Assessment 1: My Opportunities - Business Report, Analysis, and Gaps

This business report, titled "Assessment 1: My Opportunities," presents a comprehensive self-assessment and industry analysis. The report begins with an introduction highlighting the importance of self-evaluation in the context of evolving marketing standards. It then delves into the author's personal capabilities, including a "Professional Dashboard" based on the 16 Personality test, academic strengths, personal values, and prior experiences. The report also examines industry requirements and trends, focusing on the marketing industry, its growth areas (particularly digital marketing), challenges, and key players. A "Gap Analysis" table and detailed discussion identify areas for improvement in skills such as intellectual innovation, communication, strategic focus, commercial awareness, and technological orientation. The conclusion emphasizes the significance of continuous learning and skill development in business. The report provides valuable insights into the author's strengths, weaknesses, and opportunities for future professional growth within the marketing industry.

ASSESSMENT 1
Assessment 1 – My Opportunities
[Name]
[University’s Affiliation]
[Date]

ASSESSMENT 1
Table of Contents
Table of Contents.....................................................................................................................1
1. Introduction........................................................................................................................2
2. My Capabilities..................................................................................................................3
a. Professional Dashboard...................................................................................................3
16 Personality tests:............................................................................................................3
b. My Capabilities – Analysis.............................................................................................4
3. Industry Requirements and Trends....................................................................................6
a. My Industry Dashboard...................................................................................................6
b. My Industry Requirements and Trends – Analysis.........................................................6
4. Gap Analysis......................................................................................................................8
a. My Gap Analysis Table..................................................................................................8
b. My Gap Analysis.............................................................................................................8
5. Conclusion..........................................................................................................................9
References................................................................................................................................10

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1. Introduction
The shift in marketing standards towards business management requires individuals to
look closely at the strengths and weaknesses of a person in planning their long-term goals. It
is essential for businesses to look forward to planning their resources considering their skills,
in this business report, a clear comprehensive has been carried out using the professional
board and industry analysis. This will support individuals to improve their approach towards
product and service development. The overall assessment will help the individuals to look
forward to learning new skills, involve new ideas, and technologies to achieve their targets
successfully and achieve their business targets.
Based on the shifting demands of industry, it is important for individuals to possess
several skills and capabilities in achieving their targets successfully. Some key skills include
financial management, marketing, sales, communication, leadership, project management,
and time management. Effective implementation of these skills determines if an individual
can execute business operations smoothly or not. Individuals are required to seek expertise in
the different field of work, for example, accounting, economics, finance, trade and
investment, marketing, and others. Meanwhile, business individuals are required to work
management and organisational business structure to achieve their targets successfully. As an
individual, I intend to outline my individual skills and capabilities to outline soft gaps
beneath it so that it can be fulfilled accordingly (Baldwin, 2016).

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2. My Capabilities
a. Professional Dashboard
16 Personality tests:
Analysis of 16 personality tests:
It is believed that the type of logistics personality is the most abundant, representing
about 13% of the population (Morgan, et al., 2015). The distinctive characteristics of
integrity, pragmatism and dedication to duty make logistics a vital nucleus for many families,

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as well as for organizations that defend traditions, rules and standards, such as law offices,
regulators and the military. People with a personality are responsible for their actions and are
proud of the work they do: when they work to achieve a goal, logistics do not have the time
or energy to complete each task with accuracy and patience.
b. My Capabilities – Analysis
My academic majors are marketing. It is an important part of business development as
it assists marketers to look forward to planning a clear message for its targeted customers. My
academic strengths include working on creative subjects to develop new ideas. My personal
values include gaining new experiences, financial security, and family assistance to adopt the
right focus in improving my focus. As an individual, I have been looking forward to
improving my time management skills so that I can improve my approach towards working
for challenging projects (Morgan, et al., 2015). From what I have learned, time management
is very important for business because it helps managers/business owners to plan new
projects and achieve them accordingly to their determined time framework. Another
development area for me is to improve my approach to communication. I have been working
to improve my communication skills especially associated with communicating with my
team, right now, I am enhancing my skill set with my colleagues in university (Drovnikov, et
al., 2016).
This supports me with developing my communication approach towards enhancing
my skills to achieve my approach towards business management. My previous experience is
based on working in a Café, as a volunteer to help the church fete, in sport netball club, in
school exchange Germany, and as Deakin Commerce society. This has improved my
approach towards building strong customer service skills; it has taught me to be good with
people and build resilient skills (Draper, et al., 2016). My personal dashboard has involved
the weakness and strengths areas, for example, up till now my skills are positive; it has

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overall Good/Ok to be used in my future experience. My preferences are focused on business
management; it is the reason that I have been seeking academic expertise in business to use
that knowledge in future. My skills are excellent in improving my professional and personal
skills. It has also helped me look forward to the brighter side of business management. It will
assist me in planning future strategies to support business development (Bévort & Suddaby,
2016).
However, on the side of the strategic approach, I believe I am quite weak; it might be
because I lack understanding about different strategies to be used in different situations. In
regards to attitude towards business, I am very weak considering my attitude towards
business management. Other important skill sets I want to develop in improving my business
approach is required to be focused on financial management, project management, leadership,
planning, networking, and problem-solving (Bévort & Suddaby, 2016). Since I am weak in
strategic management, I also aim to learn more about business and strategies to increase the
chances of its success. Using a problem-solving approach, businesses are able to consider the
minor and major problems influencing their business. The assessment helps the individuals to
make a good decision even if the business is under pressure. Meanwhile, networking helps a
business to grow business opportunities and look for the support that a business needs to
stabilise its position in the industry successfully (Draper, et al., 2016).

