Comprehensive Business Report: Smith Brothers (Contracting) Ltd Review

This report provides a comprehensive analysis of Smith Brothers (Contracting) Ltd, an electrical engineering company. It begins with an introduction to the company, its operations, and its competitors. The report then delves into a SWOT analysis, examining the company's strengths, weaknesses, opp...Read More

The Context of
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
SWOT Analysis of business...................................................................................................3
Business using Corporate Social Responsibility....................................................................4
Innovation and creativity in business.....................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business refers to an organisation or enterprise which make profit by buying and
selling of commodities to the customers. Businesses various strategies in running of the
organisation and can stand out of the competition. Smith Brothers (Contracting) Ltd is taken as
the base company and it is found in 1999 by Richard and John Smith. It is an electrical
engineering company that deals with high voltage Electric Power Contractor in Huddersfield,
West Yorkshire, UK. It specialises in high and low voltage power generation and distribution
systems. Smith Brothers Limited has a net turnover of £20.1M and more than 60 employees are
working in this organisation. Recently, they have redesign Waters Corporation's Software
Development Centre, in which they have transform the place into a place of energy, fun and
scientific innovation. Its competitors such as Housing Maintenance Solutions Ltd, PWP Building
Services (Holdings) Ltd, Polyteck Building Services Ltd and many more are there to compete
with each other in terms of their turnover and operation of work. In this report, it covers about
SWOT analysis, using corporate social responsibility by businesses and innovative and creativity
in the business to improving and expanding their organisation.
SWOT Analysis of business
SWOT analysis is a tool which helps in finding its current situation and planning for
future growth. They are used to develop strategies for making the organisation stand out from the
competitors (Ali and Garg, 2017). SWOT is an acronym which stands for strength, weaknesses,
opportunities and threats. Strength and weaknesses are internal factors which can be modified
and has control over it whereas opportunities and threats are external factors which cannot be
change and has no control over it. SWOT analysis of mentioned organisation is explained below- Strength: Strength is considered to be the positive factors that are in control of the
organisation and on basis it is stand out of the crowd. In relation to the selected firm, the
organisation is launching new and innovative products. Also they have multi disciplined
engineering skill which do their jobs on time with safety. Weaknesses: Weaknesses are the attributes that the organisation need to improve in order
to be the competition. Such as inadequate supply chain, lower revenue and so on. In
relation of Smith Brothers, due to launching of innovative products, the cost occurring to
them is high which will create impact on the profitability of the organisation.

 Opportunities: Opportunities are the factors that can bring competitive advantage to the
organisation such as improving sales and growth of the company (Elo and Riddle,2019).
In context to Smith Brothers, they have the opportunity to increase their sales as they are
using renewable energy infrastructure. They manufacture various types of materials that
are environment friendly. Using these materials will not affect the environment as well as
create a huge impact on the people for buying the products and calling the organisation
for work.
 Threats: Threats are the factors that create a negative impact on the organisation. Factors
can be cost of the material, increasing number of competitors and many more. In relation
to the selected firm, its threats can be increasing number of competitors. The competitor
are trying to capture the market which cab create a huge impact on company's image,
brand value and also the profitability.
Business using Corporate Social Responsibility
Corporate social responsibility is an important for business in establishing its image and
brand in the market and also works in sustainable way to deals with environmental and social
impact. It tells how a business should operates in order to produce an effective and positive
impact on the society. It is important for an organization to use corporate social responsibility as
the resources are decreasing and one needs to save natural resources. The importance of
corporate social responsibility is mentioned below- Brand awareness and recognition: Ethical practice used by the company helps in
creating brand awareness. Smith Brothers are manufacturing environment friendly
products which creates a big impact on audience to buy from them. The company already
establishes their name and create its brand value in the market. Using corporate social
responsibility not only help the environment but also help the organisation in creating its
image in minds of the people. Public image: It is important as customer judges the image of the organisation in the
market and then decide whether to buy from them or not (Glebovskiy, 2019). In context
to Smith Brothers, they had been working since 1999 and successfully establish their
image in the market. Using CSR not only helps in gaining public image but also create
impact in people that the company is working keeping in mind of environment. Smith

