Business Analysis Report: LSST College and Online Teaching Services

This report provides a comprehensive business analysis of the London School of Science and Technology (LSST) College, focusing on the challenges and opportunities related to its online teaching services. The report begins with an introduction that highlights the importance of digitalization in modern business environments and its impact on LSST. The main body of the report addresses client requirements, target audience analysis using the STP model (Segmentation, Targeting, Positioning), and a PESTEL analysis to assess the macro-environmental factors influencing the college. It identifies key issues such as poor promotional strategies, technological advancement challenges, and inappropriate communication as significant obstacles. The report concludes by summarizing the key findings and suggesting strategies for LSST to improve its business operations, particularly in enhancing its online teaching services to achieve its organizational goals effectively. The report references various academic sources to support its analysis and recommendations.

BUSINESS
CONSULTING

Table of Content.
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK...............................................................................................................................................1
Client requirements .....................................................................................................................1
Target audience............................................................................................................................1
PESTEL analysis ......................................................................................................................2
Top three issues ..........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
In every business digitalisation have become one of the most essential concept in order to
reach to a large number of mass at the workplace. So, this report is basically analysing the key
issues that are being faced by the LSST college of London so that new online teaching services
can be brought. Business environment is occupied with lots of obstacles and there are areas
which needs to be defeated in order to achieve the organisational goals and objectives (Hu and
Kee, 2022). Some of the areas are technology, competition, knowledge, skills. This particular
report is going to deal with the problems that London School Of Science and Technology is
facing and consequence of internal and external factors.
MAIN BODY
TASK
Client requirements
By using the online technology, the London School Of Science and Technology is facing
issues in order to enter the new markets. The strategy can be made in changing areas and
activities through digitalisation (Billett, 2021). As online teaching has become one of crucial area
to make the student learn due to the high market competition and COVID 19 so, that they can
reach to the wider platforms. To get the better competitive advantage in the market, convenient
platforms are provided through online technology. As more emphasise is given on the valuable
areas through internal and external factors which college is looking for the students. By using the
online technology LSST provide many benefits to the students through which they can get ease
in COVID 19 situation. In order to secure the future and growth of the students, college is facing
many issue in order to make appropriate strategies. The keys area in which the problem are
arising that needs more focus includes competitive surroundings, technological advantage and
market condition. So, to achieve the objective it is crucial to know the exact issues that is being
faced which can be known by evaluating the internal and external environments.
Target audience
The demand and requirements should be analysed in order to target the audience which is
quit essential to get success. Target market plays an important role for the college to increase the
large customer base which leads building good brand image. So, to know the target market, STP
model can be very useful which are discussed below:
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 Segmentation: For the effective business strategy, segmentation is one of the essential
element for the growth and improvement (Zhou and et. al., 2022). The market can be
segmented into different divisions such as age, gender, income, place etc. in context to
LSST, it have the students who are above 18 years for the higher education degree.
Scholar students are targeted here and also from the different parts of the world.
 Targeting: Here the students who are loyal towards the college are targeted and are
given more priority. In order to have impressive client base for solving the difficulty,
there is no need for LSST to target the UK and Indian market. Their main aim will be to
target the students who are already passed out from college to engage in online teaching.
 Positioning: As per this element, the college mainly focus on the setting the brand image
in front of the students and parents (He and et. al., 2021). They basically focus on
influencing the target market so that they can get more admission which lead students to
be part of their online learning platforms. But the main issue the college if facing is to
promote the brand at a large platforms.
PESTEL analysis
PESTEL analysis is a framework to analyse the macro environment that is used by
marketers in order to achieve the organisational objectives and goals (King and Boxall, 2019). It
helps in making strategic decision to run the organisation in the long run. In context of LSST
college, PESTEL analysis are discussed below:
 Political factor: This factor includes trade rules, government rules and regulation, tax
rates. As LSST operates in the UK which has a stable government. So there is no frequent
changes in the policy of government which helps them to achieve the target very
effectively. But due to the change in taxation policies in the educational institutions can
impact the goals of providing online teaching.
 Economic factor: This includes interest rate, inflation rate, employment rates etc.
through which the profitability of the company are affected (Zabelina, Deyneka and
Tsiring, 2019). These factor should be kept in mind while operating the business as LSST
add outstanding contribution in education sector. Productivity and profitability should not
be hampered through this factor.
 Social factor: This factor includes population growth, age distribution, cultural
factors,change in taste and preferences. As the there is frequent change in the taste and
