Business Report: Impact of Technology on Consumer Behaviour - Analysis

This report analyzes the impact of technology on consumer behavior, focusing on online shopping and its implications for businesses. It presents a data analysis of consumer preferences, examining the influence of technology on purchasing decisions and the adoption of innovative technologies. The report utilizes a close-ended questionnaire to gather data, exploring various aspects of consumer behavior and preferences. The findings highlight the significance of technology in shaping consumer choices, emphasizing the importance of online platforms and the quality of products and services. The research methodology includes a random sampling method to collect data from respondents. Overall, the report provides valuable insights into the evolving landscape of consumer behavior in the digital age.

Business Decision Making
INTRODUCTION
Technology is essential part of normal life of
individuals. It is observed that individuals of the
society prefer to conduct their functions with the aid
of technologies to save their time and cost. Adoption
of innovative technologies within the organisation
provides the opportunity is to influence the buying
behaviour of customers.
Research Methodologies
Objectives
 Collection of information to analyse
the impact of innovate technologies
and multi-channel shopping upon the
business activities of shops and malls
 Gather the views of respondents to
ascertain the extent of impact upon
business activities of technological
innovation
Research Methodologies
 Close-ended questionnaire is prepared
to having 10 questions
 Random sampling method is used to
select 30 respondents from total
population
Data Analysis
• Provide more security to the customers in process of
online payments
• Improved the quality of products and services to
satisfy their demands.
Finding
Recommendation
 Ascertained positive impact of technological innovation in
growth of business activities
 Customers prefer to shop online different types of
product
Electronic Clothing Furniture
0
2
4
6
8
10
12
14
16 14
10
6 Column B
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Ferrell, O. C. and Fraedrich, J., 2015. Business ethics:
Ethical decision making & cases. Nelson Education.
Q1. What product you buy
most from online
platform?
Frequency
Electronic 14
Clothing 10
Furniture 6
References
Q2. which mode of you like
most for shopping?
Frequency
Offline through shops 11
Online 15
Door to Door 4
11
15
4
Offline through shops
Online
Door to Door