Business Environment Analysis Report for Business Studies

This report provides an in-depth analysis of the business environment, encompassing both internal and external factors. It begins by defining the business environment and then explores the positive and negative impacts of the macro environment, including political, economic, social, legal, environmental, and technological aspects. The report then delves into the internal and external analysis of strengths and weaknesses, emphasizing the importance of identifying these aspects for organizational improvement. A SWOT analysis is recommended to determine the requirements of the organization by utilizing the strengths and opportunities. The report concludes by highlighting the importance of evaluating the business environment carefully to achieve desired outcomes, referencing various types of organizations and their structures. The report emphasizes the importance of strategic planning and adapting to the dynamic business landscape to ensure sustained success and growth. The report also includes references to academic sources.

Business And
Business Environment
Task 2

Table of Contents
 Introduction
 Positive and negative impact of macro environment
 Internal and external analysis of strengths and weaknesses
 Integrate strengths and weakness with external macro factors
 Conclusion
 References

INTRODUCTION
Business environment is basically composed of two words 'Business'
and 'Environment'. Business means primarily the human activities
such as manufacturing, buying or extraction or sales of goods and
services which are performed to earn money. At the other hand,
environment refers the aspect of surroundings. It consists of two
elements like internal and external factors. Internal may involves
mainly 5 M's such as management, money, machinery, material and
man.

Positive And Negative Impact Of Macro
Environment
Macro environment can be described as general factors of
surroundings that can affect working of all business
enterprises. There are various elements like Political,
economic, social, legal, environmental and technological.

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Positive impact:-
These factors
prevent to do
something
inappropriate and
carefully working so
that it will results in
better outcomes.

Internal and external analysis of
strengths and weaknesses
Strengths:- This aspect concentrated on prospective customers, current
brand image and constantly performing on them to improve its
presence in market scenario. It also existing effecting research and
development team, increased employee satisfaction. It is important to
know about the strong points of an enterprise because that can be
utilised to improve productivity or reduce the negative affects on
organisation.

Internal and external analysis of
strengths and weaknesses
Strengths:- This aspect concentrated on prospective customers, current
brand image and constantly performing on them to improve its
presence in market scenario. It also existing effecting research and
development team, increased employee satisfaction. It is important to
know about the strong points of an enterprise because that can be
utilised to improve productivity or reduce the negative affects on
organisation.

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Threats:- Many companies with
large profile and performing
effectively or efficiently over
globe there always exits
vulnerability.

Integrate Strengths And Weakness With
External Macro Factors
There is requirement to conduct SWOT analysis to know about
the strengths, weaknesses, opportunities and threats in order
to deter,mine requirement of organisation. Any enterprise
can utilise its strong points and chances to utilise them in
correct manner as per need and situational demand.

Conclusion
The above report had concluded that there are various kind of
organisation in business era such as public, private and voluntary
having their own policies and aims. They have different kind of
structures as per their dissimilar purposes to perform regular tasks
and activities to generate desired outcomes. Every firm have to
conduct evaluation the business environment very carefully in
proper manner.

References
Agarwal, R., Grassl, W. and Pahl, J., 2012. Meta-SWOT: introducing a
new strategic planning tool. Journal of Business Strategy. 33(2).
pp.12-21.
Aterido, R., Hallward-Driemeier, M. and Pagés, C., 2011. Big
constraints to small firms’ growth? Business environment and
employment growth across firms. Economic Development and
Cultural Change. 59(3). pp.609-647.

Thank You