University Business Studies Report: McDonald's HR, Marketing & Finance

This report provides a detailed analysis of McDonald's business operations, focusing on the roles of Human Resources (HR) in marketing and finance. It explores how HR contributes to the company's marketing strategies, employee relations, and financial planning. The report also examines collaborative working practices within McDonald's, emphasizing their importance in fostering innovation and efficiency. Furthermore, it delves into the financial management and reporting aspects, outlining the financial decision-making processes, resource allocation, and cash flow management strategies employed by the company. The report concludes by summarizing the key findings and highlighting the interconnectedness of HR, marketing, finance, and collaborative practices in McDonald's overall success.

Introduction to Business
Studies

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Role of HR in marketing and finance function within organization........................................3
2. Understanding the collaborative working practices................................................................4
3. Role of financial management and financial reporting of the organization............................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business Studies is defined as the study which consist of the business tactics and the
different forms of working of business. McDonald's is America's fast food chain which is
widespread and largest in the world. Its main function is to deliver food products in variety. The
following report will describe the role of HR in marketing and finance functions with
collaborative working practices and demonstrate the role of financial management and reporting
within the organization (Mayorova, 2020).
MAIN BODY
1. Role of HR in marketing and finance function within organization
Human Resource is the department in charge of all employer – employee related
operations. HR of the company looks after different operations of the company and focuses on
the business functioning processes of McDonald (Wang, Werner, Sun., and et.al., 2017).The role
of HR with reference to McDonald Company is -
Role of HR in Marketing Function – The HR builds such relationships which foster the
employee – employer relations which helps in building the company's business structure and
overall market structure (Galanaki, and Lazazzara, 2016). HR and marketing can be reinforced
together through marketing strategies the company follows for its brand through social
networking and the technological advancement. HR of the company aligns the external and
internal market environment which leads the growth and progress of the company along with the
activities which take place in the newer forms to develop efficient strategies and work on the
loop holes. HR also looks after the employee's performance and directs them towards improving
their loopholes and in this both HR and employees of McDonald company work towards an
integrated strategy. The marketing department indulges in various functions like branding,
planning, making strategies, marketing mix of the food chain involved etc. and this comes with
the fact that HR ensures that the employees of the company work for the achievements of the
target formed.
Role of HR in Finance Function – HR of the company is more concerned with the financial
status the McDonald's company go through as there are always ups and downs in the financial
statements that have been produced every year which also reflects the growth of the company.
HR of McDonald's combines all resources and places them with the right skills and
competencies at the right positions by assigning right people to achieve those goals or targets.

HR looks after the budget that is set for the hiring, training and development activities which
takes place in the workforce of programs that increase the sales and growth of McDonald's. The
finance function also analyses the sales and investment which the HR finally manages and this
makes the financial structure more enhanced and properly depicting per year investigation of the
growth as a factor. The HR of McDonald's need to rationalize cost when they need to justify the
value which helps to measure the return on investment of the company.
2. Understanding the collaborative working practices
Collaborative working is defined as the group or partnership working for the project or
task to be completed successfully with the desired results (Mitev, De Vaujany, Laniray., and
et.al., 2019). Collaborative working helps the employees to outcast their skills and knowledge
and work towards common goals.
Collaborative working practices are important for McDonald's as it upholds the
characteristic feature that more the innovative ideas, more will be the skills and knowledge be
outburst from the employees working in the company and this will result in cordial relationships
between the employees or the team members. Collaboration is important for the company to
produce different food products and services to the customers in varied forms on the basis of the
ideas and customer centric approach. Collaboration of McDonald's strengthen s the company's
food supply and results in the good amount of sales that cross per year as expected. McDonald's
foster such practices so that the efforts of the team members which come up with different
strategies and planning progress more towards the achievement of goals and targets which are
left unaltered. Collaborative working practices is important because it leads to faster paced
innovations by increasing the effectiveness and efficiency of the distant teams which finds
difficulty in the interaction process otherwise. McDonald being the largest food chain in the
world concerns the employee base to be more active and thus this practice helps employee
engagement on the priority which increases confidence and employee satisfaction. The different
initiatives taken in the collaborative practice of the organization as whole ponder upon the big
picture.
Collaborative working practices of McDonald's can be build by implementing the
workforce of employees for the project or task to be accomplished and this can be done by
forming executive support team in which the team requires coaching and monitoring through

