Individual Business Report and Presentation: Company Analysis

This business report provides an analysis of retail company performance, combining primary and secondary data collection methods. The report begins with an executive summary and introduction to the business report, explaining the methods of data collection used. Task 1 focuses on primary data, detailing a questionnaire administered to 30 respondents to gather insights into customer preferences, spending habits, and brand perceptions. The report includes the questionnaire questions and the statistical results obtained, with visualizations. Task 2 delves into secondary data analysis, comparing the financial performance of Tesco, Sainsbury, and B&M and Home Bargain. The analysis includes the current ratio, quick ratio, EBIT, market share, return on capital employed, and profit margin ratio for the years 2016 and 2017. The report concludes with a summary of findings, highlighting the competitive landscape and the strengths of each company based on the collected data.

INDIVIDUAL BUSINESS
REPORT AND
PRESENTATION

EXECUTIVE SUMMARY
The below report analyse and collect primary and secondary data. Further, in this report
customers reviews are taken by conducting a questionnaire in which variety of question have
been asked to respondents related to demographics, gender, spending ability and customers taste
& preference. Further, this report analysed market share, earning before interest and taxes and
profitability ratio of different retail companies such as B&M and Home Bargain, Sainsburry and
Tesco which shows competency of these organisations in market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Primary Data collection & analysis.................................................................................................1
TASK 2..........................................................................................................................................16
Secondary data collection & Analysis ......................................................................................16
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
Business Report is a written report prepared by business organizations with an objective
of checking efficiency and effectiveness of their business operations. Companies conduct
research to gather information on a topic and this further helps company in resolving their
business problems and making important decisions. This business report explains meaning of
primary data and methods of primary data. Further, this report shows Questionnaires collected
from customers with the purpose of collecting information related customers preference and
reviews about products & services offered by B&M and Home Bargain. This datas are collected
from primary source. Furthermore, the below report highlights tables and data which shows
various statistics. Moreover, this report highlights comparison on three companies such as Tesco,
Sainsbury and B&M and Home Bargain. In this comparison market share, operating profit and
earning before interest & taxes of these three companies are compared. At last, this analysis
shows competitiveness and efficiency of business operations of these three companies.
TASK 1
Primary Data collection & analysis
For conducting a research, research analyst need to gather data related to research project
and that data can be collected from two sources Primary & Secondary Data Collection Methods.
Primary Data Collection is a method of collecting data. In this method data is collected
at a 1st time by researcher of analyst. According ot this method researcher collects data with an
objective of collecting information on a particular topic. This method is costly and requires much
time as researcher collects data from new sources. Various methods are used to collect data in
through this method. These methods includes Observation Method, Interview and Questionnaire,
Schedule Method and Projection Techniques (Velenturf and Jopson, 2019).
In this report Primary Data is Collected by Full-Discount Ltd to gather information
related to customers preference of products & services, spending, product variety and Purchasing
power of customers. Further, data is also collected to know what types of discounting policies
customers are attracted with. All this primary data is collected by company by asking questions
to number of individuals. Thus, Questionnaire method is used in this project for primary data
collection. In this report data is collected by asking questions to 30 respondents(Dang, 2018).
1. What is customers age group?
a) Below 18
1

b) 18-25
c)26-35
d)36-54
e) Above 54
2. From which gender you belong to?
a) Male
b) Female
3. What is your qualification?
a) Passed Higher Secondary
b) Graduated
c) Post Graduated
4. What is your average spending?
a) Less than $5000
b) $5000-$10000
c) $10001-$25000
d) Above $25000
5. From which market you prefer to shop?
a) Local Market
b) Super Market
c) Shopping Malls
d) Online Market
6. At What price you prefer to buy the products?
a) Low Price
b) Moderate Price
c) High Price
7. What type of discounting policy you expect?
a) Flat 30% discount
b) 20%-50% discount
c) Up to 70% discounts
8. What variety of products you prefer?
a) Branded Products
2

