Individual Business Report and Presentation: Full-Discount Ltd.

This report provides an executive summary, introduction, main body, conclusion, recommendations, and references related to Full-Discount Ltd. It focuses on primary and secondary data collection methods to support the company's business plan. The primary data collection involves surveys and questionnaires to understand customer preferences and behaviors, particularly in comparison to competitors like B&M and Home Bargains. The report includes an analysis of demographic factors, customer preferences (location, price, product range), and a comparison between big and discount supermarkets in the UK. The goal is to assist Full-Discount Ltd. in launching a successful discount supermarket chain by understanding market dynamics and customer needs. The report also acknowledges limitations in the analysis.

INDIVIDUAL BUSINESS
REPORT AND
PRESENTATION

EXECUTIVE SUMMARY
Business organisation aims at collecting relevant and important information that can help
business organisation for specific purpose. There two methods of collecting important
information, i.e. primary data collection and secondary data collection. Primary data collection
methods brings out relevant and original information for the research topic. Secondary data
collection method includes information which is gathered by someone else but is being utilized
by other person for other use or research. The present report will cover explanation of different
data collection methods and its execution in particular business situation. Focus of the report is to
collect primary and secondary data for the Full-Discount Ltd company that is newly incorporated
company. Full-Discount Ltd. Company focuses on conducting the research in order to effectively
launch the business plan in the markets. This report focuses on providing an effective and
detailed analysis and evaluation of current and prospective profitability and financial stability for
the Full-Discount Ltd. The report will also focus on designing questionnaires for collecting
primary data for meeting the business objectives. Further the report will focus on secondary data
collection and its analysis. The current report also investigates about specific facts that the
conducted analysis has certain limitations as well which needs to be addressed effectively for
getting better results.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Primary Data Collection.........................................................................................................1
Data Analysis........................................................................................................................10
CONCLUSION .............................................................................................................................17
RECCOMENDATION..................................................................................................................17
REFERENCES..............................................................................................................................18
Appendix........................................................................................................................................19
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INTRODUCTION
Business organisation makes use of relevant information that guides in decision making
process. The importance of data-driven decision making process is increasing. Data collection
can be done through primary and secondary methods. This includes interview, questionnaire,
survey methods or research. Full-Discount Ltd. Is a newly incorporated company that aims at
doing market research using both primary and secondary data collection methods. The market
research is part of business plan for launching the own discount supermarket chain in UK and
gain competitive advantage over discounters B&M and Home Bargains. The report includes
collection of relevant and accurate information that can guide organisation to meet targeted goals
and objectives. For collecting information within the report, primary and secondary methods are
used and analysed as well.
MAIN BODY
Primary Data Collection
Business organisation relies on data-driven decision making process as it can ensure to
bring out better results and outcomes. The newly incorporated company, Full-Discount Ltd. aims
at doing market research in order to identify the needs and wants of target customers and how
they get attracted towards other brands (Brace, 2018). The results of the research study will be
used for unveiling the supermarket brand that can offer ideal product variety in value-oriented
and cost-effective way. B&M and Home Bargains affect and makes other UK's big supermarkets
to struggle to remain competitive in the markets and also to prevent market share from declining
further. These companies are considered as disruptive competitors to big supermarkets of UK.
Therefore, the Full-Discount Ltd companies aims at collecting relevant data from both primary
and secondary methods so that it can launch own supermarket chain business that can rival the
discounters B&M and Home Bargains and other big supermarkets of UK.
Primary data can be collected through survey methodology, interviews, experiments and
field observation methods (Krosnick, 2018). The Full-Discount Ltd company selects survey
methodology for conducting market research as it helps uncovering all the answers and
requirements. The research based on survey methodology helps in comparing the results in
effective way. The survey methods provides clear snapshot regarding behaviours and attitudes of
target survey population and it also includes clear detail on thoughts, opinions and their
