A Business Report: SWOT and PESTLE Analysis for Facebook

This report presents a SWOT and PESTLE analysis of Facebook, examining its internal strengths and weaknesses alongside external opportunities and threats. The analysis begins with an introduction outlining the frameworks used, followed by a detailed PESTLE analysis, evaluating political, economic, social, technological, environmental, and legal factors impacting Facebook. The SWOT analysis then delves into the company's strengths, such as its established brand and large user base, and its weaknesses, including reliance on social networking and potential technological vulnerabilities. Opportunities are identified, such as expanding into new products and services, while threats include data security issues and competition. The report concludes by summarizing the key findings and emphasizing the value of these analytical tools in strategic decision-making. The report references relevant academic sources to support its findings.

Business and environment

Table of content
• Introduction
• Pestle Analysis of Facebook
• Swot Analysis of Facebook
• Relationship between strength and weakness with macro factors
• Conclusion
• References

Introduction
• Swot analysis is used to find out the strength,weakness,opportunity and threat
of the company. It is done to analyze the internal and external factor of the
company.
• Pestle analysis is used to analyze the external factors of the environment.
These external factors affect the working of the organization.
• Present study will be based on the Facebook company it is an American online
social media networking company founded by Mark Zuckerberg on 4
February,2004.

P4 Pestle Analysis of Facebook
• Pestle analysis refers to the external analysing of the
problems of the company. Pestle stands for
political,economic,social,technological,environmental
and legal factors which effects the functioning of the
company.
• Facebook abeing the very popular social sites have a
brand image of its own but there are some external
factors which effects the company in many
ways ,though there are many negative effects but also
have positive effects too

P5 SWOT analyses
 SWOT analysis determines the
external and internal factors of the
company . It evaluates the strength
and weaknesses of the company.
 Facebook being one of the biggest
and successful company dealing with
the social media platforms.

Strength and weakness
STRENGTHS-
 Company being the oldest and trusted company enjoys the strong brand image which in turn
supports the organisation in building its future perspective. As it is highly reliable brand people
connects to it easily and it is having largest customer base which promotes larger quantity of
earning.
 Company have many innovative ideas like it is having app of Facebook also the messenger
used for doing conversations.
WEAKNESSES-
 companies major source of income is through the social site ,mobile apps,
networking which in turn puts the company in vulnerable position if
anything goes wrong with the above mentioned

Opportunities and threats
OPPORTUNITIES-
 SWOT analysis helps the company to be wider its scope in many other products and services
rather than concentrating on only one type of the working.
 Thus the company should wider its business and grab command over another related
products too. The substantial information should be highly protected so that there will not be
any hacking or copying of data through the sources.
THREATS-
 The company have the imitable data that is there data can be copied and used by any of his
competitors, this is the biggest threat for the company.
 As the company deals with the social media there is the increased rate of crime in cyber
which involves data hacking, data copying, threatening and cyber abuse.

P6 Relationship between Strength and weakness with
external factors of the organisation
 As Facebook is the oldest company and it has good brand image in the market
as it is the strength for the company and it is related to the political factor of
the environment as if the company is working good and stable then the
external factors are related as if the country's stability is good then the
company can work easily in that environment.
 The company is working through social networking and if the some technical
issues come in between the work then it will affect the working of the
company that relates to the technological factor of the environment. If the
technology is not good then the working of the company get disturbed.

Conclusion
 SWOT analyses helps in identified internal positon of company in market.
 Pestle is helpful in knowing more about external market so that firm can make
strategies accordingly.

References
Volberda, H and et.al.,2017 Organization Review Special Issue ‘Business Model
Innovation in Transforming Economies’. Management and Organization
Review.13(3).pp.689-692.
Chang, J.F., 2016. Business process management systems: strategy and
implementation. Auerbach Publications.