b) Local Products
9. Which companies product variety satisfy you?
a) Tesco
b) B&M and Home Bargains
10. Which firm's Brands are more satisfying to you?
a) Tesco
b) B&M and Home Bargains
11. Which companies home delivery services attracts customers?
a) Tesco
b) B&M and Home Bargains
12. Companies which ambiance, space and Interior attracts you?
a) Tesco
b) B&M and Home Bargains
Statistics
What
is
custo
mers
age
group?
From
which
gender
you
belong
to?
What
is your
qualific
ation?
What
is your
averag
e
spendi
ng?
From
which
market
you
prefer
to
shop?
At
What
price
you
prefer
to buy
the
produc
ts?
What
type of
discou
nting
policy
you
expect
?
What
variety
of
produc
ts you
prefer?
Which
compa
nies
produc
t
variety
satisfy
you?
Which
firm's
Brands
are
more
satisfyi
ng to
you?
Which
compa
nies
home
deliver
y
service
s
attract
s
custo
mers
Compa
nies
which
ambian
ce,
space
and
Interior
attracts
you?
N
Vali
d 30 30 30 30 30 30 30 30 30 30 30 30
Mis
sin
g
0 0 0 0 0 0 0 0 0 0 0 0
Mean 2.90 1.57 2.40 2.67 2.77 1.83 2.13 1.40 1.47 1.60 1.70 1.27
Median 3.00 2.00 2.50 3.00 3.00 2.00 2.00 1.00 1.00 2.00 2.00 1.00
Mode 3 2 3 3 2 1 3 1 1 2 2 1
3

Std.
Deviation 1.185 .504 .675 .959 1.006 .834 .819 .498 .507 .498 .466 .450
Variance 1.403 .254 .455 .920 1.013 .695 .671 .248 .257 .248 .217 .202
Range 4 1 2 3 3 2 2 1 1 1 1 1
Minimum 1 1 1 1 1 1 1 1 1 1 1 1
Maximum 5 2 3 4 4 3 3 2 2 2 2 2
Perc
entile
s
25 2.00 1.00 2.00 2.00 2.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
50 3.00 2.00 2.50 3.00 3.00 2.00 2.00 1.00 1.00 2.00 2.00 1.00
75 4.00 2.00 3.00 3.00 4.00 3.00 3.00 2.00 2.00 2.00 2.00 2.00
What is customers age group?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 4 13.3 13.3 13.3
2 7 23.3 23.3 36.7
3 10 33.3 33.3 70.0
4 6 20.0 20.0 90.0
5 3 10.0 10.0 100.0
Total 30 100.0 100
4

From the above survey it is summarized that data is abstract from individuals of different
age groups and more questions are asked from individuals of age group of 25-35.
From which gender you belong to?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 13 43.3 43.3 43.3
2 17 56.7 56.7 100.0
Total 30 100.0 100.0
5

From the above table it is interpreted that questions asked to 17 females and 13 males.
What is your qualification?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 3 10.0 10.0 10.0
2 12 40.0 40.0 50.0
3 15 50.0 50.0 100.0
Total 30 100.0 100.0
6

From the above table it is evaluated that more number of respondents from which data
are collected are post graduated that further helps in collecting accurate information.
What is your average spending?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 4 13.3 13.3 13.3
2 8 26.7 26.7 40.0
3 12 40.0 40.0 80.0
4 6 20.0 20.0 100.0
Total 30 100.0 100
7

From the above table & graph it is analyzed that more number of customers are able to
spend more that $10,000.
From which market you prefer to shop?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 3 10.0 10.0 10.0
2 10 33.3 33.3 43.3
3 8 26.7 26.7 70.0
4 9 30.0 30.0 100.0
Total 30 100.0 100.0
8

From the above table it is evaluated that maximum number of customers prefer to buy
products & services from super markets.
At What price you prefer to buy the products?
Frequency Percent Valid Percent Cumulative Percent
Valid
1 13 43.3 43.3 43.3
2 9 30.0 30.0 73.3
3 8 26.7 26.7 100.0
Total 30 100.0 100.0
9