University Business Report: SWOT Analysis of SEEK Limited

This report presents a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of SEEK Limited, a leading online employment company. The analysis begins with an introduction to SEEK and its position in the market, followed by a detailed examination of its internal strengths, such as its market share, brand awareness, and investments in new ventures, along with its weaknesses, including higher investment in partnerships and operational risks. The report then explores external opportunities, like building new revenue streams, and threats, such as increased competition and supplier bargaining power. Key objectives related to the SWOT analysis are identified, along with recommendations for SEEK's management to leverage its strengths and opportunities while mitigating weaknesses and threats. The report concludes with an overview of the findings and their implications for SEEK's future strategic direction. The analysis is based on a case study provided and supplemented with further research on industry trends and competitive dynamics.

Running Head: SWOT ANALYSIS OF SEEK
SWOT ANALYSIS OF SEEK
Name of the Student
Name of the University
Author Note

1SWOT ANALYSIS OF SEEK
Table of Contents
Introduction:..............................................................................................................................2
Discussion:...............................................................................................................................2
Strengths:..............................................................................................................................2
Weaknesses:........................................................................................................................2
Opportunities:.......................................................................................................................2
Threats:.................................................................................................................................3
Key objectives:.....................................................................................................................3
Recommendation:...................................................................................................................3
Conclusion:...............................................................................................................................3

2SWOT ANALYSIS OF SEEK
Introduction:
The SEEK Limited is one of the leading companies of making online employment
possible in the world. Therefore, this research analysis will be focused on to make a brief
description of the strengths, weaknesses, opportunities and threats regarding the current
state of online employment business segment. Therefore, a SWOT analysis will be
conducted on the recent business process and marketing strategies of SEEK Limited in
order to make a stand out recommendations for drawing benefits for the company in further
time period. Hence, the SWOT analysis will be conducting an immense interactive process
which will assess effective cooperation among the departments of the organization
according to the marketing, operations, information technology, finance and strategic
planning.
Discussion:
Strengths:
Being one of the leading online employment website in the segment, the Seek limited
has several strengths that help it be a leader in the market shares and penetrate new
marketing strategies. Some of the strengths of SEEK Limited are –
 Good Returns on Capital – Seek limited receives funds from well-known business
families from Melbourne. Yahoo and several venture capitals invests in them,
therefore Seek Limited has encountered valuation of $132 million in 2003 and raised
it with a market capitalization of $587 million in the year 2005.
 Robust Market Share – Seek Limited has claimed to have 73 per cent brand
awareness in the market, resulting it possessing more than 30 per cent of the market
share in Australia.
 Educational Courses Supplier – Seek Limited acquired the company SelfCart and
renamed it SEEK Learning in 2005. That resulted them in entering into the education
market and have a sustaining growth of educational suppliers. (Gürel and Tat 2017).
 Investment in New Ventures – In early 2017, Seek limited decides to venture on new
business capitals through buying out minority shares by Hillhouse Capital and
FountainVest, resulting them to hold a market share of 61 per cent.
 Excelled Customer Satisfaction – Seek limited has a well maintained customer
relationship management department to take care for the values of their customers.
Their focus is on the long-term and non-monetary values.
Weaknesses:
Seek limited has several weaknesses to concentrate on and improve in the areas to
keep making progress in the competitive and strategic business process. Some of the
weaknesses of SEEK Limited are –
 Higher Investment in Partnerships – Seek Limited own most of the Online
Educational Services in partnership agreements. The 50:50 partnership with
Swinburne University did not make a profitable market across the states.
 Discontinuation of THINK – Seek had created a classroom based learning
organization named as THINK. But eventually the idea did not fit well with the online
focus, therefore they discontinued the services of THINK in 2014.
 Rising Capital Expenditure – Seek has faced capital expenditure requirements being
an IT based business organization and the rapidly rising expenditure in 2013 was
due to Australian business core technology.
 Operational Risks – Seek limited as a company totally based on IT systems can be
affected due to the nature of its business. The downturns in advertising, loss of
competitive position, new disruptive business models, and IT interruptions can affect
the performance of the company in its segment.

3SWOT ANALYSIS OF SEEK
Opportunities:
Seek limited has various opportunities to concentrate and make progress in the
competitive and strategic business processes. Some of the opportunities of SEEK Limited
are –
 Building New Revenue Streams – In today’s world of globalized market, the
continuous introduction of new trends are challenging to enrol new opportunities by
seeking new revenue streams in the market in order to diversify the business in new
products as well (David, David and David 2017).
 New Environmental Policies – With the beginning of new opportunities in the market
regarding environment plans. The Seek Limited needs to develop their technologies
as well in order to gain more market shares with their new product categories.
 Increased Customer Spending – The economic growth has resulted in more
customer spending options, therefore it can result in finding an opportunity to make a
strategy to capture new customers as well as increasing market shares (Afonina
2015).
 New Taxation Policies – The way taxation policies are changing in the international
circumstances, it can draw many benefits as well as opportunities for the online
employment sector. Therefore, the companies like Seek limited will definitely
experience increasing profitable numbers.
Threats:
Seek limited has various threats in the business segment to c and make progress in
the competitive and strategic business processes. Some of the opportunities of SEEK
Limited are –
 Suppliers – Suppliers have increased their bargaining power as to raise their profit
margin. This can affect Seek limited in increasing their cost of production.
 New Competitors – Increasing number of competitors in the market can result in
facing new challenges regarding new inventory marketing skills. Therefore, Seek
Limited has to build a system of internal development in order to develop from the
ground level.
 Political Uncertainties – The increasing unnecessary costs due to political barriers
and hindering performance in the country diplomats can result into fall of business in
future.
Key objectives:
The key objectives regarding the SWOT analysis of Seek limited is revolved around
the facts that each of the strengths and weaknesses as well as opportunities and threats are
estimating the probability depending on the factors of changing market shares.
Recommendation:
The SWOT Analysis of Seek limited finds the Strengths, Weaknesses, Opportunities
and Threats of the respective company but does not suggest any information for the
management leaders of the company. Therefore, the analysis is done to assess the
limitation and positivity of the company. The list of Strengths and Opportunities suggest the
ways that can make profit for the company. Whereas, the list of Weaknesses and Threats
are mainly focused on the strategies to overcome the possibilities that can harm the
company in changing market situations.
Conclusion:
The main aim of this research analysis was to focus on making a brief description of
the strengths, weaknesses, opportunities and threats of one of the leading online
employment business organization, SEEK Limited. Therefore, a SWOT analysis was

4SWOT ANALYSIS OF SEEK
conducted on the recent business processes and marketing strategies of SEEK Limited in
order to make a stand out recommendations for drawing beneficiary market shares for the
company in further time period. Hence, the SWOT analysis conducted an immense
interactive process to assess effective cooperation among the departments of the
organization according to the marketing, operations, information technology, finance and
strategic planning.

5SWOT ANALYSIS OF SEEK
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Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review. Journal of International
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