demonstration of different activities to be performed. The HR practices should be build efficient
enough that it engages the employees focus on different practices as HR inculcates the hiring
process by training and reviewing the performance of the employees. By appointing the right
team leaders the collaborative practice can be analysed and this creates the results desired.
Authentic team collaboration at the workplace is composed when there are cordial relationships
which leads the foundation ahead and the structure when created completes the cycle of
employee involvement along with their creativity and innovation which leads to better results or
goals to be achieved for the task or project.
3. Role of financial management and financial reporting of the organization
Financial management is defined as the vital and most important activity of the
organization in which the company concerns the areas of finance, cost structure, investments
procedures (Siminica, Motoi, and Dumitru, 2017). Financial management practices the financing
and control activities of an organization of how to utilize and procure funds, accounting
processes and everything in relation to money.
Roles of financial management of McDonald consist of -
Financial Decisions and Finance Control – McDonald's use different techniques like ratio
analysis, financial forecasting, profit and loss analysis which helps the company determine these
areas and scale these standards by taking financial decisions and analysing the finance control
operations of the company.
Financial Planning – The finance managers plan the various financial activities and resources
that the company possess. The data is available to them which helps McDonald's understand
their needs and priorities as well as the overall economic situation by preparing budgets
accordingly.
Allocation and utilization of resources – Financial management plays the key role in allocation
and utilization of resources which are the prior need for the McDonald company. Through
allocating the resources, the company invests effectively and efficiently in the process of
maintaining the record of keeping the customers priority and wants at the first place. This
engages the company in the longer run and its viability increases.

Cash flow management – Financial management of McDonald plays very important role in the
cash flow management to meet the other expenses ensuring that there is sufficient ash flow
which is available in the case of emergencies.
Risk Management – Financial management of the company also plays an effective role in the
risk management when there is any unforeseen emergencies or risks which occur. In such case
financial management plans help the company come up with better plans and objectives which
work with the cost or finance structure of McDonald's.
Financial Reporting uses financial statements in the formation of financial data which
sates the financial health statistics of the company for a specific time period. This information is
needed for the evaluation of the process engage in the profitability and financial stability which
concerns the growth and developmental aspect of McDonald's (Louw, and Maroun, 2017).
Role of financial reporting of McDonald consist of -
Company's finance is generated by the revenue McDonald's holds per year and this it consists of
the overall cost structure in which the company operates including the cost relationship criteria
which critically examines the consequences the revenue falls and increases by. The company's
expenses are checked and managed in such form that they clearly are mentioned in the report.
The profits and losses are measured and the capital structure analysis is done on the basis of the
data collected which represents the companies per year sales and the consumers engagement and
interest in the food supply offered by McDonald's. Describing the cash flow of the company
depicts that how much cash is incurred through various processes that the company has applied
in the techniques. Financial reports which include quarterly and annual reports are then
submitted to the stockholders of the company. Thus, the financial reporting is an important
aspect in the report format as it takes control of all the monetary and financial measures to be
properly mentioned.
CONCLUSION
It can be concluded that the role of HR in marketing and finance function in the areas in
which HR of McDonald's company processes and the collaborative working practices have
helped the company to diversify the idea of working together and generating new ideas and
innovation techniques of the employees along with the financial management and reporting

describing the company's cost structure strategies and analysis of how they manage the finance
along with other factors.
REFERENCES
Books and journals
Galanaki, E. and Lazazzara, A., 2016. HR Metrics.Encyclopedia of Electronic HRM, p.288.

Louw, A. and Maroun, W., 2017. Independent monitoring and review functions in a financial
reporting context.Meditari Accountancy Research.
Mayorova, S.V., 2020. Mcdonald’s phenomenon. Is it possible to eat healthy food in a fast food
restaurant?.
Mitev, N., De Vaujany, F.X., Laniray.,and et.al., 2019. Co-working spaces, collaborative
practices and entrepreneurship. In Collaboration in the digital age (pp. 15-43). Springer,
Cham.
Siminica, M., Motoi, A.G. and Dumitru, A., 2017. Financial management as component of
tactical management.Polish Journal of Management Studies.15.
Wang, G.G., Werner, J.M., Sun, J.Y., and et.al., 2017. Means vs ends: theorizing a definition of
human resource development.Personnel Review.
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