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preferences of the individual so LSST may face issue while providing online learning
platforms as the need of the students keeps on changing. So the college needs to adopt
necessary strategy which is needed in the development of the students skills and
knowledge. They should give focus on key elements which is required during the
planning phase.
 Technological factor: This factor includes change in technology, disruption in
technology (Huang, 2020). It very necessary to be very innovative by adopting new
technology. As college provide students with online learning app so they need to keep
themselves updated with the new technology. Through this the college can attract large
numbers if customers by adopting different promotion platforms.
 Environmental factor: This includes climate change, disposal of wastage, use of
resources, waste disposal. In order to run the business successful these factors should be
taken into the consideration. In order to make the best use of resources the college need
to give emphasise on environmental factors to grow and develop. As the college is
providing the online platforms for the students that don't have that much impact on
environment.
 Legal factor: This factor include consumer law, labour law, health and safety law,
security, wage equality, gender equality (Amalia, 2022). In order to run the business
successfully, the management should follow all the legal rules. As by following Equality
law, there is no discrimination in the educational institution. The students have equal
rights and opportunities that helps in maintaining good environment which motivates the
students to be more productive.
Top three issues
Through the identification of the external factors, target market, and other areas, there are
many challenges and issue faced by the LSST. Due to the increasing competition and
digitalisation there are many obstacles which college is facing in order to achieve the targeted
goals. Due to this the college are facing issue to reach to the large number of audience. There are
top three issue which are discussed below:
 Bad promotional strategy: It has been analysed that LSST don't have appropriate
promotional strategy through which they can promote their services. The don't have
proper promotional strategy that can help them to build the proper brand image. As
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LSST are not much active in the social media platforms through which they can attract
large number of students through the wider location. As nowadays students are more
active on the social media platforms so they can make students aware about the
teaching services and other learning activities through the social media. Through less
promotional activities the respective colleges is unable to attract the large students
which leads to the less growth.
 Technological advancement issue: Technology plays an important role in the growth
and development of the education institution as the teaching and learning environment
keeps on changing (Mozila, 2019). As due to the increasing in technology, LSST may
have great impact of it. As while adopting the new technology lot of investment is
required and experts to operate it. So, LSST may face issue in achieving the required
goals and objectives. In order to avoid such problem they can adopt different software
and models to make the changes in an appropriate manner.
 Inappropriate communication: Communication plays an important role growth and
development of any organisation (Hansen, Carnett and Tullis, 2018). In teaching field,
communication gap can affect the profitability of the LSST. As it is one of the most
crucial factors in order to develop the good relation among the teachers and students. In
order to achieve the targets and goals LSST have to make the strategy such as providing
trainings to solve the problem. There should be proper communication platforms that
helps them avoid the barriers and work productively.
CONCLUSION
From the above report it can be concluded that there are many factors that make business
environment very innovative and dynamic. Different factors such as politics, social, culture,
technology can affect the proper functioning of the business that have impact on the
organisational goals and profitability. The main issue arises through the inappropriate
promotional strategy, failure in adopting technology advancement, poor communication. This
particular report basically shows that by adopting and planning strategy awareness can be created
about the services provided by the respective company in order to be productive. So that they can
run the organisation very effectively and efficiently.
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REFERENCES
Books and Journals:
Hu, M.K. and Kee, D.M.H., 2022. SMEs and business sustainability: Achieving sustainable
business growth in the new normal. In Research Anthology on Business Continuity and
Navigating Times of Crisis (pp. 1036-1056). IGI Global.
Billett, S., 2021. Mediating worklife learning and the digitalisation of work. British Journal of
Educational Technology, 52(4), pp.1580-1593.
Zhou, and et. al., 2022. Contextual ensemble network for semantic segmentation. Pattern
Recognition, 122, p.108290.
He, and et. al., 2021. A critical review for machining positioning based on computer
vision. Measurement, 184, p.109973.
King, S. and Boxall, N.J., 2019. Lithium battery recycling in Australia: Defining the status and
identifying opportunities for the development of a new industry. Journal of Cleaner
Production, 215, pp.1279-1287.
Zabelina, E., Deyneka, O. and Tsiring, D., 2019. Entrepreneurial attitudes in the structure of
students’ economic minds. International Journal of Entrepreneurial Behavior &
Research.
Huang, R., 2020. Research on the Influence of Biased Technological Progress on Total Factor
Productivity of Regional Road Transport in China. In CICTP 2020 (pp. 5118-5129).
Amalia, M., 2022. Prostitution and the Victims Protection: The Discourse of Law Enforcement
and Legal Protection (Case of Cianjur, Indonesia). Law Research Review
Quarterly, 8(2).
Mozila, W., 2019. Branching out to a larger audience: Botswana International University of
Science and Technology (BIUST) library marketing strategies in promoting Institutional
Repository. Cadernos de Biblioteconomia, Arquivística e Documentação, (1).
Hansen, S.G., Carnett, A. and Tullis, C.A., 2018. Defining early social communication skills: A
systematic review and analysis. Advances in Neurodevelopmental Disorders, 2(1),
pp.116-128.
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