Analysis Report: Balti Palace's London Branch Expansion Strategy

This report focuses on the decision-making process for Balti Palace's potential expansion into London. It begins with an introduction emphasizing the importance of informed decision-making and the role of financial tools like NPV and IRR. The report's objective is to assess the feasibility of opening a new branch in London and to understand customer perspectives. It includes an analysis section with charts and graphs based on a customer survey, exploring aspects like customer frequency, preferences for food and ambiance, pricing satisfaction, desired cuisine additions, and optimal locations. A trend line analysis of sales and net profit from 2017 to 2020 is also presented. The report then formulates a formal recommendation to the management of Balti Palace, summarizing key findings from the research, which include positive customer feedback and a need for pricing policy adjustments. The conclusion highlights the value of market research in identifying issues and developing strategies. The report suggests that research is crucial for making informed decisions regarding expansion and improving business strategies. References from academic sources are also included.

BUSINESS DECISION
MAKING
Task 3

Cover Content
• Introduction
• Analysis by using chart and graphs
• Trend line
 Formulation of formal report
• Findings
• Conclusion
• References

Introduction
Decision making is important aspect which helps in selection of best
alternative from large number of choices. It is the duty of the
management to adopt different tools an techniques which contributes
in improvement of their decision making. NPV and IRR are two
important financial tools which helps to ascertain the information
regarding the profitability of project.

Objective
 The main objective of Blati palace is to open new
branch in London
 Conduct research to ascertain the views of respondents

Analysis by using chart and graphs
Q1. Do you think
opening of new
branch in London is
viable move for Balti
palace?
Frequency
Yes 55
No 25
Yes No
0
10
20
30
40
50
60 55
25

Continue..
Q2. How often you
came Balti palace? Frequency
Once in a month 40
Twice in a month 30
Thrice in a month 10 40
30
10
Once in a month
Twice in a month
Thrice in a month

Continue..
Q3. What attracts you
more in Balti palace? Frequency
Quality of
food
35
Current
services
25
Ambiance 20
Quality of food Current services Ambiance
0
5
10
15
20
25
30
35
40
35
25
20

Continue..
Q4. Are you happier
with the existing
pricing policy of Balti
palace?
Frequency
Yes 25
No 55
25
55
Yes
No

Continue..
Q5. Do you think
Balti palace is need to
add more cuisine in
main dishes?
Frequency
Agree 35
Disagree 30
Cant say 15
Agree Disagree Cant say
0
5
10
15
20
25
30
35
40
35
30
15

Continue..
Q6. What dish you
like most in Balti
palace?
Frequency
French 37
Chinese 15
Thai 28
37
15
28
French
Chinese
Thai

Continue..
Q7. What location
is more suitable for
expansion in
London?
Frequency
Near tourist
destinations
30
In city 35
Countryside 15
Near tourist destinations In city Countryside
0
5
10
15
20
25
30
35
40
30
35
15

Continue..
Q8. Do you think
Balti palace is need to
provide something
unique on festivals?
Frequency
Agree 42
Disagree 20
Can't say 18
Agree Disagree Cant say
0
5
10
15
20
25
30
35
40
45 42
20 18