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3. Industry Requirements and Trends
a. My Industry Dashboard
b. My Industry Requirements and Trends – Analysis
I have researched about the marketing industry trends to consider the pros and cons of
this industry as I want to pursue my career in this field. This industry is the most rapidly
growing industry. However, some elements are required to be taken into consideration while
seeking my career goals in future. The industry growth areas in this field are focused on the
digital market to involve the right sources of technology in promoting the required products
and services. Previously, companies have been working on traditional marketing strategies,
for example, print media and Television to advertise their products and services. Other areas
in the marketing industry include competition and purchasing power of the customers in
planning long-term goals for the customers. These are carried out based on complementary
products and services for the company by planning the right message as it will support the
company to achieve its targets successfully (Bévort & Suddaby, 2016).

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The challenges in the industry include attracting new customers to manage and sell
the products and services offered by the company. It also includes securing an appropriate
budget for the firm. It is found that using the right set of technology helps an individual to
work on improving their approach; it assists the marketers to work on promoting digital
marketing strategies to support their business. The top five firms in the UK performing
marketing strategies include Romax, Heavenly Group, Ogilvy and Mather, YM Group and
LIDA to perform according to competition and look for quality candidates to support
collaborative development for all. This is carried out to be done using diverse culture in
achieving their targets successfully. The industry is one key element to extract new jobs in
the industry for talented individuals; this whole role is based on technical and transferable
skills which are focused around communication (Bévort & Suddaby, 2016).
With new technology involving in marketing strategies, it can be said that marketers
are required to focus on changing statistics and trends, for example, digital automation and
others. It will support the individuals to achieve their targets successfully and promote their
product and service line successfully. Another field which is being promoted with this
marketing field is based on content strategies; companies have diverted their focus towards
digital marketing strategies using content plans to support their product line messages. With
the help of this marketing strategy, marketers are able to increase their visibility of brands,
improve brand awareness and recognition to create customer loyalty and trust. It also helps
the marketers to build dominance, authority, and credibility among their customers. It also
helps the individuals to position their business as experts in the industry (Drovnikov, et al.,
2016).
4. Gap Analysis
a. My Gap Analysis Table
Competency/Skills Poor Fit Marginal Fit Acceptable Good Fit Excellent

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Fit Fit
Intellectual
Innovation
Communication
Strategic Focus
Commercial
Awareness
Technological
Orientation
b. My Gap Analysis
I have focused on gap analysis considering my personal and professional skills. I
believe that it helps the individuals to look forward to improving my intellectual skills,
though it has been an acceptable fit. I think that it is supposed to be improved in recent time
as it will promote my approach towards business development. Though I am quite a week in
innovation and strategic focus. I personally think that I have to improve my strategic
approach towards planning marketing and business approach as it will support collaborative
development.
Meanwhile, the strategic focus will also help me invest in other businesses. In
addition, I have a good knowledge of innovation in marketing (Bévort & Suddaby, 2016). I
have been using different strategies and technology medium to improve my efficiency in
business development. Considering my commercial awareness, it stands of marginal fit; I
want to invest in my skills as it will help me improve my approach. In regards to
technological orientation, this will support me to improve my approach towards marketing
strategies. For future reference, I think that it will be beneficial for me to gain acceptance in

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the business industry. Marketing strategies in recent time have gain importance. Therefore, I
want to excel my skills in this regards to achieve my long-term targets successfully (Morgan,
et al., 2015).
5. Conclusion
To conclude, it can be said that learning new marketing skills and capabilities are very
important in business development. The business report is focused on industry and personal
dynamics of the individual to look forward to the individual’s skills and capabilities in
identifying the gaps in my business approach. The overall approach will help me learn new
skills and capabilities to understand the dynamics and learn new skills in involving new ideas
to create a diverse environment in business management successfully. This will support the
research to meet the dynamics of international marketing standards while achieving their
collaborative goals and objectives successfully.

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References
Baldwin, M., 2016. Critical reflection: Opportunities and threats to professional learning and
service development in social work organisations. In Social work, critical reflection
and the learning organisation, pp. 51-66.
Bévort, F. & Suddaby, R., 2016. Scripting professional identities: How individuals make
sense of contradictory institutional logics. Journal of Professions and Organization,
pp. 17-38.
Draper, J., Clark, L. & Rogers, J., 2016. Managers’ role in maximising investment in
continuing professional education. Nursing Management.
Drovnikov, A.S., Nikolaev, E.L., Afanasev, A.S., Ivanov, V.N., Petrova, T.N., Tenyukova,
G.G., Maksimova, N.L. and Povshednaya, F.V., 2016. Teachers professional
competence assessment technology in qualification improvement
process. International Review of Management and Marketing, Vol. 6(1), pp.111-115.
Morgan, S., Pullon, S. & McKinlay, E., 2015. Observation of interprofessional collaborative
practice in primary care teams: an integrative literature review. International Journal
of Nursing Studies,Vol. 52(7), pp. 1217-1230.

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Appendices
a)
Fig: Professional Dashboard highlighting performance style and shapes