager.

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Reference
Calvo Porral, C., & Levy-Mangin, J. P. (2016). Food private label brands: the role of consumer
trust on loyalty and purchase intention. British Food Journal, 118(3), 679-696.
Cleveland, D. A., Carruth, A., & Mazaroli, D. N. (2015). Operationalizing local food: goals,
actions, and indicators for alternative food systems. Agriculture and Human
Values, 32(2), 281-297.
Hamilton, H. (2013). Sustainable food lab learning systems for inclusive business models
worldwide. International Food and Agribusiness Management Review, 16(1030-2016-
82964), 33.
Papies, E. K., & Veling, H. (2013). Healthy dining. Subtle diet reminders at the point of purchase
increase low-calorie food choices among both chronic and current dieters. Appetite, 61,
1-7.