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comments. Full-Discount Ltd makes use of survey method and it includes gathering of data using
list of questionnaire. The research is conducted by using sampling frame method which is a
method for gathering and selecting sample data. The sample data refers to the set of data
gathered from statistical population using defined procedure. Full-Discount Ltd makes use of
sampling technique for conducting research because it provides advantage of ease for using the
data and it accurately represent the larger population (Bell, Bryman and Harley, 2018).
Questionnaire
Following is given the list of questionnaire that helps in conducting the market research
study. The questionnaire helps in identifying the factors that attracts customers to the discounters
B&M and Home Bargains. The questionnaire also helps in comparing the preferences of sample
population customer between the discount supermarkets and other big supermarkets of UK such
as Tesco, Sainsbury's, Asda and Morrisons (Kumar, 2019). For conducting market research, the
sample population is randomly selected. The results and responses of questionnaire helps
management understand the various important and affecting factors and supports in framing
policies and plans for launching the supermarket in UK.
1. Your age belongs to which category?
 18-27
 28-38
 39-49
 50 and above
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1
2
3
4
Age group
1
2
3
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Interpretation: Out of 10 people 4 people was 28-38 age category whom B&M
company focus to attract towards their products, 3 people from 39-49 age group was there who
prefer top go in B&M and home bargains super market, 2 people from 50 year age who shows
less interest and only 1 people from 18-27 age group shows very less interest.
2. What is your educational qualification?
 Less than high school
 high school degree or equivalent
 bachelor's degree
 graduate degree
Interpretation: Out of 10 people 4 people was from graduate degree, 3 people was from
bachelor's degree, 2 people was from high school degree and only 1 individual was from less
than high school who prefer B&M and home bargains.
3. What is your employment or professional status?
 employed
 self-employed
 looking for job
 retired
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 home-maker
Interpretation: Out of 10 people 3 people was from self employed, 2 people was from
employed, 2 people was retired, 1 people was home maker and remaini2ng 2 people was from
unemployed or looking for the job (Baker, 2018).
4. What factor do you consider while making the purchase?
 Location of the store
 product brand
 prices of the product
 discount or offers on product
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Interpretation: From survey out of 10 people, 4 people said that they prefer good quality
products or product brand, 3 people prefers price of the products, 2 people prefers discount or
offers that the company provides on products and remaining 1 people was from location of the
store as it is convenient for them (Becker, 2018).
5. What particular factors you look in products?
 Its price
 Its brand
 quality of the product
 trust and loyalty towards the brand
Interpretation: From survey on 10 people it has been identified that 4 people prefer and
focus on price of the product, 3 people focus on quality of the product, 1 people sees brand and
select product because of brad and 2 people see loyalty and trust towards the brand of the
company.
6. Do you prefer home delivery or in-store shopping or online shopping?
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 Online shopping
 home delivery
 In-store shopping
Interpretation: 5 people out of 10 people prefer home delivery, 3 people prefers online
shopping and remaining 2 people prefer in store shopping as compared to online shopping.
7. What needs you are trying to fulfil when you enter in supermarkets?
 Easy payment options
 branded products
 buying wide range of products at one place
 all of the above1
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Interpretation: Out of 10 people 4 people tries to buy wide range of products at one
place, 3 people wants to easy payment option, 2 people need to get branded products and other 1
was flexible who do not choose any 1 specific option they can go with any one.
8. Which supermarket do you purchase most from?
 Asda
 Tesco
 Morrisons
 Home Bargains
 B&M
 Sainsbury's
 Others
Interpretation: Out of 10 people 3 people purchase from B&M, 2 people purchase from
Tesco, 1 people also prefer to go in home bargains, 1 people who choose Asda for shopping, 1
also choose Morrisons and 1 go Sainsbury's for shopping and remaining 1 choose other
supermarket.
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9. What are the reasons for shopping at the above mentioned supermarket?
 It is location-wise convenient.
 It offers discounted products.
 It provides good quality products and services
 supermarket provides wide range of products.
 Other( specify reason)
Interpretation: In this question, tries to find out the reason that why they go for
shopping in B&M and home bargains supermarket. Out of 10 people, 3 people was from 2 nd
category or they like to go because it offers discounted products, 2 people said that supermarket
provides wide range of products, 2 choose and prefer good quality products and services and
other 2 people choose because of convenient and other 1 give other reason.
10. Are you a price-sensitive or quality sensitive customer?
 Price-sensitive
 quality-sensitive
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