Diploma in Business (Level 7) - Business Report: Wai Ora Adventure

This report analyzes the Wai Ora Outdoor Adventure, focusing on market investigation, strategic management, and marketing management. The market investigation section explores the adventure tourism market, potential growth areas, and opportunities within Maori tourism, including a survey questionnaire to assess market potential. The strategic management section provides strategic recommendations for maximizing performance in an existing sector. The report also examines marketing management strategies. The assignment addresses key business areas, including market analysis, strategic planning, and practical application of business principles within a real-world context. The report is based on the provided case study of Wai Ora Outdoor Adventure, requiring the application of business concepts to analyze the company's current position and recommend strategies for future growth and development.