Brothers uses different ways for reducing carbon footprints for the beneficial of the
environment. Cost saving: Cost can be saved by using sustainable products (Holloway and Humphrey,
2019). Less packaging of products used by Smith Brother helps in saving cost which will
directly impact on the profitability of the organisation. Packaging cost increases with the
size of the product, as a result it directly affects in the profitability of the company. Customer engagement: Customer should aware about the effectors of an organisation in
saving environment. In relation to Smith Brothers, they publish in their website about
different strategies for reducing carbon footprints. This publicity creates a positive image
in the customer mind which helps in developing customer value and also develop a keen
interest of buying from the company. Advantage over competitors: Embracing corporate social responsibility will help the
organisation in standing out from the crowd. People consider those organisation who are
focusing more on environmental issues. It create an image in audience about the
organisational work and its corporate social responsibility.
 Benefits to employees: Using corporate social responsibility not only benefit to
environment and organisation, but also to the employees of the company. The
environment of office will have a positive impact on the people and encourages for
personal as well as professional growth.
Innovation and creativity in business
Every organisation is trying to grab the attention of the audience by launching new and
unique products in the market as well as making the organisation work innovative. Their main
objective is to increase its profitability as well as simplifying lives of the people. And also can
have the opportunity to expand its business (Jalilian and Mirghafoori, 2019). In relation to Smith
Brothers, they have been in market since 1999 and working for providing various products and
engages in bring innovation to the business which is mentioned below- 20MW gas peaking power plant: Recently they have build and design a 20MW gas
peaking power plant in Ebbow Vale, Wales on behalf of developer Quinbrook
Infrastructure Partners. The Smith Brothers are managing all the EPC works and balance
of plant for private network also they are developing civil and electrical design,
constructing gas peaking power plant and installing switchgears.

 Staff interaction and safety: During COVID 19, no person was allowed to step out of
their houses which affects many industries and lives of individuals. The whole staff was
remote working and still has healthy communication for working purpose and knowing of
the staff. As the company gets resumed, all staff were suppose to wear PPE kits for their
protection.
 500MW Sunnica solar plus project: Smith Brothers has contract to deliver turnkey
electrical engineering services for 500MW Sunnica Solar Plus Project in England. This
project will be bale to generate electricity for 100,000 homes and its construction will
begin by 2022. Smith Brothers will be tale care of all the electric, civil and grid works of
the plant. It also include construction, commissioning and electric balance of plant.
Furthermore, they will be incharge of construction of 3 substation and laying cable route
between photovoltaic park and substation of National grid.
CONCLUSION
From the above discussion, it can be concluded that businesses are playing a huge role in
making people's life by selling goods and services to their customers in order to gain profit. In
this report, it include SWOT analysis of the organisation which helps in finding the factors that
are useful in getting information about the present situation as well as future planning of the
organisation. SWOT analysis includes strength, weaknesses, opportunities and threats of an
organisation which helps the organisation in standing out from the competitors. Furthermore,
businesses using corporate social responsibility for creating impact in working of the
organisation as well as on the environment is explained in this report. Now a days, almost every
organisation has corporate social responsibility which helps organisation in creating image in the
market. It give benefits for employees to work in a positive environment and also helps in
growth of professionally as well as personally. And at last, innovation and creativity of
businesses that helps in gaining profitability to the organisation as well as the opportunity for
expansion in the other areas and also helps employees in giving motivation for them to work.

REFERENCES
Book & Journals
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Elo, M. and Riddle, L. eds., 2019. Diaspora business. BRILL.
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Holloway, J. C. and Humphreys, C., 2019. The business of tourism. Sage.
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Keivanpour, S., Ait Kadi, D. and Mascle, C., 2017. End-of-life aircraft treatment in the context
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